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All Journal Journal of Tropical Life Science : International Journal of Theoretical, Experimental, and Applied Life Sciences Journal of Islamic Studies and Humanities Isamic Communication Journal Jurnal Aplikasi Teknik Sipil GEMA EKONOMI Jurnal Ilmu Dakwah JSMARTech : Journal of Smart Bioprospecting and Technology Journal La Sociale Jurnal Impresi Indonesia Sewagati Ranah Research : Journal of Multidisciplinary Research and Development Jurnal Dakwah dan Komunikasi Islam
Farida Rachmawati, Farida
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Journal : Isamic Communication Journal

 1 
Gen Z voter behavior in the 2024 presidential election: A virtual ethnographic study on the Instagram accounts of presidential candidates Fitri, Alifa Nur; Fitri, Fitri; Fabriar, Silvia Riskha; Rachmawati, Farida; Hilmi, Mustofa
Islamic Communication Journal Vol 8, No 2 (2023)
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/icj.2023.8.2.18945

Abstract

The 2024 presidential and vice-presidential general election is a topic that is being highlighted by the public, including young voters or what could be called Gen Z. The use of Instagram media by three presidential candidates to launch self-introductions and election campaigns is a reference for Gen Z voters in providing comments and assessment. This research aims to determine the behavior of Gen Z voters in the 2024 presidential election using qualitative ethnographic methods and descriptive analysis. The findings of this study show that Gen Z's behavior in responding to the 2024 presidential election includes two behaviors, namely rational and irrational. The rational behavior of Gen Z is shown by assessing the vision and mission of the presidential candidate pair and their track record of achievements. In contrast, the irrational behavior of Gen Z voters is shown by assessing the presidential candidate pair based on exciting content or popularity, even though it lacks substance. Therefore, these findings contribute to the development of user-based discourse that can deconstruct the dominance of discourse by those in power. This aligns with Islamic communication values in the form of 'freedom of action,' which guarantees each individual to accept or reject a discourse.***Pemilihan umum presiden dan wakil presiden 2024 menjadi topik yang disoroti oleh khalayak, termasuk para pemilih muda atau bisa disebut Gen Z.   Penggunaan media instagram oleh tiga kandidat calon presiden untuk melancarkan pengenalan diri dan kampanye pemilu menjadi rujukan pemilih gen Z dalam memberikan komentar dan penilaian. Riset ini bertujuan untuk mengetahui perilaku pemilih Gen Z pada Pilpres 2024, dengan menggunakan metode kualitatif netnografis dan analisis deskriptif. Hasil temuan kajian ini menunjukkan bahwa perilaku Gen Z dalam menyikapi Pilpres 2024 meliputi dua perilaku, yaitu perilaku rasional dan irasional. Perilaku rasional Gen Z ditampilkan dengan menilai visi dan misi pasangan calon presiden serta track record prestasinya., sedangkan perilaku irasional pemilih Gen Z ditunjukkan dengan memberikan penilaian kepada pasangan calon presiden berdasarkan konten yang menarik atau kepopuleran meskipun minim substansi. Oleh karena itu, temuan ini berkontribusi bagi pengembangan wacana berbasis pengguna yang dapat mendekonstruksi dominasi wacana oleh penguasa. Hal ini sejalan dengan nilai-nilai komunikasi Islam berupa ‘kebebasan berbuat’ yang menjamin setiap individu untuk menerima atau menolak suatu wacana.
Managing cultural diversity through communication: A face negotiation perspective on Muslim and Aboge interactions in Wonosobo Fabriar, Silvia Riskha; Nur Fitri, Alifa; Fitri, Fitri; Rachmawati, Farida
Islamic Communication Journal Vol. 10 No. 1 (2025)
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/icj.2025.10.1.25360

Abstract

This research discusses the communication between Muslims and Aboge adherents in Mudal Urban Village, Wonosobo, using the Face Negotiation theory. The main focus of this research is how effective communication creates social harmony in the midst of community diversity. This research uses a descriptive qualitative approach, with data obtained through observation, interviews, and documentation. The results show that harmonious communication patterns are realized through facework that prioritizes respect for other groups and mindfulness. Traditions such as selametan and community service become interaction spaces that strengthen emotional relationships with a collectivist approach and a combination of direct and indirect communication. Face negotiation strategies play an important role in maintaining group honour while managing differences without conflict. Effective communication allows Muslim and Aboge communities to coexist inclusively, strengthening social cohesion and making diversity an asset for community harmony. This study contextualizes the Face Negotiation Theory in a local context while emphasizing the role of communication in building social harmony based on cultural values. ***** Penelitian ini mengkaji komunikasi antara masyarakat Muslim dan penganut adat Aboge di Kelurahan Mudal, Wonosobo, dengan menggunakan teori negosiasi wajah. Fokus utama penelitian ini adalah bagaimana komunikasi efektif menciptakan harmoni sosial di tengah keberagaman masyarakat. Penelitian ini menggunakan pendekatan kualitatif deskriptif, dengan data diperoleh melalui observasi, wawancara, dan dokumentasi. Hasil penelitian menunjukkan bahwa pola komunikasi harmonis terwujud melalui facework yang mengedepankan penghormatan terhadap kelompok lain dan mindfulness. Tradisi seperti selametan dan kerja bakti menjadi ruang interaksi yang memperkuat hubungan emosional, dengan pendekatan kolektivisme dan kombinasi komunikasi langsung dan tidak langsung. Strategi face negotiation memainkan peran penting dalam menjaga kehormatan kelompok sambil mengelola perbedaan tanpa konflik. Komunikasi yang efektif memungkinkan masyarakat Muslim dan Aboge untuk hidup berdampingan secara inklusif, memperkuat kohesi sosial, dan menjadikan keberagaman sebagai aset harmoni masyarakat. Penelitian ini berkontribusi untuk mengontekstualisasikan teori negosiasi wajah dalam konteks lokal sekaligus menegaskan peran komunikasi dalam membangun harmoni sosial berbasis nilai budaya.
Co-Authors Abu Rokhmad Alifa Nur Fitri Aris Soewondo Aryanto, Bambang Dwi Ato’urrahman, Muhammad Cahyono Bintang Nurcahyo Christiono Utomo Dwini Teras, Angelina Ervina Ahyudanari fatchiyah . Fathiyya, Husnul Fitri Fitri I Putu Artama Wiguna Ilyas Supena Indriyani, Retno M. Arif Rohman Machsus Machsus Mardhiyah, Rihadatul Aisy Mustofa Hilmi Nur Fitri, Alifa Putri, Yusronia Eka R.S., Nurkarimah Qodarotin Retno Indryani Rifa'i, Muhaimin Rohman, Mohammad Arif Sakti, Muhammad Wisam Wira Sakti, Sefihara Paramitha Sari, Fikriya Novita Silvia Riskha Fabriar, Silvia Riskha SRI RAHAYU Sri Widyarti Tri Joko Wahyu Adi Waliulu, Yusroniya Eka Putri Rachman Yanti, Sonia Indah Nor YOGA DWI JATMIKO Zaidah, Laili Nur