Article Per Year (5 Year)
p-Index From 2021 - 2026
2.984
P-Index
This Author published in this journals
All Journal Jurnal Sains Sosio Humaniora MUWAZAH: Jurnal Kajian Gender International Journal for Educational and Vocational Studies Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Pengabdian Masyarakat (ABDIRA) Bussman Journal : Indonesian Journal of Business and Management IIJSE Indonesian Journal of Sustainability Policy and Technology
Zawawi Zawawi, Zawawi
Unknown Affiliation
Aerospace Engineering Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Social Sciences Other

Published : 24 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 24 Documents
Search

 1   2   3 
Transformasi Uang Belanja Menjadi Investasi : Pendampingan Perencanaan Keuangan Keluarga Bersama TPFx Surabaya Prayoga, Muhammad Rafi; Zawawi, Zawawi
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 1 (2026): Abdira, Januari
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i1.1434

Abstract

Financial instability among housewives in Surabaya is primarily rooted in two areas : deficient internal cash flow management (resulting in consumptive spending) and a lack of awareness regarding external economic threats like Inflation and Global Volatility. This lack of literacy prevents them from seeking reliable financial alternatives, leaving them exposed to investment scams. This Community Service (PkM) initiative aims to fundamentally transform grocery money into secure investment capital through intensive education and technical guidance by TPFx. The method combined basic financial literacy with hands-on risk management training, specifically demonstrating the Stop Loss feature on a futures trading simulation account. The participation of 30 housewives yielded a crucial outcome : a significant paradigm shift. Participants transitioned from investment fear to confidence, gaining the practical ability to allocate micro-capital and ensure its protection. This synergy between academics and practitioners is validated as an effective strategy for empowering family economies, uniquely focusing on the security and preservation of capital against economic risks.
Edukasi Perdagangan Berjangka dengan Pendekatan Soft-Selling bagi Ibu Rumah Tangga Hasna, Nadya; Zawawi, Zawawi
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 1 (2026): Abdira, Januari
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i1.1420

Abstract

Low financial literacy among housewives often leads to poor financial management and misconceptions about futures trading, which is commonly perceived as a high-risk or illegal activity. This community service aims to improve housewives’ understanding of futures trading concepts through a persuasive and communicative soft-selling approach. The method used was counseling and interactive discussion during a neighborhood gathering in Sidoarjo, involving 25 participants. The material, presented through the topic “One Hundred Thousand Rupiah in the Hands of the Right Wife,” emphasized practical small-capital financial management. The results show that the soft-selling approach effectively created a relaxed learning atmosphere, increased participants’ confidence, and corrected misconceptions about futures trading legality. This activity demonstrates that soft-selling can serve as an educational strategy to enhance financial literacy and empower household economies.
The Influence of Product Quality and Price Perception on Purchase Decisions of Local Fashion Brand Eiger Product among TikTok Application Users Najah, Safina; Zawawi, Zawawi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of product quality and price on purchasing decisions for the local fashion brand Eiger on TikTok Shop. The research method used was quantitative with an explanatory approach. The sample consisted of 119 purposively selected respondents. Data were collected through an online questionnaire and analyzed using multiple linear regression. The results showed that product quality and price had a positive and significant effect on purchasing decisions for Eiger products on TikTok Shop, with significance values ​​of 0.004 and 0.000, respectively. The coefficient of determination (R²) of 0.916 indicates that 91.6% of the variation in purchasing decisions is explained by product quality and price, while the remaining 8.4% is influenced by factors outside the research model. These findings confirm that the combination of good product quality and appropriate price is a key factor in increasing consumer purchasing decisions on social media-based e-commerce platforms.
The Influence of Brand Image, Perceived Value and Brand Trust on Repurchase Intention of Pinkflash Product on Shopee E-Commerce Saharani, Yannira Elda; Zawawi, Zawawi; Mandasari, Virginia
Jurnal Sains Sosio Humaniora Vol. 10 No. 2 (2026): Volume 10, Nomor 2 July - December 2026 (On Progress)
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jssh.v10i2.58169

Abstract

This study aims to analyze the influence of Brand Image, Perceived Value, and Brand Trust on the Repurchase Intention of Pinkflash products on the Shopee e-commerce platform. This research is motivated by the phenomenon of increasing e-commerce use for purchasing cosmetic products, as well as the issue of BPOM withdrawing the distribution permits for several Pinkflash products, which could potentially affect consumer perception and trust. The study uses a quantitative approach with data collected through questionnaires distributed to female consumers aged 17–30 who actively use Shopee and have previously repurchased Pinkflash products. The sample size in this study is 112 respondents, with a purposive sampling technique. The data analysis technique used is Structural Equation Modeling-Partial Least Square (SEM-PLS) with the help of SmartPLS application. The results show that Brand Image has a negative and significant effect. This shows that Pinkflash's image as a girly and trendy cosmetic product, with attractive packaging and affordable prices, hasn't fully been able to boost consumers' interest in repurchasing. Meanwhile, Perceived Value has a positive and significant effect on Repurchase Intention, which means the higher the perceived benefits, quality, comfort of use, and price appropriateness, the higher the tendency to repurchase. In addition, Brand Trust also has a positive and significant effect on Repurchase Intention, indicating that consumers' trust in Pinkflash's transparency, responsibility, and product safety can encourage them to repurchase.
Co-Authors Ahnaf, Muhammad Anindito, Aryo Aulia, Erie Cahyantoro, Herlangga Turna Dahlan, Ahsan Dlonni Damar Gaza Lazuard, Narendra Devi, Riska Sari Endang Sholihatin Fasya Nurhaliza, Karina G. Oka Warmana, G. Oka Gendut Sukarno Hasna, Nadya Hayati, Kinanti Resmi Hayati, Kinanti Resmi Hidayah, Munirotul Aina Bin Nur Kharani Putri, Olivia Mandasari, Virginia Marcela, Tiara Putri May Riswati, Baiq Najah, Safina Prayoga, Muhammad Rafi Putri, Kanaya Amelia R. Rusli Rahma, Shafa Rahmawati, Siti Rusdiana Rizky Dermawan Safitri, Annisya Dellia Saharani, Yannira Elda Soebiantoro, Ugy warmana, oka