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Pengaruh Kreatifitas Terhadap Daya Saing Pada Gerai Usaha Menengah Kue Balok Imara Lisdiani, Felin; Pasaribu, Rina Djunita; Sutjipto, Mohammad Riza
eProceedings of Management Vol. 10 No. 2 (2023): April 2023
Publisher : eProceedings of Management

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Abstract

Salah satu yang masih berpeluang untuk bertahan di masa sulit seperti pandemic Covid-19 saat ini adalah bidangkuliner,kuliner yang menjamur saat ini adalah kue balok yang dijadikan sebagai oleh-oleh khas Bandung.Penelitian ini bertujuan untuk mengetahui pengaruh kreatifitas terhadap daya saing usaha bisnis imara. Penelitianini menggunakan metode kuantitatif dengan jenis penelitian deskriptif. Teknik penentuan sampel menggunakanmetode teknik sampling jenuh diambil dari seluruh gerai imara yang berjumlah 30 gerai. Survey dalam penelitianini dilakukan menggunakan kuesioner yang disebar kepada reseller kue balok Imara dengan Google Form. Teknikanalisis data yang digunakan yaitu analisis deskriptif dan uji asumsi klasik meliputi uji normalitas,ujiheteroskedastisitas dan uji autokorelasi. Analisis statistik yang digunakan yaitu analisis regresi linier sederhanaserta menggunakan uji f,uji t dan koefisien determinasi untuk menguji hipotesis-hipotesis pada penelitian ini. Darikeseluruhan hasil analisis deskriptif, skor penilaian yang diperoleh termasuk ke dalam kategori mampu, hal inimembuktikan bahwa pengaruh kreatifitas terhadap daya saing bisnis imara tergolong baik. Hasil penelitianmenunjukkan bahwa hipotesis diterima, kreatifitas memiliki pengaruh dan signifikan terhadap daya saing bisnisimara. Besarnya pengaruh kreatifitas terhadap daya saing yaitu 50,1%b erarti variabel kreatifitas sudahmemberikan 50,1% informasi yang diperlukan untuk memprediksi variabel daya saing.Kata Kunci: kreatifitas, daya saing
Formulasi Strategi Bersaing Pada D Lima Satu Coffee Menggunakan IFE, EFE, IE, TOWS Dan QSPM Kurnia, Rizal Setiawan; Fitria, Sisca Eka; Sutjipto, Mohammad Riza
eProceedings of Management Vol. 10 No. 4 (2023): Agustus 2023
Publisher : eProceedings of Management

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Abstract

Latar belakang penelitian ini adalah UMKM merupakan salah satu sektor ekonomi yang dapat dikembangkan dalamperekonomian nasional. Kota Bandung yaitu salah satu Kota yang memiliki dampak positif bagi perkembanganUMKM khususnya industri makanan dan minuman. Diantaranya kedai kopi yang dapat berkembang pesat padasetiap tahunnya, Akibatnya tingkat persaingan bisnis dari kedai kopi sangat bersaing, seperti pada D Lima SatuCoffee yang mengalami pendapatan yang tidak stabil selama dua tahun. Metode penelitian yang digunakan yaitudengan metode kualitatif deskriptif yang didukung dengan kuantitatif (kuesioner) dengan pendekatan studikasus.Penelitian ini menghasilkan skor matriks IFE dengan skor 2,73 dan skor matriks EFE dengan skor 2,64.Dengan demikian dapat diartikan bahwa posisi D Lima satu Coffee berada pada sel V matriks IE yaitu strategimenjaga dan mempertahankan (hold and maintain). Berdasarkan hasil dari matriks SWOT memperoleh 6 strategialternatif yang terdiri dari 4 strategi penetrasi pasar dan 2 pengembangan produk. Berdasarkan hasil dari matriksQSPM, Alternatif strategi prioritas adalah penetrasi pasar (market penetration).Strategi rekomendasi untuk D LimaSatu Coffee untuk menghadapi persaingan adalah dengan menyediakan menu pembuatan kopi sendiri memakai alatpada D Lima Satu Coffee.Kata Kunci: strategi bersaing, keunggulan bersaing, IFE, EFE, IE, SWOT, QSPM
Strategi Pengembangan Bisnis 'Whoosh KCIC' Menggunakan Business Model Canvas (BMC) dan Analisis SWOT Sanusi, Agus; Sutjipto, Mohammad Riza
Jurnal Pendidikan Indonesia Vol. 6 No. 3 (2025): Jurnal Pendidikan Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/japendi.v6i3.7282

Abstract

Penelitian ini bertujuan untuk mengembangkan model bisnis yang lebih efisien dan berdaya saing bagi Whoosh KCIC dengan menggunakan Business Model Canvas (BMC), analisis SWOT, dan matriks TOWS. Proyek Kereta Cepat Jakarta-Bandung (KCJB) menghadapi tantangan dalam mencapai target operasional pada tahun pertama, dengan pencapaian penumpang dan pendapatan yang lebih rendah dari yang diperkirakan. Penelitian ini menjawab empat pertanyaan penelitian terkait kondisi BMC yang ada, faktor internal dan eksternal yang mempengaruhi kinerja, serta perumusan strategi baru untuk meningkatkan daya saing dan keberlanjutan operasional. Metode deskriptif kualitatif digunakan dengan wawancara mendalam terhadap narasumber internal dan eksternal. Data dianalisis dengan triangulasi sumber dan member-checking untuk memastikan keabsahan temuan. Hasil penelitian menghasilkan 18 strategi prioritas yang dapat meningkatkan kenyamanan pelanggan, efisiensi operasional, dan pendapatan perusahaan. BMC baru yang terintegrasi dengan strategi ini menjadi pedoman strategis bagi Whoosh KCIC. Penelitian ini memberikan kontribusi praktis bagi perusahaan dan kontribusi teoritis dengan penerapan BMC, SWOT, dan TOWS untuk merumuskan strategi yang adaptif dan berkelanjutan dalam pasar transportasi Jakarta-Bandung
Strategic Formulation Towards A Prosperous Mosque : Case Study Of Izzatul Mu’minin Mosque Lembang Budiman, Mohamad Fadhian; Pasaribu, Rina Djunita; Sutjipto, Mohammad Riza; Tricahyono, Dodie
Journal of Social Research Vol. 3 No. 10 (2024): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v3i10.2262

Abstract

The Izzatul Mu'minin Mosque (MIM) in Lembang is not solely focused on ritual worship activities but must also have a direct impact on the wider community. The prosperity of the mosque is achieved if MIM can become a center of civilization at the regional level through four aspects: worship, social, economic, education, and da'wah. This study aims to analyze the internal and external factors of MIM and formulate appropriate strategies to develop a prosperous mosque in accordance with the guidelines of the Ministry of Religious Affairs of the Republic of Indonesia and in line with the Quranic verse At-Taubah 18. A qualitative research method is used to deeply understand the mosque's context, focusing on solving actual problems that can be practically utilized. Data collection techniques include observation, interviews, and document studies. This study focuses on strategy formulation with a strategic management approach that is academically accountable and contributes to professional development as well as benefiting the wider community. Validation and credibility of the research are carried out through triangulation of methods and data sources with several informants involved in the mosque. Through the stages of the IE Matrix and SWOT Matrix, where the IE Matrix shows MIM's position in Cell 5 (Hold & Maintain), and SWOT produces strategic recommendations outlined in the QSPM for implementation. These strategies include: Increasing communication forums and making MIM a place for formal and informal deliberations; Collaborating with external communities for social activities; Digitizing the mosque with adequate technological infrastructure; Improving supporting facilities such as bathrooms and ablution places; Providing rest facilities for worshippers and tourists; Establishing a baitul mal or accountable financial body by conducting independent audits.
Factor Analysis of The Digital Transformation Challenges at PT Dharma Agung Wijaya Ramadhian, Febri Rizaldy; Sutjipto, Mohammad Riza
Jurnal Indonesia Sosial Teknologi Vol. 6 No. 1 (2025): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v6i1.8868

Abstract

Digital transformation is a significant phenomenon across industries, including the oil palm plantation sector. PT Dharma Agung Wijaya is undergoing a digitalization process to improve operational efficiency and effectiveness. However, this process encounters challenges that must be identified and addressed to achieve optimal results. This study analyzes the challenges in implementing digital transformation at PT Dharma Agung Wijaya, identifying its current status, determining key obstacles, and offering recommendations for corrective actions. The research contributes theoretically to digital transformation studies and provides practical benefits for optimizing the company's digitalization efforts. Adopting a quantitative approach with stratified random sampling, the study involves a population of 478 individuals directly engaged in the digital transformation process, with 379 selected as samples. These participants are distributed across four major digital platforms: OWL Plantation System, Budget Control System, DAW Plantation Mobile, and Weightbridge Ramp System. Data were collected via online questionnaires and validated through reliability tests using SPSS.The findings reveal six main factors that challenge the digital transformation process: digital culture, digitalization, digital technology, digital leadership, digital disruption, and digital skills. Among these, digital culture and digitalization were identified as having the most significant impact on the success of the transformation. This study provides valuable insights for PT Dharma Agung Wijaya and similar organizations to navigate and optimize their digital transformation journey effectively.
The Influence of Principal Leadership and Teacher Motivation on Student Parent Satisfaction in Schools Under The Daarut Tauhiid Rahmatan Lil'alamin Foundation Fernando, Fernando; Sutjipto, Mohammad Riza
Jurnal Indonesia Sosial Sains Vol. 5 No. 07 (2024): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v5i07.1185

Abstract

Education is crucial for developing human resources and preparing for global competition. Parents play a vital role in this process, significantly influencing and making decisions about their children's education. Thus, educational institutions should consider parents as key customers in choosing schools. The Daarut Tauhiid Rahmatan Lil'Alamin Foundation operates schools at the elementary, middle, high, and vocational levels. This research aims to determine whether there is an influence of the principal's leadership and teacher motivation influence the level of customer satisfaction at the Daarut Tauhiid Rahmatan Lil'Alamin Foundation. This research uses quantitative methods and data collection techniques by distributing questionnaires whose validity and reliability have been tested. The sample in this research is the parents of students, with the total number of respondents that the researchers will take from the Daarut Tauhiid Rahmatan Lil'Alamin Foundation, namely 322 people. The research results show that the principal's leadership, teacher motivation, and customer satisfaction are in the "good" category. The principal's leadership and teacher motivation have a positive and significant influence with an influence value of 6.851 and 8.447. There is a simultaneous influence of principal leadership and teacher motivation on customer satisfaction, with an influence value of 166,572.  The coefficient of determination is 0.511. That is, approximately 51.1% of the variability in customer satisfaction can be explained jointly by principal leadership and teacher motivation, while the remaining 48.9% can be distributed among other variables not included in this study. It is hoped that this research will contribute by exploring the factors that influence customer satisfaction, such as school principal leadership and teacher motivation. Therefore, the Foundation must improve to overcome this problem so that it does not happen again.