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All Journal Indonesian Journal of Educational Studies JMM (Jurnal Masyarakat Mandiri) EDUKATIF : JURNAL ILMU PENDIDIKAN Jurnal Riset dan Inovasi Pembelajaran Jurnal Abdimas Indonesia : Jurnal Abdimas Indonesia Ceddi Journal of Education Bhakti: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Nur Syamsinar Munir
Institut Teknologi Dan Bisnis Nobel Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Mathematics Nursing Social Sciences Other

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PEMBERDAYAAN UMKM JAHE INSTAN MELALUI INOVASI PEMASARAN BERBASIS MEDIA SOSIAL Nurani; Hariatih; Nur Syamsinar Munir; Yakub; Nurul Fitriah Rahman; Sri Endarti Halim
BHAKTI: JURNAL PENGABDIAN DAN PEMBERDAYAAN MASYARAKAT Vol. 5 No. 01 (2026): Juni
Publisher : Universitas Islam Tribakti (UIT) Lirboyo Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/bjppm.v5i01.8213

Abstract

This community service activity was conducted in Barugae Village and aimed to empower instant ginger UMKM by improving digital literacy and implementing social media-based marketing innovations. UMKM play a vital role in the Indonesian economy, but the low utilization of social media as a marketing tool results in limited exposure to local products. This activity employed a participatory approach, including needs identification, development of training modules, digital literacy training, implementation support, and monitoring and evaluation. The results demonstrated improved participant skills in creating social media business accounts, designing creative promotional content, and utilizing interactive features to expand market reach. Furthermore, UMKM motivation to innovate in digital marketing strategies increased, resulting in an increase in social media followers and increased demand for instant ginger products. This activity emphasized the crucial role of innovation and social media in facing competition and serving as a sustainable model for strengthening the competitiveness of superior village products.
Co-Authors Abdul Muis Mappalotteng Amelia Firdhausya Dewi Amelia Firdhausya Dewi Amelia Firdhausya Dewi Arifuddin, Muthi Syahidah Asri Asri Asri Asri Augustyn, Elisabeth Kristina Daud, Sukarya Fitri Sarianti Hamsu Abdul Gani Hariatih Ilela, Andini Aprilia Khairunnisa, Andi Anindita Muh. Syilfa Nooviar Mustamin Mustamin Mustamin Mustamin Mustamin Muthi Syahidah Arifuddin Nur Fahmi Akhmad Nurani Nurhasana, Nurhasana Nurlaeli, Nurlaeli Nurul Fitriah Rahman Sarianti, Fitri Satriady, Ahmad Fadhil Selvia Deviv Sri Endarti Halim Widi Astutik Yakub