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All Journal Jurnal Ekonomi Bisnis dan Kewirausahaan Jurnal Dinamika Pengabdian (JDP) Jurnal Dinamika Ekonomi dan Bisnis Syntax Idea Jurnal Bingkai Ekonomi (JBE) Indonesian Journal of Innovation Studies Asia Pacific Journal of Management and Education
Destina Paningrum, Destina
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Other

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PELATIHAN PEMBUATAN TERRARIUM UNTUK MENUMBUHKAN MINAT WIRAUSAHA BAGI SISWA SMK SAHID SURAKARTA Mutiasari, Annisa Indah; Kusumastuti, Anggit Dyah; Paningrum, Destina; Cahyani, Rusnandari Retno
Jurnal Dinamika Pengabdian Vol. 10 No. 4 (2025): JURNAL DINAMIKA PENGABDIAN VOL. 10 NO. 4 JULI 2025
Publisher : Departemen Budidaya Pertanian Fakultas Pertanian UNHAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20956/jdp.v10i4.29861

Abstract

Kewirausahaan menjadi salah satu aspek penting dalam perekonomian terutama bagi siswa SMK agar bisa memenuhi kebutuhan industri dan mengembangkan keterampilan praktis dalam menciptakan peluang usaha mandiri. Namun, kurangnya pemahaman dan pelatihan praktis menghambat minat siswa untuk berwirausaha. Salah satu bisnis kreatif yang mudah dan dapat dikembangkan adalah pembuatan terrarium. Terrarium adalah seni merangkai tanaman dalam suatu ruang dengan sebuah wadah. Solusi yang ditawarkan atas masalah yang ada adalah dengan menjalankan program berupa kegiatan pelatihan pembuatan Terrarium untuk menumbuhkan minat wirausaha bagi siswa SMK Sahid Surakarta. Target yang ingin dicapai dalam program pengabdian ini adalah memberikan tambahan pengetahuan tentang kewirausahaan bagi siswa SMK Sahid Surakarta melalui pembuatan terrarium. Kegiatan ini bertujuan untuk memberikan tambahan pengetahuan tentang kewirausahaan bagi siswa SMK Sahid Surakarta melalui pembuatan terrarium. Metode yang digunakan dalam kegiatan ini adalah dalam bentuk pelatihan dengan kegiatan melibatkan siswa kelas XI SMK Sahid Surakarta dengan menjelaskan dan praktik proses pembuatan terrarium menggunakan tanaman hias jenis kaktus dan sukulen. Hasil dari kegiatan ini menambah keterampilan siswa dalam membuat Terrarium dan menambah ide untuk berwirausaha sejak dini. Kata kunci: Pelatihan, kewirausahaan, terrarium. ABSTRACT Entrepreneurship is an important aspect of the economy, especially for vocational school students, so they can meet industry needs and develop practical skills in creating independent business opportunities. However, a lack of understanding and practical training hinders students' interest in entrepreneurship. One creative business that is easy and can be developed is making terrariums. Terrarium is the art of arranging plants in a space in a container. The solution offered to the existing problem is to run a program in the form of Terrarium making training activities to foster entrepreneurial interest for Sahid Surakarta Vocational School students. The target to be achieved in this service program is to provide additional knowledge about entrepreneurship for Sahid Surakarta Vocational School students through making terrariums. This activity aims to provide additional knowledge about entrepreneurship for students at Sahid Vocational School, Surakarta through making terrariums. The method used in this activity is in the form of training with activities involving class The results of this activity increase students' skills in making terrariums and increase ideas for entrepreneurship from an early age. Keywords: Training, entrepreneurship, terrarium.
Marketing Mix 9P Strategy in Sustaining a Souvenir Shop Business: Strategi Marketing Mix 9P dalam Mempertahankan Bisnis Toko Souvenir Hardiyanti, Tia; Paningrum, Destina; Sutopo, Arya Budi
Indonesian Journal of Innovation Studies Vol. 26 No. 3 (2025): July
Publisher : Universitas Muhammadiyah Sidoarjo

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Abstract

General Background: Culinary tourism plays a crucial role in promoting local culture and supporting the economy in Indonesia. Specific Background: Solo, a city rich in cultural heritage, offers a wide array of traditional souvenirs, making the souvenir business highly competitive. Knowledge Gap: Previous studies mainly focus on the 4P marketing mix, leaving a gap in understanding the broader and more current 9P approach in sustaining small businesses. Aims: This study aims to analyze the implementation of the 9P marketing mix strategy by Toko Oleh-Oleh Era Jaya in Solo in maintaining its business continuity. Results: The findings indicate that all nine elements—Product, Price, Place, Promotion, People, Process, Physical Evidence, Payment, and Packaging—are applied. However, promotion and physical evidence remain under-optimized. Novelty: Unlike earlier research, this study adopts the expanded 9P marketing mix, offering a more comprehensive and adaptive strategy model for small businesses in the digital era. Implications: The study highlights that integrating traditional values with modern marketing strategies enables local souvenir shops to remain competitive and relevant in an evolving marketplace. This research provides valuable insights for other SMEs in similar cultural and economic settings.Highlight : The research analyzes the use of the 9P marketing mix to sustain a local souvenir shop’s business. Promotion and physical evidence are found to need further optimization. The study fills the gap left by prior research that focused only on the 4P approach Keywords : Marketing Strategy, Marketing Mix, Business Existence, Souvenir Shop, Solo
Co-Authors Agus Nopianto, Agus Ali Imron Asri Laksmi Riani Cahaya, Annisa Muktining Dewi Pujiani Edi Kurniadi Erwin Kartinawati Hardiyanti, Tia Indah Ayu Karlina, Indah Ayu Juni Trisnowati Kohar Sulistyadi Kun Ismawati Kusumastuti, Anggit Dyah Mohammad Yunies Edward Mutiasari, Annisa Indah Nugroho B Sukamdani Rusnandari Retno Cahyani Sarsiti . Sri Huning Anwariningsih Sutopo, Arya Budi