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Dian Meliantari
Fakultas Bisnis Dan Ilmu Sosial, Universitas Dian Nusantara
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Analisis Brand Identity dan Implementasi Peran Marketing Communication di Pasar Musik Indonesia Ade Perdana Siregar; Kartini Maharani Abdul; Ade Risna Sari; Pandu Adi Cakranegara; Dian Meliantari; Iwan Henri Kusnadi
Jurnal Kewarganegaraan Vol 9 No 2 (2025): Desember 2025
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v6i3.4096

Abstract

Abstrak Penelitian ini akan membahas tentang dampak dari digitalisasi terhadap pemasaran musik. Dengan munculnya sarana untuk distribusi musik secara online, terjadi pergeseran yang besar di dalam industri musik secara keseluruhan. Ditribusi tersebut berdampak ke luapan musik dan artis baru yang di pasarkan setiap harinya, mengakibatkan saturasi market yang berlebih. Dengan prubahan yang sangat signifikan di dalam kuantitas dan sarana distribusi musik, pemasaran berubah fokus dari penjualan offline dan fokus dalam penjualan musik itu sendiri, ke penguatan identitas merek artis tersebut. penelitian ini bertujuan untuk mengetahui implementasi komunikasi pemasaran dan juga cara pembentukan identitas merek untuk musisi maupun label musik yang dapat di implementasikan di pasar musik Indonesia. Penelitian ini dilakukan dengan metode kualitatif dengan analisa triangulasi akan kajian literatur, obervasi, dan wawancara terhadap lima informan diantaramya yaitu pengelola, pelaku dan pengamat musik demi mengumpulkan informasi dari berbagai sudut pandang akan implementasi komunikasi pemasaran, dan identifikasi serta pembentukan identitas merek. Berdasarkan hasil pengelolaan data, diketahui bahwa Industri musik di Indonesia terbagi dua yaitu label major dan label independen. Pentingnya dalam membangun identitas merek adalah untuk dapat menargetkan pasar, serta memposisikan merek, dan faktor utama terciptanya imej yang khas pada pandangan konsumen. Karena keragaman dan variasi dari industri musik. Kini sebuah merek harus mempunyai Unique Selling Point, karena hal tersebut dapat menjadi aspek pembeda antar merek dengan merek yang lainnya. Pengimplementasian komunikasi pemasaran terpadu yang digunakan oleh industri musik pada kedua label (major label dan independen label) dilakukan menggunakan pemanfaatan sosial media sebagai pilihan utama dalam mempromosikan brand beserta kegiatan pemasarannya. Kata Kunci: Identitas Merek, Komunikasi Pemasaran, Pemasaran Musik Abstract This study will discuss the impact of digitalization on music marketing. With the emerging means for online music distribution, there has been a major shift in the music industry as a whole. The distribution resulted in a flood of new music and artists being marketed every day, resulting in oversaturation in the market. With a very significant change in the quantity and means of distribution of music, marketing efforts shifted focus from offline sales and the focus on selling the music itself, to strengthening brand identity of the artist. This study aims to determine the implementation of marketing communications and also how to form brand identities for musicians and music labels that can be implemented in the Indonesian music market. This research was conducted using a qualitative method with triangulation analysis of literature review, observation, and interviews with five informants, namely, music managers and observers in order to collect information from various points of view, implement marketing communications, and find out and build brand identity. Based on the results of data analysis, it is known that the music industry in Indonesia is divided into two, namely major labels and independent labels. The importance of building an identity is to be able to target the market, as well as to position the brand, and the main factor in creating a distinctive image in the eyes of consumers. Due to the diversity and variety of the music industry, now, a brand or an artist must have a Unique Selling Point, because this can be a differentiating aspect between one artist to another. The implementation of integrated marketing communications used by the music industry on both labels (major label and independent label) is carried out using social media as the main tool in promoting the brand and its marketing activities. Keywords: Brand Identity, Marketing Communication, Music Marketing
Making Ecoenzyme Products From Fruit And Vegetable Waste in Rt 007 Rw 02 Meruya Selatan Dian Meliantari; Achmad Tarmizi; Siti Annisa Wahdiniawati
Journal of Education Religion Humanities and Multidiciplinary Vol. 4 No. 1 (2026): Juni 2026
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jerumi.v4i1.8674

Abstract

In this community service, the selected partner is the PKK community RT 007 RW 02 South Meruya Village, Kembangan District, West Jakarta. Which is named the Pomegranate Gardening Class which consists of PKK women who use the narrow land in the RT 007 area to create food independence by planting several types of vegetable crops, raising chickens and cultivating catfish. Because the land is narrow, some vegetables are planted hydroponically using chemical fertilizers commonly called AB Mix as well as chemical pesticides that are ready to be purchased. Of course, this requires additional costs to buy these fertilizers. Growing hydroponically means that the vegetables are not organic because they use chemical fertilizers and chemical pesticides. To produce healthier organic vegetables, the Undira PKM team wants to share knowledge so that Partners can produce healthy organic vegetables by making ecoenzymes as an organic fertilizer to replace AB Mix from residual household organic waste.
How Flash Sale, Product Expiry, And Quality Affect Consumer Purchase Intentions Online On Shopee Dian Meliantari; Achmad Tarmizi
Journal of Education Technology Information Social Sciences and Health Vol. 5 No. 2 (2026): September 2026
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jetish.v5i2.8679

Abstract

In the digital age, online shopping has become an important part of consumer behavior, thus encouraging businesses to develop strategies that can influence purchasing decisions. This study aims to analyze the influence of flash sales, product expiration date information, and product quality on consumer purchase intent on e-commerce platforms. Flash sales, which are characterized by time-limited discounts, are widely used to create a sense of urgency and encourage impulse purchases. Meanwhile, expiration date information is crucial in building consumer trust, especially for perishable products, as it relates directly to perceptions of safety and reliability. But there are also consumers who target products that are close to their expiration date because the price is usually slammed very cheaply. Product quality, which includes tangible attributes as well as consumer perceptions, remains a key factor in ensuring consumer satisfaction and loyalty. The provision of high-quality products and clear expiration date information, combined with timely flash sales, can strengthen trust, encourage quick purchases, and build consumer loyalty in the competitive e-commerce market. This study uses a quantitative approach with a sample of 100 active e-commerce users. The results of the study show that Partially Flash Sale, Product Expiry and Quality have a significant effect on Purchase Intention (Y).
The Role of Customer Perceived Value as a Mediator Between Price, Availability Product for Purchase Decision in E-Commerce in Jakarta Dian Meliantari; Achmad Tarmizi
Journal of Education Technology Information Social Sciences and Health Vol. 5 No. 2 (2026): September 2026
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jetish.v5i2.8734

Abstract

Studies examining product availability have remained limited, despite the fact that product availability has played an important role in influencing purchasing decisions, particularly in e-commerce platforms. Many consumers have experienced disappointment after deciding to purchase a product only to discover that the desired item was unavailable. In some cases, sellers replaced the unavailable product with alternative options, such as different colors, sizes, or models that were still in stock. Under such circumstances, consumers generally faced two possible choices. First, they proceeded with the purchase by selecting an alternative color, size, or model. Second, they canceled the purchase and searched for the desired product at another store. Purchase cancellations could negatively affect sellers because potential customers might switch to competing stores, resulting in lost sales opportunities. Price also played a crucial role in determining whether consumers decided to purchase a product. Consumers on e-commerce platforms typically searched for products and compared prices across multiple stores before making a purchase decision. Therefore, even relatively small price differences could influence consumer preferences, as lower prices tended to attract buyers. Furthermore, only a limited number of studies had investigated whether perceived value mediated the relationship between price and product availability and purchasing decisions. This study employed a quantitative research design involving a sample of 100 respondents. Data were analyzed using the Partial Least Squares (PLS) method. The results indicated that price and product availability did not have a significant effect on perceived value. However, price, product availability, and perceived value were found to have significant effects on purchasing decisions. In addition, perceived value did not significantly mediate the relationships between price and purchasing decisions or between product availability and purchasing decisions. These findings suggested that consumers tended to consider price and product availability directly when making purchasing decisions rather than through the formation of perceived value. The expected output of this study was publication in an accredited national journal.
Pengaruh Harga, Lokasi dan Word of Mouth Terhadap Minat Berkunjung Ke Kampung Cibarengkok Dian Meliantari; Ari Apriani
Jurnal Kewarganegaraan Vol 7 No 2 (2023): Desember 2023
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v7i2.5364

Abstract

Abstract Cibarangkok River Culinary Village is located in Cipeucang village, Cileungsi district, Bogor Regency. Tourist destinations that utilize river water flow as water tourism as well as to maintain the cleanliness of the river from garbage and maintain environmental sustainability. With the concept of inviting the surrounding community to participate in it, it is hoped that it can increase income for residents who manage culinary there. But not necessarily this tourist spot is visited by many people. So the way to make tourists come is accompanied by a fairly cheap entrance fee. The place is easy to find and close to the main highway adds positive value to this tourist spot. This research is to see and observe the influence of price, location and word of mouth on the intention to come to Cibarengkok Village. Using quantitative methods with a sample of 80 people through questionnaires. Results were processed by multiple linear regression using the SPSS 26 application. As a result, individual prices have no real impact on the intention to come to Cibarengkok village. While the Tourism Location and Word of Mouth results have a very real effect on the intention to visit Cibarengkok Village. Simultaneously, price, location and word of mouth have a real effect on the interest in visiting Cibarengkok village. Keywords: Creative Economy, Green Economy, Cibarengkok Village, Post-Pandemic Abstrak Kampung Kuliner Kali Cibarangkok berada di desa Cipeucang kecamatan Cileungsi Kabupaten Bogor. Destinasi wisata yang memanfaatkan aliran air sungai sebagai wisata air sekaligus untuk menjaga kebersihan sungai dari sampah serta menjaga kelestarian lingkungan. Dengan konsep mengajak masyarakat sekitar untuk turut berpartisipasi di dalamnya diharapkan dapat menambah penghasilan bagi warga yang mengelola kuliner di sana. Tetapi tidak serta merta tempat wisata ini banyak dikunjungi orang. Maka jalan untuk membuat wisatawan datang adalah diimingi dengan biaya tiket masuk yang cukup murah. Tempatnya mudah ditemui dan dekat dengan jalan raya utama menambah nilai positip bagi tempat wisata ini. Riset ini untuk melihat dan mengamati pengaruh harga, lokasi dan word of mouth pada niat datang ke Kampung Cibarengkok. Menggunakan metode kuantitatif dengan sampel sebanyak 80 orang melalui pemberian kuesioner. Hasil diolah dengan regresi linier berganda memakai aplikasi SPSS 26. Hasilnya, Harga secara individu tidak berdampak nyata terhadap niat datang ke kampung Cibarengkok. Sedang Lokasi Wisata dan Word of Mouth hasilnya berpengaruh sangat nyata terhadap niat mengunjungi Kampung Cibarengkok. Secara simultan harga, lokasi dan word of mouth berpengaruh nyata pada minat berkunjung ke kampung Cibarengkok. Kata Kunci: Ekonomi Kreatif, Ekonomi Hijau, Kampung Cibarengkok, Pasca Pandemi
Analisis Faktor-faktor yang Berdampak pada Jumlah Kunjungan Wisatawan Nusantara Dian Meliantari; Ari Apriani
Jurnal Kewarganegaraan Vol 8 No 1 (2024): Juni 2024
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v8i1.5980

Abstract

Abstract Service marketing, especially in the tourism sector, began to wriggle, marked by the number of tourist attractions that have sprung up with their own charm, which of course makes competition tighter. It turns out that this new tourist spot is not necessarily visited by many people, that's why managers must be smart to develop strategies to attract visitors to come. Almost every region in Indonesia has tourist attractions with a variety of tourist attractions to lodging accommodations that compete to attract local tourists there. This study aims to see and determine the impact of jurbab tourist destinations, tourist destinations and hotel occupancy rates on Indonesian tourist visits. The method used is a quantitative method with the use of data from BPS. Further analyzed by multiple linear regression with SPSS 26. As a result, tourist destinations, tourist destinations and hotel occupancy rates partially have a significant effect on Indonesian tourist visits. Simultaneously tourist destinations, tourist destinations and hotel occupancy rates have a significant effect on Indonesian tourist visits. Keywords: Tourist Destinations, Tourist Destinations, Hotel Occupancy Rates, Tourist Visits, Domestic Tourists Abstrak Pemasaran jasa khususnya di sektor pariwisata mulai bergeliat, ditandai dengan banyaknya tempat wisata yang bermunculan dengan daya tariknya tersendiri, yang tentu saja membuat persaingan semakin ketat. Ternyata tidak serta merta tempat wisata baru ini banyak dikunjungi orang karena itulah pengelola harus pintar Menyusun strategi untuk menggaet pengunjung datang. Hampir setiap daerah di Indonesia memiliki tempat wisata dengan beragam daya tarik wisata hingga akomodasi penginapan yang berlomba menarik minat wisatawan lokal kesana. Penelitian ini bertujuan untuk melihat dan mengetahui dampak jurbab daerah tujuan wisata, destinasi wisata dan tingkat hunian hotel terhadap kunjungan wisatawan Nusantara. Metode yang digunakan adalah metode kuantitatif dengan penggunaan data dari BPS. Selanjutnya dianalisis dengan regresi linier berganda dengan SPSS 26. Hasilnya, Daerah tujuan wisata, Destinasi wisata dan Tingkat hunian hotel secara parsial berpengaruh signifikan terhadap Kunjungan wisatawan Nusantara. Secara simultan daerah tujuan wisata, destinasi wisata dan Tingkat hunian hotel berpengaruh signifikan terhadap kunjungan wisatawan Nusantara. Kata Kunci: Daerah Tujuan Wisata, Destinasi Wisata, Tingkat Hunian Hotel, Kunjungan Wisatawan, Wisatawan Nusantara
The Link of Amenities, Accessibility and Ancillary with the Selection of Tourist Destinations Dian Meliantari; Ari Apriani
Jurnal Kewarganegaraan Vol 8 No 1 (2024): Juni 2024
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v8i1.6003

Abstract

Abstract Service Tourist attractions are very important in the tourism industry. Marketing of tourism services is very dependent on the state of tourist attractions There are also many attractions that are empty of visitors. There are several factors that cause tourist destinations not to be chosen by tourists, including amenities or facilities and infrastructure that are less complete and attractive. Accessibility to locations is difficult to reach by transportation and anxiliaria or unprofessional managers. So this study was conducted to analyze these factors whether they really affect the selection of tourist destinations. The method used is a quantitative method with the use of data from BPS. Further analyzed by multiple linear regression with SPSS 26. As a result, partial amenities have a significant effect and on the selection of tourist destinations. Accessibility does not have a significant effect on the selection of tourist destinations. Ansilari has a significant influence on the selection of tourist destinations. Simultaneously, amenity, accessibility and anxiety have a significant effect on the selection of tourist destinations. Keywords: Amenity, Accessibility, Ancillary, Tourist Destination, Destination Abstrak Objek wisata merupakan hal yang sangat penting dalam industry pariwisata. Pemasaran jasa pariwisata ini sangat tergantung dengan keadaan objek wisata Banyak juga objek wisata yang sepi pengunjung. Ada beberapa faktor yang menyebabkan tujuan wisata tidak dipilih oleh wisatawan, antara lain amenitas atau sarana dan prasarana yang kurang lengkap dan menarik. Aksesibilitas menuju lokasi sulit dijangkau oleh transportasi dan ansilari atau pengelola yang tidak professional. Sehingga penelitian ini dilakukan guna menganalisis faktor-faktor tersebut apakah benar berpengaruh terhadap pemilihan tujuan wisata. Metode yang digunakan adalah metode kuantitatif dengan penggunaan data dari BPS. Selanjutnya dianalisis dengan regresi linier berganda dengan SPSS 26. Hasilnya, amenitas secara parsial berpengaruh signifikan dan terhadap pemilihan tujuan wisata. Aksesibilitas tidak berpengaruh signifikan terhadap pemilihan tujuan wisata. Ansilari berpengaruh signifikan terhadap pemilihan tujuan wisata. Secara simultan amenitas, aksesibilitas dan ansilari berpengaruh signifikan terhadap pemilihan tujuan wisata. Kata Kunci: Amenitas, Aksesibilitas, Ansilari, Tujuan Wisata, Destinasi.
Analisis Kesadaran Lingkungan, Ekuitas Merek, dan Pemasaran Digital Terhadap Keputusan Pembelian Produk Hijau: (Studi Kasus Konsumen Wilayah Grogol, Jakarta Barat) Achmad Tarmizi; Dian Meliantari
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 2: Januari 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i2.7330

Abstract

This study aims to determine the positive influence of Environmental Awareness, Brand Equity, and Digital Marketing on Purchase Decisions for Green Products: A Case Study of Consumers in the Grogol Area, West Jakarta. Data collection in this study was conducted using a survey method by distributing 100 questionnaires. The sampling technique used in this research is accidental sampling. Accidental sampling is a method of determining the sample size when the exact population size is unknown. This study employs multiple regression analysis using SPSS version 26 as the tool to process and analyze the research results. The hypothesis test results show that the Environmental Awareness variable has a significant effect on Green Product Purchase Decisions. The Brand Equity variable has a significant effect on Green Product Purchase Decisions. The Digital Marketing variable has a significant effect on Green Product Purchase Decisions. Furthermore, the Environmental Awareness, Brand Equity, and Digital Marketing variables simultaneously have a significant effect on Green Product Purchase Decisions
Co-Authors Abdul, Kartini Maharani Achmad Tarmizi Achmad Tarmizi ADE RISNA SARI Agung Suprayitno Ari Apriani Cakranegara, Pandu Adi Dewidiana Soviani Fira Amalia Ilham Akbar Iwan Henri Kusnadi Muhammad Reza Aulia Siregar, Ade Perdana Siti Annisa Wahdiniawati Syamsu Rijal Yoesoep Edhie Rachmad