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Noor Hidayati
Universitas Lambung Mangkurat
Economics, Econometrics & Finance Education Engineering Health Professions Social Sciences

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PENGARUH ONLINE CUSTOMER REVIEW DAN ONLINE CUSTOMER RATING TERHADAP KEPUTUSAN PEMBELIAN ONLINE PADA PRODUK DI MARKETPLACE SHOPEE OLEH PELANGGAN DI KOTA BANJARMASIN Gilang Noor Pratama; Rizki Muslim Hidayat; Noor Hidayati; M. Hasanur Arifin
Smart Business Journal (SBJ) Vol. 5 No. 1 (2025): Januari - Juni 2025
Publisher : Business Administration, FISIP ULM

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Abstract

This study aims to identify and examine the partial and simultaneous effects of Online Customer Review and Online Customer Rating variables on Online Purchase Decisions of products on the Shopee marketplace by customers in Banjarmasin City. This study uses a quantitative approach, the research location is in Banjarmasin. A sample of 100 respondents who have purchased products online in the Shopee marketplace were selected randomly through accidental sampling techniques. Data analysis using multiple linear regression assisted by IBM SPSS Statistics Version 25. The results of this study demonstrate that Online Customer Review has a significant partial effect on Online Purchase Decisions of products on the Shopee marketplace by customers in Banjarmasin City. Online Customer Rating also has a significant partial effect on Online Purchase Decisions of products on the Shopee marketplace by customers in Banjarmasin City. Furthermore, both Online Customer Review and Online Customer Rating have a significant simultaneous effect on Online Purchase Decisions of products on the Shopee marketplace by customers in Banjarmasin City. 
PENGARUH PERSEPSI NILAI DAN PERSEPSI RISIKO TERHADAP KEPUTUSAN PEMBELIAN LAYANAN STREAMING VIDEO ON DEMAND (VOD) NETFLIX DI KOTA BANJARMASIN Nazmira Shalima Zein; Noor Hidayati; M Hasanur Arifin; Humaidi
Smart Business Journal (SBJ) Vol. 5 No. 2 (2025): Juli- Desember 2025
Publisher : Business Administration, FISIP ULM

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Nazmira Shalima Zein, 2110412320051, 2025. Pengaruh Persepsi Nilai dan Persepsi Risiko terhadap Keputusan Pembelian Layanan Streaming Video on Demand (VOD) Netflix di Kota Banjarmasin. Di bawah bimbingan Ibu Noor Hidayati. Persepsi nilai dan persepsi risiko yang dimiliki pengguna Netflix di Kota Banjarmasin menjadi fakor pendukung dalam medorong terjadinya keputusan pembelian layanan Netflix. Penelitian ini bertujuan untuk mengetahui dan menguji pengaruh secara parsial serta simultan Persepsi Nilai dan Persepsi Risiko terhadap Keputusan Pembelian Layanan Streaming Video on Demand (VOD) Neflix di Kota Banjarmasin. Pendekatan penelitian yang digunakan adalah metode kuantitatif. Lokasi penelitian adalah Kota Banjarmasin. Menggunakan teknik accidental sampling sebagai teknik pengambilan sampel, terdapat 100 responden yang pernah menggunakan Netflix minimal sekali dalam dua bulan terakhir. Pengumpulan data menggunakan kuesioner dan pengujian hipotesis menggunakan Uji Regresi Linear Berganda dengan alat bantu SPSS versi 27. Hasil penelitian membuktikan Persepsi Nilai dan Persepsi Risiko berpengaruh positif dan signifikan secara parsial, dan berpengaruh secara simultan terhadap Keputusan Pembelian layanan streaming Video on Demand (VOD) Netflix di Kota Banjarmasin. Kata Kunci: persepsi nilai, persepsi risiko, keputusan pembelian
PENGARUH BRAND IDENTITY DAN ONLINE COSTUMER REVIEW TERHADAP KEPUTUSAN BERLANGGANAN LAYANAN MUSIK STREAMING SPOTIFY PREMIUM DI KOTA BANJARMASIN Rangga Novansyah; Muhammad Hasanur Arifin; Noor Hidayati; Taharuddin
Smart Business Journal (SBJ) Vol. 5 No. 2 (2025): Juli- Desember 2025
Publisher : Business Administration, FISIP ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/sbj.v5i2.58

Abstract

The rapid advancement of digital technology has dramatically transformed the way people consume music, moving from traditional physical media to modern streaming services such as Spotify. This research carefully investigates the effect of Brand Identity and Online Customer Reviews on the decision to subscribe to Spotify Premium in Banjarmasin City, both individually and collectively. A quantitative research method with a causal explanatory design was applied. The population consists of active Spotify Premium users in Banjarmasin, with 100 respondents carefully selected through purposive sampling techniques. Data were collected using structured online questionnaires and analyzed via Multiple Linear Regression in SPSS version 27.0. Findings reveal that Brand Identity positively and significantly impacts subscription decisions. Likewise, Online Customer Reviews also have a significant positive effect. Together, both factors considerably influence the choice to subscribe. The coefficient of determination (R²) is 0.570, showing that 57% of subscription decision variance is explained by Brand Identity and Online Customer Reviews, while 43% is affected by other important factors outside the scope of this particular study. It is recommended that Spotify continue strengthening its strong visual identity and distinctive features like “Spotify Wrapped” while actively leveraging positive customer feedback to consistently support long-term user growth.
Pengaruh Capital Adequacy Ratio (CAR), Loan to Deposit Ratio (LDR) dan Non Performing Loan (NPL) terhadap Return On Asset (ROA) pada Bank Umum Milik Negara (BUMN) yang Terdaftar di Bursa Efek Indonesia (BEI) Periode 2017–2024 Nur Hikmah Ramadhani; Noor Hidayati; Siti Rusidah; Novia Nour Halisa
Smart Business Journal (SBJ) Vol. 5 No. 2 (2025): Juli- Desember 2025
Publisher : Business Administration, FISIP ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/sbj.v5i2.70

Abstract

The impact of the Capital Adequacy Ratio (CAR), Loan to Deposit Ratio (LDR), and Non-Performing Loans (NPL) on Return on Assets (ROA) in State-Owned Commercial Banks (BUMN) recorded on the Indonesia Stock Exchange (IDX) for the 2017–2024 Period.This inquiry is oriented to identifying and verifying the discrete and concurrent significance of CAR, LDR, and NPL in shaping the ROA performance of State-Owned Commercial Banks (SOEsz0 listed on the IDX throughout the specified period.The research subjects were all BUMN commercial banks registered on the IDX between 2017 and 2024, while the study population consisted of their complete financial reports for the same years. The sample size was 32 financial statements obtained from eight years of observation, multiplied by BRI, BNI, BTN, and Bank Mandiri, through a purposive sampling approach. Multiple linear regression was employed as the principal data-processing method. The research outputs indicate that CAR, LDR, and NPL exert statistically meaningful influences, both partially and simultaneously, on ROA.
Pengaruh Gaya Kepemimpinan dan Motivasi Kerja Terhadap Kinerja Karyawan PT Pertamina Patra Niaga Integrated Terminal Banjarmasin Ellybina Awaliya Rahmah; Irwansyah; Hairudinor; Noor Hidayati
Smart Business Journal (SBJ) Vol. 6 No. 1 (2026): Januari - Juni 2026
Publisher : Business Administration, FISIP ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/sbj.v6i1.102

Abstract

May 20, 2026: Rahmah, Ellybina Awaliya, 2210412320009. How workers at PT Pertamina Patra Niaga Integrated Terminal Banjarmasin are affected by their work motivation and the way their bosses lead them. under the charge of Irwansyah. An organization's success depends on its employees' performance. Two of the many elements that effect productivity are a leader's style and staff motivation. This study examines the major effects of leadership style and work drive on PT Pertamina Patra Niaga Integrated Terminal Banjarmasin workers' performance. It employed quantitative methodologies and saturation sampling to encompass all 50 employees. Multiple linear regression was utilized in SPSS 25. The study found no influence of leadership style on PT Pertamina Patra Niaga Integrated Terminal Banjarmasin employee performance. Work drive affects PT Pertamina Patra Niaga Integrated Terminal Banjarmasin employees. Leadership style and work ethics affect PT Pertamina Patra Niaga Integrated Terminal Banjarmasin staff performance. KEYWORDS: Leadership Style, Work Motivation, Employee Performance
The PENGARUH RETURN ON ASSETS (ROA) DAN EARNING PER SHARE (EPS) TERHADAP HARGA SAHAM PERUSAHAAN INDEKS LQ45 YANG TERDAFTAR DI BURSA EFEK INDONESIA (BEI) PERIODE 2021-2025 Aida Rosyi; Noor Hidayati; Nurul Wahyuni; Rizki Muslim Hidayat
Smart Business Journal (SBJ) Vol. 6 No. 1 (2026): Januari - Juni 2026
Publisher : Business Administration, FISIP ULM

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Abstract

This study examines the effect of Return on Assets (ROA) and Earnings Per Share (EPS) on stock prices of companies listed on the LQ45 index of the Indonesia Stock Exchange during the 2021–2025 period. This study uses an exploratory quantitative design with secondary data obtained from annual financial reports. The sample was selected using purposive sampling, resulting in 50 observations from 10 LQ45 companies over five years. Data were analyzed using descriptive statistics, classical assumption tests, and multiple linear regression analysis. The results show that ROA and EPS have a significant effect on stock prices, both partially and simultaneously. These results indicate that ROA and EPS are important financial indicators that investors can use to make investment decisions and are factors that influence stock prices.
Co-Authors Aida Rosyi Cherly Dwi Meivia Ellybina Awaliya Rahmah Fachry Abda El Rahman Fadhl Gibran Feby Zasa Gilang Noor Pratama Hairudinor Harisya Putri Oktavia Hernando Rekyantiosani Honey Ike A’isyah Humaidi Irwansyah M Hasanur Arifin M. Hasanur Arifin M. Zainuddin Maryono Meilisa Anggreni Saragih Muhammad Hasanur Arifin Nazmira Shalima Zein Novia Nour Halisa Nur Hikmah Ramadhani Nurul Husna Nurul Wahyuni Rangga Novansyah Rizki Muslim Hidayat Setio Utomo Siti Rusidah Taharuddin