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Pengaruh Instagram dan Kualitas Layanan Terhadap Keputusan Pembelian Jasa Wedding Event Pada The Solution Event Management Medan Margaretha, Maria; Siregar, Efni
Abdimas Indonesian Journal Vol. 5 No. 1 (2025)
Publisher : Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/aij.v5i1.632

This study aims to determine the effect of Instagram and service quality on purchasing decisions for wedding event services at The Solution Event Management. This study uses a quantitative approach with data collection methods by distributing questionnaires. In this study using Purposive Sampling technique (Purposive or Judgment Sampling). The sample in this study were users of The Solution Event Management services, totalling 80 respondents. Measurement in this questionnaire uses a Likert scale of 1 to 5. Hypothesis testing in this study uses multiple linear regression models with multiple linear regression tests using multiple linear regression models with simultaneous tests, partial tests, the coefficient of determination and supported by the SPSS 27 programme. The results of the study prove that social media has a positive but not significant effect on purchasing decisions and service quality has a positive and significant on purchasing decisions for wedding event services at The Solution Event Management Medan. Instagram and Service Quality have a positive and significant effect together on purchasing decisions for wedding event services at The Solution Event Management Medan. Instagram and Service Quality have a positive and significant effect together on purchasing decisions for wedding event services at The Solution Event Management Medan by 12.7% and the remaining 87.3% can be explained by factors not examined in this study.

Pengaruh Kualitas Pelayanan Terhadap Kepuasan Peserta Event Audisi Pucuk Cool Jam 2024 Pada PT April Untuk Indonesia Di Kota Medan Azzahra, Adira Jasmine; Siregar, Efni
Abdimas Indonesian Journal Vol. 5 No. 2 (2025)
Publisher : Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/aij.v5i2.1046

The Pucuk Cool Jam 2024 audition event was conducted by PT April Untuk Indonesia at the Ringroad Citywalk Medan. Seventy-five participants, consisting of high school and vocational high school students in Medan, participated in the event. This research is categorized as a quantitative study, with the instruments being questionnaires and literature review. The population of the Pucuk Cool Jam 2024 audition event was 75 people. The validity test used SPSS 27, the reliability test used the Crohn's Alpha formula, and multiple linear regression analysis was used to test the research hypotheses. The results of this study indicate that, partially (t-test), the variables of tangibles, reliability, responsiveness, and assurance have positive but not significantly influence participant satisfaction, while the variable of empathy has positive and significantly influenced participant satisfaction at the Pucuk Cool Jam 2024 audition event in Medan. Simultaneously (F-test), the variables of tangible evidence (X1), reliability (X2), responsiveness (X3), assurance (X4), and empathy (X5) significantly influenced participant satisfaction at the Pucuk Cool Jam 2024 audition event in Medan City, with an adjusted R-square value of 54.7%. The remaining 45.3% can be explained by variables not examined in this study.

Pengaruh Media Sosial terhadap Keputusan Berkunjung Wisatawan melalui Minat sebagai Variabel Moderator (Studi Kasus: The Kaldera Toba Nomadic Escape Desa Sibisa, Kabupaten Toba) Sinaga, Melita Sridevi; Siregar, Efni
Jurnal Pendidikan Tambusai Vol. 8 No. 1 (2024): April 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v8i1.14663

Perkembangan media sosial telah mengalami kemajuan yang sangat pesat di seluruh dunia dan menjadi salah satu cara untuk memperkenalkan destinasi wisata. Penelitian ini bertujuan untuk mengetahui: (1) pengaruh media sosial terhadap minat berkunjung wisatawan pada The Kaldera Toba Nomadic Escape, (2) pengaruh Media sosial terhadap keputusan berkunjung wisatawan pada The Kaldera Toba Nomadic Escape, (3) pengaruh minat berkunjung terhadap keputusan berkunjung pada Kawasan wisata The Kaldera Toba Nomadic Escape, (4) pengaruh Media sosial terhadap keputusan berkunjung melalui variabel moderator minat berkunjung pada Kawasan wisata The Kaldera Toba Nomadic Escape, Penelitian ini menggunakan pendekatan kuantitatif dengan metode Structural equation modeling (SEM) yang diolah menggunakan program SmartPLS. Subjek penelitian ini adalah Pengunjung kawasan wisata The Kaldera Toba Nomadic Escape yang berjumlah 100 orang responden. Penelitian ini menggunakan teknik non-probability sampling. Data yang digunakan dalam penelitian ini adalah data primer yang diperoleh melalui penyebaran kuesioner menggunakan google form dan data sekunder berupa buku, jurnal, dan data yang dikumpulkan dari Badan Pengelola Otorita Danau Toba. Hasil penelitian ini menunjukkan bahwa: (1) Media Sosial berpengaruh positif dan signifikan terhadap minat berkunjung pada Kawasan wisata The Kaldera Toba Nomadic Escape, (2) Media sosial tidak berpengaruh positif dan signifikan terhadap keputusan berkunjung pada Kawasan wisata The Kaldera Toba Nomadic Escape, (3) Minat berkunjung berpengaruh positif dan signifikan terhadap keputusan berkunjung wisatawan pada Kawasan wisata The Kaldera Toba Nomadic Escape, (4) Media sosial berpengaruh positif dan signifikan terhadap keputusan berkunjung melalui variabel moderator minat berkunjung pada Kawasan wisata The Kaldera Toba Nomadic Escape.

PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP MINAT BERKUNJUNG KEMBALI PADA MUSEUM NEGERI SUMATERA UTARA Agustina, Vista; Siregar, Efni
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 5 (2024): Vol. 5 No. 5 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i5.36135

Museum terbesar di Sumatera Utara adalah Museum Negeri Sumatera Utara, yang terletak di Jln. H.M. Jhoni No. 51 Medan. Berbagai peninggalan sejarah budaya negara serta karya seni dan kerajinan dari berbagai suku yang tinggal di Sumatera Utara dapat ditemukan di museum ini. Karena peningkatan layanan dapat meningkatkan minat pengunjung, kualitas layanan yang baik memengaruhi minat pengunjung untuk kembali ke Museum. Harga sangat penting untuk penjualan, dan agar semua orang dapat mengunjungi museum, harga harus sesuai dengan anggaran pengunjung. Studi ini melihat bagaimana kualitas pelayanan, harga, dan minat berkunjung kembali pada Museum Negeri Sumatera Utara berpengaruh. Data dari seratus responden dianalisis menggunakan metode regresi linier berganda. Uji kualitas data, uji asumsi klasik (untuk normalitas dan reabilitas), analisis regresi linear berganda, hipotesis, dan uji koefisien determinasi digunakan untuk menganalisis data yang dikumpulkan melalui observasi dan koesioner. Hasil penelitian menunjukkan bahwa, baik secara parsial maupun secara signifikan, kualitas pelayanan dan harga memiliki pengaruh positif dan signifikan terhadap minat berkunjung kembali. Dibandingkan dengan kualitas pelayanan, faktor yang paling mempengaruhi adalah harga. Menurut nilai koefisien determinasi R2 = 0,525, 42% kualitas pelayanan dipengaruhi oleh harga dan minat berkunjung. Sebaliknya, 57% dipengaruhi oleh elemen yang tidak diteliti. Kesimpulan ini menunjukkan bahwa kualitas pelayanan dan harga sangat penting untuk menarik pengunjung kembali, yang dapat menghasilkan peningkatan jumlah pengunjung ke Museum Negeri Sumatera Utara.

The Influence of Social Media Promotion and Direct Selling on the Decision to Buy Tickets for the 2024 Medan Relaxing Purnama Concert Jati, Giri Waseso; Siregar, Efni
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 2 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i2.1146

This research aims to determine the influence of social media promotion and direct selling on ticket purchase decisions for the Purnama Bersantai 2024 concert in Medan City. The study is motivated by the growing use of social media as a promotional tool and the implementation of direct selling strategies to attract consumer interest. This study employs a quantitative method with an associative approach. Data were collected through questionnaires distributed to 98 respondents who purchased concert tickets. Data analysis included validity and reliability tests, classical assumption tests, multiple linear regression analysis, t-test, F-test, and the coefficient of determination (R²). The results show that social media promotion has a positive and significant effect on purchase decisions, as does direct selling. Simultaneously, both variables significantly influence ticket purchase decisions for the Purnama Bersantai 2024 concert. The coefficient of determination (R²) of 0.694 indicates that 69.4% of purchase decisions are influenced by social media promotion and direct selling, while the remaining 30.6% are influenced by other factors. The study concludes that the more effective social media promotion and direct selling activities are, the higher the consumers’ decision to purchase concert tickets.

Pengaruh Kualitas Pelayanan Terhadap Kepuasan Peserta Event Audisi Pucuk Cool Jam 2024 Pada PT April Untuk Indonesia Di Kota Medan Azzahra, Adira Jasmine; Siregar, Efni
Abdimas Indonesian Journal Vol. 5 No. 2 (2025)
Publisher : Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/aij.v5i2.1046

The Pucuk Cool Jam 2024 audition event was conducted by PT April Untuk Indonesia at the Ringroad Citywalk Medan. Seventy-five participants, consisting of high school and vocational high school students in Medan, participated in the event. This research is categorized as a quantitative study, with the instruments being questionnaires and literature review. The population of the Pucuk Cool Jam 2024 audition event was 75 people. The validity test used SPSS 27, the reliability test used the Crohn's Alpha formula, and multiple linear regression analysis was used to test the research hypotheses. The results of this study indicate that, partially (t-test), the variables of tangibles, reliability, responsiveness, and assurance have positive but not significantly influence participant satisfaction, while the variable of empathy has positive and significantly influenced participant satisfaction at the Pucuk Cool Jam 2024 audition event in Medan. Simultaneously (F-test), the variables of tangible evidence (X1), reliability (X2), responsiveness (X3), assurance (X4), and empathy (X5) significantly influenced participant satisfaction at the Pucuk Cool Jam 2024 audition event in Medan City, with an adjusted R-square value of 54.7%. The remaining 45.3% can be explained by variables not examined in this study.

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