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All Journal Jurnal Ilmu Nutrisi dan Teknologi Pakan Balanca : Jurnal Ekonomi dan Bisnis Islam Jurnal Energi dan Inovasi Teknologi Jurnal Informatika Ekonomi Bisnis (JIMBE) Journal of Studies in Academic, Humanities, Research, and Innovation Masterpiece Journal Society Service Insight KATALIS : Jurnal Inovasi Pengabdian Masyarakat Journal of Economics and Management Technologies
Jusri
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Religion Agriculture, Biological Sciences & Forestry Humanities Chemistry Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Social Sciences Other

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Consumptive Behavior in Online Shopping among Office Workers in Non-Metropolitan Areas Hasnidar; Nila Ridayani; Jusri
Journal of Studies in Academic, Humanities, Research, and Innovation Vol. 3 No. 1 (2026): Vol 3 No 1 June 2026
Publisher : Ponpes As-Salafiyyah Asy-Syafi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/sahri.v3i1.1015

Abstract

The development of e-commerce has changed people's consumption patterns, particularly in online fashion shopping activities, which increasingly encourages consumptive behavior. This study aims to analyze the influence of online shopping frequency, promotions and discounts, social media, and financial literacy on the consumptive behavior of office workers in Ujung Loe District, Bulukumba Regency. The study used a quantitative approach with a descriptive and associative design. Data were collected through an online questionnaire using Google Forms from 120 respondents selected using a purposive sampling technique. Data analysis was performed using multiple linear regression with the help of SPSS. The results of the study indicate that partially, online shopping frequency, promotions and discounts, and social media have a positive and significant influence on the consumer behavior of office workers. Meanwhile, financial literacy does not show a significant influence partially on consumer behavior. However, simultaneously, all four variables have a significant influence on consumer behavior, with a coefficient of determination of 61.20%. This finding indicates that office workers' consumer behavior in online fashion shopping is a multidimensional phenomenon influenced by external and internal factors. The novelty of this study lies in the focus on adult office workers and the context of non-metropolitan areas, which are still relatively limited in the study of online consumer behavior.
Human Resource Factors And Craftsman Productivity In The Creative Industry Of Rumah Atap Konjo Jusri; Bau Asni; Hasnidar
Journal of Studies in Academic, Humanities, Research, and Innovation Vol. 3 No. 1 (2026): Vol 3 No 1 June 2026
Publisher : Ponpes As-Salafiyyah Asy-Syafi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/sahri.v3i1.1439

Abstract

: The local culture-based craft industry is an important part of the creative economy, playing a role in improving community welfare while preserving cultural heritage. However, this industry still faces a major challenge in the form of low artisan productivity. This study aims to analyze the influence of human resource factors, including skills, knowledge, training, work motivation, and working conditions, on the productivity of artisans at the Rumah Atap Konjo in Bulukumba Regency. The study used a quantitative approach with a survey method of 70 artisans, with data analysis using multiple linear regression. The results showed that simultaneously all human resource factors significantly influenced artisan productivity. However, partially, only knowledge and working conditions were proven to have a positive and significant effect on productivity, while skills, training, and work motivation did not show a significant effect. These findings indicate that in the local culture-based craft industry, productivity increases are more determined by cognitive aspects and work environment support than by individual factors that are homogeneous and inherited from generation to generation. This study provides an empirical contribution to the development of human resource studies in the culture-based creative industry and serves as a basis for the formulation of more contextual and sustainable artisan management policies and strategies.
Co-Authors Achmad Ridha Adi Alif, Muh. Khusnul Amaliah, R Aprizal Askar, Pajrin Azlan Azhari Bau Asni Darmawati Dwi Masrurah, Ushwa Hasnidar Irwan, Andi Muhammad Juanda Maharani, Nurfadiza Nila Ridayani Nurul Aisyah Purwo Subekti Rika Lestari Riswahyudi Rostina Septari Zandrah, Fadilah Sijabat, Saut Gracer Sri Astuti Nasir Sundari Rahman Suryani, Rani Triana, Yuni Utami, Miranti Pradipta