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All Journal Among Makarti INFOKAM IJIBE (International Journal of Islamic Business Ethics) Jurnal Manajemen Dayasaing Jurnal Ekonomi Syariah Teori dan Terapan Benefit: Jurnal Manajemen dan Bisnis Al Tijarah Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Shirkah: Journal of Economics and Business Magisma: Jurnal Ilmiah Ekonomi dan Bisnis MANAZHIM INTEGRITAS : Jurnal Pengabdian Jurnal Manajemen Universitas Bung Hatta El-Qist : Journal of Islamic Economics and Business (JIEB) Jurnal Ilmiah Wahana Pendidikan Islamic Banking : Jurnal Pemikiran dan Pengembangan Perbankan Syariah Journal of Islamic Economics and Finance Jurnal Pariwisata Indonesia Labatila: Jurnal Ilmu Ekonomi Islam Abdi Makarti Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Perwira Journal of Economics and Business (PJEB) Shahih : journal of islamicate multidisciplinary Journal of Finance and Islamic Banking Welfare: Jurnal Pengabdian Masyarakat
Rina Sari Qurniawati, Rina Sari
STIE AMA Salatiga
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Generasi Z dan Kecintaan Mereka Pada Merek Kosmetik Halal Putri, Erlina Meidiana; Qurniawati, Rina Sari
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 25 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10426622

Abstract

The demand for halal products is a new phenomenon in the global cosmetic industry so that halal branding appears. With existing policies and regulations, cosmetic industry players, especially skincare, must comply with the rules and regulations that apply in Indonesia. In this study, the issue raised is whether the determinants of brand love, namely religious belief and brand experience, have an effect on e-WOM generation Z consumers who use halal skin care. This study aims to review and explain the role of brand love in mediating the influence of religious beliefs and experiences. brand against e-WOM. The number of samples in this study were 157 respondents who are generation Z, users of halal skincare using a purposive sampling method. The analysis technique used was Path Analysis using SmartPLS version 3. The results showed that religious beliefs and brand experiences had a positive and significant effect on brand love. Brand love influences e-WOM and is able to mediate the relationship between brand experience and e-WOM. Therefore, it is important for halal skincare entrepreneurs to actively carry out social media promotions so that love for their brand increases and is able to attract new buyers.
PENINGKATAN EKONOMI PETANI DAN KOMUNITAS PETERNAK MELALUI POLA SYIRKAH DI KECAMATAN KALORAN KABUPATEN TEMANGGUNG Waluyo, Waluyo; Nurohman, Yulfan Arif; Qurniawati, Rina Sari; Waluyo, Alif; Ahzar, Fahri Ali
ABDI MAKARTI Vol 3, No 1 (2024): ABDI MAKARTI
Publisher : Sekolah Tinggi Ilmu Ekonomi AMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52353/abdimakarti.v3i1.588

Abstract

The role of farmers in the Indonesian economy is very large, but they have not received the recognition they deserve. Farmers have had the hope of living a prosperous life for a long time, but only a small percentage of farmers live comfortably. Farmers' problems are crop failure and prices are determined by the market, requiring additional income. The habit of farmers on the island of Java is farming and raising livestock, so the community service program offered is improving the economy through raising sheep using the syirkah pattern. The aim is for farmers to get financial improvements and be able to live more prosperously. The community service partners carried out are the people of Kaloran District, Temanggung Regency. The results of this activity enable farmers to raise livestock in a modern way with capital using the syirkah pattern and there is a financial increase for farming families as well as livestock communities
Pemanfaatan Media Sosial Instagram Sebagai Media Komunikasi, Informasi, Dan Promosi Di UMKM Minuman Herbal Berkah Setia Darwati Darwati; Saputri, Aqilla Aura Anggreini; Uliyah, Uni Masrochati; Putri, Erlina Meidiana; Aktamiati , Wulan; Qurniawati, Rina Sari
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Vol. 3 No. 1 (2024): Maret : Jurnal Hasil Pengabdian Masyarakat Indonesia
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/karunia.v3i1.1997

Abstract

The community service activity entitled "Use of social media as a means of communication, information, documentation and promotion in the Blessings of Faith herbal drink business" aims to implement the university's tridharma, namely Community Service. The purpose of this activity is to provide information regarding the use of social media Instagram for small businesses and provide training on the use of Instagram so that its use can later be implemented in marketing activities for the red blessing red ginger business. The method used in this activity is direct observation of the Red Blessings Faithful ginger business by conducting direct interviews and documenting product photos and product manufacture which are then uploaded to Instagram media. The final result of this service is the use of social media Instagram as a medium for communication, information, documentation and means of promoting each product produced and activities discussed by the Ginger Berkah Setia business unit including images and supporting information
Pengenalan dan Pendampingan UMKM Minuman Herbal Berkah Setia Melalui Digital Marketing Berbasis Marketplace Shopee untuk Menunjang Pemasaran dan Peningkatan Penjualan Wijayanto, Dwi; Okkiyanto, Ariska Heri; Maulani, Cesanur Iswanti; Darmawan, Rivansa Dibya; Qurniawati, Rina Sari
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Vol. 3 No. 1 (2024): Maret : Jurnal Hasil Pengabdian Masyarakat Indonesia
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/karunia.v3i1.1998

Abstract

UMKM Berkah Setia in Kadirejo Village is one of the potential UMKM in the area. However, these UMKM still use conventional buying and selling systems and endtrust their product to UMKM centers and souvenir centers. Due to limited capabilities, until now this UMKM product has not been widely known because it has utilized digital technology such as the marketplace as a promotional medium and place for buying and selling. In this service acticity, there are the introduction and assistance of the adoption of E-commerce in the form of the Shopee application media for UMKM Berkah Setia herbal drink. It is hoped that knowledge can increase sales for UMKM owners. The aim of this service activity is not only to introduce the UMKM marketplace, but also to assist in the management of the marketplace so that UMKM income experiences an increase in sales activities. The methods used in this service process are discussion, tutorial, mentoring, and aseesment and evaluation methods. The result from this method show that UMKM actors gain knowledge about creating an account, the process when goods are ordered until they reach the buyer, and UMKM actors gain skills in managing their Shopee accounts
Solo Raya Young Muslims Generation Decision to Invest in Sharia Stocks and Green Investment Nurohman, Yulfan Arif; Qurniawati, Rina Sari; Suparwi
SHAHIH: Journal of Islamicate Multidisciplinary Vol. 9 No. 1 (2024)
Publisher : Universitas Islam Negeri Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/shahih.v9i1.9657

Abstract

The younger generation, particularly Muslims, faces concerns about an uncertain future, particularly regarding job opportunities. The unemployment rate in Indonesia has shown an increase, predominantly among the younger generation. This study aims to examine the impact of financial literacy, perceived risk, and high self-confidence on the decision to invest in stocks, particularly Islamic stocks. The research was conducted in the Solo Raya area with 125 Muslim youth investors as respondents, consisting of millennials and Generation Z. The analysis technique used was multiple regression, conducted using SPSS software version 24. The regression results, with a significance value below 0.05, indicate a significant influence of financial literacy, perceived risk, and high self-confidence on the investment decisions of young Muslim investors. Good financial knowledge encourages the younger generation to invest in stocks with confidence, anticipating substantial profits in the future. Perception of risk remains a consideration, leading young investors to delay investment decisions until they feel highly confident.
Understanding Halal Food SMEs’ Behavior Intention towards E-money Qurniawati, Rina Sari; Nurohman, Yulfan Arif
IJIBE (International Journal of Islamic Business Ethics) Vol 5, No 2 (2020): September 2020
Publisher : UNISSULA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ijibe.5.2.113-124

Abstract

This study investigates halal food SMEs intention on use e-money. Prior to the existence of e-money, banking was a solution for small and medium enterprises (SMEs) in doing business and making transactions. Entering the era of the rise of fintech, banks are also competing in issuing their respective electronic money.  The lack of interest in halal culinary SMEs in using electronic money, it is important for fintech companies to be able to know and understand perceptions to increase interest in re-transacting using electronic money. However, these are few studies discussed behavioral intention in this new area. Consequently, this study examined the factors that influence SMEs' intention to use e-money. A total of one hundred respondents are selected using quantitative method as sources of data collection. The questionnaires are distributed using purposive sampling method in Surakarta, Indonesia. The software used for analysis is the SPSS 20. This study concludes with conclusion and limitation.
Acceptance And Use of E-Wallet Top-Up Feature Through Mobile Banking of Bank Syariah of Surakarta Muslim Society: UTAUT 2 Approach Nurohman, Yulfan Arif; Qurniawati, Rina Sari; Anggraini, Vivin Puji
Islamic Banking : Jurnal Pemikiran dan Pengembangan Perbankan Syariah Vol 10 No 2 (2025): Islamic Banking:Jurnal Pemikiran dan Pengembangan Perbankan Syariah - Februari 2
Publisher : Sekolah Tinggi Ekonomi dan Bisnis Syariah (STEBIS) Indo Global Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36908/isbank.v10i2.1303

Abstract

This study aims to identify factors that influence e-wallet top up via mobile banking at Islamic banks for Muslim communities in Surakarta using the UTAUT 2 approach. This study uses a quantitative approach to test and validate the formulated hypotheses. The population of this study were mobile banking users of Islamic banks in the Surakarta area. The sample determination was carried out using a purposive sampling technique, while the respondent criteria were Muslim communities in Surakarta City who had utilized mobile banking services at Islamic banks to top up e-wallets Data collection using questionnaires distributed to 150 Islamic bank customers. The data analysis technique used in this study was the Partial Least Squares (PLS) method which was carried out using SmartPLS software. The results showed that performance expectancy had an effect on behavioral intention, while other variables adopted from UTAUT 2 had no effect on behavioral intention. The contribution of the research findings indicates a shift in consumer preferences and behavior in using digital-based services.
PENGARUH PENGETAHUAN RANTAI PASOK HALAL DAN SIKAP TERHADAP NIAT BELI MAKANAN HALAL Prasetyo, Djoko; Qurniawati, Rina Sari; Setyawan, Andri
Perwira Journal of Economics & Business Vol 5 No 1 (2025)
Publisher : UNPERBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54199/pjeb.v5i1.427

Abstract

Recently, the halal concept has gained more attention worldwide. This is due to the increasing demand for halal food products due to the increasing number of global musicians. So far, many Muslims still feel doubtful and not confident that the food sold to the market is truly halal. Knowledge of the halal product supply chain, namely what products and how they are produced, transported and stored, will affect consumer intentions to buy. Attitudes towards halal food are very important in determining consumer behavior towards halal food. This study examines consumer knowledge of the halal supply chain and their attitudes towards the intention to buy halal food. The sample of this study was Muslim students in the cities of Salatiga and Surakarta. The results of this study prove that bringing knowledge of the halal supply chain and attitudes has an effect on the intention to buy halal food
Pengaruh E-WOM dan Brand Love Terhadap Loyalitas Merek Produk Fashion Generasi Z Zai, Supriyaman; Rianto, Rianto; Qurniawati, Rina Sari
Jurnal Ilmiah Wahana Pendidikan Vol 11 No 4.D (2025): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Understanding how consumers of fashion products behave, especially generation Z, is important because they are the largest population today. This research will examine whether Social Media Marketing and brand love influence E-WOM and brand loyalty so that it can provide new insights for fashion product marketers. The method used is quantitative research using SEM-PLS. From this research it can be concluded that social media marketing has an influence on E-WOM. Apart from that, social media marketing and Brand Love have also been proven to influence brand loyalty
Determinants of Switching Intention: Empirical Evidence from Sharia Bank Mergers in Indonesia Qurniawati, Rina Sari; Nurohman, Yulfan Arif; Fatharani, Aulia
Journal of Finance and Islamic Banking Vol. 6 No. 2 (2023)
Publisher : Universitas Islam Negeri Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/jfib.v6i2.4927

Abstract

This study examines the factors that affect customers switching intention after three state-owned Indonesian banks merge. The risk of losing customers in mergers and acquisitions (M&A) is very high because during the integration phase, management often focuses on internal issues, leaving aside important customer-related tasks. Therefore, a deeper understanding of the concept of M&A in the disciplines of marketing and consumer behavior is clearly needed for the benefit of academic knowledge and marketing practice. A total of one hundred and fifty respondents are selected using the quantitative method as sources of data collection. The questionnaires are distributed using a purposive sampling method in Surakarta, Indonesia. The software used for analysis is SEM-PLS. The results of this study state that inconvenience and religious motivation influence customer switching intentions. However, attitude and availability of suitable banks as a moderating variable did not influence customer switching intentions.
Co-Authors Adjil Izzii Agus Setiawan Agus Setiawan Aisah, Imas Dewi Yanti Aisyah Aisyah Aisyah Nurul Sakinah Aktamiati , Wulan Alvin Yahya Amira, Diyah Ayu Fara Anggraini, Vivin Puji Annidham, Assakata Sinji Arifudin, Dirga Asna, Wahyu Husnul Aulia Fatharani Bertha Kusuma Wardani Bertha Kusuma Wardani Bertha Kusuma Wardhani Bertha Kusuma Wardhani, Bertha Kusuma Darmawan, Rivansa Dibya Darwati, Darwati Dewi Wulansari Dhandy Rachmat Andreyan Dwi Wijayanto Dwiani, Oktaviana Puput Fahri Ali Ahzar Fahri Ali Ahzar Fahri Ali Ahzar Fahri Ali Ahzar, Fahri Ali Fatharani, Aulia Fatma, Kurnia Aulidia Fitriani, Fahira Fuad Hasyim Hasyim, Fuad Hidayah, Nurul Arifatul Indah Setiyo Rukmi Khoirunnisa, Kholifatun Lina Ayu Safitri Maharani, Luky Nugraha Putri Maulani, Cesanur Iswanti Meirawati, Eka Melia Kusuma Ningrum, Sindi Yuliana Lestari Nur Wicaksono Okkiyanto, Ariska Heri Permadi, Dina Trifiana Permataningsih, Farrah Febryanti Prasetyo, Djoko Putri, Erlina Meidiana Rianto Rianto Rukmi, Indah Setiyo Saputri, Aqilla Aura Anggreini Setiawan, Eka Setyawan, Andri Siti Aminah Siti Badriyah Suparwi Tri Widodo Uliyah, Uni Masrochati Valentina, Feby Waluyo Waluyo Waluyo Waluyo Waluyo, Alif Wicaksono, Roy Adi Wulandari, Ernia Diyah Ayu Yanuar Surya Putra Yulfan Arif Nurohman Zai, Supriyaman