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<![CDATA[UPAYA MENINGKATKAN JUMLAH KUNJUNGAN DESA WISATA MENGGORO MENJELANG PANDEMI COVID-19 BERAKHIR ]]>
<![CDATA[Yulfan Arif Nurohman]]>;
<![CDATA[Agus Setiawan]]>;
<![CDATA[Rina Sari Qurniawati]]>
<![CDATA[ Jurnal Pariwisata Indonesia Vol 18 No 2 (2022): Jurnal Pariwisata Indonesia ]]>
Publisher : <![CDATA[Sekolah Tinggi Pariwisata Sahid Surakarta ]]>
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DOI: 10.53691/jpi.v18i2.284
<![CDATA[Menggoro Tourism Village is one of the tourist villages that has experienced a decline in the number of domestic tourists visits due to the COVID-19 pandemic. Currently the COVID-19 pandemic has gradually subsided and government policies have begun to loosen up on the tourism sector. The community of Menggoro Village, which has experienced the economy declined for two years, needs to be improved through increasing community income. People's income can increase along with the increasing number of tourist visits This study was conducted to find the right strategy to increase the number of local tourist visits. The type of research conducted is descriptive qualitative using a SWOT analysis approach as a process of finding visits increases strategies for Menggoro Tourism Village. Based on the SWOT analysis compiled, four strategies were produced consisting of: first, the development of the Menggoro Tourism Village as halal tourism. Second, improving services and education for parties involved in tourism villages. Third, routinely carry out digital promotions. Fourth, hold cultural, local arts and religious events on a regular basis outside the traditional Jumat Pahing activities. The resulting strategy is expected to increase the number of local tourist visits which have a positive impact on the community's economy.]]>
<![CDATA[PENGELOLAAN KEUANGAN KELUARGA MENUJU KELUARGA HARMONIS BAGI GURU DI KAWASAN KARTASURA ]]>
<![CDATA[Melia Kusuma]]>;
<![CDATA[Yulfan Arif Nurohman]]>;
<![CDATA[Rina Sari Qurniawati]]>;
<![CDATA[Fuad Hasyim]]>;
<![CDATA[Waluyo Waluyo]]>
<![CDATA[ ABDI MAKARTI Vol 2, No 1 (2023): ABDI MAKARTI ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi AMA ]]>
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DOI: 10.52353/abdimakarti.v2i1.410
<![CDATA[Harmonious family is everyone's dream. One of the keys to a harmonious family is be good at managing family finances. The problem faced during the COVID-19 pandemic is level of income declined, so we must be able to manage family finances wisely and don't get caught in consumptive debt. The purpose of service is to help improve the literacy in managing family finances. Members of this community service is Al Fath Kindergarten School committee consisting of teachers, employees, parents, and local residents. As for the results of community service, partners have the ability to manage family finances and prepare financial reports properly to be A harmonious family.]]>
<![CDATA[The Impact of Religious Beliefs on Halal Skincare Brand Loyalty in Central Java Indonesia: The Mediating Role of Brand Love ]]>
<![CDATA[Rina Sari Qurniawati]]>;
<![CDATA[Aisyah Nurul Sakinah]]>;
<![CDATA[Yulfan Arif Nurohman]]>
<![CDATA[ Jurnal Ekonomi Syariah Teori dan Terapan Vol. 10 No. 2 (2023): Maret-2023 ]]>
Publisher : <![CDATA[Universitas Airlangga ]]>
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DOI: 10.20473/vol10iss20232pp141-150
<![CDATA[ABSTRACT People's lifestyle changes after the Covid-19 pandemic has penetrated, increasing awareness of the importance of skin health and beauty care. Many studies have examined the relationship between brand love as a mediating variable on consumer loyalty. However, there is still little research on the context of halal brands, where many make them different from conventional brands because of restrictions in Islam. This study examines and explains the role of brand love in mediating religious beliefs on the loyalty of halal-labelled skincare brands. The number of samples in this study was 157 respondents who were Muslim consumers who use halal skincare using a purposive sampling method. The analysis technique used is Path Analysis using SmartPLS version 3. The results show that religious beliefs have a positive and significant effect on brand love and brand loyalty; besides that brand love is proven to be able to mediate the relationship between brand experience and brand loyalty. Halal skincare producers need to manage their consumer loyalty so that new consumers will be interested in buying. Keywords: religious beliefs, brand love, brand loyalty, halal skincare ABSTRAK Perubahan gaya hidup masyarakat setelah pandemi Covid-19 merambah, meningkatkan kesadaran akan pentingnya perawatan kesehatan dan kecantikan kulit. Banyak penelitian yang meneliti hubungan antara brand love sebagai variabel mediasi terhadap loyalitas konsumen. Namun masih sedikit penelitian tentang konteks merek halal, dimana banyak yang membedakannya dengan merek konvensional karena adanya pantangan dalam Islam. Penelitian ini bertujuan untuk menguji dan menjelaskan peran brand love dalam memediasi pengaruh keyakinan agama terhadap loyalitas merek skincare berlabel halal. Jumlah sampel dalam penelitian ini adalah 157 responden yang merupakan konsumen muslim yang menggunakan skincare halal dengan menggunakan metode purposive sampling. Teknik analisis yang digunakan adalah Path Analysis dengan menggunakan SmartPLS versi 3. Hasil penelitian menunjukkan bahwa religious belief berpengaruh positif dan signifikan terhadap brand love dan brand loyalty; selain itu brand love terbukti mampu memediasi hubungan antara brand experience dan brand loyalty. Produsen halal skincare perlu mengelola loyalitas konsumennya agar konsumen baru tertarik untuk membeli. Kata Kunci: keyakinan agama, brand love, loyalitas merek, skincare halal ]]>
<![CDATA[Generation Z’s Brand Love for Skincare Products: Do Religious Beliefs Matter? ]]>
<![CDATA[Waluyo Waluyo]]>;
<![CDATA[Rina Sari Qurniawati]]>;
<![CDATA[Yulfan Arif Nurohman]]>
<![CDATA[ Shirkah: Journal of Economics and Business Vol 8, No 1 (2023) ]]>
Publisher : <![CDATA[IAIN Surakarta ]]>
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DOI: 10.22515/shirkah.v8i1.615
<![CDATA[To date, there has been no prior research examining the relationship between brand love as a determinant of brand loyalty and e-WOM specifically for halal skincare products. This study investigates how Muslim Generation Z might love a brand because of their religious beliefs and brand identity, resulting in brand loyalty and e-WOM that benefits the company. The questionnaire for this study was completed online by 120 participants from three cities in Central Java, Indonesia, namely Semarang, Salatiga, and Surakarta. The model was tested using PLS-SEM. The results of the research revealed that religious beliefs and brand identification affected brand love, whereas brand love affected brand loyalty and e-WOM. From this research, it can be seen that branding cannot be separated from faith. Muslims like brands that reflect their religious values and allow them to identify as Muslims. Therefore, marketers must have a comprehensive understanding of the halal concept in the manufacturing and production processes of halal skincare.]]>
<![CDATA[Predicting Compulsive Buying Because of Buy Now Pay Later Installment ]]>
<![CDATA[Rina Sari Qurniawati]]>;
<![CDATA[Yulfan Arif Nurohman]]>;
<![CDATA[Dhandy Rachmat Andreyan]]>
<![CDATA[ Al Tijarah Vol. 9 No. 1 (2023): Al Tijarah | June ]]>
Publisher : <![CDATA[University of Darussalam Gontor ]]>
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DOI: 10.21111/at.v9i1.8626
<![CDATA[The Covid-19 pandemic that has hit the whole world since the beginning of 2020 has changed consumer behaviour in shopping. With the development of pay-later payments in Indonesia since this pandemic period, compulsive buying behaviour is influenced by the pain of paying and the ease of payment methods. For this reason, this research has an urgency to be carried out so that people have control over their behaviour. In testing the hypothesis using the SEM-PLS technique by testing the inner model and outer model using 120 samples. The results of this study are the pain of paying and the ease of payment methods proved to affect compulsive buying. Self-control has not been shown to have a moderating effect on the relationship between the pain of paying and compulsive buying. ]]>
<![CDATA[Investasi Digital: Faktor Penentu dalam Keputusan Investasi ]]>
<![CDATA[Fahri Ali Ahzar]]>;
<![CDATA[Rina Sari Qurniawati]]>;
<![CDATA[Yulfan Arif Nurohman]]>
<![CDATA[ Jurnal Ilmiah Infokam Vol 19, No 1 (2023): Nomor 1/Th. XIX/Maret 2023 ]]>
Publisher : <![CDATA[AMIK Jakarta Teknologi Cipta Semarang ]]>
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DOI: 10.53845/infokam.v19i1.322
<![CDATA[Digital investment is a new trend in the investment world. Information technology improvement make digital investments growing rapidly. Investors warmly welcome digital investment as an alternative solution to financial problems due to the COVID-19 pandemic. This study aims to examine the effect of financial literacy, risk perception, locus of control and over confidence variables on digital investment decisions. The research was conducted in Sukoharjo Regency with a total of 100 respondents. The data collection method used a questionnaire determined by the selection of respondents through purposive sampling. The test results using SPSS software version 16.0 show that risk perception, locus of control and over confidence have no effect on digital investment decisions, while financial literacy has a positive effect on digital decisions, especially the younger generation. Young investors who do not have long experience in investing decide to invest on the basis of their financial management skills]]>
<![CDATA[PEMBERDAYAAN EKONOMI MASYARAKAT MELALUI PENGEMBANGAN EKONOMI REMAJA MASJID ]]>
<![CDATA[Waluyo Waluyo]]>;
<![CDATA[Yulfan Arif Nurohman]]>;
<![CDATA[Rina Sari Qurniawati]]>
<![CDATA[ ABDI MAKARTI Vol 2, No 2 (2023): ABDI MAKARTI ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi AMA ]]>
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DOI: 10.52353/abdimakarti.v2i2.526
<![CDATA[People's hopes of getting a better life can be done by developing the economy. One way to develop the economy is by developing livestock businesses. Village communities who work as farmers often experience economic difficulties so solutions need to be provided to help the family economy. Mosque youth have the potential to be provided with economic development programs through goat seed waqf. Mosque youth as the next generation have greater opportunities for economic development in the future. The aim of the community service program implemented in Tempuran Village is to improve the economy through goat seed waqf. The community service program is divided into four stages. Starting from deepening the problem, focus group discussions determining material, training; and mentoring. The results of this program provide the benefit of increasing income for the community in Tempuran Village by optimizing the goat seed waqf.]]>
<![CDATA[BRAND ENGAGEMENT IN SELF CONCEPT PADA PEMBELIAN FASHION MUSLIM GENERASI Z DI JAWA TENGAH ]]>
<![CDATA[Rina Sari Qurniawati]]>;
<![CDATA[Indah Setiyo Rukmi]]>;
<![CDATA[Yulfan Arif Nurohman]]>
<![CDATA[ Jurnal Manajemen Dayasaing Vol 25, No 2 (2023): Jurnal Manajemen Dayasaing ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Surakarta ]]>
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DOI: 10.23917/dayasaing.v25i2.23498
<![CDATA[This research aims to examine and explain the role of Social Media Marketing and Brand Love on Brand Engagement in Self-Concept and brand loyalty. The number of samples in this study was 230 respondents who were generation Z users of Muslim fashion products in Central Java using a purposive sampling method. The analysis technique used is Path Analysis using SmartPLS version 3. The research results show that Social Media Marketing and Brand Love influence Brand engagement in self-concept and Brand Loyalty. Brand engagement in self-concept is not proven to have an effect on brand loyalty. Therefore, it is important for companies to run effective social media campaigns so that Generation Z loyalty can increase and company revenues can increase.]]>
<![CDATA[Performance and Sustainability of Halal Food Smes ]]>
<![CDATA[Rina Sari Qurniawati]]>;
<![CDATA[Yulfan Arif Nurohman]]>
<![CDATA[ Journal of Finance and Islamic Banking Vol. 4 No. 1 (2021) ]]>
Publisher : <![CDATA[Universitas Islam Negeri Raden Mas Said Surakarta ]]>
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DOI: 10.22515/jfib.v4i1.3470
<![CDATA[This study investigates the performance and sustainability of halal food SMEs in the FinTech era. The large aggregate contribution of SMEs does not yet reflect good performance in domestic and foreign market competition due to lack of financial literacy. FinTech can support financial literacy so performance and sustainability SMEs will increase. Consequently, testing the effect of fintech and literacy on the performance and sustainability of MSMEs. A total of one hundred respondents are selected using the quantitative method as sources of data collection. The questionnaires are distributed using a purposive sampling method in Surakarta, Indonesia. The software used for analysis is SEM-PLS. Â The results of this study state that the performance and sustainability of SMEs are influenced by FinTech and financial literacy]]>
<![CDATA[Purchase Decision of Surakarta and Salatiga's Generation Z Muslims: Halal Literacy and Halal Awareness ]]>
<![CDATA[Qurniawati, Rina Sari]]>;
<![CDATA[Permadi, Dina Trifiana]]>;
<![CDATA[Nurohman, Yulfan Arif]]>
<![CDATA[ MANAZHIM Vol 6 No 2 (2024): AGUSTUS ]]>
Publisher : <![CDATA[Manajemen Pendidikan Islam STIT Palapa Nusantara ]]>
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DOI: 10.36088/manazhim.v6i2.4836
<![CDATA[Increasing the Indonesian people's awareness level at the level of halal awareness impacts the rising demand for halal products. Consumers in the understanding of halal or haram products are limited to the halal label, even though they are not necessarily verified as halal. Generation Z, which has characteristics familiar with technology and high curiosity, turns out to have a low level of religiosity compared to other generations. This study examines and explains the role of halal awareness in mediating the relationship between halal literacy and purchasing decisions. The number of samples in this study amounted to 125 Muslim generation Z respondents from Salatiga and Surakarta, obtained using a purposive sampling technique. This study used a path analysis technique with SmartPLS version 3 software. The results showed that halal literacy and awareness proved to have an effect on purchasing decisions while religiosity was not a moderating variable. BPJPH must inform the guidelines for submitting the halal logo and simplify the management so that more entrepreneurs use the official halal logo.]]>
