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PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PERMEN TOLAK ANGIN DI SEMARANG Krestiawan Wibowo Santoso; Handoyo Djoko Waluyo; Sari Listyorini
Jurnal Ilmu Administrasi Bisnis Vol 3, No 1 (2014)
Publisher : Universitas Diponegoro

Developmental needs of consumers who increasingly complex and competitive market led to a sharp decline Tolak Angin candy should be able to compete to demonstrate its product superiority and seize the attention of consumers. consumers who will make a decision in choosing to consider various things before buying. Consideration, among others, influenced by the quality of the product, pricing, and promotions are determined by the company. Formulation of the problem in this paper is the sales during 2007 to 2012 has fluctuated. The type of research uses explanatory research approach with the method of data collection using interview and data collections devices using a questionnaire with a sample of 100 respondents in village Tembalang Semarang using purposive sampling method (sampling technique is based on certain conditions). Analysis technique used validity, reliability testing, simple linear regression, multiple linear resgression, t test, and F test with the aid of SPSS 20.0. Based on a statistical calculation with linear regression analysis can be shown by the regression equation Y = 10,521 + 0,169 X1 + 0,072 X2 + 0,193 X3 from the regression equation is known that the product quality, pricing, and promotion have a positive impact on purchasing decisions. Results of calculation of the coefficient of determination 0,276 magnitude. This suggests that product quality, pricing, and promotion can explain purchasing decision by 27,6%. While the remaining 72,4% is explained by other variable that are not observed. Based on the data analysis we can conclude the existence of a positive effect of product quality, pricing, and promotion on purchasing decisions have a strong level of closeness of relationship this means that if the product quality, pricing, and promotion will lead to higher purchasing decisions.

PENGARUH KUALITAS PELAYANAN TERHADAP WORD OF MOUTH, MELALUI KEPERCAYAAN DAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA STAR CLEAN CAR WASH SEMARANG Taufiq Dwi Satmoko; Handoyo Djoko Waluyo; Ngatno Ngatno
Jurnal Ilmu Administrasi Bisnis Vol 5, No 1 (2016)
Publisher : Universitas Diponegoro

This modern age, many people are busy with their lives. They are willing to work to night so not had of looking at other things such as vehicles. Community activities that tend to be practical so that it becomes an opportunity for service providers to offer their services car wash to wash the vehicle. One company car wash in Semarang, namely Star Clean car wash is one company that is growing, but the number customer experience fluctuations during the year 2010-2013 along with some of the targets were not achieved targets.This study aims to determine the effect on the quality of their service through word of mouth and customer satisfaction Star confidence Clean car wash Semarang. This type of research is explanatory. The population in this study is the Star Clean car wash customers in Semarang, using the theory Slovin then taken 100 respondents to be sampled and the sampling technique used was purposive sampling. Methods of data collection using questionnaires, interviews and literature method. Measurement scale using a Likert scale. In the data analysis using validity, reliability test, correlation coefficient, analysis of simple and multiple linear regression, the coefficient of determination, significance test (t test and F) and Sobel test with SPSS.The study concluded that the quality of service, reliability and customer satisfaction together (simultaneously) or partially affect the variable word of mouth. Based on the test results Sobel, a direct influence on the quality of service word of mouth is greater than its indirect influence through a trust or through customer satisfaction.Suggestions in this research that Star Clean car wash Semarang should increase speed and always menontrol network of free hotspots and to boost consumer confidence should always control the work performed by the employee. As well as consumer satisfied that leaders should try to improve the ability of employees in ethical.

PENGARUH LINGKUNGAN DAN PELATIHAN TERHADAP PRESTASI KERJA KARYAWAN PADA PT. NYONYA MENEER SEMARANG Asri Puspasari; Handoyo Djoko Waluyo; Agung Budiatmo
Jurnal Ilmu Administrasi Bisnis Vol 2, No 2 (2013)
Publisher : Universitas Diponegoro

The purpose of this study was to determine the effect of training and working environment of the employees' performance of PT. Nyonya Meneer Semarang. Type of research is explanatory research with sample size about 85 employees at the staff. The data were analyzed quantitatively by Simple Linear Regression, Multiple Linear Regression, Z test and F test were performed with SPSS version 11.0, and also performed a qualitative analysis. Training which include: communication training, customer service training, salesmanship training, training in the discussion of consumer protection laws and training on the implementation of policy. Results and discussion of the studies suggest that there is a significant relationship between training and job performance that is equal to 37.4%, which means the training factor determining employee performance by 37.4%. Z test of significance test is known that the value of z 4.715 count is greater than z table is 1.96, which means there is a positive effect between training and job performance, which means any improvements to the training will affect job performance in the same direction. While the work environment include: air temperature, noise, cleanliness, scientific equipment, lighting horizontal and vertical relationships between superiors and subordinates, aspires freedom and responsibility appropriate authority. From the results and discussion stated that there is a significant relationship between work environment with job performance that is equal to 45.3%, which means the work environment factors determining employee performance by 45.3%. While the z test of significance test is known that the value of z 4.064 count is greater than z table is 1.96, which means there is a positive influence between work environment and job performance, which means that changes in working towards environmental improvements that will positively affect work performance in the same direction. training variables and the work environment positive effect on employees 'performance by 53.5%, which means that 53.5% of employees' performance is determined by training and work environment factors.

PENGARUH KUALITAS PRODUK,PROMOSI DAN LAYANAN PURNA JUAL TERHADAP KEPUTUSAN PEMBELIAN MOBIL TOYOTA RUSH (STUDI KASUS DI NASMOCO PEMUDA SEMARANG) Nurul Ayuningtyas; Handoyo Djoko Waluyo; Sari Listyorini
Jurnal Ilmu Administrasi Bisnis Vol 4, No 2 (2015)
Publisher : Universitas Diponegoro

The research was motivated by the increasing of competition among automotive industries. From many types of car, Multi Purpose Vehicle/MPV is a favorite car in consumer. Toyota is one of vehicle producer which well known in Indonesia. Nowadays Toyota already produces a lot of type vehicle for middle economy. Toyota Rush is one of favorite vehicle for middle economy with affordable prices is the priority choice not only from the price but also from the function. The aim is this research is to know the impact of quality product, promotion, and after sales towards purchasing decision Toyota Rush. Type of this research is explanatory research. The collecting data method is using questionnaire. Sampling technique is purposive sampling. Sample in this research is 87 respondents from 677 populations. Likert scale is using for measurement. Linear regression analyze and path analyze are using to prove the hypotheses with SPSS 16.0 software. The research result showed that quality product variable (X1), promotion (X2) and after sales service (X3) have a positive and significant impact towards purchasing decision (Y). Based on this research, researcher suggest to Toyota Company to do more innovation and update application quality. For Nasmoco Pemuda as the official distributor in near future should give more satisfied after sales service to consumer, doing promotion, discount and lucky draw. It needed to increase the purchasing and compete with others automotive distributor.

Pengaruh Harga, Citra Merek, Positioning Dan Diferensiasi Produk Terhadap Keputusan Pembelian Konsumen Pada Produk Jamu PT. Njonja Meneer Idham Kurnia Simamora; Handoyo Djoko Waluyo; Widayanto Widayanto
Jurnal Ilmu Administrasi Bisnis Vol 2, No 2 (2013)
Publisher : Universitas Diponegoro

PT. Njonja Meneer is one of the companies engaged in the herbal industry in Indonesia. Today competition in the herbal industry is highly competitive. Therefore, PT. Njonja Meneer must continue to improve its marketing strategy to the level of consumer purchasing decisions continues to increase. The strategies include the following with concern to product pricing strategies, creating a good brand image, positioning the right, and the diversity of the company's product differentiation. If four things are going well then the automatic level purchasing decisions of consumers will increase. This research aimed to determine the effect of price, brand image, positioning and product differentiation on consumer purchasing decisions on medicinal products PT. Njonja Meneer. The population is not limited to any consumer product that is herbal PT. Njonja Meneer ever made a purchase at Pondok Jamu Njonja Meneer Depok-Semarang, arguing Fraenkel set Wallen sample of 100 people by spreading using the Nonprobability Sampling (Accidental Sampling). Collecting data using interviews with the help of questionnaires that have been through the instrument validity and reliability. Data were analyzed with qualitative and quantitative analysis using the coefficient of determination test, simple and multiple linear regression, cross tables and tests of significance with SPSS 18.0. The results show that variable rates affect consumer purchasing decisions of 36 percent. Variables affect the brand image on purchase decisions of consumers by 23,2 percent. Variable positioning influence consumer purchasing decisions at 38,2 percent. Variable product differentiation affects consumer purchasing decisions at 38,5 percent. Taken together price, brand image, positioning, and product differentiation affect consumer purchasing decisions by 21 percent. The conclusion is the price, brand image, positioning, and product differentiation have a positive and significant impact on consumer purchasing decisions on medicinal products PT. Njonja Meneer as evidenced from the results of the test f count (6.331)> f table (2.309). Bottom line if four factors are balanced the synergism of herbal products Njonja Meneer will get high levels of consumer purchases that will be a positive influence on survival.

Pengaruh Disiplin Kerja dan Pemberian Insentif Terhadap Kinerja Karyawan PT. Nusantara Card Semesta ( studi kasus karyawan divisi sales dan marketing Jakarta) Tri Handoko; Handoyo Djoko Waluyo
Jurnal Ilmu Administrasi Bisnis Vol 6, No 3 (2017)
Publisher : Universitas Diponegoro

The company is part of the Organization, an organization must be able to deceive its employees. The company's activity on the pemberdayaaan leading to the objectives of the company through the development of its human resources is good and will bring progress for the company, therefore, efforts to improve the performance of employees is a challenge the company's most serious because of the success to achieve the goal and the survival of the company depends on the quality of the performance of its employees. This study examines the performance of employees at PT. Nusantara Card Semesta sales and marketing division of Jakarta which are obtained from the respondents, to do with the discipline of work and granting of incentives.The purpose of this research is to know how the discipline of work and granting of incentives on performance of employees of PT. Nusantara Card Semesta Division salesand marketing. This research type is explanatory research. The technique of sampling using a method using saturated. As for the number of samples taken as many as 40 of the respondents i.e. all employees.Based on the results of the descriptive analysis, showed the results of research that the discipline of working in a high category of 65.0%. Variable grant of incentives on the category quite well, as big as a variable and 40.0% performance in the categories high, amounting to 60.0%, Multiple correlation coefficient calculation based on yield value 0.729 which means have a strong correlation. Based on the calculation of the coefficient of determination indicates that the variable is the discipline of work and granting incentives contributed to the influence of 53.2% against the performance of employees.Suggestions in this study was to give the award to employees in the form of praise,salary increases, job promotion, or granting allowances to employees who have been doing work with full discipline. the company is expected to provide an adequate incentive because the granting of incentives can lead to high motivation for employees for Moreover, necessary supervision against employees so that employees can work in a good and up.

PENGARUH KUALITAS PELAYANAN, CITRA MEREK DAN HARGA TIKET TERHADAP KEPUTUSAN PENGGUNAAN JASA PO RAMAYANA MAGELANG Gesti Nopelia Anjarsari; Handoyo Djoko Waluyo
Jurnal Ilmu Administrasi Bisnis Vol 6, No 3 (2017)
Publisher : Universitas Diponegoro

The increased needs of the community road transport services will trigger the growth of transportation business in the form of Company Otobus. The increasing mobility forcing consumers choosing alternative Otobus from various companies. Every companies must win the competition to attract consumer to use its services. This research focus to result that show usage of the decision in PO Ramayana Magelang obtained from responden.The purpose of this research is to know the influence of service quality, brand image and price of tickets against the decision of the use of PO Ramayana. This research type is explanatory research. Sampling techniques using non-probability sampling with accidental sampling and purposive sampling. As for the total sampleas many as 100 respondents. This program assisted by SPSS 21.0.Based on the descriptive analysis, indicating the variable quality of service are on a good categorization of 54%. Brand iage variable are at good categorization by 48%. Varible price of tickets are at very good categorization of 66% and use of decision are at high categorization of 71%. Multiple corelation coeficient based on obtained values of the corelation that indicates 0,620 is strong correlation. Based on determination of coefficient indicates that the variable service quality, brand image and price of tickets contributed amounted to 38,4% against of the use decision variable.

PENGARUH KUALITAS PELAYANAN, VARIASI MENU, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN Kamanda Tri Gumelar; Handoyo Djoko Waluyo; Sri Suryoko
Jurnal Ilmu Administrasi Bisnis Vol 5, No 1 (2016)
Publisher : Universitas Diponegoro

Resto Sambal Van Java is a middle class restaurant with the concept of Netherlands building and Javanese cuisine. The location of restaurant is very strategic, being in the crowded area of education in Tembalang territory, Semarang. This restaurant has had its own place in the hearts of loyal customers. However, the advantages offered by this restaurant is not optimal considered. There are some complaints still submitted by consumers, among others, the parking area facilities, hygiene, the size of meal, employees neatness and empathy, and other services are less than satisfactory for consumers. It will obviously be able to influence purchasing decisions. The aims of this study was to determine the influence of service quality, menu variation, and price on customers'decision to buy in Resto Van Java Sambal Tembalang, Semarang. The type of this research was explanatory research. Population in this research were the customers of Resto Sambal Van Java and the number of samples were 100 respondents. The sampling technique in this study was using a non-probability sampling with accidental and purposive sampling technique. The analytical method used was cross tabulation, correlation, determination, simple linear regression, multiple, t test and F test with SPSS version 20. Based on the survey results revealed that the service quality, menu variation, and prices have a significant effect on customers'decisions to bought here, either partially or simultaneously. Independent variables that have the biggest influence on purchasing decisions was the variable of price. The advice that can be given is to do the rearrangement in the parking area or by giving extra money to the parker in order to work more presentable, providing training period sufficient to new employees, improve hygiene (The food, and the restroom), keep the neatness of employees, job evaluation on a regular basis, increase the menu variations with maintaining the mainstay menu, presenting food portions and flavor consistently, always maintain the availability and selectthe fresh materials, sale prices with certain conditions, as well as improving the overall service of other services that consumers find it appropriate to make a purchase decision, repurchase, and they can recommend this place to other people.

PENGARUH KUALITAS PRODUK, PROMOSI DAN LAYANAN PURNA JUAL TERHADAP KEPUTUSAN PEMBELIAN MOBIL HONDA JAZZ (Studi Kasus pada Honda Semarang Center Semarang) Ayu Haris Permatasari Putri; Handoyo Djoko Waluyo; Ngatno Ngatno
Jurnal Ilmu Administrasi Bisnis Vol 4, No 3 (2015)
Publisher : Universitas Diponegoro

Industrial development in Indonesia has grown so fast and rapid. One of the industry that growing rapidly is automotive industry, especially car. Many brands of car that available on the market, then there is increasingly intense effort from car company to capture large market share from other company. At this time segment of cars that are in demand are segment of cars hatchback, especially Honda Jazz car that being a leader on hatchback segment. However the sales of Honda Jazz at Honda Semarang Center in 2009-2013 are fluctuated. If it’s not addressed it will be a threat to it’s dominance on hatchback segment.The purpose of this research was to determine the influences of product quality, promotion, and after sales service on purchase decision of Honda Jazz Car at Honda Semarang Center, Semarang. This research method is explanatory on 88 respondents with purposive technique sampling. With data collection through interview, questioners, and literature review. The analysis technique used was quantitative. Quantitative analysis using cross tabulation, validity, reliability, correlation coefficient, coefficient of determination, simple and multiple regression analysis, as well as the significance test (t test and F test) and helped by application SPSS 16.0 for Windows.The result of statistic analysis known the influences of partially between product quality on purchase decision is 21,6 %, promotion on purchase decision is 17,7 %, and after sales service on purchase decision is 31,5 %, the influences of simultaneously between product quality, promotion, and after sales service on purchase decision are 35,0 % whereas 65,0 % affected by other factors.From that results can be concluded product quality, promotion, and after sales service influenced to purchase decision partially and simultaneously. Based on these conclusion so advice can be given for the Honda Semarang Center Company are to notice the product quality with innovation periodically, doing exciting promotions and increase promotion frequency, and providing training on employee to perform after sales service.

PENGARUH KUALITAS PELAYANAN, CITRA MEREK DAN HARGA TIKET TERHADAP KEPUTUSAN PENGGUNAAN JASA PO RAMAYANA MAGELANG Gesti Nopelia Anjarsari; Handoyo Djoko Waluyo
Jurnal Ilmu Administrasi Bisnis Vol 6, No 3 (2017)
Publisher : Universitas Diponegoro

The increased needs of the community road transport services will trigger the growth of transportation business in the form of Company Otobus. The increasing mobility forcing consumers choosing alternative Otobus from various companies. Every companies must win the competition to attract consumer to use its services. This research focus to result that show usage of the decision in PO Ramayana Magelang obtained from responden.The purpose of this research is to know the influence of service quality, brand image and price of tickets against the decision of the use of PO Ramayana. This research type is explanatory research. Sampling techniques using non-probability sampling with accidental sampling and purposive sampling. As for the total sampleas many as 100 respondents. This program assisted by SPSS 21.0.Based on the descriptive analysis, indicating the variable quality of service are on a good categorization of 54%. Brand iage variable are at good categorization by 48%. Varible price of tickets are at very good categorization of 66% and use of decision are at high categorization of 71%. Multiple corelation coeficient based on obtained values of the corelation that indicates 0,620 is strong correlation. Based on determination of coefficient indicates that the variable service quality, brand image and price of tickets contributed amounted to 38,4% against of the use decision variable.

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