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Implementation of Agile Adoption Best Practice (Study Case In PT Telkom Indonesia) Firza Syafitrah; Andi Wijayanto; Hari Susanta Nugraha
Jurnal Ilmu Administrasi Bisnis Vol 13, No 4 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2024.43838

Abstract The rapid development of telecommunications in the world means that all telecommunications companies must be able to continue to develop and adapt according to market needs. This research uses three main indicators as reference material for analysis, namely team dynamics and activities, program operations, and organizational environment. This research is a qualitative research with a literature review of scientific articles and company reports with discussions related to company transformation, especially the Five Bold Moves with the implementation of agile adoption best practice. The findings show that good implementation of agile adoption best practices can support the system or transformation strategy of telecommunications companies in Indonesia, namely PT Telkom Indonesia. Implementation of a strategic transformation program through Five Bold Moves by implementing agile adoption best practices in its implementation is the key to the transformation process to obtain maximum processes and results. The results of this research can be developed by continuing to pay attention to the implementation process of the DigiCo program, which is one of the Five Bold Moves that has not been implemented.Keywords: Agile; Agile Organization System; Agile Adoption Best Practice; Five Bold Moves; Corporate Transformation

The Influence of Shopping Lifestyle, Store Atmosphere on Impulse Buying with Positive Emotion as an Intervening Variable (A Study at Super Indo Ngesrep Semarang) Kesya Amelia Putri; Sari Listyorini; Andi Wijayanto
Jurnal Ilmu Administrasi Bisnis Vol 14, No 1 (2025)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2025.45182

Abstract: This study examines the impact of Shopping Lifestyle and Store Atmosphere on impulsive buying behavior (Impulse Buying) at Super Indo Ngesrep Semarang, with Positive Emotion as an intervening variable. Indonesia's retail sector is rapidly growing, driven by consumer preferences for modern markets where shopping often aims to create memories rather than prioritize product utility. A pre-survey of 30 respondents revealed that 77% never made unplanned purchases, while 23% engaged in impulsive buying. Results indicate that three out of four Impulse Buying indicators (IB1, IB2, IB4) scored below the overall mean of 3.19, whereas IB3 scored 3.49, suggesting a higher tendency for impulsive buying. Factors influencing Impulse Buying include Shopping Lifestyle, reflecting consumer behavior and preferences, Store Atmosphere encompassing layout, lighting, color, sound, and aroma, and Positive Emotion, involving feelings like joy and enthusiasm. Partial Least Squares (PLS) analysis demonstrated that Shopping Lifestyle and Store Atmosphere significantly impact Positive Emotion, thereby influencing Impulse Buying behavior. This study offers insights into consumer behavior dynamics at Super Indo Ngesrep, highlighting how these factors contribute significantly to increased impulsive buying and suggesting effective strategies for retailers to enhance revenue. Keywords: consumer behavior; impulse buying; positive emotion; shopping lifestyle; store atmosphere Abstraksi: Studi ini mengevaluasi pengaruh Gaya Hidup Berbelanja dan Atmosfer Toko terhadap perilaku pembelian impulsif (Impulse Buying) di Super Indo Ngesrep Semarang, dengan Emosi Positif sebagai variabel intervening. Industri ritel Indonesia sedang berkembang pesat, didorong oleh preferensi konsumen terhadap pasar modern di mana berbelanja seringkali bertujuan menciptakan kenangan daripada memprioritaskan manfaat produk. Pra-survey dengan 30 responden mengungkapkan bahwa 77% tidak pernah melakukan pembelian tanpa rencana, sementara 23% melakukan pembelian impulsif. Hasil studi menunjukkan bahwa tiga dari empat indikator Impulse Buying (IB1, IB2, IB4) mendapat skor di bawah rata-rata keseluruhan sebesar 3.19, sedangkan IB3 mendapat skor 3.49, menunjukkan kecenderungan yang lebih tinggi terhadap pembelian impulsif. Faktor-faktor yang memengaruhi Impulse Buying meliputi Gaya Hidup Berbelanja, yang mencerminkan perilaku dan preferensi konsumen, Atmosfer Toko yang meliputi tata letak, pencahayaan, warna, suara, dan aroma, serta Emosi Positif yang melibatkan perasaan seperti kegembiraan dan antusiasme. Analisis Partial Least Squares (PLS) menunjukkan bahwa Gaya Hidup Berbelanja dan Atmosfer Toko secara signifikan mempengaruhi Emosi Positif, yang pada gilirannya memengaruhi perilaku Impulse Buying. Penelitian ini memberikan pemahaman menyeluruh tentang dinamika perilaku konsumen di Super Indo Ngesrep, menyoroti kontribusi faktor-faktor ini dalam meningkatkan pembelian impulsif serta menawarkan strategi efektif bagi pelaku bisnis ritel untuk meningkatkan pendapatan. Kata Kunci: impulse buying; perilaku konsumen; positive emotion; shopping lifestyle; store atmosphere.

PENGARUH E-SERVICE QUALITY, ONLINE CUSTOMER REVIEW DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SECARA ONLINE PADA MARKETPLACE LAZADA DI KOTA SEMARANG Ekho Panorangi Tampubolon; Reni Shinta Dewi; Andi Wijayanto
Jurnal Ilmu Administrasi Bisnis Vol 13, No 1 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2024.40024

Current technological developments have a significant impact on human behavior patterns. The innovation of this technological development is the emergence of various marketplace platforms. The marketplace that is currently developing in Indonesia is Lazada. This research is motivated by a significant decrease in the number of visitors from year to year from 2017-2022. This has an impact on decreasing sales on the Lazada marketplace as evidenced by the Gross Merchandise Value (GMV), where Lazada's transaction value ranks third after shopee and tokopedia. The sample consists of 100 Lazada users in the city of Semarang who were selected by intentional sampling. Using an explanatory research approach and a Likert scale as a measuring tool. Data were analyzed using statistical tests using SPSS version 25.0. Data analysis techniques used quantitative analysis, including cross tabulation analysis, correlation coefficient test, simple and multiple regression analysis, coefficient of determination test, t test and f test. The results showed that E-service quality, online customer reviews and prices had a positive and significant effect on purchasing decisions. Suggestions to Lazada in this study are optimizing the suitability of delivery, improving communication services, being wiser in selecting sellers to reduce fraud due to displaying inappropriate products, making it easier to return goods and refund funds as well as conducting additional research to maximize the role of price in increasing purchasing decisions at Lazada.Keywords: e-service quality; online customer review; price; purchase decisionPerkembangan teknologi saat ini memberikan dampak yang signifikan terhadap pola perilaku hidup manusia. Inovasi dari perkembangan teknologi ini adalah munculnya berbagai platform marketplace. Marketplace yang sedang berkembang di Indonesia saat ini adalah Lazada. Penelitian ini dilatarbelakangi oleh penurunan jumlah pengunjung yang signifikan dari tahun ke tahun dari tahun 2017-2022. Hal ini berdampak pada penurunan penjualan di marketplace Lazada yang dibuktikan dengan Gross Merchandise Value (GMV), dimana nilai transaksi Lazada menempati urutan ketiga setelah shopee dan tokopedia. Sampel terdiri dari 100 pengguna Lazada di kota Semarang yang dipilih dengan cara intentional sampling. Menggunakan pendekatan explanatory research dan skala Likert sebagai alat ukurnya. Data dianalisis menggunakan pengujian statistik menggunakan SPSS versi 25.0. Teknik analisis data menggunakan analisis kuantitatif, meliputi analisis tabulasi silang, uji koefisien korelasi, analisis regresi sederhana dan berganda, uji koefisien determinasi, uji t dan uji f. Hasil penelitian menunjukkan E-service quality, Online customer review dan Harga berpengaruh positif dan signifikan terhadap keputusan pembelian. Saran kepada Lazada dalam penelitian ini adalah mengoptimalkan kesesuaian pengiriman, meningkatkan pelayanan komunikasi, lebih bijak dalam pemilihan penjual untuk mengurangi penipuan karena menampilkan produk yang tidak sesuai, mempermudah retur barang dan refund dana serta melakukan riset tambahan untuk memaksimalkan peran harga dalam meningkatkan keputusan pembelian di Lazada.Kata Kunci: e-service quality; online customer review; harga; keputusan pembelian.

PENGARUH RETURN ON EQUITY, DEBT TO EQUITY RATIO, RETURN ON ASSET, DAN DIVIDEND PAYOUT RATIO TERHADAP HARGA SAHAM PADA EMITEN IDX HIGH DIVIDEND 20 PERIODE 2019-2022 Dewani Ardiningrum; Andi Wijayanto; Saryadi Saryadi
Jurnal Ilmu Administrasi Bisnis Vol 13, No 2 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2024.41074

According to the OJK (2022), several factors that affect stock prices are the dividend payout ratio, debt ratio, and the company's profit level. This research was conducted with the aim to determine the effect of the ratio of return on equity, debt to equity, return on assets, and dividend payout ratio on stock prices in IDX High Dividend indexed companies 20 period 22. The research sample used in this study is a census sample so that all companies registered in IDXHIDIV20 period 22 will be sampled in this study. The type of data used is secondary data sourced from company financial reports published on the Indonesia Stock Exchange. The method of data analysis is regression analysis using SPSS version 25. The results of this study show that partially, ROE and ROA have a significant negative effect on stock prices. While DER partially has a significant positive effect on stock prices and the DPR does not have a significant effect on stock prices. Simultaneously, ROE, DER, ROA, and DPR do not have a significant influence on stock prices with a calculated F value (1.787) < table F value (2.57). Suggestions for companies are companies can manage the composition of debt and capital more effectively and efficiently so as to reduce financial risks that can reduce stock prices. For investors, the ratio of ROA and ROE can be a negative signal if it is triggered by a decrease in equity and a decrease in assets.Keywords: return on equity; debt to equity ratio; return on asset; dividend payout ratio; stock pricesAbstrak: Menurut OJK (2022), beberapa faktor yang mempengaruhi harga saham adalah dividend payout ratio, debt ratio, dan tingkat laba perusahaan. Penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh rasio return on equity, debt to equity, return on asset, dan dividend payout ratio terhadap harga saham pada perusahaan terideks IDX High Dividend 20 periode 22. Sampel penelitian yang digunakan dalam penelitian ini merupakan sampel sensus sehingga seluruh perusahaan yang terdaftar dalam IDXHIDIV20 periode 22 akan dijadikan sampel dalam penelitian ini. Jenis data yang digunakan merupakan data sekunder yang bersumber dari laporan keuangan perusahaan yang dipublikasikan dalam Bursa Efek Indonesia. Metode analisis data adalah analisis regresi dengan menggunakan SPSS versi 25. Hasil penelitian ini menunjukkan secara parsial, ROE dan ROA berpengaruh negatif signifikan terhadap harga saham. Sedangkan DER secara parsial berpengaruh positif signifikan terhadap harga saham dan DPR tidak berpengaruh secara signifikan terhadap harga saham. Secara simultan, ROE, DER, ROA, dan DPR tidak memiliki pengaruh yang signifikan terhadap harga saham dengan nilai F hitung (1,787) < nilai F tabel (2,57). Saran bagi perusahaan adalah perusahaan dapat mengelola komposisi utang dan modalnya dengan lebih efektif dan efisien sehingga dapat mengurangi risiko finansial yang dapat menurunkan harga saham. Bagi investor, rasio ROA dan ROE bisa menjadi sinyal negatif jika dipicu oleh penurunan ekuitas dan penurunan aset.Kata Kunci: return on equity; debt to equity ratio; return on asset; dividend payout ratio; harga saham

Pengaruh Social Media Marketing dan Brand Ambassador Terhadap Keputusan Pembelian Produk POND’S (Studi Pada Pengguna Produk POND’S di Kabupaten Banyumas) Devi Shifa Kamila; Sari Listyorini; Andi Wijayanto
Jurnal Ilmu Administrasi Bisnis Vol 13, No 3 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2024.42381

Cosmetics are a primary need for women. Pond's is a beauty product that has been around since 1846 and has become an international product in the field of skin care. High demand encourages increasingly tight competition between companies. Companies must implement the right strategies to increase sales, such as utilizing social media marketing and brand ambassadors to expand market reach and encourage purchasing decisions. This research aims to determine the influence of social media marketing and brand ambassadors on POND'S purchasing decisions in Banyumas Regency. The type of research used is explanatory research with a sample size of 100 respondents who are Pond's users in Banyumas. The sampling technique uses non-probability sampling with purposive sampling and accidental sampling methods. Data analysis for this research uses SPSS 26. The research results show that social media marketing has significant positive influence on purchasing decisions for Pond's products in Banyumas. Brand ambassadors also have a significant positive influence on purchasing decisions for Pond's products in Banyumas. In this research, it was also found that social media marketing and brand ambassadors had a simultaneous influence on the decision to purchase Pond's products in BanyumasKeywords: Social Media Marketing; Brand Ambassador; Purchase DecisionKosmetik merupakan kebutuhan primer bagi wanita. Pond's adalah produk kecantikan yang ada sejak tahun 1846 dan menjadi produk internasional dalam bidang perawatan kulit. Permintaan yang tinggi mendorong persaingan antar perusahaan yang semakin ketat. Perusahaan harus menerapkan strategi yang tepat untuk meningkatkan penjulan seperti memanfaatkan social media marketing dan brand ambassador untuk memperluas jangkauan pasar dan mendorong keputusan pembelian. Penelitian ini bertujuan untuk mengetahui pengaruh social media marketing dan brand ambassador terhadap keputusan pembelian POND’S di Kabupaten Banyumas. Tipe penelitian yang digunakan adalah explanatory research dengan jumlah sampel 100 responden yang merupakan pengguna Pond's di Banyumas. Teknik pengambilan sampel menggunakan non-probability sampling dengan metode purposive sampling dan accidental sampling. Analisis data penelitian ini menggunakan SPSS 26. Hasil penelitian menunjukan social media marketing memiliki pengaruh positif signifikan terhadap keputusan pembelian produk Pond's di Banyumas. Brand ambassador juga memiliki pengaruh positif signifikan terhadap keputusan pembelian produk Pond's di Banyumas. Dalam penelitian ini juga ditemukan bahwa social media marketing dan brand ambassador memiliki pengaruh secara simultan terhadap keputusan pembelian produk Pond's di Kabupaten Banyumas.Kata Kunci: Social Media Marketing; Brand Ambassador; Keputusan Pembelian

Analisis Eko-Efisiensi Manajemen Operasi Produksi Tahu pada Usaha Kecil Tahu Murni Putra Nata Jaya Kabupaten Tegal Diah Ramadhanti Safitri; Bulan Prabawani; Andi Wijayanto
Jurnal Ilmu Administrasi Bisnis Vol 11, No 4 (2022)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2022.36167

Eco-efficiency concept is based on operations management theory which is a strategy to add economic value while reducing environmental impact. Non-product output (NPO) can be used as a simple indicator to calculate eco-efficiency in SMEs. One of SMEs that is easy to find in Indonesia is tofu industry. Indonesians choose tofu as an alternative to fulfill their protein requirements. Tofu production itself cannot be separated from waste that has an impact on the environment. The small enterprise Tahu Murni Putra Nata Jaya produces 150 kg of soybeans with output is yellow tofu which has problems with inefficiency of needs and production waste. This study aims to determine the implementation of eco-efficiency in small enterprise Tahu Murni Putra Nata Jaya. The type of this research is analysis descriptive qualitative with data collection techniques using observation, interview, and documents study. The result of this research are small enterprise Tahu Murni Putra Nata Jaya has not fully implemented the eco-efficiency concept because with a production cost Rp 4.238.930,31 per day, it produces NPO Rp 763.952,91 which has not been managed. The ratio of NPO to production costs is 18,02%. Eco-efficiency needs to be implemented to increase the effectiveness and efficiency of production. Based on the results, researcher provide suggestions to the small enterprise Tahu Murni Putra Nata Jaya, similar SMEs, or SMEs with the same problem to implement eco-efficiency approach, to aware the waste treatment to get added value, and use properly equipment for the safety of workers as well as improving the production quality. Konsep eko-efisiensi yang bersumber dari teori manajemen operasi merupakan strategi untuk menambah nilai ekonomi sekaligus mengurangi dampak lingkungan. Non-product output (NPO) dapat digunakan sebagai indikator sederhana untuk menghitung eko-efisiensi di UMKM.Salah satu UMKM yang mudah ditemukan di Indonesia adalah industri tahu. Masyarakat Indonesia memilih tahu sebagai alternatif untuk memenuhi kebutuhan proteinnya. Produksi tahu sendiri tidak lepas dari limbah yang berdampak pada lingkungan. Usaha Kecil Tahu Murni Putra Nata Jaya memproduksi 150 kg kedelai dengan output tahu kuning, memiliki permasalahan terhadap inefisiensi kebutuhan dan limbah produksi. Penelitian ini bertujuan untuk mengetahui penerapan ekoefisiensi pada Usaha Kecil Tahu Murni Putra Nata Jaya. Tipe penelitian adalah analisis deskriptif kualitatif dengan teknik pengumpulan data menggunakan observasi, wawancara, dan studi dokumen. Hasil penelitian ini adalah Usaha Kecil Tahu Murni Putra Nata Jaya belum menerapkan konsep eko-efisiensi secara penuh karena dengan biaya produksi Rp 4.238.930,31 per hari menghasilkan NPO Rp 763.952,91 yang belum terkelola. Rasio NPO terhadap biaya produksi tersebut sebesar 18,02%. Eko-efisiensi perlu diterapkan untuk meningkatkan efektivitas dan efisiensi produksi. Berdasarkan hasil penelitian, peneliti memberikan saran pada Usaha Kecil Tahu Murni Putra Nata Jaya, industri sejenis, maupun dengan permasalahan yang sama untuk menerapkan konsep eko-efisiensi, memperhatikan pengolahan limbah produksi untuk mendapatkan nilai tambah, dan memperhatikan penggunaan alat kerja yang sesuai untuk keselamatan pekerja sekaligus meningkatkan kualitas produksi.

PENGARUH STRUKTUR MODAL, PROFITABILITAS, DAN KEBIJAKAN DIVIDEN TERHADAP HARGA SAHAM PADA PERUSAHAAN CONSUMER CYCLICALS TAHUN 2018-2022 Figo Prayogo Pangestu; Saryadi Saryadi; Andi Wijayanto
Jurnal Ilmu Administrasi Bisnis Vol 14, No 1 (2025)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2025.44934

Abstract: Consumer cyclical sector companies, which include the automotive, household goods, apparel, and tourism services industries, experienced a 11.24% decline in stock prices from 2018 to 2022. This study examines the influence of the independent variables of Capital Structure, Profitability, and Dividend Policy on the dependent variable of Stock Price. The type of research used is explanatory research with sampling techniques using purposive sampling and data collection techniques using documentation. Research on consumer cyclical companies listed on the Indonesia Stock Exchange for the period of 2018-2022 shows that Capital Structure has a negative and significant impact on stock prices, Profitability does not have a significant impact, while Dividend Policy has a positive and significant impact. Together, Capital Structure, Profitability, and Dividend Policy significantly influence stock prices. Keywords: Capital Structure; Profitability; Dividend Policy; Stock Price Abstrak: Perusahaan sektor consumer cyclicals yang mencakup industri mobil, barang rumah tangga, pakaian, dan jasa pariwisata mengalami penurunan harga saham sebesar 11,24% dari 2018 – 2022. Penelitian ini bertujuan untuk menguji pengaruh variabel independen Struktur Modal, Profitabilitas, dan Kebijakan Dividen terhadap variabel dependen Harga Saham. Jenis penelitian yang digunakan adalah explanatory research dengan pengambilan sampel menggunakan teknik purposive sampling dan teknik pengumpulan data menggunakan dokumentasi. Penelitian terhadap perusahaan consumer cyclicals di Bursa Efek Indonesia pada periode 2018-2022 menunjukkan bahwa Struktur Modal berdampak negatif dan signifikan terhadap harga saham, Profitabilitas tidak berpengaruh signifikan, sementara Kebijakan Dividen berdampak positif dan signifikan. Secara bersama-sama, Struktur Modal, Profitabilitas, dan Kebijakan Dividen memengaruhi harga saham secara signifikan. Kata Kunci: Struktur Modal; Profitabilitas; Kebijakan Dividen; Harga Saham

PENGARUH NCT 127 SEBAGAI BRAND AMBASSADOR DAN VIRAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN NATURE REPUBLIC DI KOTA JAKARTA Mayra Regita Destrianita; Sari Listyorini; Andi Wijayanto
Jurnal Ilmu Administrasi Bisnis Vol 13, No 1 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2024.39906

The cosmetic industry is an industry that can be said to have experienced rapid development from time to time. Therefore, every company must have an appropriate and attractive marketing strategy in order to win the competition. Nature Republic, a brand from South Korea that is quite popular in Indonesia, has continued to experience a downward trend since 2019. This is allegedly because many new brands from abroad and domestic have continued to emerge. This study aims to determine the effect of NCT 127 as a Brand Ambassador and Viral Marketing on purchasing decisions for Nature Republic. This type of research is explanatory research, sampling using non-probability sampling technique and purposive sampling method. Data collection was carried out by distributing questionnaires to 100 respondents who are Nature Republic consumers and NCT 127 fans who are in the city of Jakarta and are≥17 years old. Both brand ambassador and viral marketing variables have a positive and significant influence. However, the influence exerted by each variable individually or collectively is not great. Therefore, Nature Republic needs to maximize the utilization of NCT 127 as Brand Ambassadors and carry out interesting marketing innovations so that more people are familiar with Nature Republic.Industri kosmetik merupakan salah satu industri yang dapat dikatakan mengalami perkembangan pesat dari waktu ke waktu. Oleh karena itu, setiap perusahaan harus memiliki strategi pemasaran yang tepat dan menarik agar dapat memenangkan persaingan. Nature Republic sebagai brand asal Korea Selatan yang cukup populer di Indonesia terus mengalami penurunan trend sejak tahun 2019. Hal tersebut diduga karena banyaknya brand baru asal luar negeri maupun dalam negeri terus bermunculan. Penelitian ini bertujuan untuk mengetahui pengaruh NCT 127 sebagai Brand Ambassador dan Viral Marketing terhadap keputusan pembelian Nature Republic. Tipe penelitian ini adalah explanatory research, pengambilan sampel menggunakan teknik non-probability sampling dan metode purposive sampling. Pengambilan data dilakukan dengan menyebarkan kuesioner pada 100 responden yang merupakan konsumen Nature Republic dan penggemar NCT 127 yang berada di Kota Jakarta serta berumur ≥17 tahun. Variabel brand ambassador dan viral marketing keduanya bersama-sama mempunyai pengaruh positif dan signifikan. Namun, pengaruh yang diberikan masing – masing variabel secara individu maupun bersama tidak besar. Oleh karena itu Nature Republic perlu memaksimalkan pemanfaatan NCT 127 sebagai Brand Ambassador serta melakukan inovasi – inovasi pemasaran yang menarik agar lebih banyak masyarakat yang mengenal Nature Republic

THE INFLUENCE OF CELEBRITY ENDORSEMENT AND ELECTRONIC WORD OF MOUTH WITH BRAND IMAGE AS INTERVENING VARIABLE ON CONSUMERS’ PURCHASE INTENTION OF AZARINE SUNSCREEN IN SEMARANG Shabrina Hulwani; Sudharto P Hadi; Andi Wijayanto
Jurnal Ilmu Administrasi Bisnis Vol 14, No 4 (2025)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2025.47409

Azarine Cosmetic, a local brand, produces sunscreen and utilizes celebrity endorsements and electronic word of mouth (E-WOM), particularly online consumer reviews, as marketing strategy to increase product sales, create a favorable brand image, and attract consumer purchase intention. However, in 2023, Azarine’s sunscreen sales in Semarang outlets experienced fluctuations. Without effective marketing tactics, Azarine will risks losing its share in the competitive skincare market. This research aims to know the influence of celebrity endorsement and E-WOM through brand image as intervening variable on consumers’ purchase intention of Azarine suncreen in Semarang, tested based on variables but explained through the influence of each dimension/indicator on each variable. The total sample in this research are 100 people in Semarang with unidentified population, with the technique of non-probability sampling of purposive sampling type. Data was collected through questionnaires, literature reviews, and interviews. This explanatory research follows a quantitative approach and is processed using SPSS version 26. The result show that celebrity endorsement and E-WOM has positive influence on purchase intention, both directly and indirectly through brand image. Recommendations for Azarine include encouraging celebrities to provide authentic testimonials, reallocating budget to micro-influencers and customer-generated content, fostering positive E-WOM, and reformulating product ingredients.

PENGARUH KINERJA KEUANGAN, FAKTOR MAKROEKONOMI, DAN UKURAN PERUSAHAAN TERHADAP STABILITAS BANK DI INDONESIA PERIODE TAHUN 2018-2022 Muhammad Yoga Saputra; Saryadi Saryadi; Andi Wijayanto
Jurnal Ilmu Administrasi Bisnis Vol 13, No 2 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2024.41315

In 2020, Indonesia's average bank stability decreased, followed by financial performance and macroeconomics. This research was conducted to determine the effect of financial performance, macroeconomic factors, and company size on bank stability in Indonesia for 2018-2022. The research sample used 35 banks listed on the Indonesian stock exchange. The data type used is secondary data from company annual reports for the bank’s internal factors and World Bank for macroeconomic variables. The analytical method used is regression analysis with SPSS version 25. The results of this study partially show that LAR, CIR, and SIZE have a significant negative effect on bank stability, LDR and NIM have a significant positive effect on bank stability. Meanwhile, NPL, GDP, and INF do not significantly affect bank stability. Simultaneously, financial performance (LAR, LDR, NIM, NPL, and CIR), internal factors (LAR, LDR, NIM, NPL, CIR, and SIZE), and internal and external factors (LAR, LDR, NIM, NPL, CIR, SIZE, GDP, and INF) have a significant effect on bank stability. In contrast, external factors (GDP and INF) do not significantly affect bank stability. Banks should increase loans while maintaining asset quality and capital adequacy to protect against internal and external risks and improve efficiency to maximize profit.Keywords: Loan to asset Ratio; Loan to deposit ratio; Net interest margin; Non-Performing loan; Cost to income ratio; Company Size; Gross Domestic Product; Inflation; Bank StabilityPada tahun 2020, rata-rata stabilitas bank di Indonesia mengalami penurunan yang diikuti oleh penurunan kinerja keuangan dan kondisi makroekonomi. Penelitian ini dilakukan untuk mengetahui pengaruh kinerja keuangan, faktor makroekonomi, dan ukuran perusahaan terhadap stabilitas bank di indonesia periode tahun 2018-2022. Sampel penelitian menggunakan 35 bank yang terdaftar di bursa efek Indonesia. Jenis data yang digunakan adalah data sekunder yang bersumber dari laporan tahunan perusahaan untuk variabel internal bank, dan World bank untuk variabel makroekonomi. Metode analisis yang digunakan adalah analisis regresi dengan SPSS versi 25. Hasil penelitian ini secara parsial menunjukan, LAR, CIR, dan SIZE berpengaruh negatif signifikan terhadap stabilitas bank, LDR dan NIM berpengaruh positif signifikan terhadap stabilitas bank. Sedangkan, NPL, GDP, dan INF tidak berpengaruh signifikan terhadap stabilitas bank. Secara simultan, kinerja keuangan (LAR, LDR, NIM, NPL, dan CIR), faktor internal (LAR, LDR, NIM, NPL, CIR, dan SIZE), dan faktor internal dan eksternal (LAR, LDR, NIM, NPL, CIR, SIZE, GDP, dan INF) berpengaruh signifikan terhadap stabilitas bank. Sedangkan faktor eksternal (GDP dan INF) tidak berpengaruh signifikan terhadap stabilitas bank. Saran bagi bank adalah meningkatkan kredit dengan tetap menjaga kualitas aset, dan nilai kecukupan modal untuk melindungi dari risiko internal dan eksternal, dan meningkatkan efisiensi untuk memaksimalkan keuntungan.Kata Kunci: Loan to asset Ratio; Loan to deposit ratio; Net interest margin; Non-Performing loan; Cost to income ratio; Ukuran Perusahaan; Gross Domestic Product; Inflasi; Stabilitas Bank

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