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All Journal Journal of Consumer Science Jurnal Manajemen Pemasaran Petra International journal of Business Studies (IJBS) Review of Management and Entrepreneurship Jurnal Informatika dan Sistem Informasi (JUISI) International Journal of Organizational Behavior and Policy SUBAKTYA, Unpar Community Service Journal
Adelina Proboyo
Petra Christian University
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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EMPOWERING KLATEN BAMAGNAS COMMUNITY THROUGH DIGITAL MARKETING TRAINING Ricky; Tarigan, Ruth Srininta; Proboyo, Adelina; Maer, Maria Natalia Damayanti; Soetanto, Tessa
SUBAKTYA: UNPAR COMMUNITY SERVICE JOURNAL Vol. 2 No. 2 (2025): (DESEMBER 2025) SUBAKTYA: UNPAR Community Service Journal
Publisher : Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26593/sucsj.v2i2.9649.64-81

Abstract

To support the digital transformation program from the Ministry of Religious Af airs, BAMAGNAS in Klaten acknowledged the necessity of providing its members with the knowledge that is essential to thrive in the modern digital economy. This knowledge can be taught to their congregation afterwards, particularly in digital marketing, so that they can establish a successful and sustainable business in this digital era. This workshop aimed to teach participants about the significance of digital marketing, including online promotion, how to use promotional  media effectively, and how to create engaging content. The workshop taught participants how to use social media platforms like Shopee and Instagram and to produce visually appealing content. The training approaches used are presentations, interactive group discussions, and  practical activities for all participants. At the end of the training, results showed an improvement in participants' understanding of the  necessity of digital marketing and the creation of interesting promotional content.
The Moderating Role of ESG Disclosure on The Relationship Between Growth Opportunities, Financial Constraints, and Investment Decisions Tessa Vanina Soetanto; Adelina Proboyo; Lianto Lianto
Petra International Journal of Business Studies Vol. 8 No. 2 (2025): DECEMBER 2025
Publisher : Master of Management, School of Business and Management, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/petraijbs.8.2.166-173

Abstract

This study investigated the role of ESG disclosure in moderating the relationship between growth opportunities, financial constraints, and corporate investment decisions. While growth opportunities usually encourage firms to invest more, financial constraints often limit their capability to do so. ESG performance, reflecting a company’s commitment to sustainable and responsible practices, influences how firms navigate these two conflicting forces. 174 firm-year observations of publicly listed manufacturing companies in Indonesia from 2017–2023 were analyzed and processed using the Least Squares Dummy Variable (LSDV) estimator, clustered by year, in Stata 19. The results showed that ESG disclosure significantly moderated the relationship between financial constraints and investment decisions, but did not moderate the relationship between growth opportunities and investment decisions.  The result suggests that manufacturing firms should adopt more ESG practices to improve access to financing and make better investment decisions.
Bridging Clicks and Bricks: How Service Quality Drives Loyalty Through Customer Satisfaction at Uniqlo Indonesia Proboyo, Adelina; Eugene, Gareth; Tjitra, Jennifer
Review of Management and Entrepreneurship Vol. 10 No. 1 (2026): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v10i1.6068

Abstract

The increasing competition within the fast fashion industry has heightened the importance of customer loyalty, as it directly contributes to a company’s profitability. One way to foster customer loyalty is by delivering high–quality service through both online and offline channels. Previous studies have shown that customer satisfaction can mediate the relationship between offline service quality and customer loyalty. Building on this, the present study incorporates the online service quality to examine whether customer satisfaction mediates the relationship between both online and offline service quality and customer loyalty. This research focuses on customers of Uniqlo Indonesia and the data were collected via online questionnaires distributed through social media platforms, yielding 74 valid responses. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that customer satisfaction fully mediates the relationship between offline service quality and customer loyalty, however, in the case of online service quality, customer satisfaction does not mediate the relationship, suggesting a direct effect between online service quality and customer loyalty.
Socially Responsible or Merely a Public Stunt? CSR, Skepticism, and Company Evaluation of Cigarette Companies Adelina Proboyo; Lysander Darrell Wijaya Oeij; Antonio Darrell Pangadian; Fandy Tjiptono
Journal of Consumer Sciences Vol. 11 No. 2 (2026): Journal of Consumer Sciences
Publisher : Faculty of Social Science and Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.11.2.256-273

Abstract

Background: Corporate Social Responsibility (CSR) has become a strategic tool for companies in controversial industries to enhance their public image. Indonesian cigarette manufacturers frequently engage in CSR initiatives, raising public scrutiny over whether these actions are genuine or reputation-driven. Understanding how the public evaluates these initiatives is therefore important. Unlike prior studies that treat CSR as a single construct, this research compares the effects of various CSR types and examines the mediating role of skepticism towards CSR in a controversial industry in Indonesia. Purpose: This research aims to examine the effect of different CSR initiatives (health, environment, sports, and education) on public skepticism, and how skepticism, in turn, affects company evaluation. Method: An experimental study was conducted with 144 participants randomly assigned to one of four CSR initiatives. Participants received information about Rokoqu, a hypothetical cigarette company, its CSR initiatives, and tobacco-related health risks. Data were analyzed using mediated regression analysis with SPSS and PROCESS Macro. Findings: Skepticism towards CSR affected company evaluation negatively. However, CSR types did not significantly influence skepticism, indicating no mediating effect. Health- and education-related CSR did not differ significantly in influencing company evaluation, while environment- and sports-related CSR resulted in significantly lower evaluations than health-related CSR. Conclusions: While CSR types do not trigger skepticism, they affect company evaluation differently. Environment- and sports-related CSR influence company evaluation more negatively than health and education-related CSR. Research implication: CSR programs may backfire for companies in controversial industries, especially if the initiatives are misaligned with their reputation and public expectations.
Co-Authors Antonio Darrell Pangadian Dede Setyawan Elvira Benita Eugene, Gareth Fandy Tjiptono Febe Surya Effendi Geraldy Pratama Teguh Kusuma, Bram Imantaka Lianto Lianto Lysander Darrell Wijaya Oeij Maria , Angelina Earlene Ave Maria , Angelita Nabeela Ave Maria Natalia Damayanti Maer Prilya Angel Putri Putri, Prilya Angel Ricky Ricky Ricky Santoso, Felicia Soetanto, Tessa Tarigan, Ruth Srininta Tessa Vanina Soetanto Tessa Vanina Soetanto Thomas Sadli Tjitra, Jennifer Vincentius Christianto Hartono Wijaya, Jason Windy Freshia Luhana Wiratama, Alvianto