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All Journal Jurnal Ilmu Administrasi Bisnis

Handoyo Djoko Waluyo

Jurusan Ilmu Administrasi Bisnis

Author-ID : 5366663

Economics, Econometrics & Finance

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EFFECT OF PRODUCT QUALITY, PROMOTION, AND BRAND IMAGE ON PURCHASE DECISION OF NIKE SPORTS SHOES (Case Study On S1 FISIP UNDIP Students) Denny Saputra; Handoyo Djoko Waluyo; Sari Listyorini
Jurnal Ilmu Administrasi Bisnis Vol 3, No 4 (2014)
Publisher : Universitas Diponegoro

Complex consumer needs all critical and followed increasingly competitive market competition lead to Nike Sports Shoes must to compete and also maintain their market consumer seized from its competitors. Consumers who take the decision to choose Nike Sports Shoes will consider various things before buying it. Consideration to make a decision consist of influenced the quality of the product, promotion, and brand image of Nike Sport Shoes. The problem in this research is Sports Shoes Nike fluctuation data during 2011 until 2013 seen from Top Brand Index. The research used explanatory research approach by collect data using questionnaire with a sample of 97 respondents in the S1 FISIP UNDIP students. Collection data used purposive sampling technique based on certain assumptions. Analysis techniques using validity test, reliability test, simple linear regression, multiple linear regression, t test, F test by SPSS 20.0 programs.Based on the results of statistical calculation with linear regression analysis can be shown by the regression equation Y = 4.261 + 0.073 X1 - X2 0.031 + 0.815 X3, from the regression equation is known that the quality of the product, promotion, and brand image has a positive influence on purchasing decisions. The results of the calculation of the determination coefficient is 0.429. It shows that the quality of product, promotion and brand image explain about purchase decision in 42.9% and 57.1% explained by other variables that are not observed.Suggestions for the company consist of to keep innovate and create better product quality, increase the frequency of advertising and sales promotion, and select great and appropriate brand ambassador.Complex consumer needs all critical and followed increasingly competitive market competition lead to Nike Sports Shoes must to compete and also maintain their market consumer seized from its competitors. Consumers who take the decision to choose Nike Sports Shoes will consider various things before buying it. Consideration to make a decision consist of influenced the quality of the product, promotion, and brand image of Nike Sport Shoes. The problem in this research is Sports Shoes Nike fluctuation data during 2011 until 2013 seen from Top Brand Index. The research used explanatory research approach by collect data using questionnaire with a sample of 97 respondents in the S1 FISIP UNDIP students. Collection data used purposive sampling technique based on certain assumptions. Analysis techniques using validity test, reliability test, simple linear regression, multiple linear regression, t test, F test by SPSS 20.0 programs.Based on the results of statistical calculation with linear regression analysis can be shown by the regression equation Y = 4.261 + 0.073 X1 - X2 0.031 + 0.815 X3, from the regression equation is known that the quality of the product, promotion, and brand image has a positive influence on purchasing decisions. The results of the calculation of the determination coefficient is 0.429. It shows that the quality of product, promotion and brand image explain about purchase decision in 42.9% and 57.1% explained by other variables that are not observed.Suggestions for the company consist of to keep innovate and create better product quality, increase the frequency of advertising and sales promotion, and select great and appropriate brand ambassador.

PENGARUH BUDAYA ORGANISASI, PENGEMBANGAN KARIR DAN KOMPENSASI TERHADAP KINERJA KARYAWAN BAGIAN PEMASARAN PT. NYONYA MENEER SEMARANG Khairanda Satria; Handoyo Djoko Waluyo; Widiartanto Widiartanto
Jurnal Ilmu Administrasi Bisnis Vol 4, No 4 (2015)
Publisher : Universitas Diponegoro

Human resources is one factor that strategic and fundamental in the organization. The role of human resources will determine the success or failure of the organization in achieving its vision and mission that has been set. In order to determine the extent to which the presence, role and contribution of human resources in achieving organizational success, of course necessary performance measurement. Employee performance marketing can be seen from the achievement of sales targets, but there are employees who have not been able to realize a given target. The aim of this study was to determine the effect of organizational culture, career development and compensation to employee performance marketing division of PT. Nyonya Meneer Semarang. This study uses census sampling sampling techniques against 38 employees of the marketing department of PT. Nyonya Meneer Semarang. Collecting data in this study using a questionnaire and interviews. The data obtained were analyzed qualitatively and quantitatively through validity and reliability test. While data analysis is done through a simple linear regression analysis, multiple linear regression, t-test and F test. The results of the study showed that there are significant positive and significant correlation between organizational culture, career development and compensation to employee performance marketing division of PT. Nyonya Meneer Semarang. Advice can be given is to further increase the focus on the variable compensation for the performance of employees is increasing.

PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA VARIO 125 FI ( Studi Kasus Pada Pengguna Honda Vario 125 FI Di Kec. Juwana ) Fevri Setya Nugroho; Handoyo Djoko Waluyo; Sari Listyorini
Jurnal Ilmu Administrasi Bisnis Vol 4, No 4 (2015)
Publisher : Universitas Diponegoro

This study aimed to determine the effect of product quality, price, and promotion of the product purchase decisions. Researchers conducted a study on the sale of Motorcycle Honda Vario 125 FI in Juwana Subdistrict.This research was conducted with survey methods (interviews and questionnaires) to 50 ( Fifty) of the respondents, the sampling selection technique using purposive sampling. The data obtained were analyzed quantitatively by using tools such as cross-table analysis, validity, reliability, simple linear regression, multiple linear regression, coefficient of determination and testing with T test and test F. The independent variable is the quality of the product, price and promotion, while the dependent variable is the purchase decision.The results showed no effect of product quality on purchasing decisions by 46.7%. The effect of price to quality is 61.7% of purchase decisions and influence on purchasing decisions promotion 59.9%. Taken together the quality of the product, price and promotion has the effect of 72.4%, which means that consumer perceptions of product, price and promisi proportional or positive, which if consumers assess the quality of the product, price, promotion of good will increase the sales of this product.Suggestions for the company is to continue to maintain the quality of products by regularly monitoring the quality of the basic ingredients of products, giving a discount on the purchase of products and continues to promote the increase of the personal selling product knowledge in order to provide solutions

PENGARUH KUALITAS PRODUK, CITRA MEREK DAN PROMOSI PENJUALAN DALAM PENGAMBILAN KEPUTUSAN PEMBELIAN PRODUK MIE SEDAAP Nurul Setyaningrum; Handoyo Djoko Waluyo; Andi Wijayanto
Jurnal Ilmu Administrasi Bisnis Vol 3, No 1 (2014)
Publisher : Universitas Diponegoro

Instant noodles is a product that is preferred by consumers in the world because of practicality. It is therefore necessary for the company to analyze consumer behavior to determine the product purchase patterns.This research was aimed determine the influence quality of products, brand image, and sales promotion on consumer purchasing decisions of product Mie Sedaap in Kecamatan Tembalang. Population of this research are the consumers who buy and consume the product in the Mie Sedaap Kecamatan Tembalang. Total sample of 100 respondent by using multi stage sampling. The measurement scale using Likert. The data analysis using simple linear regression.Results of this study concluded that the quality of products, brand image and sales promotion have an influence on purchasing decisions. Products quality, brand image and sales promotion variables were able to explain 76.3% of purchasing decisions which have a significant influence on of products quality as big as 59.5%, brand image as big as 73.8% and sales promotion as big as 48.7%. Product quality, brand image, and sales promotion are concurrent significant influence on purchasing decisions Mie Sedaap in Kecamatan Tembalang.

PENGARUH KERAGAMAN MENU, KUALITAS PRODUK, CITRA MEREK, DAN IKLAN TERHADAP KEPUTUSAN PEMEBELIAN Muhammad Wahyu Ali; Handoyo Djoko Waluyo; Sari Listyorini
Jurnal Ilmu Administrasi Bisnis Vol 2, No 2 (2013)
Publisher : Universitas Diponegoro

In the restaurant business, which is the key to success is the diversity of menu and the quality of products offered. Consumers will compare the suitability of the sacrifices made by the quality of products and the diversity of the menu offered by the restaurant, other attributes inherent in a product such as brand image and advertising needs to be developed to influence customer purchase. This study aims to determine effect of the diversity of menu, product quality, brand image, and advertising on consumer purchasing decisions McDonald's Java Mall Semarang. Variable diversity of menu influence the purchase decision of 48.6 percent. Variables quality of the product influence purchase decisions at 54.2 percent. Variables of brand image influence purchase decisions for 47.3 percent. Variable advertising influence purchase decisions of 37.2 percent. Variable menu variety, product quality, brand image, and advertising on purchase decisions for 66.4 percent. This means that the increasing diversity of the menu, product quality, brand image, and advertising is expected to increase consumer purchasing decisions.Based on this research, the McDonald’s Java Mall innovation cause diversity menu, improving the ability of officers in the service, consistency in the application of Quality, Service, Cleanliness, and Value and create the image of a good, proper advertising as well as unique and interesting will positively impact to consumer purchasing decisions

PENGARUH KUALITAS PELAYANAN DAN HARGA MELALUI KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN (STUDI PADA NUGROHO VIATAMA PEST CONTROL SEMARANG) Dany Krispiandhita; Handoyo Djoko Waluyo; Ngatno Ngatno
Jurnal Ilmu Administrasi Bisnis Vol 4, No 4 (2015)
Publisher : Universitas Diponegoro

The competition with other pest control service offering similar service results in the decreasing number of customers at NUGROHO VIATAMA Pest Control Semarang. Within the past three years (2011-2014). This study is aimed at finding out the influence of price and service quality upon customer loyality mediated by customer satisfaction. A 90 customers are chosen using purposive sampling method. Data are obtained by using questionnaire, interview, observation and documentation which are then analyzed using path analysis. The study concludes that price and service quality have bigger direct impact upon customer loyalty than the indirect impact.Total impact of price upon customer loyalty is bigger that total impact of service quality upon loyality. Nugroho Viatama Pest Control, Semarang must continue to improve the quality of service that has been held today. In addition it must constantly strive to reduce the price in order to win the competition with other similar companies.

PENGARUH BUDAYA ORGANISASI DAN LINGKUNGAN KERJA FISIK TERHADAP KINERJA PEGAWAI PDAM KABUPATEN KUDUS Novi Permata Sari; Apriatni Endang Apriatni; Handoyo Djoko Waluyo
Jurnal Ilmu Administrasi Bisnis Vol 3, No 1 (2014)
Publisher : Universitas Diponegoro

The purpose of this study was to determine the effect of organizational culture variables and physical work environment on employee performance PDAM Kabupaten Kudus . This type of research is explanatory research . In the study population there were 109 permanent employees and all PDAM Kabupaten Kudus were sampled by means of sampling or census saturated . Data were collected through questionnaires . Measurement scale using a Likertscale . Data analysis method used is correlation , simple and multiple linear regression with SPSS 20.0The study concluded that : ( a) organizational culture at PDAM Kabupaten Kudus strong ,as well as the physical work environment on PDAM Kabupaten Kudus Well ; ( b ) The effect of organizational culture on employee performance is strong at 0.805 ; influence of the physical work environment on employee performance is strong at 0.857 (d ) The results stimulatory or jointly demonstrate the organization's culture and physical work environment has a strong influence of 0.895 . Physical work environment variables have a greater influence than the culture of the organization.

Pengaruh Lingkungan Kerja, Motivasi Kerja dan Disiplin Kerja Terhadap Kinerja Karyawan Bagian Produksi PT. Njonja Meneer Semarang Noeria Susitianigrum; Handoyo Djoko Waluyo; Reni Shinta Dewi
Jurnal Ilmu Administrasi Bisnis Vol 4, No 3 (2015)
Publisher : Universitas Diponegoro

Every company needs a resource that has an important influence to achieve the expected goals. Resources may include natural resources, human resources, knowledge resources and technology resources. Employee performance is not good due to poor working environment, lack of motivation and lack of work discipline PT. Njonja Meneer Semarang engaged in the herbal industry in which there are production employees are actively involved in the company's production activities.This type of research is explanatory research. The sampling technique include nonprobability sampling technique is purposive sampling. The sample in this research were 76 respondents who are production employees of PT. Njonja Meneer Semarang. In the analysis of the test used factor analysis with SPSS 20.Results of statistical analysis known partial effect of the work environment on employee performance by 57,2%. Then the motivation on employee performance by 55,2%. As for the discipline of work on employee performance by 44,5%. Effect of Simultaneous influence of the working environment, motivation and discipline to the employee performance by 72,0%, while 28,0% are influenced by other factors.Recommendations for improving the performance of employees to the company to increase its attention to the work environment, motivation and discipline of work which in turn will ultimately increase employee performance.

PENGARUH KUALITAS PRODUK, IKLAN DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN SABUN MANDI LUX CAIR (Studi kasus pada konsumen/pengguna sabun mandi lux cair di swalayan Gelael Mall Ciputra Semarang) Luffi Sidrotul Muntaha; Handoyo Djoko Waluyo; Reni Shinta Dewi
Jurnal Ilmu Administrasi Bisnis Vol 4, No 1 (2015)
Publisher : Universitas Diponegoro

This study aims to determine the effect of product quality, advertising and brand image on purchase decisions Lux liquid soap. The population in this study were the users of lux soap liquid in Gelalel Mall Ciputra Semarang. The research sample of 100 respondents was taken and the sampling technique used was purposive sampling technique, meaning that the sampling technique in accordance with certain criteria. Measurement scale using a Likert scale. Analysis of data using simple linear regression and multiple linear regression with SPSS 16.0. Based on the survey results revealed that the quality of products, advertising and brand image and signifikanterhadap positive influence purchasing decisions, either partially or simultaneously. Variable product quality influence on purchase decisions is equal to 24.1%. Advertising variable influence on purchase decisions is equal to 15.6%. Variables brand image influence on purchase decisions in the amount of 53%. Simultaneously, the variable quality of the product, advertising and brand image influence the purchase decisions of 55.5%. This means that the better the quality of the product, advertising in accordance with the wishes of customers, as well as the high value of the brand image, it can improve the buying decision.

ANALISA KINERJA KARYAWAN PT. PLN (PERSERO) DISTRIBUSI JAWA TENGAH DAN DAERAH ISTIMEWA YOGYAKARTA DITINJAU DARI PERAN PELATIHAN KERJA DAN PENGEMBANGAN KARIR Lyta Karina; Handoyo Djoko Waluyo
Jurnal Ilmu Administrasi Bisnis Vol 6, No 2 (2017)
Publisher : Universitas Diponegoro

Human resource is a valuable asset for performance’s organization and because employees work and act dedicated for the achievement of organization’s goals through good performance. Employee performance improvement will bring progress for the company to survive in a global competitive business environment. The purpose of this research is to discover the effect of job training and career development toward employee performance in PT. PLN (Persero) Central Java & Special District of Yogyakarta Region. The type of research is explanatory research. The sampling technique is using Proportionate Stratified Random Sampling method. The total of samples was 136 respondents. Computer programs SPSS 22.0 is used for data processing in this research. Based on the results of descriptive analysis, 60,3 percent indicates that variable job training is in quite well category. Then, 58,1 percent indicates that variable career development is in quite well category too and variable employee performance is in the high category, amounting to 50,0 percent. Based on the multiple correlation coefficient calculation, it shows value 0,815 which means the variables have a strong correlation. Based on the calculation of the determination coefficient it indicates that the variable in this research which is job training and career development contributed as much as 66,4% for employee performance. Suggestions in this research are to conduct perform a thorough evaluation to every employee after training. PT. PLN (Persero) could utilize Kirkpatrick’s four level evaluation training programs in reactions and learning level. Adjustment between trainees learning style with the trainee is also very necessary. In addition, more proactive action is needed from the mentors to share knowledge in the context of career development of employees in the company in order to achieve better common goals.

Co-Authors Agung Budiatmo Aji Normawan Rosyid Andi Wijayanto Ani Desriana Apriatni Endang Apriatni Asri Puspasari Ayu Haris Permatasari Putri Dany Krispiandhita Denny Saputra Fevri Setya Nugroho Gesti Nopelia Anjarsari Gunung Setiadi Idham Kurnia Simamora Irna Windu Prasetyani Kamanda Tri Gumelar Khairanda Satria Krestiawan Wibowo Santoso Luffi Sidrotul Muntaha Luqmananda Bayuningrat Lyta Karina Muchammad Taufan Muhammad Wahyu Ali Ngatno Ngatno Noeria Susitianigrum Nova Renta Novi Permata Sari Nurul Ayuningtyas Nurul Setyaningrum Raden Rara Ayu Widaningsih Reni Shinta Dewi Rika Estika Putri Robin Petrus Simanjuntak Sari Listyorini Sendhang Nurseto Sri Suryoko Taufiq Dwi Satmoko Tri Handoko Triastuti Ayuningtias Widayanto Widayanto Widiartanto Widiartanto Yauar Yoga Anggoro Yusuf Atstsaqifi

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