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All Journal Jurnal Sosioteknologi Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Al-Kharaj: Journal of Islamic Economic and Business Jurnal Kepariwisataan Tulisan Ilmiah Pariwisata (TULIP) Jurnal Bisnis Hospitaliti JURNAL ILMIAH GLOBAL EDUCATION Jurnal Riset Akuntansi dan Bisnis Indonesia Journal of Applied Sciences in Travel and Hospitality JASL - Journal of Applied Studies in Language Jurnal Ilmiah Hospitality Management LACULTOUR: Journal of Language and Cultural Tourism Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO)
Lukia Zuraida
Politeknik Pariwisata Bali
Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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FAKTOR – FAKTOR YANG MEMPENGARUHI KEPUTUSAN WISATAWAN CHINA BERWISATA KE NUSA PENIDA Lukia Zuraida; Woro Susianti; Indah Kusumarini
JURNAL KEPARIWISATAAN Vol 18 No 2 (2019): Jurnal Kepariwisataan
Publisher : Pusat penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v18i2.379

Abstract

China merupakan salah satu market potensial yang dimiliki pariwisata Bali saat ini. Data menunjukan tren pertumbuhan pangsa pasar China yang sangat positif hingga mampu menduduki peringkat pertama pada tahun 2017. Hal tersebut memunculkan suatu peluang yang sangat baik untuk prospek pariwisata Bali kedepannya, khususnya untuk pengembangan pangsa pasar China ke kepulauan Nusa Penida. Untuk memaksimalkan peluang ini perlu dilakukan kajian terhadap faktor – faktor yang mempengaruhi keputusan wisatawan China dalam berwisata ke Nusa Penida. Pengumpulan data dalam penelitian ini menggunakan teknik survei dengan instrumen berupa kuesioner yang ditujukan kepada wisatawan China yang berwisata ke Nusa Penida. Penentuan sampel menggunakan teknik accidental sampling dengan jumlah responden sebanyak 140 orang. Analisis data yang digunakan yaitu analisis faktor exploratory dengan total seluruh indikator sebanyak 35buah. Dalam penelitian ini diperoleh lima faktor pendorong yang memotivasi wisatawan India dalam berwisata ke Bali yaitu: (1) faktor Strengthening family bonds dan Wish-fulfilment, (2) faktor Romance dan Social Interaction, (3) faktor Escape dan Relaxation, (4) faktor Educational Opportunity dan Selffulfilment,(5) faktor Prestige. Terdapat empat faktor penarik yang mempengaruhi wisatawan China berwisata ke Nusa Penida yaitu (1) faktor Amenities dan Accessibility, (2) faktor Attraction, (3) faktor Image, (4) faktor Price.
STRATEGI PENGEMBANGAN ESPACE SPA BALI DALAM MENGHADAPI PERSAINGAN GLOBAL Isa Wahjoedi Dwi Poetranto; Lukia Zuraida
Jurnal Ilmiah Hospitality Management Vol 9 No 1 (2018)
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (508.36 KB) | DOI: 10.22334/jihm.v9i1.141

Abstract

This research aim to find out the development strategies of  Espace Spa Bali in facing global competition, to find out the the guests characteristic and to find out of the guest push and pull motivation in visiting Espace Spa Bali. Random sampling was used with total sample of 45 guests (15% of 300 visiting guests in a month). The data were taken from interview and questionnaire. The SWOT analysis technique was used to analyze the data obtained through the interview, and the descriptive frequency technique was used to analyze the guests characteristics and motivation questionnare data. The result of research showing that Espace Spa Bali is on quadran I (aggressive) with x axis (2.50) and y axix (2.45). the developed strategies are strengthening the brand, quality, marketing and price, also increasing the cooperation with stakeholders. The guest mostly female coming from Australia, France and Japan with the education background from senior high school, diploma, bachelor degrees, ages range from 26 till 56 years old, married status and single are balanced. Guests mostly has job as a staff or office employees and first time visiting Bali. The push motivation factor are indicate that the reason guests visiting Espace Spa Bali for rejuvenation, social an joy, luxury life style,  health and beauty, relaxation, escape from routin job. The pull motivation factor are indicate that the guests choose Espace Spa Bali because of proffesionalism and attitude  of therapist, good amenities, clean and tidy facility, the room decoration adjust for  comfortable treatment Keywords: Global Competition, Development Strategies, Characterics, Push Motivation, Pull Motivation
EVALUASI KINERJA PENYELENGGARAAN DIKLAT TEKNIS PELAYANAN PUBLIK UPT BALAI DIKLAT PEGAWAI KABUPATEN GUNUNGKIDUL TAHUN 2019 Eko Susilo; Lukia Zuraida
Jurnal Riset Akuntansi dan Bisnis Indonesia STIE Widya Wiwaha Vol 1 No 2 (2021): Jurnal Riset Akuntansi dan Bisnis Indonesia
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrabi.v1i2.377

Abstract

Sebagai unsur utama aparatur negara dan abdi masyarakat Pegawai Negeri Sipil (PNS) mempunyai kedudukan dan peranan penting dalam penyelenggaraan tugas organisasi pemerintahan dan pembangunan agar terselenggaranya good govermance (pemerintahan yang baik). Dalam hal ini diperlukan Sumber Daya Manusia (SDM) yang memiliki akhlak dan budi pekerti yang baik, setia, berkemampuan melaksanakan tugas secara profesional, bertanggung jawab, bersih dari praktek Korupsi Kolusi dan Nepotisme (KKN) serta mampu menjadi perekat persatuan dan kesatuan bangsa. Kinerja PNS yang baik secara langsung akan mempengaruhi kinerja lembaga. Untuk memperbaiki kinerja PNS tentu merupakan suatu pekerjaan yang memakan waktu panjang. Selain dengan meningkatkan pengawasan dan pembinaan, juga dilakukan penilaian terhadap tingkat keberhasilan kinerja yang telah dilakukan. Penilaian terhadap kinerja juga bermanfaat sebagai tolak ukur yang dapat digunakan untuk memperbaiki kinerja pegawai yang bersangkutan dapat dilakukan secara terarah dan sistematis. Salah satu faktor yang menentukan profesionalisme kerja yang optimal dalam sebuah instansi pemerintah adalah peningkatan kinerja pegawai. UPT Balai Pendidikan dan Pelatihan Pegawai Kabupaten Gunungkidul menghadapi tugas-tugas, tantangan dan tuntutan pelayanan yang tidak ringan di masa yang akan datang. Hal itu disebabkan karena semakin berkembangnya kebutuhan para stakeholder sebagai akibat dari perkembangan kehidupan masyarakat. Untuk itu UPT Balai Pendidikan dan Pelatihan Pegawai sebagai penyedia layanan perlu mengambil langkah-langkah persiapan dan perencanaan yang matang dalam mewujudkan sasaran-sasaran program pendidikan dan pelatihan yaitu agar terwujudnya sumber daya aparatur yang berkemampuan dalam melaksanakan tugas dan fungsi jabatannya. Evaluasi Penyelenggaraan Diklat Teknis Pelayanan Publik telah di peroleh hasil penelitian yaitu (1) Faktor Yang Mempengaruhi Efektivitas Penyelenggaraan Diklat (a) Perkembangan teknologi UPT Balai Diklat Pegawai Kabupaten Gunungkidul disesuaikan dengan kebutuhan penyelenggaraan diklat (b) Penyusunan program diklat yang terdiri dari kurikulum dan metode pembelajaran disesuaikan dengan Analisis Kebutuhan Diklat (2) Evaluasi kinerja penyelenggaraan diklat teknis (a) Proses persiapan penyelenggaraan diklat terdiri dari persiapan administrasi (rekrutmen) peserta diklat dan persiapan akademis peserta diklat (b) Panitia diklat berperan penting pada awal hingga akhir kegiatan diklat dimana panitia diklat terdiri dari tim koordinasi, tim pengamat dan sekretariat.
PENGARUH ADVERTISING, PERSONAL SELLING, SALES PROMOTION DAN PUBLICITY TERHADAP KEPUTUSAN MEMILIH PGRI YOGYAKARTA: (STUDI PADA MAHASISWA TAHUN PERTAMA TAHUN AKADEMIK 2018/2019) Restu Dwi Nugraeni; Lukia Zuraida; Indita Dwi Ariani
Jurnal Riset Akuntansi dan Bisnis Indonesia STIE Widya Wiwaha Vol 2 No 1 (2022): Jurnal Riset Akuntansi dan Bisnis Indonesia
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrabi.v2i1.438

Abstract

This study aims to determine the effect of Advertising, Personal Selling, Sales Promotion dan Publicity of decision making in Universitas PGRI Yogyakarta. This type of research is descriptive quantitative, with the type of associative research. Population and sample in this research are college student of Universitas PGRI Yogyakarta counted 92 people. Data collection using Likert scale, with five alternative answers. Methods of data collectoin using questionnaires with multiple linier regression analysis techniques using SPSS program. The result of this research is Advertising, Personal Selling, Sales Promotion and Publicity influencing decision making of choosing Universitas PGRI Yogyakarta 38,3% and the rest equal to 61,7% influenced by the other factors. From the partial test, the most influential in decision making of choosing is advertising, while Personal Selling dan Publicity have no influence in decisoin making of choosing.
PENGARUH KUALITAS PRODUK, HARGA, LOKASI, DAN KUALITAS PELAYANAN TERHADAP LOYALITAS KONSUMEN MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING (PADA BENTO KOPI) Sri Juniarti; Lukia Zuraida; Suci Utami Wikaningtyas
Jurnal Riset Akuntansi dan Bisnis Indonesia STIE Widya Wiwaha Vol 2 No 2 (2022): Jurnal Riset Akuntansi dan Bisnis Indonesia
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrabi.v2i2.472

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk, harga, lokasi, dan kualitas pelayanan terhadap kepuasan konsumen, mengetahui pengaruh kepuasan konsumen terhadap loyalitas konsumen, serta mengetahui pengaruh kualitas produk, harga, lokasi, dan kualitas pelayanan terhadap loyalitas konsumen melalui kepuasan konsumen sebagai variabel intervening. Populasi pada penelitian ini yaitu konsumen Bento Kopi UAD yang pernah berkunjung minimal 1 kali. Teknik pengambilan sampel yang digunakan merupakan teknik non-probability yaitu teknik purposive sampling, dengan jumlah sampel sebanyak 100 responden. Metode analisis data yang digunakan pada penelitian ini yaitu analisis jalur dengan bantuan program olah data SPSS versi 23. Hasil penelitian menunjukkan bahwa melalui hasil analisis jalur diketahui terdapat satu variabel yang berpengaruh signifikan terhadap kepuasan konsumen yaitu kualitas produk. Sedangkan variabel yang tidak berpengaruh signifikan terhadap kepuasan konsumen yaitu harga, lokasi, dan kualitas pelayanan. Serta, terdapat pengaruh signifikan terhadap loyalitas konsumen yaitu kepuasan konsumen. Selanjutnya, berdasarkan hasil uji sobel diperoleh hasil bahwa variabel yang berpengaruh terhadap loyalitas konsumen melalui kepuasan konsumen sebagai variabel intervening yaitu kualitas produk, sedangkan variabel yang tidak berpengaruh terhadap loyalitas konsumen melalui kepuasan konsumen sebagai variabel intervening yaitu harga, lokasi, dan kualitas pelayanan.
Analysis of Tour Guide Service Quality on Tourist Satisfaction: Case Study PT. Bali Prima Holidays Gunawan, I Made Krishna Wira; Zuraida, Lukia; Darmiati, Made
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i12.11346

Abstract

This research aims to determine the influence of tour guide service quality on tourist satisfaction at PT. Bali Prima Holidays. The method of research used is quantitative, using data-gathering techniques through questionnaires. The research sample amounted to 100 respondents who were tourists who had used the tour guide services of PT Bali Prima Holidays. The data analysis technique uses simple linear regression analysis. The results showed that service quality positively and significantly influences tourist satisfaction, with a t value of 12.091 > t table 1.660 and a significance value of 0.000 < 0.05. Service quality can have an influence of 59.5% on tourist satisfaction. Respondents' overall service quality assessment is in a suitable category with an average value of 3.98. The aspect rated best is the appearance of a neat, attractive, and professional tour guide. In contrast, the element that needs to be improved is the ability of tour guides to communicate well and provide information precisely and clearly. This research implies that PT Bali Prima Holidays must maintain and enhance the quality of tour guide services, especially on aspects rated well by tourists, to maintain tourist satisfaction. In addition, further research needs to be done to identify other factors that also affect tourist satisfaction.
Strategi Pengembangan Sport tourism di Kek Mandalika Dalam Mewujudkan Sinergi Dengan Masyarakat Lokal Desa Kuta, Mertak, Sengkol Kecamatan Pujut, Kabupaten Lombok Tengah Hamid, Abdul; Satiadji, Amirosa Ria; Zuraida, Lukia
Jurnal Ilmiah Global Education Vol. 6 No. 3 (2025): JURNAL ILMIAH GLOBAL EDUCATION
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v6i3.4030

Abstract

This study aims to formulate development strategies for sport tourism in the Mandalika Special Economic Zone (SEZ), focusing on synergy with local communities in the villages of Kuta, Mertak, and Sengkol, Pujut District, Central Lombok. Despite Mandalika SEZ’s great potential through hosting international events such as MotoGP, the involvement of local communities in sport tourism activities remains limited. A qualitative approach was applied, with data collected through in-depth interviews, observation, and documentation. Data analysis employed SWOT and PESTEL frameworks, supported by triangulation to ensure data validity. The findings indicate that sustainable sport tourism development requires four key strategies: (1) collaboration between event organizers and local communities, (2) capacity building through training and digital promotion systems, (3) the formulation of standard operating procedures (SOPs) for community involvement and partnership regulations, and (4) legal and economic protection for local stakeholders. These strategies are implemented through community asset mapping, needs-based training, the formation of communication forums, and participatory evaluation. This study contributes to the development of a participatory sport tourism model within a special economic zone framework, positioning local communities as active agents of development.
Strategi Pengembangan Metode Pengajaran melalui Platform Daring di POLTEKPAR Bali Zuraida, Lukia; P, Isa Wahjoedi Dwi
LACULTOUR: Journal of Language and Cultural Tourism Vol. 1 No. 1 (2022): LACULTOUR: Journal of Language and Cultural Tourism
Publisher : Unit Pelayanan Bahasa, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/lacultour.v1i1.784

Abstract

This study aims to find strategies for developing online teaching methods at POLTEKPAR Bali. Data were obtained by observing and interviewing lecturers and students who attended online class. The data shows that this method has strengths and weaknesses on internal factors and external factors. SWOT analysis is used to determine online teaching development strategies. The results of the analysis of the strengths, weaknesses, opportunities and threats that exist in internal and external factors show that the online teaching method has a total IFE value of 3.1 and a total EFE value of 2.7 and is in quadrant 1, and needs to be developed with SO, WO, ST and WT strategy. The SO strategy consists of the need for training for lecturers, making teaching standards, through the online system the teaching and learning process can still be carried out as a face-to-face substitute, teaching data is well integrated, utilizing facilities. WO strategies include monitoring lecturers for students, training and teaching standards online systems, motivating students, making interesting teaching materials. ST strategies include lecturers having to understand information technology, make good preparations, continue to strive for the continuity of the teaching and learning process, creatively make interesting teaching materials, and institutions monitor the performance of lecturers and vice versa. WT strategies include making interesting materials to motivate students, improving lecturers' information technology knowledge, training related to online learning, monitoring student attendance, and building good communication, motivating students to be more interactive.
Intercultural Shock in Japanese Language Learning at Bali Tourism Polytechnic Kusumarini, Indah; Zuraida, Lukia
LACULTOUR: Journal of Language and Cultural Tourism Vol. 1 No. 2 (2022): LACULTOUR: Journal of Language and Cultural Tourism
Publisher : Unit Pelayanan Bahasa, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/lacultour.v1i2.934

Abstract

The purpose of this study was to analyze the errors of students in understanding the use of Japanese according to the native cultural context of the speakers. The fault findings were analyzed from the point of view of Japanese culture and Indonesian culture. Common student errors include (1) the inappropriate application of ojigi (bowing), (2) the application of doozo speech (please), shitsurei shimasu (excuse me), sumimasen (sorry, excuse me, thank you) (2) MD sentence structure where very different from the Indonesian sentence structure, and several other errors. By looking at these misunderstandings, the understanding of Japanese cultural literacy must be taught to students. Learners must have intercultural competence so that they can communicate according to the culture of the origin of the foreign language. Several ways have been done by lecturers to improve students' cultural literacy towards understanding the use of Japanese. These methods are (1) role-playing with situations in the workplace, (2) watching videos or pictures that show the real life of Japanese people, (3) with students watching Japanese dramas, then discussing the contents of the drama.
SOCIAL TOURISM AS THE GCET IMPLEMENTATION Zuraida, Lukia; Rastitiati, Ni Kade Juli; Suasapha, Anom Hery
JURNAL BISNIS HOSPITALITI Vol 13 No 2 (2024): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v13i2.1365

Abstract

     This study aims to analyze the implementation of the Global Code of Ethics of Tourism in Indonesia in the form of social tourism organized by Bali Tourism Polytechnic as the case study. Therefore, a literature review to explore the concept of social tourism, its impacts, and its relation with sustainable tourism has been carried out. Then, using those concepts as the theoretical lens, the implementation of social tourism in Indonesia is analyzed. The result reveals that the social tourism organized by the Bali Tourism Polytechnic for its lecturer and staff is tourist-related social tourism. Given its benefits for the host community visited, the social tourism of Bali Tourism Polytechnic is also host-related social tourism as well as sustainable tourism. It also shows the presents of the government of the Republic of Indonesia in providing equal opportunity for the citizen to enjoy tourism, thus confirming that the mandate of the Global Code of Ethics of Tourism and the Tourism Low of Indonesia has been met. Academic implications from this study are Contribution to Social Tourism Literature, Policy and Governance. Practical implications that this study can be a Model for Social Tourism Implementation
Co-Authors Abda Abda Abdul Hamid Anom Hery Suasapha Artajaya, Made Darmiati, Made Diah Cynthia Putri Dwi Novitasari Eko Susilo fairuz hisana Ghani, Bima Maula Gunawan, I Made Krishna Wira Handayani, Marliana I Ketut Darma Laksana I Nyoman Sedana I Putu Koisuki Suriana I Putu Utama I Wayan Mertha I Wayan Simpen IGA Niken Launingtia Indita Dwi Ariani Isa Wahjoedi Dwi P Isa Wahjoedi Dwi Poetranto Juli Rastitiati, Ni Kade Kusumarini, Indah Luh Putu Regita Permata Sari Luh Yusni Wiarti luh' Tri Lilasari Ni Putu Evi Wijayanti Ni Putu Oka Agustini Nozomi Ota Nugroho, Ardianto Dwi P, Isa Wahjoedi Dwi Permata Sari, Luh Putu Regita Rastitiati, Ni Kade Juli Ratri Paramita Restu Dwi Nugraeni Satiadji, Amirosa Ria Sri Juniarti Suci Utami Wikaningtyas Suriana, I Putu Koisuki Susianti, Hartanti Woro Teguh Hadi Sukarno Titien Damayanti Widana, Ida Bagus Gede Agung