Article Per Year (5 Year)
p-Index From 2021 - 2026
3.48
P-Index
This Author published in this journals
All Journal Jurnal Bisnis dan Ekonomi Jurnal Widya Manajemen & Akuntansi Jurnal Bulletin Jurnal Manajemen. Binus Business Review Jurnal Manajemen Indonesia JMM (Jurnal Masyarakat Mandiri) JURNAL PENDIDIKAN TAMBUSAI JOURNAL OF APPLIED LINGUISTICS AND LITERATURE Jurnal Muara Ilmu Ekonomi dan Bisnis Jurnal Manajemen ASAWIKA: Media Sosialisasi Abdimas Widya Karya Business Economic, Communication, and Social Sciences Journal (BECOSS) Jurnal Manajemen Jurnal Abdimas Musi Charitas Buletin Ekonomi: Manajemen, Ekonomi Pembangunan, Akuntansi Journal of International Conference Proceedings Prosiding University Research Colloquium Jurnal Keuangan dan Bisnis Journal Of Economic Sciences (Ekuisci)
Catharina, Clara
Universitas Katolik Musi Charitas
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

Published : 29 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search
Journal : Journal of International Conference Proceedings

 1 
Dimensions of Omnichannel Retail Quality on Customer Satisfaction and Loyalty Catharina - Clara
Journal of International Conference Proceedings Vol 6, No 2 (2023): 2023 ICPM Bandung Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i2.2348

Abstract

The shift in consumer shopping from offline to online, and then to a hybrid of the two, combining the benefits of each to overcome the disadvantages of both. This study focuses on the dimensions of omnichannel retail quality. The emphasis is on analyzing consumer behavior in offline, online, and combined omnichannel retail channels. The rapid growth of this retail channel is due in part to the ease and security of payment, though there are still those who use the cash-on-delivery system. The methods employed include a review of the literature on omnichannel research articles, consumer surveys, and data documentation on business phenomena. SEM was used to examine the relationship between IOC, VOC, CS, and CL. The software used is Smart PLS 4. The goal of path modeling, particularly reflective models such as PLS, is to estimate the variance of endogenous constructs, as a result from their respective manifest variables. The findings of this study can be used to test OC intensity and OC shopping value in providing consumers with shopping experiences that result in customer satisfaction and loyalty. Relevant marketing implications and future research are advised.
Dimensions of Omnichannel Retail Quality on Customer Satisfaction and Loyalty Clara, Catharina -
Journal of International Conference Proceedings Vol 6, No 2 (2023): 2023 ICPM Bandung Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i2.2348

Abstract

The shift in consumer shopping from offline to online, and then to a hybrid of the two, combining the benefits of each to overcome the disadvantages of both. This study focuses on the dimensions of omnichannel retail quality. The emphasis is on analyzing consumer behavior in offline, online, and combined omnichannel retail channels. The rapid growth of this retail channel is due in part to the ease and security of payment, though there are still those who use the cash-on-delivery system. The methods employed include a review of the literature on omnichannel research articles, consumer surveys, and data documentation on business phenomena. SEM was used to examine the relationship between IOC, VOC, CS, and CL. The software used is Smart PLS 4. The goal of path modeling, particularly reflective models such as PLS, is to estimate the variance of endogenous constructs, as a result from their respective manifest variables. The findings of this study can be used to test OC intensity and OC shopping value in providing consumers with shopping experiences that result in customer satisfaction and loyalty. Relevant marketing implications and future research are advised.
Enhancing UTAUT-2: Exploring Perceived Security and Innovativeness in Omnichannel Purchases of Essentials and F&B Clara, Catharina; Sulastri, Sulastri; Maulana, Ahmad
Journal of International Conference Proceedings Vol 7, No 5 (2024): 2024 ICPM Bali Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v7i5.3661

Abstract

This study highlights the critical role of omnichannel platforms in transforming purchasing behavior, particularly for essential goods and food and beverage (FB) sectors requiring frequent engagement and seamless online-offline integration. By extending the UTAUT-2 model, this research incorporates Perceived Security and Personal Innovativeness as key factors to investigate omnichannel re-adoption. Using a quantitative survey of active omnichannel users in Indonesia, analyzed with PLS-SEM, the findings reveal a novel insight: traditional UTAUT-2 factors like Performance Expectation and Effort Expectation exert minimal influence, while Perceived Security and Personal Innovativeness significantly drive Behavioral Intention, which strongly predicts Usage Behavior. This underscores the importance of addressing security concerns and leveraging user innovativeness to enhance engagement with omnichannel systems. These results provide actionable insights for practitioners aiming to refine omnichannel strategies and contribute to the academic discourse by prioritizing novel determinants in consumer technology adoption. Future research should explore additional dimensions and address methodological constraints like cross-sectional design and sampling biases.
Enhancing UTAUT-2: Exploring Perceived Security and Innovativeness in Omnichannel Purchases of Essentials and F&B Clara, Catharina; Sulastri, Sulastri; Maulana, Ahmad
Journal of International Conference Proceedings Vol 7, No 5 (2024): 2024 ICPM Bali Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v7i5.3661

Abstract

This study highlights the critical role of omnichannel platforms in transforming purchasing behavior, particularly for essential goods and food and beverage (FB) sectors requiring frequent engagement and seamless online-offline integration. By extending the UTAUT-2 model, this research incorporates Perceived Security and Personal Innovativeness as key factors to investigate omnichannel re-adoption. Using a quantitative survey of active omnichannel users in Indonesia, analyzed with PLS-SEM, the findings reveal a novel insight: traditional UTAUT-2 factors like Performance Expectation and Effort Expectation exert minimal influence, while Perceived Security and Personal Innovativeness significantly drive Behavioral Intention, which strongly predicts Usage Behavior. This underscores the importance of addressing security concerns and leveraging user innovativeness to enhance engagement with omnichannel systems. These results provide actionable insights for practitioners aiming to refine omnichannel strategies and contribute to the academic discourse by prioritizing novel determinants in consumer technology adoption. Future research should explore additional dimensions and address methodological constraints like cross-sectional design and sampling biases.
Enhancing UTAUT-2: Exploring Perceived Security and Innovativeness in Omnichannel Purchases of Essentials and F&B Clara, Catharina; Sulastri, Sulastri; Maulana, Ahmad
Journal of International Conference Proceedings Vol 7, No 5 (2024): 2024 ICPM Bali Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v7i5.3661

Abstract

This study highlights the critical role of omnichannel platforms in transforming purchasing behavior, particularly for essential goods and food and beverage (FB) sectors requiring frequent engagement and seamless online-offline integration. By extending the UTAUT-2 model, this research incorporates Perceived Security and Personal Innovativeness as key factors to investigate omnichannel re-adoption. Using a quantitative survey of active omnichannel users in Indonesia, analyzed with PLS-SEM, the findings reveal a novel insight: traditional UTAUT-2 factors like Performance Expectation and Effort Expectation exert minimal influence, while Perceived Security and Personal Innovativeness significantly drive Behavioral Intention, which strongly predicts Usage Behavior. This underscores the importance of addressing security concerns and leveraging user innovativeness to enhance engagement with omnichannel systems. These results provide actionable insights for practitioners aiming to refine omnichannel strategies and contribute to the academic discourse by prioritizing novel determinants in consumer technology adoption. Future research should explore additional dimensions and address methodological constraints like cross-sectional design and sampling biases.
Co-Authors Ahmad Maulana Alfian, Achmad Andreas Sarjono Angel, Alycia Anselmus Inharjanto Ayuningtyas, Brigita Maundry Deddi Duto Hartanto Dominikus Budiarto, Dominikus Dwiputra, Benito Elissia, Gustiah Florentinus Heru Ismadi Ira Irzawati Irawan, Celesta Leovani, Ega Lina . Lina Lina Maria Josephine Tyra, Maria Josephine Tyra, Marvin, Sharen Fernanda Merry Sylvia Micheline Rinamurti, Micheline Nurkardina Novalia Nurwijayanti Paskalina Widiastuti Ratnaningsih Paskalina Widiastuti Ratnaningsih Pranoto , Yohanes Heri Pratama, Yohanes Dicka Sandra, Monaly Sani Susanto Yohanes Heri Pranoto Yohanes Heri Pranoto YOHANES HERI PRANOTO, YOHANES HERI