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All Journal Jurnal Kebijakan dan Pelayanan Publik Jurnal Pengabdian kepada Masyarakat Jurnal Syntax Fusion : Jurnal Nasional Indonesia Business Perspective Journal Jurnal Sosial dan Humanis Sains International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Journal of Business and Halal Industry Jurnal Pengabdian UMKM International Journal of Economics, Business and Innovation Research Multidisciplinary Indonesian Center Journal Community Service: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Irsandi
Universitas Bandar Lampung
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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The Influence of Service Quality and Trust on Member Satisfaction with Loyalty as an Intervening Variable (A Study at KSP Kopdit Gentiaras Pringsewu) Fernando, Albertus; Irsandi; Sakti, Trenggono; Asfarani, Suci
Journal of Business and Halal Industry Vol. 2 No. 3 (2025): March
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbhi.v2i3.607

Abstract

Cooperatives in Indonesia are vital in supporting low to middle-income communities, with over 127,000 cooperatives serving more than 25 million members. However, ensuring member satisfaction and loyalty remains a significant challenge for their sustainability. This study examines the mediating role of loyalty in the relationship between service quality, trust, and member satisfaction within KSP Kopdit Gentiaras Pringsewu, an Indonesian cooperative. A quantitative research method used path analysis to explore these relationships. Data were collected from 44 active members via a reliable questionnaire. The results show that service quality and trust significantly influence member satisfaction, with loyalty as a key mediator in these relationships. The Sobel test confirmed the significance of loyalty as a mediator. The findings suggest that improving service quality and fostering trust are essential for enhancing member satisfaction and loyalty, ensuring the cooperative's long-term sustainability.
The Influence of Product Quality and Price on the Purchase Decision of Car Spare Parts in Retail Stores Firmansyah, Yusril; Irsandi; Sakti, Trenggono; Asfarani, Suci
Journal of Business and Halal Industry Vol. 2 No. 3 (2025): March
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbhi.v2i3.620

Abstract

This study aims to examine the influence of product quality and price on purchasing decisions at Obama Motor, an automotive parts retailer in Pringsewu. The research problem focuses on how product quality and price affect consumer purchasing decisions. A quantitative approach was used with a sample of 44 respondents selected randomly. Data were collected through surveys, and multiple regression analysis was applied. The results showed that both product quality (β = 0.344) and price (β = 0.435) significantly affect purchasing decisions. The conclusion of this study is that maintaining high product quality and competitive pricing is essential to improve customer satisfaction and loyalty in the automotive market.
The Impact of Service Quality and Satisfaction on Customer Loyalty at AFZL Barber Shop Ruswandi, Jose; Irsandi; Sakti, Trenggono; Asfarani, Suci
Journal of Business and Halal Industry Vol. 2 No. 3 (2025): March
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbhi.v2i3.622

Abstract

The rapidly growing barber shop industry has heightened competition, making understanding the factors influencing customer loyalty crucial. This study explored the impact of service quality and customer satisfaction on customer loyalty at AFZL Barber Shop in Sukarame, Bandar Lampung. Using a quantitative approach, the research surveyed 109 respondents and analyzed the data through descriptive analysis, validity and reliability tests, and multiple regression analysis. The results showed that service quality and customer satisfaction significantly positively affect customer loyalty. Higher service quality and customer satisfaction levels lead to stronger customer loyalty. The study concludes that businesses must improve service quality and customer satisfaction to maintain customer loyalty in a competitive market.
PRICE AND PROMOTION INFLUENCE ON THE DECISION TO PURCHASE A MOTORCYCLE AT HONDA TUNAS DEALER DWIPA MATRA Jaka Adi Yantara; Irsandi; Trenggono Pujo Sakti; Suci Asfaranin
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 3 No. 1 (2025): February
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v3i1.461

Abstract

This study investigates the impact of pricing and promotional strategies on motorcycle purchasing decisions at the Honda Tunas Dwipa Matra dealership. A quantitative research methodology was utilized for this analysis. Data were gathered through questionnaires distributed to customers who had made purchases at the dealership. The sample size was calculated using Slovin's formula, allowing for a 15% margin of error, resulting in a total of 45 respondents. Data analysis was performed using multiple linear regression with SPSS version 30. The findings reveal that the t-value for price is 2.465, which exceeds the critical t-value of 2.016, with a significance level of 0.018. Furthermore, the t-value for promotion is 2.264, also surpassing the critical t-value of 2.016, with a significance level of 0.029. These results indicate that both price (X1) and promotion (X2) have a significant effect on motorcycle purchasing decisions (Y) at the Honda Tunas Dwipa Matra dealership.
Esploration Of The Influence Of Marketing Mix Strategy On Repurchase Intention Of Motorcycle Products: A Consumer Perspective Made Agiyasa; Irsandi, Irsandi; Suci Asfarani; Trenggono Pujo Sakti
International Journal of Economics, Business and Innovation Research Vol. 4 No. 02 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to explore how marketing mix strategies influence repurchase intentions of motorcycle products from the consumer's perspective. The research approach used in this study is a qualitative approach. This approach aims to understand the phenomenon in depth through the perspective of the participants. Qualitative research allows for in-depth exploration of consumer experiences, views, and perceptions related to marketing mix strategies and their influence on motorcycle product repurchase intentions. Based on the results of the study, it can be concluded that the 7P marketing mix strategy involving elements of product, price, promotion, distribution, people, process, and physical evidence has a significant influence on motorcycle repurchase intentions from a consumer perspective. Each element of the 7Ps plays a role in creating a positive consumer experience, which ultimately increases loyalty and repurchase decisions. Keywords: Marketing, Marketing Mix, Repurchase Intention
Pelaksanaan Tanggung Jawab Sosial Di Perusahaan Swasta Nasional Dan Badan Usaha Milik Negara Saputra, Argadwi; Agustina Gultom, Indriati; Irsandi, Irsandi
Jurnal Syntax Fusion Vol 3 No 03 (2023): Jurnal Syntax Fusion: Jurnal Nasional Indonesia
Publisher : CV RIFAINSTITUT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54543/fusion.v3i03.279

Abstract

This research aims to analyze and know the implementation and sanction of Corporate Social Responsibility at National Private Company and State Owned Company. This research was conducted at PT Keong Nusantara Abadi Lampung and PT PLN (Persero) Lampung Distribution, and Lampung CSR Forum. The research method used is the normative and empirical juridical approach, which is done by examining the library materials consisting of secondary data and primary data, then data analysis is done by qualitative juridical analysis. Implementation of CSR in National Private Companies and State-Owned Enterprises have differentiation and similarity this is due to the different implementation of the legal basis, but in principle the implementation of CSR aims to improve the economy and prosper the community, in addition sanctions for companies that do not implement Corporate Social Responsibility is not clearly regulated in law in Indonesia, but if CSR is not implemented then the company will get moral sanction from society, which resulted in decreasing public trust.Implementation
PELATIHAN DAN PENDAMPINGAN PEMBUATAN BATIK ECO PRINT SEBAGAI PELUANG HOME INDUSTRY KREATIF DI DESA TANJUNG SARI, LAMPUNG SELATAN M.Oktaviannur; Dora Rinova; Hanindyalaila Pienrasmi; Irsandi , Irsandi; Meyrani Ananta Putri
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 3: Agustus 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v4i3.8333

Abstract

Kegiatan Pemberdayaan Masyarakat yang dilakukan di Desa Tanjung Sari, Lampung Selatan ini bertujuan untuk memberdayakan ibu rumah tangga setempat melalui peningkatan keterampilan dalam industri kreatif yang ramah lingkungan. Batik eco print dipilih karena menggunakan bahan-bahan alami yang mudah diakses di lingkungan sekitar, serta memiliki potensi pasar yang menjanjikan.Metode pelatihan yang digunakan meliputi pemberian materi dan praktik langsung selama lima hari, dengan fokus pada teknik dasar pembuatan batik eco print dan penggunaan pewarna alami. Setelah pelatihan, peserta mendapatkan pendampingan intensif selama tiga bulan untuk memastikan penerapan teknik yang benar dan pengembangan produk yang konsisten. Program ini tidak hanya meningkatkan keterampilan dan membuka peluang usaha baru bagi masyarakat Desa Tanjung Sari, tetapi juga berkontribusi dalam pelestarian lingkungan melalui penggunaan bahan-bahan alami. Dengan dukungan yang berkelanjutan, diharapkan program ini dapat menjadi kegiatan pemberdayaan masyarakat yang berkelanjutan dan berdaya guna
BRANDING STRATEGIES AND COMPETITIVE ADVANTAGE OF MICRO AND SMALL COFFEE ENTERPRISES: A QUALITATIVE CASE STUDY OF 360 COFFEE IN INDONESIA Fashi Septiani; Irsandi
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 3 No. 1 (2026): Vol. 3 No. 1 Edisi Januari 2026
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v3i1.2257

Abstract

Branding has emerged as a strategic asset for micro and small enterprises (MSEs) to enhance competitiveness in increasingly saturated markets. This study investigates the role of branding strategies in strengthening the competitive advantage of a micro-scale coffee shop in Indonesia, namely 360 Coffee. Employing a qualitative descriptive approach, data were collected through in-depth interviews, observations, and document analysis involving business owners, employees, and customers. The findings reveal that brand identity consistency, emotional engagement with consumers, product differentiation, and service experience significantly contribute to customer loyalty and market positioning. However, the study also identifies challenges related to limited strategic branding planning, constrained resources, and suboptimal digital branding utilization. These findings support previous studies emphasizing that effective branding enables MSEs to create perceived value beyond functional attributes (Kotler & Keller, 2016; Wijoyo et al., 2021). This research contributes to the literature on small business branding by providing empirical evidence from a local coffee enterprise and offers practical insights for MSE owners seeking sustainable competitive advantage.
BRANDING AND DIGITAL PROMOTION STRATEGIES OF STREET COFFEE MSMES TO ENHANCE SALES COMPETITIVENESS: A CASE STUDY IN KOTABUMI, INDONESIA Muhamad Ilham; Irsandi
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 3 No. 1 (2026): Vol. 3 No. 1 Edisi Januari 2026
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v3i1.2260

Abstract

The rapid growth of Indonesia’s coffee industry has intensified competition among micro, small, and medium enterprises (MSMEs), particularly street coffee businesses that rely on simple concepts, affordability, and accessibility. This study aims to analyze branding and digital promotion strategies implemented by street coffee MSMEs in Kotabumi, North Lampung, to enhance sales competitiveness. A qualitative case study approach was employed. Data were collected through in-depth interviews with business owners and employees, direct observation, and documentation of digital promotional activities on social media platforms. Data were analyzed using the Miles and Huberman interactive model, comprising data reduction, data display, and conclusion drawing. The findings reveal that branding strategies were implemented through brand identity development, including business name, logo, color consistency, booth design, and product differentiation. Digital promotion strategies mainly utilized Instagram, TikTok, and WhatsApp Business through product photos, coffee-making videos, and promotional content. These strategies positively impacted market reach, customer acquisition, and sales stability. However, several constraints were identified, such as limited resources, inconsistent visual identity, and suboptimal content management. This study concludes that consistent branding and planned digital promotion are essential to strengthening competitiveness and ensuring the sustainability of street coffee MSMEs.
PROGRAM PAGAR AYU: PEMANFAATAN REMPAH JAHE SEBAGAI SUMBER PENDAPATAN EKONOMI KELOMPOK WANITA DI TULANG BAWANG BARAT, LAMPUNG Agustuti Handayani; Lukmanul Hakim; Trenggono Pujo Sakti; Irsandi Irsandi; M Ardiansyah; Niki Agus Santoso
Jurnal Pengabdian UMKM Vol. 5 No. 1 (2026): Januari
Publisher : Pusat Studi UMKM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/jpu.v5i1.106

Abstract

Program PAGAR AYU (Pemberdayaan Agar Mandiri dan Berdaya Saing) merupakan kegiatan pengabdian kepada masyarakat yang bertujuan untuk meningkatkan pendapatan ekonomi kelompok wanita melalui pemanfaatan rempah jahe sebagai produk unggulan lokal di Kabupaten Tulang Bawang Barat, Provinsi Lampung. Jahe dipilih karena memiliki ketersediaan bahan baku yang melimpah, nilai ekonomis tinggi, serta peluang pasar yang luas baik sebagai produk pangan maupun kesehatan. Metode pelaksanaan kegiatan meliputi identifikasi potensi dan kebutuhan kelompok, pelatihan pengolahan jahe menjadi produk bernilai tambah, pendampingan manajemen usaha sederhana, serta penguatan pemasaran produk. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan dan keterampilan kelompok wanita dalam mengolah jahe menjadi produk olahan seperti jahe instan dan minuman herbal, serta meningkatnya motivasi berwirausaha dan kesadaran akan pentingnya pengelolaan usaha secara mandiri. Program ini diharapkan mampu mendorong kemandirian ekonomi perempuan, memperkuat UMKM berbasis rempah lokal, dan menjadi model pemberdayaan masyarakat yang berkelanjutan di wilayah pedesaan.
Co-Authors Agus Purnomo Anugerah, Erwin C ARDIANSYAH ARDIANSYAH Argadwi Saputra Barusman, Andala R P Dora Rinova Fajri, Ratu Chaterine Fashi Septiani Fernando, Albertus Firmansyah, Yusril Fritz Akhmad Nuzir Handayani, Agustuti Hanindyalaila Pienrasmi Hawazien Hendri Dunan Indah Satria Indriani, Indriani Indriati Agustina Gultom Jaka Adi Yantara Khorunnisa Lukmanul Hakim Lukmanul Hakim M Ardiansyah M. Ardiansyah M. Oktaviannur Made Agiyasa Marzuki Marzuki Meyrani Ananta Putri Muhamad Ilham Muhammad Ardiansyah Niki Agus Santoso Ruswandi, Jose Sakti, Trenggono Saputra, Riko Siswanto, Hendra Suci Asfarani Suci Asfaranin Trenggono Pujo Sakti Wenny Permata Sari