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All Journal JDM (Jurnal Dinamika Manajemen) Jurnal Media Wahana Ekonomika Proceeding SENDI_U JOURNAL OF INFORMATICS AND TELECOMMUNICATION ENGINEERING SEIKO : Journal of Management & Business Prosiding Semhavok MBIA JIBM Jurnal Ekonomika Dan Bisnis Jurnal Pengabdian Masyarakat Information Technology (JPM ITech) Asian Journal of Management Analytics Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Jurnal Pengabdian Masyarakat Bangsa Sinergi International Journal of Management and Business Jurnal Ekonomi dan Bisnis Data : Journal of Information Systems and Management
H. Mukran Roni, H. Mukran
Binadarma
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Journal : Jurnal Ekonomika Dan Bisnis

 1 
Pengaruh Sistem Kerja Dan Kesejahteraan Terhadap Kinerja Tenaga Outsourcing Di PT.PLN (Persero) Rayon Ampera Palembang Ariyani, Arika; ., Heriyanto; ., Trisninawati; Roni, Mukran
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 4 No. 5 (2024): September - Oktober
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v4i5.2110

Abstract

This study aims to evaluate the impact of work systems and welfare on the performance of outsourcing employees at PT.PLN (Persero) Rayon Ampera Palembang. The research employed a population method, with all 40 outsourcing employees serving as the sample, using total sampling techniques. Data was collected through questionnaires utilizing a Likert scale as the measurement tool. The study used a quantitative approach, incorporating validity and reliability tests, classical assumption tests, multiple linear regression analysis, as well as t-tests, F-tests, and determination tests, all conducted using SPSS version 25 software. The findings indicate that both the work system and welfare variables positively influence the performance of outsourcing employees, both individually and collectively.
Pengaruh Kompetensi, Etos Kerja dan Kedisiplinan Terhadap Kinerja Pegawai pada Kantor Sekretariat DPRD Provinsi Sumatera Selatan Roni, Mukran; Rifqi, Muhamad Arry Naufal
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 4 No. 5 (2024): September - Oktober
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v4i5.2114

Abstract

This research was conducted to examine employee performance within the Secretariat of the Regional People's Representative Council (DPRD) of South Sumatra Province, with the objective of assessing the influence of competency, work ethic, and discipline variables on employee performance. Employing a quantitative research method, the study targeted employees of the DPRD Secretariat, using purposive sampling to select 75 respondents. Both primary and secondary data were utilized, and data analysis included tests such as data quality assessment, classical assumption tests, statistical tests, and multiple linear regression analysis. The findings revealed that the competency variable (X1) significantly impacts employee performance, with a significance level of 0.001, less than 0.05, and a T-value greater than the T-table value (5.114 > 1.997). Similarly, the work ethic variable (X2) significantly affects performance, with a significance level of 0.001 and a T-value greater than the T-table value (6.045 > 1.997), while the discipline variable (X3) also has a significant effect, with a significance level of 0.015 and a T-value greater than the T-table value (2.490 > 1.997). Furthermore, the F-test results show that the F-calculated value (24.620) exceeds the F-table value (2.51), indicating that competency, work ethic, and discipline collectively have a positive and significant influence on employee performance in the Secretariat of DPRD South Sumatra Province
Pengaruh Budaya Kerja Dan Lingkungan Kerja Terhadap Kinerja Pegawai Pada PT.PLN Indonesia Power UBP Keramasan Rosa, Alkirma; Roni, Mukran
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 4 No. 5 (2024): September - Oktober
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v4i5.2138

Abstract

The purpose of this research is to determine the influence of work culture and work environment on employee performance, the object of research at PT. PLN Indonesia Power Generation Business Unit (UBP) Keramasan Palembang, the research sample is employees of PT. PLN Indonesia Power UBP Keramasan, with a total of 83 employees, the method used is a quantitative method using the SPSS Version 27 technique. The data used is primary data, hypothesis testing uses the t test (partial) and the f test (simultaneous). The analysis results show that work culture and work environment have a positive and significant effect on employee work.
Pengaruh Gaya Kepemimpinan Dan Motivasi Kerja Terhadap Kinerja Pegawai (Studi Pada Puskesmas Tulung Selapan Kabupaten Ogan Komering Ilir) ., Alviona; Roni, Mukran; ., Trisninawati; Septayuda, Irwan
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 5 No. 5 (2025): September-Oktober
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v5i5.3459

Abstract

This study is motivated by the suboptimal performance of employees, reflected in their inability to complete daily service tasks effectively, as well as issues of work motivation characterized by low attendance discipline. The purpose of this research is to analyze the effect of leadership style and work motivation on employee performance at Puskesmas Tulung Selapan. The study employs a quantitative approach using a survey method by distributing questionnaires to 72 employees selected through purposive sampling. Data were analyzed using multiple linear regression with the assistance of SPSS version 25. The findings reveal that both leadership style and work motivation have a positive and significant influence on employee performance. These results underscore that enhancing leadership effectiveness and providing appropriate motivation can improve employee productivity and performance quality.
Pengaruh Word Of Mouth (Wom) Dan Brand Loyalti Terhadap Minat Beli Konsumen (Studi Kasus Pada Distributor Sparepart Motor Ud. Berkat Mulia) Fitri, Septa Yunanda; ., Trisninawati; Helmi, Sulaiman; Roni, Mukran
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 5 No. 5 (2025): September-Oktober
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v5i5.3540

Abstract

This research is motivated by the problems faced by UD. Berkat Mulia, namely the increasing number of motorcycle spare part stores, intense competition, the presence of brand loyalty among consumers, and consumers who are sensitive to services that must be as good as possible because it can affect the results received by consumers. If the service is not satisfying, there will be bad testimonials which will be heard by the outside community, and this will have a negative impact in the future on consumer purchase intention. This study aims to analyze the influence of brand loyalty on word of mouth and consumer purchase intention, as well as to determine the mediating role of word of mouth in the relationship between brand loyalty and purchase intention at UD. Berkat Mulia. The research method used is quantitative with a Structural Equation Modeling Partial Least Square (SEM-PLS) approach. The research sample consisted of 100 respondents selected using the Slovin technique. The results show that brand loyalty has a positive and significant effect on word of mouth, and also has a positive and significant effect on purchase intention. In addition, word of mouth is also proven to have a positive and significant effect on purchase intention. Another finding indicates that word of mouth is able to mediate the effect of brand loyalty on consumer purchase intention. Thus, this research emphasizes the importance of strengthening brand loyalty in increasing consumer recommendations and encouraging purchase intention. Practically, the results of this research can be used as a reference for companies in formulating more effective marketing strategies through optimizing brand loyalty and the dissemination of positive word of mouth.
Pengaruh Kualitas Produk Dan Content Marketing Terhadap Keputusan Pembelian Produk Wardah Pada Gen-Z Di Kota Palembang Samosir, Lidia Karunia May; Helmi, Sulaiman; Roni, Mukran; septayuda, Irwan
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 5 No. 5 (2025): September-Oktober
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v5i5.3594

Abstract

This study aims to analyze the influence of product quality and content marketing on the purchasing decisions of Wardah products among Generation Z consumers in Palembang City. The phenomenon observed is that Gen Z tends to make purchasing decisions based on social media content rather than product quality, as they are a generation highly active on social media. Therefore, digital marketing strategies through content marketing are highly relevant. The research employed a quantitative approach using the SEM-PLS technique on 104 Gen Z respondents who had previously purchased Wardah products and engaged with its social media content. The findings reveal that both product quality and content marketing significantly influence purchasing decisions, with product quality exerting a more dominant effect. This study provides practical contributions for companies in developing effective and relevant digital marketing strategies, as well as serving as an academic reference in the study of digital consumer behavior.
Co-Authors ., Alviona ., Trisninawati Afriansyah, A. Afriansyah, Fikri Akib, Zuraida Anggraeni, Marisa Apriliani, Rahmi Ariyani, Arika Arsyad, Sholahuddin Asiah, Pitri Darwin Darwin Erwinsyah Erwinsyah Fatmawati, Etina Fitri, Septa Yunanda Fitriasuri, Fitriasuri Frameshella, Windy Julaiha Gagan Ganjar Resmi, Gagan Ganjar Gins, Putri Shenia Tsabitha Heriyanto ., Heriyanto Heriyanto Heriyanto Hutami, Peni Indriani, Silvia Jemakmun, Jemakmun Jhody, Muhammad Setiawan Marlina, Sherly Martiana, Selpi Miftahul Huda Noviardy, Andrian Noviardy Poppy Indriani Pratama, Rama Imam Primansyah, Elgi Putri, Miska Giananda Putri, Mutiya Resti Rahmatullah, M.Taufik Raihan, M. Rifqi, Muhamad Arry Naufal Romadon, Satria Rosa, Alkirma Rosyad, Farlin Samosir, Lidia Karunia May Sati, Laras Sendri, Sendri Septayuda, Irwan Situmorang, Maria Ernita Suherman, Ayu Sulaiman Helmi Tamsir Ariyadi Trisnawati Trisninawati, Trisninawati Wicaksono, Muhammad Wahyu Dwi Wiwin Agustian