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Halim Agung
Universitas Bunda Mulia
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Journal : Digismantech (Jurnal Program Studi Bisnis Digital)

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MOBILE DIGITAL MONEY IN FINTECH ERA CASE STUDY: T-CASH TELKOMSEL JABOTABEK JABAR Arihta Tarigan; Jimmy Sadeli; Halim Agung
Digismantech (Jurnal Program Studi Bisnis Digital) Vol 1, No 2 (2021): Jurnal Digismantech (Digital Business Management and Technology)
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/digismantech.v1i2.3626

Abstract

T-Cash merupakan produk e-money yang di keluarkan oleh salah satu perusahaan telekomunikasi di Indonesia yaitu Telkomsel. T-Cash memiliki teknologi stiker NFC untuk melakukan transaksi dan juga memiliki aplikasi mobile dengan nama T-Wallet. Di Indonesia produk e-money sendiri sedang banyak diminati, terbukti banyak nya produk e-money yang dikeluarkan sebuah perusahaan, baik itu perbankan ataupun non perbankan. T-Cash pertama kali dikenalkan pada tahun 2007, dan dengan projek konsultasi ini diharapkan dapat membantu T-Cash dalam meningkatkan transaksi dan juga menambah jumlah pengguna T-Cash, dimana saat ini pengguna aktif T-Cash hanya 1.8% dari jumlah pelanggan Telkomsel di Jabotabek dan jabar. Dengan analisa strategi yang kami sarankan diharapkan dapat membantu T-Cash dalam meningkatkan market share penggunaan e-money di Indonesia, khusunya di area Jabotabek dan Jabar.Kata Kunci: T-Cash, Telkomsel, e-money, NFCT-Cash is an e-money product issued by one of the telecommunications companies in Indonesia, namely Telkomsel. T-Cash has NFC sticker technology to make transactions and has a mobile application called T-Wallet. In Indonesia, e-money products are in high demand, as evidenced by the number of e-money products issued by companies, both banking and non-banking. T-Cash was first introduced in 2007. This consulting project is expected to help T-Cash increase transactions and increase the number of T-Cash users, where currently active T-Cash users are only 1.8% of the total Telkomsel subscribers in Jabotabek and Jabar. With the strategy analysis, we suggest, it is hoped that it will help T-Cash in increasing the market share of using e-money in Indonesia, especially in the Greater Jakarta and West Java areas.Keywords: T-Cash, Telkomsel, e-money, NFC
Co-Authors Abiel Filetus Agung Stefanus Kembau Alvin Juvianto Alvin Juvianto, Alvin Amanda, Mercedes Andreas, Andri Arihta Tarigan Axell Thomas Badri, Wahid Maulana Brigitta Indrawan, Genoveva Budiman Budiman Candra, Ricky Chandra Arief Rahardja Charles Widodo Christanti Christanti CHRISTANTI CHRISTANTI, CHRISTANTI Christian, Michael Christine Christine Christine Citra, Calvin Christopher Claude Calvin Alsher Danny Steveson Edy Andersen Erlando Aubrey Nathaniel Evasaria Magdalena Sipayung, Evasaria Magdalena Farady Marta, Rustono Fauzi, Zidan Wahyu Fendra Mulia Firellsya, Gabriela Fitri Murfianti Hakim, Lukman Handoko, Maulana Bhakti Hariyanto, Ribfan Harvin Seruni I Gede Wisnu Satria Chandra Putra Ivan Ivan Ivan Ivan Januar, Rizky Jeki Sauwani Jessica Jessica Jessica Jessica Jimmy Gunawan Jimmy Sadeli Johanes Fernandes Andry Juardi, Try Juniana, Paula Karlo Geofandy Karman Surya Kenny Kevin Ekaputra Kevin Krisnandi Kevin Laurence Hartono Lain, Muhammad Anwar Lieta Septiarysa Linda Linda Lukman Hakim M. Bucci Ryando Marchellius Yana Mario Richie Marlina Marlina Maynacky Muhamad Ali Sukrajap Nico Yunus Marselinus Novara Aulist Zakia Oscar Adriyanto Phoan, Nico Prittania Friska Octavia Rahardja, Chandra Arief Rainhard Rainhard Ramdhan, Syaipul Raphael, Stephanus Rarasati, Dionisia Bhisetya Refa Maulana Abdillah Richard Benedict Ricky Candra Ricky Raymond Ricky Ricky Rini Lestari Rizky Januar Rustono - Rustono Farady Marta Rustono Farady Marta Sandi Gautama, Sandi Septiarysa, Lieta Setiawan, Vincent Sinata, Frans Sinata, Frans SOFIA, DETIN Stefanus Kembau, Agung Stephanus Raphael Steven Steven Andreas Teady Matius Surya Mulyana, Teady Matius Thomas, Axell Tobing, Fery Tri Yatmo Noveary Try Juardi Valerian Hendri Yono Venness, Venness Vicky Budiman Vina Virshella Vitcky Nanda Putra Wang, Changsong Wilibrodus Wilibrodus Willyam Willyam Wiryadinata, Antonius Yessica Putri Santoso Yogi Swara Hendro Leksmono Yogyawan Yogyawan Yohanes Dianrizkita Yosephine, Maria Yuliana Yuliana