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Entrepreneurship Training for University Students Entrepreneurial Programs Rusnandari Retno Cahyani; Asri Laksmi Riani; Edi Kurniadi; Destina Paningrum
Journal of International Conference Proceedings (JICP) Vol 1, No 2 (2018): Proceedings of the 2nd International Conference of Project Management (ICPM) Gor
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (172.752 KB) | DOI: 10.32535/jicp.v1i2.279

Abstract

This paper’s primary purpose is to emphasize the importance of entrepreneur training (1) Know the potential of human resources and competencies that are owned and can be a provision for entrepreneurial students through training, (2) how important the training for entrepreneurship development, (3) how the training is able to increase the number of entrepreneur. Predict and help provide alternative solutions local and global problems in order to support socioeconomic activities of a community of high competitive based on science and technology. This type of research is qualitative research with data collection using several methods of observation, Interview, Focus Group Discussion, Survey, method refer to documents. Training I with seminars and workshops, attended training II in the form of business clinic coaching and training III that is apprenticeship and practice so as to increase knowledge and develop student business. Keywords: entrepreneurship training, entrepreneurship, entrepreneurial student programs/ESP, culinary business
Pengaruh Promosi Penjualan dan Motivasi Belanja Hedonik Terhadap Impulse Buying di Era Pandemi Endar Sulistyowati; Destina Paningrum; Anggit Dyah Kusumastuti
Jurakunman (Jurnal Akuntansi dan Manajemen) Vol 15, No 2 (2022): JURAKUNMAN, JULI 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Surya Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48042/jurakunman.v15i2.128

Abstract

The impact of the Covid-19 pandemic on the community in Giriwoyo Subdistrict, Giriwoyo District,Wonogiri Regency has created a new habit of shopping online and causes impulse buying behaviour. Sales promotion and hedonic shopping motivation are significant factors in increasing impulse buying. Therefore, this study aims to determine the effect of sales promotions consisting of discounts, cashback, vouchers, events, and hedonic shopping motivations consisting of adventure shopping, gratification shopping, role shopping, social shopping, ide shoppong, and value shopping, on impilse buying variables during the pandemic era for Tokopedia application users in Giriwoyo subdistrict, Giriwoyo District, Wonogiri. This research is decriptive research with a quantitative approach. The population was the entire community in the Giriwoyo subdistrict, Giriwoyo District, Wonogiri. The sampling technique usedthe purposive sampling technique, and the number of research samples was 160 respondents. The results show that the sales promotion variable and hedonic shopping motivation influenced the impulse buying variable in the pandemic era for users of Tokopedia application in Giriwoyo subdistrict, Giriwoyo District, Wonogiri. It can be seen from the Adjusted R Square value of 0.751. It means that the independent variable in explaining the dependentvariable is 75.1%, other variables explain the 24.9% out of this study.Keywords : Hedonic Shopping Motivation; Impulse Buying;Sales Promotion
Analysis of Online Marketing Strategies Post Pandemic COVID-19 Destina Paningrum; Andry Mochammad Ramdan; Tri Febrina Melinda; Okta Karneli; Tito Irwanto
Quantitative Economics and Management Studies Vol. 4 No. 1 (2023)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (362.805 KB) | DOI: 10.35877/454RI.qems1381

Abstract

This research examines the analysis of marketing strategies carried out online after the COVID-19 pandemic. The research used in this research is descriptive qualitative research. Various sources were processed in this study such as books, research results, journals, and research articles. This research explains that the challenges and opportunities for business marketing that rely on digital applications during a pandemic are felt to be very diverse and complex. Post-covid-19 shopping behavior has changed based on the relationship between technology & culture. The pattern of spending on basic needs and shopping has changed due to the ease of using the internet for shopping and the existence of online services. Digital-based marketing for a profitable and sustainable business is proven to face many challenges and opportunities. The problem is that not all business people and customers understand and can apply technology, while the opportunity is that digital technology applications can innovate business marketing efforts efficiently, effectively, and productively. In addition, the role of digital marketing on the financial performance of several organizations and the implicit digital transformation model has been identified as the most important aspects related to the current COVID-19 situation.
Pengukuran Trend Analysis Dalam Menilai Performance Management Dan Mempertahankan Business Continuity Management Anggit Dyah Kusumastuti; Annisa Indah Mutiasari; Destina Paningrum; Rusnandari Retno Cahyani
JURNAL AKUNTANSI Vol 10 No 2 (2022): JURNAL AKUNTANSI VOL. 10 NO. 2 DESEMBER 2022
Publisher : Program Studi Akuntansi Fakultas Ekonomi Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/ja.v10i2.3331

Abstract

The covid-19 pandemic has affected the industrial sector which has an impact on the cessation of the wheels of business and must stop operating. The results of the 2020 Central Statistics Agency (BPS) survey noted that 82,85% of companies were affected by the covid-19 virus. Based on the sector, accommodation and beverage/food business experienced the most decline in income, which was 92,47%. The purpose of this study is to determine the percentage increase or decrease in account items in statement of financial position in the base year 2019 and the comparison years 2020 and 2021in manufacturing companies that listed on the Indonesia Stock Exchange. Based on data analysis, it is concluded that the company’s financial performance from the 2019-2021 periode has increased and decreased, which can be seen from the comparison per two years on the balance sheetbased on trend analysis. Increases and decreases in performance have no significant effect because the company is still able to run and operate. From the result of the analysis of financial statements using the trend method, it can be concluded that the ICBP company has the best performance seen in the accounts on the balance sheet which has increased compared to other companies.
PENGARUH FAKTOR MAKROEKONOMI TERHADAP PERTUMBUHAN EKONOMI INDONESIA PERIODE 2018-2020 Anggit Dyah Kusumastuti; Annisa Indah Mutiasari; Destina Paningrum; Rusnandari Retno Cahyani
Jurnal Ekonomi dan Bisnis Vol. 26 No. 1 (2022): Ekonomi dan Bisnis: Berkala Publikasi Gagasan Konseptual, Hasil Penelitian, Ka
Publisher : Jurusan Ilmu Ekonomi Prodi Ekonomi Pembangunan Fakultas Bisnis dan Ekonomika Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (273.615 KB) | DOI: 10.24123/jeb.v26i1.4959

Abstract

This research aims to determine the effect of fundamental macroeconomic factors including inflation, the rupiah exchange rate and SBI interest rate on Indonesia economic growth before and during the covid-19 pandemic. The type of research is descriptive with a quantitative approach. The sample determination is based on quarterly time series data for the period January 2018 to December 2020 using the saturated sampling method, which consist of 12 samples. The simultaneous test result indicate that inflation, Rupiah exchange rate and SBI interest rate simultaneously effect on Indonesia economic growth. The partial test result, for inflation variable has a negative and significan effect on Indonesia economic growth. Meanwhile, the Rupiah exchange rate and the SBI interest rate has a negative but not significant effect on Indonesia economic growth. Efforts to control inflation, stablize exchange rate and interest rate through optimizing the use of domestic products, improving export performance, such as reducing export tariffs and restricting imports of goods.
Sosialisasi Pelayanan Prima (Service Excellent) Pada Teknis Administrasi di Lingkungan Kecamatan Dan Kelurahan Se-Kabupaten Sragen Destina Paningrum; Sri Huning Anwariningsih
Jurnal Pengabdian kepada Masyarakat Bina Darma Vol 3 No 3 (2023): Jurnal Pengabdian kepada Masyarakat Universitas Bina Darma
Publisher : DRPM-UBD

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/pengabdian.v3i3.2617

Abstract

Service excellent biasanya dapat diartikan pelayanan maksudnya adalah usaha melayani kebutuhan orang lain. Pada dasarnya melayani adalah kegiatan yang bersifat tidak berwujud yang ditawarkan kepada konsumen atau pelanggan yang dilayani, tidak terkecuali melayani masyarakat yang harus dilakukan oleh para Aparatur Negara, dimana dalam hal ini Pegawai Negreri Sipil (PNS). Pegawai Negeri Sipil (PNS) harus memiliki kesadaran moral bahwa mereka adalah seorang "Pelayan" masyarakat yang masa kerjanya ditentukan oleh undang-undang. Namun kenyataan bahwa PNS adalah Pelayan masyarakat atau Pelayan Publik masih belum bisa diterima secara utuh oleh sebagian PNS yang telah bertugas di instansi penyelenggara pelayanan publik. Mereka masih saja menganggap bahwa dirinya adalah orang yang sangat berkuasa atas jabatannya tersebut, mereka lupa pada fungsi dan tugasnya yaitu melayani masyarakat yang datang kepadanya. Oleh sebab itu, dalam Pengabdian Pada Masyarakat dengan judul “ Sosialisasi Pelayanan Prima (Excellent Service) Pada Teknis Administrasi Kecamatan Dan Kelurahan Se-Kabupaten Sragen” tersebut, diharapkan Pegawai Negri Sipil di Lingkungan Kabupaten Sragen, dapat semakin meningkatkan Service Excellentnya atau makin meningkatkan Pelayanan Primanya dalam melayani masyarakat di wilayahnya dan wilayah Sragen pada umumnya.
MENINGKATKAN KINERJA KARYAWAN MELALUI PERAN KEPEMIMPINAN, MOTIVASI DAN DISIPLIN KERJA Indah Ayu Karlina; Rusnandari Retno Cahyani; Destina Paningrum
JURNAL EKONOMI BISNIS DAN KEWIRAUSAHAAN Vol 4 No 1 (2015): Jurnal Ekonomi Bisnis Dan Kewirausahaan Vol. IV, No. 1 Januari 2015
Publisher : Universitas Sahid Surakarta

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Abstract

Human resource represents the asset to an organization/company. Existence of Human Resource can't replaced by other resource. Efficacy of Human Resourcesupported by leadership role, motivation, work discipline and optimalization good performance.Research purpose is to knowing the influence of leadership role,motivation, and work discipline to employee performance Sahid University of Surakarta.
MENGGELIATNYA BISNIS DAN INVESTASI PROPERTI DI SURAKARTA Destina Paningrum
JURNAL EKONOMI BISNIS DAN KEWIRAUSAHAAN Vol 2 No 2 (2013): Jurnal Ekonomi Bisnis Dan Kewirausahaan Vol. 2, No.2 Agustus 2013
Publisher : Universitas Sahid Surakarta

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Abstract

In this moment , Property Investment be the favouritefor businessman as considered safelyand promising for bright prospects in Surakarta. Moreover, the property segment in Indonesia highly open wide, both for Investment and Business. Shopping center, home propertythat can be a golden opportunity to invest in lucrative property . The demographic layout is located in the city of Surakarta , Central Java province , Indonesia The population of 503.421 inhabitants (2010 ) and the density of 13.636 inhabitants / km2 Where size 44 km2 city that around Karanganyar And Boyolali in northside , Karanganyar And Sukoharjo in next east and west , and Sukoharjo in the south, It's Business Property can be highly profitable , because so many newcomers settled in Surakarta. The Business is growing .In Surakartamalls or shopping center which also adds to the advance of Property in Surakarta.
PENGENGEMBANGAN LABORATORIUM BISNIS MELALUI SEGMENTASI, TARGETING DAN POSISIONING Agus Nopianto; Destina Paningrum
JURNAL EKONOMI BISNIS DAN KEWIRAUSAHAAN Vol 3 No 2 (2014): Jurnal Ekonomi Bisnis Dan Kewirausahaan Vol. 3, No. 2 Agustus 2014
Publisher : Universitas Sahid Surakarta

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Abstract

Cultivate new entrepreneurs who are well educated and have a mindset to create employment, entrepreneurship is not only defined as business skills. More than thatentrepreneurship is being creative innovative , and pull the trigger. Entrepreneurship can be applied in all areas of work and life, so it is useful as a preparation to the future of the students, if you want a career in any field. Laboratory Business Development aims to become business incubator that accompany the students who are interested in or have previously entrepreneurship.
Potensi Pengembangan Investasi Berbasis Ekonomi Kreatif Pada Era New Normal di Kota Surakarta Destina Paningrum
JURNAL EKONOMI BISNIS DAN KEWIRAUSAHAAN Vol 10 No 2 (2021): Jurnal Ekonomi Bisnis Dan Kewirausahaan, Vol.X No 2 Agustus 2021
Publisher : Universitas Sahid Surakarta

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Abstract

The creative economy is a concept that is always echoed by intensifying information and creativity that relies on ideas and knowledge from human resources as the main production factor. Creative Economy actors are divided according to sub-sectors, including: Architects, Interior Design, Visual Communication Design, Apps and Games, Product Design, Fashion, Video Film and Animation, Photography, Crafts, Culinary, Publishing, Fisheries, Performing Arts, Music, Arts From TV and Radio. The Covid-19 outbreak that has hit Indonesia since early March 2020 has had a significant impact on various sectors and one of these sectors is the economic sector, namely the creative industry. The government has begun to discuss a new normal (new normal) as an effort to restore the economy. The data analysis model used in this research is descriptive analysis with qualitative data. The results of this study include: (1) Through performing arts, product design, fashion, and culinary, it is hoped that it will be able to increase creative industry players who have competitiveness at both regional and national levels, to international levels (2) Assistance from local governments such as MSME loan restructuring facilities, labor-intensive programs, as well as providing relief from regional levy taxes for MSMEs to guide the creative industry to be more advanced amidst the uncertainty of the national economy in the new normal era. (3) Productive areas, such as Jebres District, can be used as a model forcreative industries for local people. other sub-districts in the city of Surakarta, even pilots in cities outside Surakarta.