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All Journal INFERENSI Jurnal Ilmu Dakwah Prophetica Indigenous: Jurnal Ilmiah Psikologi Ilmu Dakwah: Academic Journal for Homiletic Studies JURNAL HAMA DAN PENYAKIT TUMBUHAN TROPIKA Gema Wiralodra Reputation : Jurnal Hubungan Masyarakat Nusantara: Journal for Southeast Asian Islamic Studies Curtina Jurnal Indonesia Sosial Teknologi Prosiding Seminar Riset Mahasiswa Annaba: Jurnal Ilmu Jurnalistik Komunikatif : Jurnal Ilmiah Komunikasi
Imron Rosyidi, Imron
UIN Sunan Gunung Djati Bandung
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Strategi PT. Kereta Api Indonesia (Persero) dalam Mempertahankan Eksistensi Aplikasi KAI Access Resna Handayani; Imron Rosyidi; Betty Tresnawaty
Reputation: Jurnal Hubungan Masyarakat Vol 3 No 4 (2020): Reputation: Jurnal Ilmu Hubungan Masyarakat
Publisher : Jurusan Ilmu Komunikasi, Fakultas Dakwah dan Komunikasi, UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/reputation.v3i4.2138

Abstract

Penelitian ini bertujuan untuk memperoleh informasi mengenai strategi yang dilakukan oleh PT.Kereta Api Indonesia dalam mempertahankan eksistensi aplikasi KAI Access ditengah-tengah persaingan teknologi digitalisasi seperti saat ini, yaitu melalui konten dan fitur yang disajikan. Metode yang digunakan pada penelitian ini menggunkan metode deskriptif kualitatif. Paradigma yang digunakan dalam penelitian ini adalah paradigma konstruktivisme, dan pendekatannya menggunakan pendekatan interpretive.Teknik pengumpulan data yang digunakan adalah melalui wawancara mendalam. Teori yang digunakan adalah teori konstruksi realitas sosial dan teori determinisme teknologi komunikasi serta konsep strategi PR dan Eksistensi. Hasil penelitian menunjukan konsep dan rancangan program aplikasi KAI Access memudahkan pelanggan dalam melakukan pembelian tiket secara online, program KAI Access dirancang pula dengan penyediaan beragam fitur dan konten yang dapat memudahkan pelanggan dalam memperoleh tiket, Aplikasi KAI Access dilengkapi dengan Proses Booking Aplikasi KAI Access yang dinilai dapat memudahkan pelanggan dalam memperoleh tiket, konsep E-boarding pass Aplikasi KAI Access ikut hadir sebagai fitur untuk mempercepat proses boarding tiket, proses E-boarding pass pada aplikasi KAI Access dapat memberikan kenyamanan kepada pelanggan karena tidak perlu cetak boarding yang relatif mengantre, serta dilengkapi dengan fitur refund yang dinilai paling efektif. Kata Kunci : Strategi, Aplikasi KAI Access, Ekisistensi. The research is to obtain information on strategies conducted by the Indonesian railways in keeping the application of kai access in the digital technology competition that today is through. Concepts and designs are done by PT. Kereta Api Indonesia (Persero), booking process, E-boarding pass process, refund process in KAI Access Application by PT. Kereta Api Indonesia (Persero), in an effort to maintain the existence of a KAI Access Application.The methods used in this study employ qualitative descriptive methods. The paradigm used in this study is a constructive paradigm, and its approach USES a interpretive approach. The data-gathering technique used was through deep interviews. The theories used are the constructs of social reality and the determinism of communication technologies and the concepts of pr and existence strategies. Research shows the concept and design of a kai access application makes it easier for customers to purchase a ticket online, the kai access program is designed as well as providing a wide range of features and content that make it easier for customers to obtain a ticket, the kai access application is furnished with the preferred application of a kai access, The concept of e-boarding pass of a kai access application is present as a feature for expediting the boarding of tickets process, the e-boarding pass on a kai access application can provide comfort to customers since there is no need for a relatively queesing print, and it comes with a highly effective printed boarding. Key words : Strategics, KAI Access Application, Existence
Sosialisasi Pemanfaatan Listrik Melalui Program Eco Lifestyle (Studi Deskriptif Kualitatif di Humas PT. PLN (Persero) Unit Induk Distribusi Jawa Barat) nerissa listiani; Imron Rosyidi; Paryati Paryati
Reputation: Jurnal Hubungan Masyarakat Vol 3 No 3 (2020): Reputation: Jurnal Ilmu Hubungan Masyarakat
Publisher : Jurusan Ilmu Komunikasi, Fakultas Dakwah dan Komunikasi, UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/reputation.v3i3.2262

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana PT. PLN (Persero) Unit Induk Distribusi Jawa Barat melaksanakan sosialisasi program Eco Lifestyle. Penelitian ini menggunakan model komunikasi SMCRE David K. Berlo. Paradigma yang dipakai dalam penelitian ini adalah konstruktivisme. Pendekatan yang digunakan adalah kualitatif. Metode yang digunakan dalam penelitian ini adalah deskriptif kualitatif. Hasil dan pembahasan dalam penelitian ini menunjukkan bahwa kegiatan sosialisasi program Eco Lifestyle PT. PLN (Persero) Unit Induk Distribusi Jawa Barat terdapat empat tahapan. Pertama humas PT. PLN (Persero) Unit Induk Distribusi Jawa Barat terjadi peningkatan pertumbuhan pelanggan listrik di wilayah operasional Jawa Barat pada tahun 2014 sampai tahun 2020. Kedua sosialisasi program Eco Lifestyle dilaksanakan dengan pendekatan langsung dan melalui media. Ketiga media yang digunakan surat kabar, radio dan media sosial. Media sosial yang digunakan yaitu instagram, facebook, dan twitter.Keempat setelah dilaksanakannya sosialisasi program Eco Lifestyle, pada Agustus 2020 terdapat permintaan tambah daya di wilayah Jawa Barat sebanyak 22.443 pelanggan. Meskipun demikian, masih terdapat publik memiliki pola berpikir yang menganggap tarif listrik mahal yang merupakan hambatan dalam pelaksanaan sosialisasi program Eco Lifestyle. Kata Kunci : Sosialisasi, model SMCRE This research aims to find out how PT. PLN (Persero) West Java Distribution Master Unit implements the socialization of Eco Lifestyle program. The study used David K. Berlo's SMCRE communication model. The paradigm used in this study is constructivism. The approach used is qualitative. The method used in this study is qualitatively descriptive. The results and discussions in this study show that the socialization activities of Eco Lifestyle PROGRAM PT. PLN (Persero) West Java Distribution Master Unit there are four stages. First public relations PT. PLN (Persero) West Java Distribution Main Unit there was an increase in electricity customer growth in the operational area of West Java in 2014 to 2020. Both eco lifestyle socialization programs are carried out with a direct approach and through the media. All three media used newspapers, radio and social media. Social media used are instagram, facebook, and twitter. Fourth after the implementation of the Eco Lifestyle program socialization, in August 2020 there was a demand for more power in the West Java region of 22,443 customers. Nevertheless, there is still a public mindset that considers electricity tariffs expensive which is an obstacle in the implementation of eco lifestyle program socialization. Keywords: Socialization, SMCRE model
Kampanye Public Relations Program SAE sebagai Upaya Menekan Angka Stunting Rania Kamilia Zulfa; Imron Rosyidi; Acep Muslim
Reputation: Jurnal Hubungan Masyarakat Vol 3 No 2 (2020): Reputation: Jurnal Ilmu Hubungan Masyarakat
Publisher : Jurusan Ilmu Komunikasi, Fakultas Dakwah dan Komunikasi, UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/reputation.v3i2.2347

Abstract

Penelitian ini bertujuan untuk mengetahui gambaran kegiatan kampanye oleh Forum Bandung Sehat bagian Tatanan Ketahanan Pangan dan Gizi yaitu untuk miningkatkan pemberian ASI eksklusif yang mana dapat menekan angka stunting di Kota Bandung. Penelitian ini menggunakan Model Kampanye Ostergaard, Leon Ostergaard yang merupakan salah satu teori kampanye, akan membentuk dan menjelaskan bagaimana proses dari awal yakni prakampanye, perencanaan, pelaksanaan hingga pasca kampanye program Sadayanan ASI Eksklusif sebagai upaya menekan angka stunting di Kota Bandung. Hasil penelitian ini menunjukan bahwa, 1) Tahapan prakampanye terdiri dari mengindentifikasi masalah dan menjalin kerjasama dengan berbagai sektor pendukung, 2) Tahapan Perencanaan terdiri dari menetuka tujuan kampanye, pelaksana, pesan, khalayak, pendekatan hingga saluran, 3) Tahapan pelaksana yang terdiri dari pengemasan pesan kampanye, pelaksanaan kampanye secara langsung dan melalui media, 4)Tahapan pasca kampanye yang terdiri dari monitoring serta evaluasi oleh ibu Wali Kota Bandung, melihat respon khalayak sasaran ketikan kampanye secara langsung dan kampanye melalui media. This study aims to determine the description of campaign activities by the Healthy Bandung Forum, part of the Order of Food Security and Nutrition, namely to increase exclusive breastfeeding which can reduce stunting rates in Bandung City. This research uses the Ostergaard Campaign Model, Leon Ostergaard which is one of the campaign theories, will shape and explain how the process from the beginning, namely pre-campaign, planning, implementation to post-campaign of the Exclusive Breastfeeding Service program as an effort to reduce stunting in the city of Bandung. The results of this study indicate that, 1) The pre-campaign stage consists of identifying problems and collaborating with various supporting sectors, 2) The planning stages consist of determining campaign objectives, executors, messages, audiences, approaches to channels, 3) Implementation stages consisting of packaging campaign messages, direct campaign implementation and through the media, 4) Post-campaign stages consisting of monitoring and evaluation by the Mayor of Bandung, seeing the response of the target audience to direct campaigns and media campaigns.
Pengelolaan CSR Program The Gade Clean and Gold Nilam Yuni Pertiwi; Imron Rosyidi; Paryati Paryati
Reputation: Jurnal Hubungan Masyarakat Vol 3 No 2 (2020): Reputation: Jurnal Ilmu Hubungan Masyarakat
Publisher : Jurusan Ilmu Komunikasi, Fakultas Dakwah dan Komunikasi, UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/reputation.v3i2.2613

Abstract

ABSTRAKTujuan dari penelitian melalui Program CSR The Gade Clean and Gold berupaya untuk menyedot masyarakat di Kota Bandung untuk menyelamatkan lingkungan dari polusi terutama sampah plastic. Penelitian ini menggunakan konsep POAC George R. Tarry sebagai upaya mengurangi sampah di Kota Bandung. Hasil penelitian ini menunjukan, 1) Planning, terdiri dari menganalisis situasi di masyarakat, bentuk kepedulian perusahaan yang disinergikan dengan Program Pemerintah, dan mengedukasi masyarakat agar aware terhadap lingkungan, 2)organizing, terdiri dari membentuk tim pengelola bank sampah, mengkoordinir di ranah internal dan eksternal, dan pengelolaan anggaran untuk sarana prasarana, 3) actuating terdiri dari melakukan briefing sebelum melaksanakan kegiatan, melakukan pembinaan terhadap cabang pembina bank sampah, dan pemberian dana untuk sarana prasarana bank sampah, 4) controlling, yang terdiri dari survei lapangan ke lokasi bank sampah, rapat evaluasi bank sampah, dan mencatat pembukuan tabungan emas. ABSTRACTThe purpose of research through the CSR Program The Gade Clean and Gold seeks to suck up the people of Bandung to save the environment from pollution, especially plastic waste. This study uses the POAC George R. Tarry concept as an effort to reduce waste in the city of Bandung. The results showed, 1) Planning, consisting of analyzing the community situation, a form of company concern that is synergized with Government Programs, and educating the public to be aware of the environment, 2) organizing, consisting of forming a waste bank management team, coordinating internal and external affairs, budget management for infrastructure, 3) conducting briefings before carrying out activities, providing guidance to waste bank supervisory branches, and offering funds for waste bank infrastructure, 4) control, which consists of field surveys to waste bank locations, waste bank evaluation meetings, and record gold savings bookkeeping.
SISTEM PAKAR DIAGNOSA HAMA DAN PENYAKIT TANAMAN BELIMBING MANIS MENGGUNAKAN MESIN INFERENSI BACKWARD CHAINING Putra, Muharrom Yoga; Rosyidi, Imron; Nugroho, Adityo; Suryanto, Andik Adi; Sarofah, Maratus
Curtina Vol 1 No 1 (2020)
Publisher : Program Studi Teknik Informatika Universitas PGRI Ronggolawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (649.769 KB) | DOI: 10.55719/curtina.v1i1.199

Abstract

Proses diagnosa hama dan penyakit belimbing manis dewasa ini masih menggunakan proses manual dengan cara petani belimbing mengundang pakar untuk datang ke kebun belimbing yang terserang hama dan peyakit tersebut. Hal ini dirasa kurang tepat karena petani harus menghubungi dan mendatangi pakar pada kantor dinas pertanian setempat karena memerlukan waktu dan biaya, sehingga belimbing manis yang terserang menjadi semakin parah, serta menimbulkan kerugian. Serangan hama dan penyakit belimbing manis dapat teratasi dengan cepat apabila petani mendapatkan bantuan dari sebuah aplikasi sistem pakar diagnosa hama dan penyakit belimbing manis. Sistem pakar ini dapat membantu petani melakukan proses identifikasi dan diagnosa hama dan penyakit secara cepat berdasarkan gejala-gejala yang dialami, serta akan mendapatkan solusi untuk mengatasi serangan hama dan penyakit belimbing manis. Sistem pakar hama dan penyakit belimbing manis ini dibangun dengan menggunakan bahasa pemrograman PHP dan database MySQL serta menggunakan penalaran balik yakni mesin inferensi backward chaining.
Komunikasi Praktisi Ruqiyah Lembaga Rukyah Syar’iyyah Darussalam Cianjur Anwar, Ikbalul; Rosyidi, Imron
Prophetica : Scientific and Research Journal of Islamic Communication and Broadcasting Vol. 1 No. 1 (2017): Prophetica: Scientific and Research Journal of Islamic Communication and Broadc
Publisher : Prodi Komunikasi & Penyiaran Islam, Program Pascasarajana, UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The results of this study indicate: 1. Verbal communication used by practitioners uses Indonesian and Sundanese or mixed languages, with soft tones or intonations, and also uses the language of the Qur'an. 2. Non-verbal communication used by ruqyah practitioners in their communication behavior is using body movements, facial expressions, and sucking, as well as how to dress. 3. The motive behind the communication behavior of the performer of ruqyah is the urge to heal people with jinn disorders. 4. Persuasive Communication Persuasive communication is a solid communication process, where individuals or groups show messages, intentionally or unintentionally by verbal and nonverbal ways to obtain a special response from individuals or groups. The conclusion of the communication behavior of ruqyah practitioners to patients at the Ruqyah syar'iyyah Darussalam Institute is to use verbal language where in speaking or reading verbally in a mixed language and the Qur'an, non-verbal communication is movement of the whole body or body language, the motive behind it is encouragement. to cure people affected by genital disorders by using alternative medicine methods in Islam, Ruqyah syar'iyyah Darussalam.
Penerapan SEO di Jurnal Garut dalam Meningkatkan Daya Saing Putera, Muhammad Rezaldy; Rosyidi, Imron; Muslim, Acep
Annaba: Jurnal Ilmu Jurnalistik Vol. 5 No. 2 (2020): ANNABA: Jurnal Ilmu Jurnalistik
Publisher : Jurusan Ilmu Komunikasi, Fakultas Dakwah dan Komunikasi, UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/annaba.v5i2.20621

Abstract

This study aims to determine the implementation of on page SEO, off page SEO and the competitiveness of Garut Journal in search engines. The research method used is descriptive where this method is used to provide an overview of the phenomenon of using SEO in online media today. The results of this study found that Jurnal Garut implemented a number of SEO elements on the page such as keyword placement, minimum paragraphs, and internal links. Jurnal Garut also carries out off-page SEO activities by embedding links on social media and getting a number of natural backlinks. Competition, traffic and income are the main factors for Journal Garut in applying SEO techniques. As for increasing competitiveness in search engines, Jurnal Garut uses the help of Google Analytics and Google Trends applications to find the right keywords, and increase the quantity of writing. In search engines, Jurnal Garut is able to compete with other media.
Media Sosial Sebagai Sarana Penyebarluasan Berita Viastiana, Zalfa; Rosyidi, Imron; Darsono, Dono
Annaba: Jurnal Ilmu Jurnalistik Vol. 6 No. 3 (2021): ANNABA: Jurnal Ilmu Jurnalistik
Publisher : Jurusan Ilmu Komunikasi, Fakultas Dakwah dan Komunikasi, UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/annaba.v6i3.20842

Abstract

Penelitian ini dilatarbelakangi media konvensional ke media sosial sebagai sarana untuk menyebarkan informasi, salah satunya adalah Radio PRFM yang menggunakan media sosial YouTube sebagai sarana untuk menyebarkan informasi. Tujuan dari penelitian ini yaitu untuk mengetahui bagaimana proses produksi berita yang dilakukan oleh Radio PRFM untuk ditayangkan di media sosial YouTube, mulai dari proses pemilihan isu, proses penyajian berita, dan evaluasi yang dilakukan Radio PRFM. Penelitian ini menggunakan teori new media yang dikemukakan oleh Pierre Levy. Penelitian ini menggunakan metode penelitian kualitatif dengan pendekatan deskriptif. Hasil penelitian menyimpulkan bahwa YouTube Radio PRFM mempunyai dua jenis konten berita, yaitu konten berita liputan khusus dan video pendek, isu didapatkan melalui media sosial dan liputan, dengan mengutamakan isu yang berada di wilayah Bandung Raya. YouTube Radio PRFM melakukan evaluasi dengan cara menyajikan semua jenis berita ke YouTube.Kata Kunci : YouTube; New Media; Berita; Radio PRFMThis research is behind the conventional media which is currently starting to switch to using social media as a means to spread information, one of which is Radio PRFM that uses Youtube social media as a means to spread information. The purpose of this study is to find out how the news production process conducted by Radio PRFM to be broadcast on Social Media Youtube, starting from the issue selection process, the process of presenting news, and evaluations conducted by Radio PRFM. This research uses the New Media theory put forward by Pierre Levy. This study uses qualitative research methods with a descriptive approach. The results concluded that YouTube Radio PRFM has two types of news content, namely special coverage news content and short video, issues are obtained through social media and coverage, prioritizing issues in the Greater Bandung area. Youtube Radio PRFM conducts an evaluation by presenting all types of news to Youtube.Keywords : YouTube; Issue; News; Radio PRFM
Strategi Radio K-Lite Bandung Dalam Menyajikan Berita Untuk Mempertahankan Atensi Pendengar Salman, Muhammad; Rosyidi, Imron; Dulwahab, Encep
Annaba: Jurnal Ilmu Jurnalistik Vol. 7 No. 1 (2022): ANNABA: Jurnal Ilmu Jurnalistik
Publisher : Jurusan Ilmu Komunikasi, Fakultas Dakwah dan Komunikasi, UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/annaba.v7i1.24404

Abstract

This study aims to find out the strategy carried out by K-Lite 107.1 FM Radio in presenting news to maintain listeners' attention, especially in the Soft Sensation program amid the development of the digital era and its special segmentation. This research uses a qualitative approach and uses a constructivism paradigm as well as uses a descriptive study research method in which this research obtains the results of an in-depth process of presenting news strategies to maintain listeners' attention on the Soft Sensation program. In this study it was found that the strategy carried out by K-Lite 107.1 FM Radio to maintain listeners' attention was by carrying out citizen journalism activities, because it involved listeners in the process of presenting, writing and news presentation policies on the Soft Sensation program.
Mediamorfosis Radar Bandung Youris Marcelina; Khoiruddin Muchtar; Imron Rosyidi
KOMUNIKATIF : Jurnal Ilmiah Komunikasi Vol. 9 No. 1 (2020)
Publisher : Fakultas Ilmu Komunikasi UKWMS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33508/jk.v9i1.2254

Abstract

The transformation of human communication will continue as time goes by. The discovery of the adoption of electricity, computer technology, and the birth of digital languages contributed to the transformation of mass media that occurred in the era of digitalization. This study aims to determine the media transformation carried out by Radar Bandung based on the concept of Mediamorfosis initiated by Roger Fidler. The research examines the coevolution process, convergence, and complexity of the development of print media to online media on Radar Bandung. The method used in this research is a descriptive study with a qualitative approach. The results showed that the Radar Bandung coevolution process had been approved and implemented digital language to obtain a new business diversification and two online media radarbandung.id and bandung.pojoksatu.com. The Radar Bandung convergence process produces two types of convergence, namely a form of technological convergence and journalistic convergence. The complexity that arises is the prediction of print media death and the delayed adoption of QRcode scan technology. However, the existing difficulties do not make it fatal but an opportunity in the future.
Co-Authors Acep Muslim Acep Muslim, Acep Adityo Nugroho, Adityo Ahmad Burhanudin Alfian Nurlifa Alifah, Arinal Maftukh Andik Adi Suryanto Anjar Martiana Anwar, Ikbalul Betty Tresnawaty, Betty Dania Alfatsyah Darsono, Dono Encep Dulwahab, Encep Farid Muhammad Ihsan Hamdi, Achmad Sa’ad HARI PURNOMO Hidayatullah, Zaebi Agustia Hoesain, Mohammad Khoiruddin Muchtar Khumaeroh, Kholidatul Lida Imelda Cholidah, Lida Imelda Muhammad Salman Nanang Tri Haryadi Nanik Prihartanti nerissa listiani Nilam Yuni Pertiwi Oesman Raliby Paryati Paryati Prahitaningtyas, Sherina Putera, Muhammad Rezaldy Putra, Muharrom Yoga Rania Kamilia Zulfa Resna Handayani Rif'at Fatkhurrohman Jaelani Rohmanur Aziz, Rohmanur Rusdjijati, Retno Sarofah, Maratus Viastiana, Zalfa Wahid, Arif Abdul Widia Ningsih, Widia Youris Marcelina Zaenal Mukarom