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All Journal Benefit: Jurnal Manajemen dan Bisnis Jurnal EMT KITA Journal of Economic, Bussines and Accounting (COSTING) Istinbath: Jurnal Hukum dan Ekonomi Islam JURNAL LENTERA BISNIS Jurnal Manajemen Dirgantara Jurnal MEBIS (Manajemen dan Bisnis) Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Journal of Islamic Economic and Business Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Jurnal Orientasi Bisnis dan Entrepreneurship Economics and Digital Business Review Eksos Journal of Entrepreneurship & Business Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Jurnal Simki Economic International Journal of Management Science and Information Technology (IJMSIT) SENTRI: Jurnal Riset Ilmiah Prosiding University Research Colloquium Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Indonesian Research Journal on Education Innovative: Journal Of Social Science Research Economos : Jurnal Ekonomi dan Bisnis Jurnal Sistem Informasi dan Manajemen Majapahit Journal of Islamic Finance dan Management VISA: Journal of Vision and Ideas Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Majapahit Journal of Islamic Finance dan Management JER
Moechammad Nasir
Universitas Muhammadiyah Surakarta
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Transportation Other

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Journal : JURNAL LENTERA BISNIS

 1 
ANALISIS PENGARUH INDIKATOR BRAND RESONANCE TERHADAP BRAND LOYALTY PADA PENGGUNA SEPEDA LISTRIK DI SOLO RAYA Okta Bella Fatin; Moechammad Nasir
JURNAL LENTERA BISNIS Vol. 14 No. 1 (2025): JURNAL LENTERA BISNIS, JANUARI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i1.1372

Abstract

This study aims to analyze the effect of Brand Resonance indicators on Brand Loyalty in electric bicycle users in Solo Raya. This research method uses a quantitative approach. The data collection method in this study uses a quantitative approach. The population in this study were all residents of Greater Solo who owned electric bicycles. Sampling technique with non-probability sampling using purposive sampling approach. Sampling refers to the Ferdinan formula. The number of samples in this study were 250 respondents. This research uses primary data. The data collection method in this study uses Google forms. The data analysis method in this study uses Partial Least Square (PLS). The results of this study are Brand credibility does not have a significant influence on Brand Loyalty for Electric Bicycle users in Solo Raya. Service quality does not have a significant influence on Brand Loyalty for Electric Bicycle users in Solo Raya. Customer Satisfaction has a significant influence on Brand Loyalty for Electric Bicycle users in Solo Raya. Brand awareness has a significant influence on Brand Loyalty for Electric Bicycle users in Solo Raya. Based on the calculation, the coefficient of determination (R²) shows that the variables of brand credibility, service quality, customer satisfaction and brand awareness have a large contribution to brand loyalty.
ANALISIS TRUST BASED BRAND CREDIBILITY AND RESONANCE TERHADAP BRAND LOYALTY PRODUK FASHION MEREK ERIGO DI SOLO RAYA Dwi Siti Sholikah; Moechammad Nasir
JURNAL LENTERA BISNIS Vol. 14 No. 1 (2025): JURNAL LENTERA BISNIS, JANUARI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i1.1374

Abstract

This research aims to examine the impact of perceived credibility, service quality, consumer experience, and product availability on brand loyalty concerning Erigo fashion products in the Solo Raya region. The study employs a quantitative approach with an explanatory research design, utilizing questionnaires to gather data from 250 respondents who have purchased Erigo products. Data analysis was conducted using the Partial Least Square (PLS) method with the aid of SmartPLS software. The findings indicate that all independent variables positively and significantly affect brand loyalty. Perceived credibility enhances customer loyalty by fostering greater trust in the brand. Service quality contributes to heightened customer satisfaction and a stronger relationship with the company. Consumer experience facilitates memorable engagements with the brand, while product availability ensures that consumer demands are met effectively. This study underscores the critical role of these four factors in cultivating and sustaining consumer loyalty toward the Erigo brand. The study suggests that the company should focus on enhancing brand credibility, service quality, consumer interactions, and product availability to foster long-term customer loyalty.
PENGARUH GREEN MARKETING DAN ENVIRONMENTAL AWARENESS TERHADAP BRAND LOYALTY KONSUMEN SHOPPING GOODS DUA MEREK KOSMETIK TERKENAL YANG DIMEDIASI OLEH BRAND IMAGE DI SOLO RAYA Salsabila, Shafiyah; Nasir, Moechammad
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.1928

Abstract

The present research investigates how green marketing practices and environmental awareness shape consumer brand loyalty toward N’PURE and Mineral Botanica cosmetic products in the Solo Raya region. Employing an explanatory design within a quantitative framework, the study collected primary data through online questionnaires administered to 280 users of both brands. A purposive sampling technique was applied to ensure that the selected respondents met criteria aligned with the study’s objectives. Data were analyzed using Structural Equation Modeling (SEM) with a Partial Least Squares (PLS) approach. The analytical procedure comprised two stages: evaluation of the outer model to assess the validity and reliability of the measurement indicators, followed by evaluation of the inner model to determine the structural relationships among the variables. The findings reveal that both green marketing and environmental awareness exert positive and significant influences on brand image and, subsequently, on brand loyalty. Furthermore, brand image functions as a mediating variable in the relationship between green marketing, environmental awareness, and loyalty. These results offer meaningful insights into how environmentally oriented marketing strategies and heightened ecological awareness can reinforce cosmetic brand loyalty through the strengthening of brand image.
Co-Authors Afiftama, Ilham Anjani, Silfiana Melisa Anton Agus Setyawan Ardy Wijaya Ayu, Nandani Dwi Sukmaning Brutal Wijaya Chairulloh, Muhammad Rafly Chalvin Septianarditya Dewi Probowati Setyaningrum Dian Sholikhin, Raflinda Dwi Siti Sholikah Echsanudin Echsanudin Edy Purwo Saputro Fadli, Mohammad Khoirul Ihwan Susila Ivan, Muhammad Ivana Ardiyanti, Belva Kumala, Paramita Dewi Kussudyarsana Kusuma, Sofia Anida M. Sholahuddin Muhammad Sholahuddin Muhammad Zuhri Muzakar Isa Nikmatussholekha, Nur Fitriani Nisa, Pramesti 'Ainun Nugraha, Arya Purwa Okta Bella Fatin Permata, Burhan Pratiwi, Dinda Shindi Putri Puro, Intan Widia Putra, Apriliano Rofi Pradana Ramadhani, Dhifa Rifky Ramanto, Muhammad Fadli Rina Rohmantiana Rini Kuswati Romadhoni Khoiruddin S Soepatini Salsabila, Shafiyah Samalla, Vieda Saphira Wahyu Novitasari Sari, Dila Aristantia Kartika Sejati, Silvi Prasetyo Setyaningrum, Dewi Probowati Sirda, Sirda Sri Murwanti Sri Padmantyo Trisno, Rafi wahyu saputra, Aan Widiyana, Hetty Wiyadi Wiyadi Wiyadi Wuryaningsih Dwi Lestari Wuryaningsih Dwi Lestari, Wuryaningsih Dwi Zulfa Irawati Zulfa Irawati, Zulfa