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All Journal JDM (Jurnal Dinamika Manajemen) Jurnal Media Wahana Ekonomika Proceeding SENDI_U JOURNAL OF INFORMATICS AND TELECOMMUNICATION ENGINEERING SEIKO : Journal of Management & Business Prosiding Semhavok MBIA JIBM Jurnal Ekonomika Dan Bisnis Jurnal Pengabdian Masyarakat Information Technology (JPM ITech) Asian Journal of Management Analytics Journal of Artificial Intelligence and Digital Business Jurnal Pengabdian Masyarakat Bangsa Sinergi International Journal of Management and Business Jurnal Ekonomi dan Bisnis Data : Journal of Information Systems and Management
H. Mukran Roni, H. Mukran
Binadarma
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Journal : Data : Journal of Information Systems and Management

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The Influence Of Brand Image And Social Media Marketing On Consumer Satisfaction Mediated By Purchase Decisions On Tiktok Shop Situmorang, Maria Ernita; Helmi, Sulaiman; Roni, Mukran; Agustian, Wiwin
Data : Journal of Information Systems and Management Vol. 2 No. 3 (2024): July 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/data.v2i4.333

Abstract

This research aims to determine the influence of Brand Image and Social Media Marketing on consumer satisfaction, with purchasing decisions as a mediating variable, on the TikTok Shop platform, the sample of this research is 100 active Tiktok Shop users, the method used is a quantitative method with Structural Equation Modeling analysis techniques (SEM) SmartPLS, the data used is primary and secondary data. The research results show that brand image has a positive and significant influence on consumer satisfaction, social media marketing has no and insignificant influence on consumer satisfaction, brand image has a positive and significant influence on consumer satisfaction mediated by purchasing decisions, social media marketing has a positive and significant influence on consumer satisfaction mediated by purchasing decisions
Co-Authors ., Alviona ., Trisninawati Afriansyah, A. Afriansyah, Fikri Akib, Zuraida Anggraeni, Marisa Apriliani, Rahmi Ariyani, Arika Arsyad, Sholahuddin Asiah, Pitri Erwinsyah Erwinsyah Fatmawati, Etina Fitri, Septa Yunanda Frameshella, Windy Julaiha Gagan Ganjar Resmi, Gagan Ganjar Gins, Putri Shenia Tsabitha Heriyanto ., Heriyanto Heriyanto Heriyanto Hutami, Peni Indriani, Silvia Jemakmun, Jemakmun Jhody, Muhammad Setiawan Marlina, Sherly Martiana, Selpi Miftahul Huda Noviardy, Andrian Noviardy Poppy Indriani Pratama, Rama Imam Primansyah, Elgi Putri, Mutiya Resti Rahmatullah, M.Taufik Raihan, M. Rifqi, Muhamad Arry Naufal Rosa, Alkirma Rosyad, Farlin Sati, Laras Septayuda, Irwan Situmorang, Maria Ernita Sulaiman Helmi Tamsir Ariyadi Trisnawati Trisninawati, Trisninawati Wicaksono, Muhammad Wahyu Dwi Wiwin Agustian