Claim Missing Document
Check
Articles

Found 14 Documents
Search

Kolaborasi Lintas Sektor Dalam Pelatihan Teknik Pemasaran dan Pemanfaatan Teknologi Digital Bagi UMKM di Kota Lhokseumawe Maryam; Aiyub; Muryali; Saharuddin; Ade Muana Husniati; Maisyura
Jurnal Solusi Masyarakat (JSM) Vol. 4 No. 1 (2026)
Publisher : Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jsm.v4i1.11764

Abstract

Digital marketing training and the use of digital technologies have become essential in today’s business environment. Increasing competition requires MSMEs to adapt by improving digital literacy and skills, particularly among groups with limited prior knowledge. In this context, stakeholders play a strategic role in providing knowledge, facilities, and sustained support to enable MSMEs to leverage digital channels and expand market access. This article examines a digital marketing and digital technology utilization training program for MSME practitioners in Lhokseumawe City, covering training materials, implementation methods, benefits, impacts, participant feedback, and follow-up recommendations. The program aimed to strengthen basic digital competencies, especially digital marketing strategies and the use of digital media to promote processed food products, which are predominantly produced by women-led MSMEs. The training was implemented through cross-sector collaboration involving government, academia, and MSME communities. The results indicate a meaningful impact, reflected in increased participants’ understanding of digital marketing, stronger motivation to promote their businesses through digital media, and initial actions such as creating accounts on online platforms. These findings suggest that digital marketing and digital media training can serve as a driving force for strengthening MSME capacity. Therefore, similar programs should be continuously promoted to generate long-term benefits for the economic sustainability of MSMEs in Lhokseumawe City.
EVALUATION OF THE INTEGRATED POPULATION COURT PROGRAM IN COLLABORATION WITH THE DISTRICT COURT (SEDU KOPI) AT THE POPULATION AND CIVIL REGISTRATION SERVICE IN BENER MERIAH Rizaldi Win Arif; Aiyub; Arinanda
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 1 (2025): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v5i1.1587

Abstract

This study aims to evaluate the Integrated Population Court Collaboration with the District Court (SEDU KOPI) Program implemented by the Population and Civil Registration Office of Bener Meriah Regency. This program is a form of public service innovation that aims to facilitate the public in processing population documents that require court decisions, such as name changes, birth certificate corrections, child recognition, and adoption, without having to come directly to the courthouse. This study uses a qualitative method with data collection techniques through interviews, observation, and documentation. Data analysis was conducted using William N. Dunn's public policy evaluation theory, which emphasizes three main indicators, namely effectiveness, efficiency, and equity. The results of the study indicate that the SEDU KOPI program is quite effective in providing convenience to the public because it shortens service time and increases access to population legal services. However, its implementation has not been optimal due to several obstacles, such as a minimal implementation budget, lack of socialization to the public, a low number of incoming applications, and a limited number of assigned judges. This condition resulted in irregular program implementation and even stopped. Based on the evaluation results, it can be concluded that the SEDU KOPI program is a beneficial and relevant innovation in improving the quality of population administration services. However, to ensure the program's sustainability, adequate budget support, improved inter-agency coordination, and intensified community outreach are needed to optimally achieve the program's primary objectives.
POSYANDU PROGRAM FOR THE ELDERLY AT THE RANTAU DISTRICT PUBLIC HEALTH CENTER REGENCY ACEH TAMIANG Dwi Camelia; Nur Hafni; Bobby Rahman; Ti Aisyah; Aiyub
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 1 (2025): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v5i1.1589

Abstract

This study is a descriptive qualitative research that examines the Implementation of the Elderly Health Service Program at the Rantau Subdistrict Community Health Center (Puskesmas), Aceh Tamiang Regency. The focus of this research is to analyze the program's mechanism, its implementation, and the obstacles faced in providing elderly health services. This study employs Grindle's theory of policy implementation, which emphasizes that the success of implementation is influenced by the content of the policy and the context of its implementation. The method used in this research is descriptive qualitative with data collected through interviews, observations, and documentation. The data were analyzed by combining field findings with the theoretical framework. The results show that the elderly health program at the Rantau Subdistrict Puskesmas has been implemented through planning, organizing, implementation, and monitoring and evaluation, which are realized in activities such as the Elderly Clinic (Poli Lansia), Elderly Integrated Service Post (Posyandu Lansia), elderly gymnastics, health counseling, and home visits. The program implementation has followed the guidelines and increased elderly participation; however, it remains limited to basic health services. The main obstacles in implementation include a shortage of medical personnel, inadequate facilities and infrastructure, limited accessibility for elderly in remote areas, and suboptimal cross-sectoral coordination. Based on these findings, this research recommends strengthening the implementation mechanism through data-based planning, capacity building for health workers and elderly health cadres, provision of more complete health facilities and infrastructure, and the establishment of cross-sectoral coordination forums. Furthermore, the role of families and communities needs to be enhanced to support the sustainability of elderly health services.
Policy to Accelerate Handling and Prevention of Stunting in Pakpak Bharat Regency Ti Aisyah; Lidia Burunea; Syamsuddin Syamsuddin; Aiyub Aiyub; Ahmad Yani; Muhammad Hasyem
Jurnal Ners Vol. 10 No. 1 (2026): JANUARI 2026
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jn.v10i1.51774

Abstract

The policy for accelerating and handling stunting in West Pakpak Regency is a priority policy that must be implemented optimally considering the still high number of stunting in the Regency , even though the government has established policies and programs to accelerate the prevention and handling of stunting with the aim of reducing the number. s tuning . Stunting remains a serious problem with long-term impacts on the quality of human resources, making its handling a priority in public health development. The purpose of this study is to analyze how the policy for accelerating the prevention and handling of stunting is implemented in Pakpak Bharat Regency and the factors that hinder its success. This study uses a descriptive qualitative approach, with data collection techniques through observation, interviews, and documentation. Data analysis techniques use an interactive model through the stages of data collection, data reduction, data presentation , and drawing conclusions. The results show that the policy for accelerating the prevention and handling of stunting in the Pakpak Bharat region has established several prevention and handling program activities, including the provision of supplementary feeding (PMT), vitamin A provision, and counseling. However, their implementation has not been optimal. Both counseling activities, vitamin A provision, and PMT distribution have not been implemented properly to the target community. Several factors that hinder the implementation of the program policy include low parental knowledge, weak networks, and limited access to health services. communication facilities, less supportive socio-economic and political conditions. In addition, the distribution of supplementary food for stunted children is not yet effective, so the nutritional value is low. Children are not receiving optimal support. Difficult road access to remote villages is also a major obstacle in distributing aid and implementing programs. Therefore, evaluation and improvement are needed. implementation of policies to accelerate prevention and handling of stunting.