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All Journal Jurnal Komunikasi Jurnal Ilmu Komunikasi Paradigma: Jurnal Masalah Sosial, Politik, dan Kebijakan Channel : Jurnal Komunikasi The Indonesian Journal of Communication Studies JPK (Jurnal Pancasila dan Kewarganegaraan) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan IKRA-ITH ABDIMAS Jurnal Sains Sosio Humaniora Dharma: Jurnal Pengabdian Masyarakat
Dwi Abadi, Medi Trilaksono
Universitas Pembangunan Nasional “Veteran” Yogyakarta
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Pelatihan E-Bisnis bagi Sanggar Dewi Sri di Desa Sendagsari, Pajangan, Bantul Simanjuntak, Oliver Samuel; Dwi Abadi, Medi Trilaksono; Sagita, Virginia Ayu; Utami, Yenni Sri; Kusumo, Yudhy Widya
IKRA-ITH ABDIMAS Vol. 8 No. 3 (2024): Jurnal IKRAITH-ABDIMAS Vol 8 No 3 November 2024
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Desa Sendangsari berkeinginan untuk mewujudkan pembangunan industri kecil yang menjadi andalan, satu diantaranya adalah industri batik kayu. Salah satu pengiat dari industri kecil batik kayu adalah Sanggar Dewi Sri. Di tengah ekonomi digital, pasar menuntut perubahan pola bisnis dari “Sanggar Dewi Sri”, bisnis yang di luar jaringan (tradisional) menjadi dalam jaringan (layanan berbasis teknologi). Layanan berbasis teknologi tidak serta merta menjadi solusi yang mudah bagi “Sanggar Dewi Sri”. Permasalahan prioritas yang dihadapi “Sanggar Dewi Sri” dapat dilihat dari beberapa aspek bisnis berbasis teknologi (e-business), yaitu: 1) Produksi, 2) Manajemen Pengelolaan E-Business dan 3) Pemasaran Online. Berdasar permasalahan tersebut, tim Pemberdayaan Kemitraan Masyarakat (PKM) akan membantu Kelompok Pengrajin Batik Kayu melalui solusi pengabdian sebagai berikut: 1) Sosialisasi multimedia dalam rangka melaksanakan produksi konten (produk) multimedia, seperti: foto dan video produk, 2) Pelatihan teknik storytelling bagi Sanggar Dewi Sri dalam rangka menyediakan informasi produk dengan teknik penyampaian sebuah informasi dengan cerita yang menarik, dan 3) Penerapan teknologi pemasaran seacara elektronik. Pelaksanaan pengabdian oleh tim PKM telah berhasil mengembangkan 135 foto multimedia produk beserta storytellingnya, dan pemasaran secara elektronik melalui instagram (@dewisri_id), shopee (dws dewisri), dan website (https://sanggardewisri.wordpress.com ). Dalam diskusi akhir dengan Sanggar Dewi Sri, pengabdian ini dirasakan telah berhasil memberikan pengembangan bisnis dalam jaringan dan memberi dampak positif bagi pemasaran produk Sanggar Dewi Sri.
Food Estate: Problem Solving or Destruction? Netnography Approaches Using Network Analysis Through Youtube Channel BBC News Indonesia Abadi, Medi Trilaksono Dwi
Jurnal Paradigma Vol 29 No 1 (2025): January 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v29i1.14417

Abstract

This research focuses on netnographic studies using a social network analysis approach related to the Food Estate program in Gunung Mas, Central Kalimantan. The research location is the BBC News Indonesia YouTube channel with the video content research object entitled Food Estate: Forests are gone, thousands of hectares of gardens and rice fields have failed to harvest - BBC News Indonesia which was uploaded March 15, 2023 with the unique video code Zv_6jPUDAM4&t=63s. This research is research with secondary data. The results of the research show that according to netizens' responses, the food estate program is considered a failed program, even since 1970 the era of "rice estate" has only now been replaced by the name "food estate". Netizens responded via the comments column with a variety of positive and negative tones.
Who Matters Most? Rethinking Stakeholder Priorities in Nickel Mining Companies Central Sulawesi Ayu Sagita, Virginia; Dwi Abadi, Medi Trilaksono; Rahmawati, Keny; Wisnu Lusantono, Oktarian; Hervianto, Arif
Jurnal Paradigma Vol 29 No 2 (2025): July 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v29i2.15116

Abstract

Community empowerment and development (PPM) is the focus of this study, which examines the nickel mining business in Central Sulawesi, Indonesia. The primary objective of the study is to identify, prioritize, and engage with internal and external stakeholders. Everyone from affected communities to non-profits and even city councils might be considered a stakeholder. It makes use of the Power-Interest Matrix and Freeman's theory of stakeholders. It becomes more difficult to maintain social, economic, and environmental stability as more enterprises relocate to areas with abundant resources. The interplay between stakeholders was investigated in this qualitative study via the use of tools such as social mapping, in-depth interviews, focus groups, field observations, and community involvement forums. Stakeholders' objectives shift with time in response to environmental, social, and political variables, according to the findings. Every one of the matrix's four corners considers the actions and worries of the most influential parties. The findings highlight the significance of adaptive approaches, transparent supervision, and site-specific planning in the success of PPM. Infrastructure, economic resilience, health, and education are just a few sectors that can benefit from hearing from those who will really be using a program. More resources can be used, more people can accept them, and organizations can stay in business longer with the help of stakeholder power mapping. By enhancing the CSR approach with spatial data and participative models, this work improves stakeholder theory. This provides extractive companies with procedures that can be used by many different persons and can be reused.
EKSPLORASI VARIASI SUMBERDAYA PARIWISATA LOKAL UNTUK BERTAHAN DARI SERANGAN PANDEMI COVID-19 Prabowo, Agung; Dwi Abadi, Medi Trilaksono; Utami, Yenni Sri
Dharma: Jurnal Pengabdian Masyarakat Vol. 2 No. 1 (2021): Mei
Publisher : Universitas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/dlppm.v2i1.4765

Abstract

Information and communication technology has consistently changed the culture and way of seeing people in traveling. Tourism activities that were previously only a complementary priority are now turning into a top priority for the community. The high interest in traveling stimulates the creativity of various groups of people to explore the potential of their area to become a tourist destination. Geographical, culinary, handicraft and cultural potentials are growing in various regions. Pasar Setu Minggu (Semi) Kaki Langit is one of the tourist destinations developed by the Mangunan community by exploring regional potential and traditional culinary wealth. The development is quite good and able to lift the people’s economy. However, after Covid-19 occurred, for four months there were no visits at all. Market facilities that have no activity have become a little neglected. However, after signs of community tourism activity improved, residents were excited to improve tourist facilities based on Covid-19. The change in the concept of tourism based on Covid-19 certainly needs to be communicated to consumers. Information and communication technology and delivering interesting content are expected to be able to accelerate the recovery of Kaki Langit tourism. This community service aims to help restore Kaki Langit tourist destinations through packaging of local products.
Sosialisasi Konsep Negara Pancasila sebagai Darul Ahdi Wa Syahadah Melalui Media di Lingkungan Persyarikatan Muhammadiyah Salisul khakim, Muhamad; Dwi Abadi, Medi Trilaksono
JPK (Jurnal Pancasila dan Kewarganegaraan) Vol 4 No 1 (2019): Januari
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/jpk.v4i1.1316

Abstract

Penelitian ini bertujuan untuk menjelaskan strategi media di lingkungan persyarikatan Muhammadiyah dalam mensosialisasikan konsep negara Pancasila dalam sudut pandang Muhammadiyah, yang sejalan dengan nilai-nilai Islam dan tidak bertentangan dengan ideologi Pancasila. Secara spesifik, sosialisasi ini bermaksud untuk membangun pesrsepsi masyarakat terkait konsep “Negara Pancasila sebagai Darul Ahdi wa Syahadah”. Penelitian ini menggunakan pendekatan kualitatif, dengan sumber data primer dan sekunder. Data primer diperoleh dengan melakukan observasi dan wawancara mendalam di media-media sosial dan pendidikan, seperti Suara Muhammadiyah, Televisi Muhammadiyah, radio Muhammadiyah, termasuk Perguruan Tinggi Muhammadiyah dan Pimpinan Pusat Muhammadiyah. Data sekunder diperoleh dengan mencari studi literatur berupa buku, jurnal, dan dokumen-dokumen lain yang terkait dengan hubungan integrasi organisasi ini dengan negara Indonesia. Lokasi penelitian ini dilakukan di Daerah Istimewa Yogyakarta, karena merupakan pusat gerakan-gerakan Muhammadiyah dan merupakan representasi wilayah dari skala nasional. Hasil penelitian ini menunjukkan bahwa sosialisasi tidak dijalankan secara terstruktur, namun setiap kegiatan yang telah dilakukan oleh media di lingkungan persyarikatan Muhammadiyah tersebut mengandung unsur pembangunan kesejahteraan negara di berbagai aspek kehidupan, yang merupakan bagian dari konsep Negara Pancasila sebagai Darul Ahdi wa SyahadahSocialization of the Pancasila State Concept as Darul Ahdi Wa Syahadah through Media at the Persyarikatan Muhammadiyah. This study aims to explain the media strategy in the Muhammadiyah community environment in disseminating the concept of the Pancasila state in the Muhammadiyah perspective, which is in line with Islamic values and does not conflict with the Pancasila ideology. Specifically, this socialization intends to build public perception regarding the concept of "Pancasila State as Darul Ahdi wa Syahadah". This study uses a qualitative approach, with primary and secondary data sources. Primary data is obtained by conducting observations and in-depth interviews on social media and education, such as Suara Muhammadiyah, Television Muhammadiyah, Muhammadiyah radio, including Muhammadiyah Higher Education and Muhammadiyah Central Leadership. Secondary data was obtained by looking for literature studies in the form of books, journals, and other documents related to the relationship of integration of this organization with the Indonesian state. The location of this research was conducted in the Special Region of Yogyakarta, because it was the center of the Muhammadiyah movements and was a regional representation of the national scale. The results of this study indicate that socialization is not carried out in a structured manner, but every activity carried out by the media in the Muhammadiyah community environment contains elements of state welfare development in various aspects of life, which are part of the Pancasila State concept as Darul Ahdi wa Syahadah
Budaya Tradisional sebagai Daya Tarik Konten Modern: Representasi Unsur Budaya Tradisional dalam Konten Video Karya Raditya Bramantya Fariszy, Revta; Sagita, Virginia Ayu; Abadi, Medi Trilaksono dwi; Ratna, Rr. Vegasari Adya
Jurnal Ilmu Komunikasi Vol 22 No 1 (2024): April 2024
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v22i1.11558

Abstract

Era digitalisasi melahirkan beragam cara baru komunikasi termediasi yang lebih mudah dan ramah digunakan. Akibatnya, informasi global dengan cepat masuk dan mengikis budaya tradisional Indonesia. Tetap mengemas dalam bentuk media modern, Raditya Bramantya (Bramsky) membuat konten video yang diselingi unsur budaya tradisional Indonesia dengan semangat pelestarian. Penelitian ini bertujuan untuk melihat bagaimana proses penerapan unsur budaya tradisional dalam karya Bramsky. Metode yang digunakan adalah kualitiatif dengan wawancara mendalam dan analisis konten video. Hasil penelitian ini menunjukkan bahwa Bramsky menerapkan unsur budaya tradisional dengan fleksibel dan porsi yang terbatas. Pertimbangan budaya dan konsumsi khalayak memainkan peranan penting dalam proses produksi konten video. Hibridasi antara unsur budaya tradisional dengan modern menjadi kunci Bramsky untuk memikat audiens. Tetapi, Bramsky tidak menerapkan Pakem budaya secara lengkap.
Framing Pemberitaan kelangkaan Kedelai di Kompas.com Siregar, Ghalda Nauli; Yogatama, Bimo; Azahra, Salsabila Fadilah; Ardianto, Gani; Sagita, Virginia Ayu; Dwi Abadi, Medi Trilaksono
Jurnal Paradigma Vol 26 No 2 (2022): July 2022
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v26i2.7455

Abstract

Pada tatanan baru mengenai perkembangan teknologi komunikasi, dunia jurnalistik ikut mengalami pergeseran kemajuan karena adanya internet. Jurnalistik online menerangkan tentang adanya 3 korelasi antara daring, internet, dan website dan tidak ada tenggat waktu (deadline) dalam setiap pemberitaannya oleh media. Termasuk pemberitaan kelangkaan kedelai yang menjadi topik yang cukup sering di blow-up oleh media dalam kurun waktu tahun 2021 hingga tahun 2022. Tak sedikit media yang meliput dan membuat pemberitaan tentang kelang1kaan kedelai ini. Salah satunya adalah media Kompas.com yang massif memberitakan berita kelangkaan kedelai pada saat kedelai dan olahan turunanya seperti tahu dan tempe mengalami gejolak. Penelitian ini membahas mengenai bagaimana framing media Kompas.com dalam pemberitaan kelangkaan kedelai. Jenis penelitian ini adalah penelitian kualitatif konstruktivis. Tujuan dilakukannya penelitian untuk mengetahui framing isu, sudut pandang, dan faktor-faktor framing pada media Kompas.com berkenaan dengan kelangkaan kedelai dengan menggunakan teori konstruksi realitas dan framing. Teknik pengumpulan data yang digunakan adalah teknik Analisis Isi (Dokumen/Arsip) dengan menganalisis 3 pemberitaan mengenai kelangkaan kedelai di Kompas.com. Hasil temuan dari analisis 3 berita Kompas.com yang berkenaan dengan kelangkaan kedelai adalah secara keseluruhan sikap atau framing yang dilakukan oleh Kompas.com bersifat netral. Hal tersebut dapat dilihat dari adanya saran dan upaya penyelesaian yang diberikan oleh Kompas.com agar kedua belah pihak baik itu petani kedelai maupun pemerintah sama-sama bersinergi dan berkontribusi untuk menanggulangi dan menangani permasalahan kelangkaan kedelai yang terjadi ini.
Analisis Sentimen dan Jaringan Komunikasi Respon Ketua BPOM Peny Lukito Kasus Gagal Ginjal Akut Pada Anak dalam akun Youtube Kompas.com Abadi, Medi Trilaksono Dwi; Sagita, Virginia Ayu; Shovmayanti, Noor Afy
Jurnal Paradigma Vol 27 No 1 (2023): January 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v27i1.8980

Abstract

A crisis can endanger the reputation and performance of an institution or agency, especially government property. One of the causes of a crisis is the emergence of unexpected events with wide-reaching impacts that occur quickly. This also elicited various responses from various circles. Facing the development of information technology, especially social media, crisis situations can also be influenced by various responses from netizens that appear on social media. Indonesia is experiencing a crisis situation related to the phenomenon of health problems in the form of acute kidney failure that occurs in children which is allegedly caused by the dangers of cough syrup-type drugs by the dangerous chemicals ethylene glycol and deethylene glycol. Responding to this phenomenon, Chairperson of the Food and Drug Supervisory Agency (BPOM) Mrs. Peny Lukito held regular press conferences with the main agenda related to the current situation in handling this case. This study aims to look at the formation of a communication network and sentiment analysis from netizens towards the response of the BPOM leadership using a social media network analysis approach on the Youtube channel with the Kompas.com account broadcast live online. The findings in this study are that Peny Lukito as the head of BPOM received negative responses from netizens because they considered him negligent and transferred responsibility to other parties.
Analisis Interpretasi Pesan dan Pembentukan Sosiogram Pidato Perdana Gibran Rakabuming Cawapres 2024 Pada Channel Youtube KompasTV Abadi, Medi Trilaksono Dwi; Sagita, Virginia Ayu; Fariszy, Revta; Ratna, Vegasari Adya
Jurnal Paradigma Vol 28 No 1 (2024): January 2024
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v28i1.11835

Abstract

The Indonesian nation will be facing a political party, namely the election of the president and vice president (Pilpres) in February 2024. Prabowo Subianto's second-ranked presidential candidate has officially announced his vice president's candidate, Gibran Rakabuming. This research was conducted to identify the formation of meaning and sociograms in the video footage entitled [FULL]: Pidato Perdana Gibran Rakabuming di Deklarasi Capres-Cawapres pada akun Youtube KompasTV on the YouTube channel of KompasTV. The method used is Reception Network Analysis (RNA) which is a method of data analysis by combining the method of reception analysis (reception analysis) and method of social network analysis. (social network analysis). The results of the analysis showed that the number of comments on the video amounted to 10,749 comments and managed to collect 9,207 comments that attracted a audience of 1,783,026 views. The total degree in the Gibran video network is 7,807 nodes and 17,393 edges. An account with the name “@no-ub3dq” or has another name “block a” becomes the account that has the highest posting rating. Clusters are automatically identified using the FastGreedy algorithm. The process of data visualization using DrL with the results of sociogram analysis Who responds Who shows: Diameter: 5, density: 0.000147, reciprocity: 0.000000, centralization: 0.001523, and modularity (modularity): 0.993400. The results of the digestive analysis showed that netizens' perceptions of the messages from Gibran's speeches vary due to different contexts. The most digestive response to hegemonic dominant positions is because of netizens who serve as political buzzer. Negotiating positions detected were 4 netizens, and opposition positions were detected 4 who were also suspected political buzzers from the capres fort and other cawapres. 
Co-Authors Agung Prabowo Andi Purnawan Putra Ardianto, Gani Azahra, Salsabila Fadilah Farid Aji Prakosa Gabriella Hot Marsondang Simamora Hervianto, Arif Keny Rahmawati Khuswatun Hasanah Kusumo, Yudhy Widya Niken Widyastuti Noor Afy Shovmayanti Oliver Samuel Simanjuntak Ratna, Rr. Vegasari Adya Ratna, Vegasari Adya Revta Fariszy Sagita, Virginia Ayu Salisul khakim, Muhamad Sinta Maharani Siregar, Ghalda Nauli Wisnu Lusantono, Oktarian Yenni Sri Utami Yenni Sri Utami, Yenni Sri Yogatama, Bimo