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All Journal Agrointek Metode : Jurnal Teknik Industri SEIKO : Journal of Management & Business IJIES (International Journal of Innovation in Enterprise System) Jurnal Pendidikan dan Konseling JURNAL Al-AZHAR INDONESIA SERI SAINS DAN TEKNOLOGI FORUM PAEDAGOGIK Metta : Jurnal Ilmu Multidisiplin Action Research Literate (ARL) MES Management Journal eProceedings of Engineering Innovative: Journal Of Social Science Research Jurnal Pengabdian Masyarakat Bangsa Warta LPM Jurnal Pengabdian Masyarakat Charitas VISA: Journal of Vision and Ideas Journal of Production, Enterprise, and Industrial Applications
Muhammad Almaududi Pulungan
Universitas Telkom
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Perancangan dan Penilaian Kelayakan Pembukaan Cabang Bisnis Mamayu Desserts Ditinjau Dari Aspek Pasar, Aspek Teknis, dan Aspek Finansial Rati , Nabila Devana; Suryana, Nanang; Pulungan, Muhammad Almaududi
eProceedings of Engineering Vol. 11 No. 3 (2024): Juni 2024
Publisher : eProceedings of Engineering

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Abstract

Perilaku masyarakat dalam mengonsumsi dessertmemberikan peluang bagi <Mamayu Desserts= untukmerealisasikan bisnis kuliner dengan menyediakan berbagaimacam dessert untuk memenuhi kelengkapan menu cafe.Mamayu Desserts didirikan tahun 2020 berlokasi di GatewayApartment Cicadas, Bandung. Mamayu Dessert berpotensimenarik perhatian konsumen dengan memiliki inovasi padaproduk, namun hingga saat ini jumlah produksi MamayuDessert masih fluktuasi. Berdasarkan hasil wawancara denganpemilik diperoleh informasi bahwa faktor penyebab kurangnyainformasi konsumen adalah lokasi kurang strategis. Pemilikmenginginkan pembukaan cabang kedua di Kota Bandungdengan konsep <Common Space” di sebuah café untukmeningkatkan brand dan penjualan serta meraih pangsa pasaryang lebih luas. Pembukaan cabang kedua Mamayu Dessertsberlokasi di Cafe The Pleasant Service, Jl. Mangga No. 37A,Cihapit, Kec. Bandung Wetan, Kota Bandung dilakukanpenilaian kelayakan menggunakan studi kelayakan bisnis yangditinjau dari aspek pasar, aspek teknis dan aspek finansialuntuk menghindari terjadi risiko. Berdasarkan hasilperhitungan untuk lima tahun kedepan menggunakan metodekelayakan memperoleh NPV sebesar Rp 375,885,079, IRRsebesar sebesar 35.59% dan PBP selama 2.4 tahun yangmenandakan usaha layak dijalankan. Usaha Mamayu Dessertsmemiliki tingkat sensitif terhadap penurunan harga jualsebesar 11.38%, penurunan demand sebesar 17.39% dankenaikan biaya produksi 32.95% yang akan menyebabkanusaha tidak layak.Kata kunci— Common Space, Analisis Kelayakan, NPV, IRR,PBP, MARR
Perencanaan Strategi Pemasaran Digital Branka.Id Dengan Menggunakan Metode Sostac Agustin, Naufal Ramdhani; Yastica, Tiara Verita; Pulungan, Muhammad Almaududi
eProceedings of Engineering Vol. 11 No. 3 (2024): Juni 2024
Publisher : eProceedings of Engineering

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Abstract

Branka.id adalah salah satu bisnis dibidang retail di Tasikmalaya, dan bisnis ini dibuat pada bulan Juli 2022.Produk yang di tawarkan Branka.id ini berkaitan dengan fashion wanita muda seperti kemeja dengan berbagai macamtipe, scarves, dress, celana, aksesoris, dan lain-lain. Branka.idmengalami permasalahan yaitu hasil penjualan selama bulanAgustus 2022 sampai Maret 2023 tidak mencapai target. Permasalahan tersebut salah satunya disebabkan karena tidakadanya strategi pemasaran digital dan tindakan perbaikan.Pada penelitian kali ini akan dilakukan rancangan strategi pemasaran digital dalam melakukan prosen perancangan, evaluasi, dan tindakan perbaikan. Tugas Akhir ini memilikitujuan untuk merancang strategi digital marketing pada produk Branka.id menggunakan metode SOSTAC. MetodeSOSTAC digunakan pada proses perancangan strategi digital marketing yang dibagi ke dalam enam tahapan yaitu situationanalysis, objective, strategi, tactics, action, dan control. Rancangan strategi digital marketing yang diusulkan kepadaBranka.id adalah Membuat toko di marketplace Tokopedia, dan Lazada dan optimalisasi media sosial platform Instagramdan Tiktok, Bekerja sama dengan Influencer, Membuat Konten yang mencakup juga Video Marketing, Berkolaborasi sepertimengikuti Event Bazzar atau PopUp Store dan Meningkatkan Engagement terhadap pelanggan. Dari strategi yang sudah di implementasikan Branka.id berhasil menjual 142 pcs dan menghasilkan uang Rp. 19.575.500. Sehingga beberapa strategi yang sudah di implementasikan dapat menangani permasalahan yang dihadapi oleh Branka.id. Kata kunci: pemasaran, digital, media sosial
Perbaikan Proses Bisnis pada UMKM Aneka Print Dengan Metode Business Process Improvement Dita, Silda Aulia; Chumaidiyah , Endang; Pulungan , Muhammad Almaududi
eProceedings of Engineering Vol. 11 No. 3 (2024): Juni 2024
Publisher : eProceedings of Engineering

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Peran UMKM sangat penting dalampertumbuhan ekonomi di Indonesia, mencapai 99% darikeseluruhan unit usaha didukung oleh UMKM yang setaradengan 98,78% dari jumlah usaha di DKI Jakarta (KemenkoPerekonomian, 2022). Aneka Print merupakan usahapercetakan yang berlokasi di daerah Kebayoran Lama. AnekaPrint merupakan usaha percetakan yang memproduksiberbagai kebutuhan customer seperti majalah, kalender,undangan, buku, poster, dan lain-lain. Membutuhkan waktuyang lama pada saat pesanan dengan jumlah yang banyakdengan stok bahan baku yang terbatas. Proses pencatatanpemesanan dan pencatatan keuangan masih dengan tulis tangansehingga kemungkinan terjadi kesalahan akurasi pelaporan.Permasalahan yang terjadi diakibatkan oleh sumber daya yangkurang maksimal, maka dari itu diperlukan adanya perbaikanproses bisnis dengan menggunakan metode Business ProcessImprovement. Dengan menganalisis aktivitas dari setiap proses,lalu ditemukan aktivitas kritis yang selanjutnya dilakukanproses penyederhanaan dengan streamlining tools. Menilaibisnis proses usulan terdapat perhitungan dari tiga efisiensiwaktu siklus dengan klasifikasi aktivitas yaitu Real ValueAdded, Business Value Added, dan Non-Value Added.Diperoleh eksisting RVA 744 menit, BVA 251 menit, dan NVA16 menit dengan total waktu keseluruhan selama 1011 menit danefisiensi waktu siklus sebesar 73,59%. Mengalami penurunanwaktu siklus pada proses bisnis usulan sebanyak 878 menitdengan peningkatan efisiensi waktu siklus sebesar 85,88%. Kata kunci— business process improvement, proses bisnis, UMKM.
Perancangan Value Proposition Canvas untuk Produk Layanan Digitalisasi UMKM PT XYZ Muhammad Haris Suwandi; Farda Hasun; Muhammad Almaududi Pulungan
MES Management Journal Vol. 3 No. 3 (2024): MES Management Journal 
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mesman.v3i3.534

Abstract

The digitalization services for MSMEs (Micro, Small, and Medium Enterprises) by PT. XYZ are designed to provide consistent and high-quality internet connectivity to support various MSME businesses in Indonesia. This service aims to assist MSME operations digitally, reducing operational costs and increasing productivity in the era of globalization. However, in the last year, PT. XYZ has failed to meet its sales targets. The main cause of this issue is that PT. XYZ has not been able to offer services that align with the customer profile. To address this, the research focuses on designing a Value Proposition Canvas for PT. XYZ’s digitalization services for MSMEs. The study begins by gathering data on the current services, competitor products, and PT. XYZ’s strategies through literature review and company documentation. Additionally, data on customer profiles are collected through observations and interviews with 10 MSMEs, which are then mapped into customer profiles consisting of customer jobs, pains, and gains. This data is used to design a value map. Subsequently, a strategy canvas is developed, comparing the analyzed products with several competitors. Based on this strategy canvas, an improvement process is carried out using the ERRC grid to develop a new value proposition canvas. Some proposed improvements from this research include an all-in-one MSME digitalization package and a bundled digital marketing system package.
Perancangan Sistem Manajemen Kinerja Menggunakan Balanced Scorecard Dengan Pendekatan Analytical Hierarchy Process Pada Cv. Nowya Trans Indonesia Amartyadian Miftahuzanna Isvandiar; Sulistyo, Budi; Muhammad Almaududi Pulungan
Journal of Production, Enterprise, and Industrial Applications Vol. 3 No. 1 (2025): September 2025
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jpeia.v3i1.9572

Abstract

CV. NOWYA TRANS INDONESIA menghadapi beberapa permasalahan, seperti ketergantungan pada mitra eksternal, keterbatasan teknologi, dan beban kerja berlebih pada satu posisi. Selain itu, pendapatan belum dimaksimalkan, sering terjadi keterlambatan dalam layanan perjalanan wisata, serta minimnya program pengembangan sumber daya manusia yang menghambat pertumbuhan karyawan dan perusahaan. Penelitian ini bertujuan untuk mengevaluasi dan meningkatkan kinerja CV. NOWYA TRANS INDONESIA serta merancang sistem pengukuran kinerja menggunakan metode Balanced Scorecard. Pengolahan data melibatkan perumusan SWOT dan strategi TOWS, berdasarkan empat perspektif Balanced Scorecard yaitu perspektif finansial, pelanggan, proses bisnis internal dan pelatihan dan pengembangan, penyusunan sasaran strategis dan peta strategi, serta penentuan Key Performance Indicators (KPI). Hasil penelitian menghasilkan 9 strategi, 12 sasaran strategi, dan 13 KPI dikategorikan dalam empat perspektif Balanced Scorecard. Analisis meliputi normalisasi pembobotan, rekapitulasi, dan simulasi pengukuran kinerja usulan. Pembobotan menunjukkan konsistensi dengan consistency ratio di bawah 10% untuk semua tingkat kepentingan. Pembobotan menggunakan Analytical Hierarchy Process (AHP) menunjukkan perspektif pelanggan memiliki bobot tertinggi sebesar 49,40%. Strategi mempertahankan reputasi dan fokus pada kualitas layanan mendapat persentase tertinggi 29,34%. Sasaran strategi peningkatan kepuasan pelanggan dan KPI Skor Kepuasan Pelanggan memiliki bobot 29,34%. Penelitian ini menyimpulkan bahwa sistem pengukuran kinerja yang dirancang diharapkan dapat membantu perusahaan mencapai visi misinya, dengan rekomendasi untuk implementasi dan pengembangan selanjutnya.
Usulan peningkatan kecepatan produksi di UKM Cokelat Ibunmanis menggunakan soft system methodology Iphov Kumala Sriwana; Muhammad Almaududi Pulungan; Annisa A. Lestari; Siwi Lintang Pertiwi
AGROINTEK Vol 19, No 1 (2025)
Publisher : Agroindustrial Technology, University of Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agrointek.v19i1.17777

Abstract

Indonesia is the world's third largest cocoa producer, leading to the high potential for cocoa processing and conversion to downstream industries. However, the downstream production of cocoa processing only reaches low utilization, around 40%. This problem also happens to UKM Ibunmanis in Bandung, which often fails to meet consumer demand. We have done a study to overcome this problem, aiming to make suggestions to improve production process technology,  to increase production capacity and ability to meet consumer demand. Here, we used Soft System Methodology (SSM) to provide solutions to the problems. The SSM consists of seven stages: Problem identification, Rich Picture Diagram, Root Cause Analysis coupled with CATWOE analysis, conceptual model activities (9 model activities), debating, improvement suggestions, and implementation. The results indicate that the transformation process carried out is in the form of processing chocolate bars into downstream products, with the limitation being conventional technology, which has model activities for designing appropriate technology for critical processing processes in UKM. Implementing the appropriate technology can speed up the production process from 30 minutes to 7 minutes or increase process efficiency by 77%. In addition, suggestions resulting from the method for the melting process can gain more profits and increase the sustainability of the SMEs
Sistem Monitoring Berbasis IoT pada Pembangkit Listrik Tenaga Mikrohidro Tangsijaya Tiara Verita Yastica; Muhammad Almaududi Pulungan; Meldi Rendra
Warta LPM WARTA LPM, Vol. 27, No. 2, Juli 2024
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/warta.v27i2.4235

Abstract

The Micro Hydro Power Plant of Gunung Halu was established in 2007. While electricity from the national power grid is available in the village of Gunung Halu, not all hamlets receive a consistent power supply, particularly those with hilly topography and areas surrounded by forests like Dusun Tangsijaya. The existence of the micro hydro power plant in Tangsijaya is supported by a stable water flow from the river. However, one of the challenges faced by the operator is the lack of a monitoring system for the micro hydro power generator that can provide information about its condition, such as power output and electric current. Until now, the operator has checked the data by visiting the location of the micro hydro power plant directly, which is located outside the residential area. Manual recording relies on the existence of human resources and produces results with a low level of accuracy. In this community service activity, a monitoring system was installed at the Tangsijaya's micro hydro power plant. Leveraging Internet of Things (IoT) technology, this system can display data in real time, so that data visualization can be monitored by relevant parties. With a monitoring system, micro-hydro operators can control the usage and distribution of the generated electricity. In addition to obtaining records of daily electricity usage data, recorded data provide very valuable information in assessing current and potential electricity usage for making decisions related to electricity production. After the implementation of the monitoring system, the main benefits are felt by microhydro operators where the work processes they do become more efficient. Efficiency is obtained in terms of travel distance where operators do not need to visit the PLTMH location directly, and also efficiency in the recording process which no longer needs to be done manually.
Implementasi E-Katalog berbasis Knowledge Management Untuk Mendukung Keberlanjutan Industri Tenun Ikat Kabupaten Sumba Timur Augustina Asih Rumanti; Muhammad Almaududi Pulungan; Mohammad Deni Akbar; Amelia Kurniawati; Mia Amelia; Artamevia Salsabila Rizaldi
Jurnal Pengabdian Masyarakat Charitas Vol. 6 No. 01 (2026): Jurnal Pengabdian Masyarakat Charitas Juni 2026
Publisher : Program Studi Teknik Industri, Fakultas Teknik, Universitas Katolik Indonesia Atma Jaya Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/charitas.v6i01.7617

Abstract

This community service activity aims to support the sustainability of the East Sumba ikat weaving industry through the implementation of a Knowledge Management-based e-Catalog as a means of preserving traditional knowledge while increasing market access. The East Sumba weaving industry faces various challenges, including a lack of documentation of techniques and symbolic meanings of motifs, limited digital literacy among artisans, and low utilization of technology in product marketing. The target of this activity is the weaving artisan community in Patawang Village, East Sumba Regency. The implementation method was carried out in a participatory manner through the stages of problem identification, data collection, design, and implementation of the e-Catalog using SECI (Socialization, Externalization, Combination, and Internalization) approach. Data were collected through in-depth interviews with senior artisans and traditional leaders, field observations, and documentation of the weaving process, motif philosophy, and history of ikat weaving. Tacit knowledge previously passed down orally was successfully transformed into explicit knowledge in the form of digital content in the form of text, photos, and product catalog structures. The results of the activity show that the e-Catalog functions not only as a promotional medium, but also as a structured documentation system for cultural knowledge. To ensure long-term sustainability, it is recommended that the e-Catalog be continuously developed and updated through active artisan involvement, integrated with digital marketing platforms, and supported by ongoing
Pengembangan Website Desa Wisata Sebagai Media Promosi Digital di Kabupaten Sumba Timur Augustina Asih Rumanti; Aloysius Adya Pramudita; Muhammad Almaududi Pulungan; Mohammad Deni Akbar; Artamevia Salsabila Rizaldi; Mia Amelia
Jurnal Pengabdian Masyarakat Charitas Vol. 6 No. 01 (2026): Jurnal Pengabdian Masyarakat Charitas Juni 2026
Publisher : Program Studi Teknik Industri, Fakultas Teknik, Universitas Katolik Indonesia Atma Jaya Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/charitas.v6i01.7619

Abstract

cultural tourism, such as Tanggedu Waterfall, Walakiri Beach, Wunga Traditional Village, and the Hamba Praing and Mondu tourist villages. However, tourism development in this region still faces various obstacles, particularly limited access to information, minimal digital promotion, and low technology utilization by tourism village managers. This Community Service activity aims to improve the accessibility of information and the attractiveness of tourist villages through the development and mentoring of digital-based tourism village websites. The implementation method is carried out through the website design stage. The activity was carried out over two days in Hamba Praing and Mondu Villages, involving tourism village managers and the local community. The results of the activity showed an increase in partners' understanding of the function of websites as a medium for information, destination promotion, and local product marketing, as well as an increase in managers' readiness to manage digital content. The developed tourism village websites have the potential to support tourism promotion, community economic empowerment, and local cultural preservation. Thus, the integration of digital technology through the tourism village website is a strategic step in supporting the development of sustainable tourism in East Sumba.
Pengembangan Website dan Sistem Pelaporan Kegiatan Yayasan Al Mu'min Griya Bandung Asri Indra Lukmana Sardi; Yanuar Firdaus Arie Wibowo; Mochammad Fahru Rizal; Muhammad Almaududi Pulungan
Jurnal Pengabdian Masyarakat Bangsa Vol. 4 No. 5 (2026): Juli
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v4i5.4757

Abstract

Transformasi digital pada lembaga sosial-keagamaan diperlukan untuk meningkatkan efektivitas pengelolaan program, transparansi informasi, dan akuntabilitas kepada masyarakat. Yayasan Al Mu'min Griya Bandung Asri masih menghadapi kendala berupa dokumentasi kegiatan yang tersebar, pelaporan manual, serta ketiadaan media informasi resmi yang terintegrasi. Kegiatan pengabdian ini bertujuan mengembangkan website yayasan dan sistem pelaporan kegiatan berbasis web yang mampu mendukung publikasi program, pengarsipan dokumentasi, serta penyampaian laporan secara lebih sistematis. Metode yang digunakan mengacu pada SDLC melalui tahapan identifikasi kebutuhan mitra, perancangan sistem, pengembangan produk, pelatihan pengguna, dan evaluasi implementasi. Hasil kegiatan menunjukkan bahwa platform yang dibangun mampu menyediakan profil yayasan, publikasi program, galeri dokumentasi, kanal donasi, serta fitur administrasi konten untuk mendukung pembaruan informasi secara mandiri. Implementasi sistem juga meningkatkan kerapian pengelolaan data kegiatan, mempercepat diseminasi informasi, dan memperkuat kepercayaan pemangku kepentingan terhadap yayasan. Dengan demikian, pengembangan website dan sistem pelaporan ini menjadi solusi teknologi tepat guna yang relevan bagi kebutuhan transformasi digital organisasi mitra.  
Co-Authors Adawiyah, Grannisa Nurul Agustin, Naufal Ramdhani Aloysius Adya Pramudita Amartyadian Miftahuzanna Isvandiar Amelia Kurniawati Annisa A. Lestari Artamevia Salsabila Rizaldi Artamevia Salsabila Rizaldi Augustina Asih Rumanti Budi Praptono Budi Sulistyo Budiarto, Sulistyo Dita, Silda Aulia Endang Chumaidiyah Fadila, Jeny Rachmad Farda Hasun Fauzi, Akmal Haynes, Erin I Gede Andika Adi Prasetya Murya Indra Lukmana Sardi Iphov Kumala Sriwana Isnaeni Yuli Arini Isvandiar, Amartyadian Miftahuzanna Jamil, Nofal Jordan, Ebenezer Samuel Labibah, Lulu Latu Mahina, Giani Oktavia Maria Dellarosawati Idawicaksakti Meldi Rendra Mia Amelia Mia Amelia Mochammad Fahru Rizal Mohammad Deni Akbar Mohammad Deni Akbar Muhammad Haris Suwandi Muhammad Nashir Ardiansyah Naufal Umar Alghifari Nur Hapsah Maulidia Prambudia, Yudha Putri, Afina Nafisah Rati , Nabila Devana Sinta Aryani Siwi Lintang Pertiwi Siwi Lintang Pertiwi Suryana, Nanang Syabira, Zahrayna Shebina Tiara Verita Yastica Wawan Tripiawan Yanuar Firdaus Arie Wibowo Yushinta, Olivia Sese