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All Journal Jurnal Sosioteknologi Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Al-Kharaj: Journal of Islamic Economic and Business Jurnal Kepariwisataan Tulisan Ilmiah Pariwisata (TULIP) Jurnal Bisnis Hospitaliti JURNAL ILMIAH GLOBAL EDUCATION Jurnal Riset Akuntansi dan Bisnis Indonesia Journal of Applied Sciences in Travel and Hospitality JASL - Journal of Applied Studies in Language Jurnal Ilmiah Hospitality Management LACULTOUR: Journal of Language and Cultural Tourism Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO)
Lukia Zuraida
Politeknik Pariwisata Bali
Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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The Role of Facebook Group Features for Travelers and Tourism Service Providers in Planning a Trip to Bali Zuraida, Lukia; Suriana, I Putu Koisuki; Ghani, Bima Maula
Jurnal Sosioteknologi Vol. 23 No. 3 (2024): NOVEMBER 2024
Publisher : Fakultas Seni Rupa dan Desain ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/sostek.itbj.2024.23.3.4

Abstract

Social media has become a major source of inspiration, reference, and decision-making in planning a travel trip. This study aims to determine the influence of Facebook public group features on tourist trip planning decisions and the implications of using this feature on tourism service providers. The data collection was carried out in two ways, the first by providing a list of questions to informants online and the second by conducting semi structured interviews with tourists and tourism service providers who use Facebook public group feature. Data were analyzed using NVivo 12 Pro to identify meaningful patterns. The results show that it is divided into two categories, the point of view of travelers and tourism service providers. It identified four main roles from a traveler's perspective: activeness, sources of information, reviews and recommendations, and weaknesses.Three main roles emerged from the perspective of tourism service providers, including the utilization of interactions' output, threats, weaknesses, and competitive conditions in the field. The patterns of interactions in Facebook public groups demonstrate the findings.  
PENGARUH KUALITAS PELAYANAN, KEPUASAN TAMU, DAMPAKNYA TERHADAP NIAT DATANG KEMBALI PADA INTERCONTINENTAL RESORT I Nyoman Sedana; Lukia Zuraida; I Putu Utama
Tulisan Ilmiah Pariwisata (TULIP) Vol 7, No 2: DESEMBER 2024
Publisher : Program Studi S1 Pariwisata, Universitas Muhammadiyah Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31314/tulip.7.2.81-86.2024

Abstract

This study aims to determine the effect of service quality on satisfaction and intention to return to Resort guests by using a accidental sampling technique on 160 respondents which were then analyzed using Structural Equation Models (SEM) via Smart-Pls. The results of the study state that 1) service quality has a significant positive effect on customer satisfaction. Where the coefficient is 0.960. 2) customer satisfaction has a positive and insignificant effect on intention to return Where the coefficient is 0.162. 3) service quality has a positive and significant effect on intention to return, Where the coefficient is 0.771. 4) Testing the mediation effect with the VAF value obtained at 16.74% so that there is no mediation effect by the customer satisfaction variable on the relationship between service quality and intention to return. The Resort needs to maintain service quality through the provision of the latest facilities (up to date), improve performance so that services are provided on time so as to maintain guest satisfaction and intention to come back to the InterContinental Bali Resort.
The Role of Tour Guides in Enhancing Revisit Intentions of Couple Tourists to Bali I Putu Koisuki Suriana; Lukia Zuraida; Ni Putu Evi Wijayanti
Journal of Applied Sciences in Travel and Hospitality Vol. 9 No. 1 (2026): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v9i1.100-116

Abstract

This study examines the role of tour guides in enhancing the intention of couples to revisit Bali, using the framework of experiential marketing theory. The research aims to understand how human-touch elements provided by tour guides influence the travel experience and subsequent revisit intentions of couples visiting Bali. A descriptive, qualitative research design was employed, utilising a purposive sampling technique. Data were collected through in-depth, semi-structured interviews and observations with 16 couples of foreign tourists from diverse countries, including Europe, Asia, Australia, and the United States, aged 24-40 years, who had utilised tour guide services during their visit to Bali. Inductive thematic analysis was conducted using NVivo 12 software to analyse data based on the Experiential Marketing framework, encompassing five dimensions: Sense, Feel, Think, Act, and Relate. The findings reveal that tour guides play multidimensional roles as sensory interpreters, emotional architects, cultural translators, experiential facilitators, and social connectors. Four key functions emerged: facilitators overcoming language and cultural barriers, knowledge transfer agents providing deep destination insights, emotional support providers creating memorable experiences, and social catalysts enhancing security and connectedness. The analysis demonstrates that successful tour guides simultaneously address the sensory, emotional, cognitive, behavioural, and social needs of couple travellers, creating holistic experiences that significantly influence revisit intentions. Human-touch elements remain critical differentiators in tourism experiences, particularly for couples seeking personal and intimate travel encounters that cannot be replicated through digital alternatives. Practically, tourism stakeholders should strengthen tour guide training in emotional intelligence, storytelling, intercultural communication, and personalized service strategies.
Enhancing Japanese Communication Skills through an Industry-Based Roleplay Module Using Communicative Language Teaching Approach Lukia Zuraida; Indah Kusumarini; Nozomi Ota; IGA Niken Launingtia
Journal of Applied Studies in Language Vol. 10 No. 1 (2026): June 2026
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasl.v10i1.56-67

Abstract

This study investigates the effectiveness of an industry-based role-play module developed using the Communicative Language Teaching (CLT) approach for enhancing Japanese communication skills among tourism vocational students. The research employed a Research and Development (R&D) design integrated with classroom action research. Involving 20 students of the Tour and Travel Business Program at Politeknik Pariwisata Bali who had completed two semesters of basic Japanese Language. Data were collected through speaking performance assessments, observation checklists, peer evaluations, and reflective journals. Quantitative data were analyzed using descriptive statistics to measure improvement across two learning cycles, while qualitative data were examined through thematic analysis. The results indicate a substantial improvement in students’ communicative competence, particularly in fluency, pragmatic accuracy (keigo usage), and professional etiquette, with overall performance increasing from 65% in Cycle I to 88% in Cycle II. The findings suggest that integrating authentic tourism industry contexts into roleplay-based learning within the CLT framework effectively strengthens students’ professional Japanese communication competence.
Strategi Pengembangan Metode Pengajaran melalui Platform Daring di POLTEKPAR Bali Lukia Zuraida; Isa Wahjoedi Dwi P
LACULTOUR: Journal of Language and Cultural Tourism Vol. 1 No. 1 (2022): LACULTOUR: Journal of Language and Cultural Tourism
Publisher : Unit Pelayanan Bahasa, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (771.478 KB) | DOI: 10.52352/lacultour.v1i1.784

Abstract

This study aims to find strategies for developing online teaching methods at POLTEKPAR Bali. Data were obtained by observing and interviewing lecturers and students who attended online class. The data shows that this method has strengths and weaknesses on internal factors and external factors. SWOT analysis is used to determine online teaching development strategies. The results of the analysis of the strengths, weaknesses, opportunities and threats that exist in internal and external factors show that the online teaching method has a total IFE value of 3.1 and a total EFE value of 2.7 and is in quadrant 1, and needs to be developed with SO, WO, ST and WT strategy. The SO strategy consists of the need for training for lecturers, making teaching standards, through the online system the teaching and learning process can still be carried out as a face-to-face substitute, teaching data is well integrated, utilizing facilities. WO strategies include monitoring lecturers for students, training and teaching standards online systems, motivating students, making interesting teaching materials. ST strategies include lecturers having to understand information technology, make good preparations, continue to strive for the continuity of the teaching and learning process, creatively make interesting teaching materials, and institutions monitor the performance of lecturers and vice versa. WT strategies include making interesting materials to motivate students, improving lecturers' information technology knowledge, training related to online learning, monitoring student attendance, and building good communication, motivating students to be more interactive.
Intercultural Shock in Japanese Language Learning at Bali Tourism Polytechnic Indah Kusumarini; Lukia Zuraida
LACULTOUR: Journal of Language and Cultural Tourism Vol. 1 No. 2 (2022): LACULTOUR: Journal of Language and Cultural Tourism
Publisher : Unit Pelayanan Bahasa, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (830.983 KB) | DOI: 10.52352/lacultour.v1i2.934

Abstract

The purpose of this study was to analyze the errors of students in understanding the use of Japanese according to the native cultural context of the speakers. The fault findings were analyzed from the point of view of Japanese culture and Indonesian culture. Common student errors include (1) the inappropriate application of ojigi (bowing), (2) the application of doozo speech (please), shitsurei shimasu (excuse me), sumimasen (sorry, excuse me, thank you) (2) MD sentence structure where very different from the Indonesian sentence structure, and several other errors. By looking at these misunderstandings, the understanding of Japanese cultural literacy must be taught to students. Learners must have intercultural competence so that they can communicate according to the culture of the origin of the foreign language. Several ways have been done by lecturers to improve students' cultural literacy towards understanding the use of Japanese. These methods are (1) role-playing with situations in the workplace, (2) watching videos or pictures that show the real life of Japanese people, (3) with students watching Japanese dramas, then discussing the contents of the drama.
The Influence Of Tourism Product, Service Quality, And Authenticity On Revisit Intention Moderated By Cultural Spirituality In Tana Toa Village fairuz hisana; Titien Damayanti; Lukia Zuraida
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.8188

Abstract

This study analyzes the influence of tourism products, service quality, and authenticity on domestic tourists’ revisit intention in Tana Toa Tourism Village, Bulukumba, South Sulawesi, with spirituality as a moderating variable. Tana Toa represents the Kajang indigenous community that upholds the kamase-masea philosophy and Pasang ri Kajang customary law, making it a spiritually unique destination rooted in local wisdom. Using a mixed-methods sequential explanatory design, quantitative data were obtained from 295 domestic tourists and analyzed through PLS-SEM, while qualitative insights were drawn from in-depth interviews with key informants. Findings reveal that tourism products, service quality, and authenticity significantly affect revisit intention. Spirituality moderates the relationship between authenticity and revisit intention, but not between tourism products or service quality and revisit intention. The study’s novelty lies in integrating indigenous spirituality as a moderating variable in cultural tourism research. Practically, the findings emphasize the importance of cultural–spiritual narratives as unique selling propositions that strengthen Tana Toa’s tourism sustainability.
Co-Authors Abda Abda Abdul Hamid Anom Hery Suasapha Artajaya, Made Darmiati, Made Diah Cynthia Putri Dwi Novitasari Eko Susilo fairuz hisana Ghani, Bima Maula Gunawan, I Made Krishna Wira Handayani, Marliana I Ketut Darma Laksana I Nyoman Sedana I Putu Koisuki Suriana I Putu Utama I Wayan Mertha I Wayan Simpen IGA Niken Launingtia Indita Dwi Ariani Isa Wahjoedi Dwi P Isa Wahjoedi Dwi Poetranto Juli Rastitiati, Ni Kade Kusumarini, Indah Luh Putu Regita Permata Sari Luh Yusni Wiarti luh' Tri Lilasari Ni Putu Evi Wijayanti Ni Putu Oka Agustini Nozomi Ota Nugroho, Ardianto Dwi P, Isa Wahjoedi Dwi Permata Sari, Luh Putu Regita Rastitiati, Ni Kade Juli Ratri Paramita Restu Dwi Nugraeni Satiadji, Amirosa Ria Sri Juniarti Suci Utami Wikaningtyas Suriana, I Putu Koisuki Susianti, Hartanti Woro Teguh Hadi Sukarno Titien Damayanti Widana, Ida Bagus Gede Agung