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All Journal Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Community Engagement and Emergence Journal (CEEJ) JOURNAL SCIENTIFIC OF MANDALIKA (JSM) Jurnal Pengabdian Pada Masyarakat Indonesia (JPPMI) Jurnal Ekonomi dan Bisnis ASEAN Journal of Empowering Community AMMA : Jurnal Pengabdian Masyarakat Journal of Innovative and Creativity Prosiding Seminar Nasional Unimus Akuntansi Pajak dan Kebijakan Ekonomi Digital Jurnal Pengabdian Masyarakat Journal of Information System & Business Management (ISBM)
Faiz Irsyad Prasetyo
Universitas Pancasakti Tegal
Humanities Automotive Engineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Nursing Public Health Social Sciences Other

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Keunggulan Kompetitif Yogya Mall Tegal yang dipengaruhi Persepsi Digital Marketing, Reputasi Harga, dan Kualitas Produk Herwinarni, Yuniarti; Wiyanti, Sari; Prasetyo, Faiz Irsyad
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.2466

Abstract

Mall business competition in Tegal is very high, the location is close to each other and each has a competitive advantage. Yogya Mall Tegal is currently not only competing with malls in Tegal but competing with online stores whose products are unique and diverse, competitive prices and respond to all needs. Perceptual factors of digital marketing, price reputation and product quality can increase the competitive advantage of Yogya Mall Tegal. The purpose of this study was to analyze the decline of Yogya Mall Tegal's competitive advantage and the factors that influence it. This research method uses qualitative and quantitative research approaches. The sample in this study amounted to 100 respondents, with the sampling technique is non probability sampling through accidental sampling method. The data used is primary data which will be processed using SPSS 25. The results of this study obtained the results of the t test results obtained tcount> ttable (1.965> 1.661) with a sig value. 0.015 <0.05 means H1 is accepted. The t test results obtained tcount> ttable (2.091> 1.661) with a sig value. 0.039 <0.05 means H2 is accepted. The t test results obtained tcount> ttable (1.913> 1.661) with a sig value. 0.049 <0.05 means H3 is accepted. From the results of the F test obtained Fcount> Ftable (11.75> 2.696) and a significance value of 0.000 <0.05 means H4 is accepted The results of this study prove that the three variables, namely Perception of Digital Marketing, Price Reputation and Product Quality are factors that support the formation of Yogya Mall Tegal Competitive Advantage.
Pengaruh Social Media, Employer Branding dan Digital Influencer Terhadap Intention to Apply pada Perusahaan Startup (Studi Kasus pada Perusahaan PT Shopee International Indonesia) Pamungkas, Tri Bintang; Prihadi, Deddy; Prasetyo, Faiz Irsyad
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 4 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i4.8857

Abstract

Perkembangan teknologi digital telah mengubah pola rekrutmen tenaga kerja, termasuk pada perusahaan startup seperti PT Shopee International Indonesia. Dalam upaya menarik talenta muda, perusahaan semakin mengandalkan social media, strategi employer branding, dan kerja sama dengan digital influencer. Penelitian ini bertujuan untuk menganalisis pengaruh ketiga faktor tersebut terhadap intention to apply pada Shopee. Penelitian dilakukan dengan pendekatan kuantitatif menggunakan metode survei terhadap 97 responden mahasiswa semester akhir, fresh graduate dan pencari kerja aktif. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan regresi linier berganda dengan bantuan SPSS versi 22, setelah sebelumnya data diubah ke skala interval menggunakan metode MSI (Method of Successive Interval). Hasil penelitian menunjukkan bahwa secara parsial, variabel social media dan digital influencer berpengaruh positif signifikan terhadap intention to apply, sedangkan employer branding tidak berpengaruh signifikan. Namun, secara simultan ketiganya berpengaruh signifikan terhadap intention to apply. Kesimpulannya, social media dan digital influencer efektif dalam membentuk intention to apply, sementara employer branding perlu ditinjau ulang. Penelitian ini memberikan wawasan bagi perusahaan dalam menyusun strategi rekrutmen digital yang lebih tepat sasaran.
Pengaruh Kemampuan Literasi Hard Skill dan Soft Skill terhadap Self Efficacy Mahasiswa pada Pengguna Platform Digital Job Seeker (Study Kasus Mahasiswa Aktif dan Alumni Universitas Pancasakti Tegal) Faiz Irsyad Prasetyo; Deddy Prihadi; Dewi Indriasih; Febri Yoga Sapta Raharjo; Elsa Kholifatul Nur Rachmadani
Journal Scientific of Mandalika (JSM) e-ISSN 2745-5955 | p-ISSN 2809-0543 Vol. 6 No. 4 (2025)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/10.36312/vol6iss4pp834-844

Abstract

The market in the current digital era is very broad, which can be seen from the many Job Seeker-based platforms or applications. Universities are actually one of the largest producers of competent workforce, of course they need to create a strong character. Higher education can be a forum for the creation of Hard Skills and Soft Skills which can produce high Self Efficacy so that links and matches can be created in the labor market. This research aims to find out whether Hard Skills and Soft Skills have a positive effect on Self Efficacy among job seeker platform users. This research uses the explanatory type. The sampling method used is non-probability sampling with a convenience sampling approach which is distributed online via Google form. A total of 80 active students and alumni of Pancasakti University Tegal using the Job Seeker Platform were used as research samples with a measurement scale using a Likert scale. The data analysis and processing used in this research uses descriptive analysis and Structural Equation Modeling (SEM) analysis using the Partial Least Square (PLS) method. The results of this research show that Hard Skills and Soft Skills influence Self Efficacy.
Pendampingan Panen Tanaman Kenaf Pada Budidaya Tanaman Kenaf Di Desa Suradadi Kabupaten Tegal Wiyanti, Sari; Niken Wahyu Cahyaningtyas; Sri Murdiati; Yuni Utami; Yuniarti Herwinarni; Faiz Irsyad Prasetyo; Muhammad Siddik Erdi Wicaksono; Baihaqi Fanani
Jurnal Pengabdian Masyarakat (JUDIMAS) Vol. 4 No. 1 (2026): In Progress Issue
Publisher : Pusat Penelitian dan Pengabdian Masyarakat STIKes Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54832/judimas.v3i2.655

Abstract

Most people in Suradadi Village have a low level of education, especially the farmers. This can be seen from the cropping pattern of agricultural land that has been passed down from generation to generation only to plant rice and corn, then the land is left abandoned after entering the dry season. The mentoring activity aims to assist in optimizing dry land utilized for kenaf plants as an alternative crop. This community service activity program is not only on planting kenaf seeds but also assisting maintenance until harvest. The method of this activity goes through several stages, namely determining the theme, literature study, briefing, implementing activities and preparing the final report. Because kenaf plants are still unfamiliar and not yet known by farmers, in the implementation of this assistance activity, after the seedling period is in the plant maintenance period by checking the suitability of the age of 100 days with the growth of kenaf plants and checking the growth of flowers and the release of kenaf plant fruit at the age of 120-150 days. Briefing activities regarding the equipment needed and harvesting procedures. The equipment needed is only machetes and sickles to cut plant stems and immediately separate the stems, leaves and fruit of kenaf plants.
Analisis Dampak Promosi dan Kualitas Layanan Elektronik terhadap Niat untuk Membeli Kembali Penggunaan OVOPAY (Studi Kasus Konsumen OVOPAY Se-Karesidenan Pekalongan) Budiyanto, Muhamad Andi; Prasetyo, Faiz Irsyad; Prihadi, Deddy; Irawan, Bei Harira
Journal of Information System & Business Management (ISBM) Vol. 1 No. 2 (2023)
Publisher : Universitas Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/isbm.v1i2.27

Abstract

Penelitian ini mengidentifikasi apakah terdapat dampak positif dari promosi serta bagaimanakualitas layanan elektronik (e-service) terhadap minat untuk membeli ulang layanan OvoPay.Penelitian ini mengadopsi pendekatan tipe eksplanatori. Dalam proses pengambilan sampel,metode pengambilan sampel non-probabilitas digunakan dengan pendekatan conveniencesampling, di mana survei disebar secara daring melalui formulir Google. Sebanyak 86 individuyang menggunakan layanan OvoPay di kawasan Pekalongan diambil sebagai sampel. Pengukurandilakukan menggunakan model skala Likert. Metode analisis yang diterapkan menggunakanRegresi Linear Berganda, dengan proses analisis dilakukan menggunakan perangkat lunak SPSSV. 22. Uji instrumen melibatkan uji validitas serta uji reliabilitas. Sementara uji asumsi klasikmelibatkan uji Normalitas dan uji Multikolinearitas serta uji Heteroskedastisitas. Uji analisis datamencakup uji F, koefisien determinasi, uji t dan persamaan regresi berganda.Hasil dari analisis data menunjukkan secara terpisah bahwa promosi memiliki dampak positif dansignifikan terhadap adanya minat beli ulang layanan OvoPay. Sementara itu, kualitas pada layananelektronik (E-Service Quality) juga memiliki dampak positif dan signifikan adanya minat beliulang layanan OvoPay. Secara bersamaan, uji simultan menunjukkan bahwa promosi dan kualitas layanan elektronik (E-Service Quality) secara bersama-sama berdampak positif pada minat beliulang layanan OvoPay sebesar 58,8%, sedangkan pada sisa pengaruh sebesar 41,2% dapatdijelaskan oleh faktor-faktor lain.
Strategi Desain dan Inovasi Produk untuk Meningkatkan Keunggulan Kompetitif Motor Honda Wiyanti, Sari; Khairina, Filza Dini; Sefina, Nanda Dwi; Lutfia, Qana; Atwa, Silvi; Prasetyo, Faiz Irsyad; Wicaksono, Muhammad Siddik Erdi
Journal of Information System & Business Management (ISBM) Vol. 2 No. 1 (2024)
Publisher : Universitas Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/isbm.v2i1.39

Abstract

Masyarakat mengenali motor Honda sebagai kendaraan yang tahan lama, kuat, dan hemat bahan bakar. Dengan bengkel-bengkel resmi Honda yang telah tersebar luas di Indonesia, masyarakat akhirnya mengenal sebagai tempat pemeliharaan yang mudah diakses. Penelitian ini mengeksplorasi bagaimana desain rangka eSAF pada motor Honda memengaruhi persepsi tentang keunggulan kompetitifnya. Selain itu, teknologi mesin terbaru Honda, eSP (enhanced Smart Power), masih kurang dikenal oleh masyarakat. Penelitian ini menggunakan populasi pengguna motor Honda di Kota Tegal. Teknik sampling menggunakan teknik non-probability sampling, menggunakan accidental sampling untuk memilih 100 responden. Hasilnya menunjukkan bahwasannya desain produk apakah memiliki suatu pengaruh positif terhadap keunggulan kompetitif motor Honda, dengan nilai thitung sebesar 1.905 yang melebihi ttabel (1.905 > 1.666) dan signifikansi 0.039 < 0.05, sehingga disimpulkan H0 ditolak dan H1 diterima. Inovasi produk juga berpengaruh positif terhadap keunggulan kompetitif, dengan thitung sebesar 7.190 yang lebih besar dari ttabel (7.190 > 1.666) dan signifikansi 0.000 artinya kurang dari 0.05, sehingga disimpulkan H0 ditolak dan H2 diterima. Hasil uji F menunjukkan Fhitung sebesar 215.886 melebihi Ftabel (215.886 > 2.732) dengan signifikansi 0.000 artinya kurang dari 0.05, sehingga disimpulkan H0 ditolak dan H3 diterima. Hal ini dapat diambil kesimpulan bahwa desain dan inovasi produk memiliki adanya pengaruh positif terhadap keunggulan kompetitif motor Honda.
Co-Authors , M. Siddik Erdi W Atwa S, Silvi Atwa, Silvi Baihaqi Fanani Bei Harira Irawan Budiyanto, Muhammad Andi Deddy Prihadi Dewi Indriasih Dini Khairina, Filza Dwi Sefina, Nanda Elsa Kholifatul Nur Rachmadani Era Reformasi Erdi Wicaksono, Muhammad Siddik Febri Yoga Sapta Raharjo Irawan, Bei Harira Khairina, Filza Dini Lutfia, Qana Mahben Jalil Muhamad Andi Budiyanto Muhammad Siddik Erdi Wicaksono Muttaqin, Ibnu Niken Wahyu Cahyaningtyas PAMUNGKAS, TRI BINTANG Rahmadani, Rezkiyah Sefina, Nanda Dwi Simarangkir, Manase Sahat H Sri Murdiati Susilawati, Agnes Dwita Tri Bintang Pamungkas Wicaksana, M Siddik Erdi Wicaksono, Muhammad Siddik Erdi Wiyanti, Sari Yoga Sapta Raharjo, Febri Yuni Utami Yuniarti Herwinarni Yuniarti Herwinarni Yustia Hapsari, Yustia