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All Journal Padma: Jurnal Pengabdian Kepada Masyarakat Dinasti Information and Technology Dirya : Journal of Economic Management Secretary Administration Journal
Siti Insani
Politeknik Piksi Ganesha
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Library & Information Science Public Health Social Sciences Other

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The Influence Of The Role Of Public Relations In Improving The Image Of Institutions In BPSDM West Java Insani, Siti; Rahman, Deri
JAKI : Jurnal Akuntansi Vol 2 No 2 (2025): Dirya : Journal of Economic Management
Publisher : Pascasarjana STIE Miftahul Huda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70283/dirya.v2i2.100

Abstract

In the era of rapid digital transformation, public institutions are increasingly required to maintain a positive and credible image to gain public trust. Public relations (PR) plays a strategic role in this process by facilitating effective communication, fostering transparency, and enhancing institutional reputation. This study investigates the influence of public relations on institutional image, with a focus on the West Java Province Human Resources Development Agency (BPSDM). Utilizing a quantitative research method with a causal associative approach, data were collected through structured questionnaires distributed both online and offline to individuals who had interacted with BPSDM. The findings indicate a strong and statistically significant relationship between the role of public relations and the formation of a positive institutional image. The coefficient of determination (R²) reached 0.820, suggesting that 82% of the changes in public perception are influenced by PR efforts. BPSDM’s use of digital platforms, especially Instagram, has proven effective in disseminating information, engaging with the public, and strengthening institutional visibility. Various content strategies—ranging from informative to interactive are employed to reach diverse audiences. Regular evaluation of engagement metrics such as likes, comments, and views supports continuous improvement in communication strategies. This study highlights the importance of positioning public relations as a core element in institutional management, not merely as a supportive function. Government institutions, therefore, are encouraged to invest in digital communication capabilities and strategic public relations planning to foster sustainable public trust and a resilient institutional image.
Co-Authors Adjie, Widwi Handari Amanda, Fadila Andini Kusdi Antini Candra Fatihah, Dian Christinawati, Santy Dudi Darmawan, Eki Erny Wityasminingsih Gunawan, Ramdhan Halomoan, Roni Hani Kustyanti Kusnadi Hernawati, Euis Ika Rahman Indriani, Fuji Aldiena Irda Sari Karyadi Legistari, Kartika Neneng Yuniarty Nur Latifah, Azzahra P Lifianto, Panji Paryanti, Dini Prayoga, Kokoh Rahman, Deri Rahman, Ika Rosita Rosita Sri Rahayu, Feby Sudrartono, Tiris Triswastika, Arimbi Wahyu Trimastuti Wilma Zuarko Adji Yunengsih, Yuyun