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All Journal Jurnal Manajemen dan Bisnis (Performa) EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Briliant: Jurnal Riset dan Konseptual Journal of Economic, Bussines and Accounting (COSTING) Jurnal Organisasi Dan Manajemen SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan At-Tadbir : jurnal ilmiah manajemen EconBank : Journal Economics and Banking Management Studies and Entrepreneurship Journal (MSEJ) Jurnal AbdiMas Nusa Mandiri Finansha: Journal of Sharia Financial Management Journal of Social Research Jurnal Bisnis, Ekonomi, dan Sains SENTRI: Jurnal Riset Ilmiah Jurnal Pendidikan Indonesia (Japendi) Indonesian Journal of Strategic Management (IJSM) Jurnal manajemen dan bisnis (Performa)
Yenny Maya Dora
Universitas Widyatama
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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The Influence Of Service Quality And Price On Customer Loyalty Through Customer Satisfaction As Mediation In Customers Of PT. Usaha Tangguh Mandiri Bandung Bella Gitarisa; Yenny Maya Dora
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 2 (2025): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i2.7516

Abstract

This study aims to evaluate the influence of service quality and price on customer loyalty, with customer satisfaction as a mediating variable, at PT Usaha Tangguh Mandiri, a food distribution company. A quantitative approach was employed in this research, with data collected using a 5-point Likert scale questionnaire. The sample consisted of 72 respondents who are active customers of the company. Data analysis was conducted using the Partial Least Squares (PLS) method with the assistance of SmartPLS 4.0 software. The analysis results indicate that price has a significant impact on customer satisfaction, while customer satisfaction positively influences customer loyalty. Additionally, service quality was found to have a direct significant effect on customer loyalty. However, the study did not find a significant influence of service quality on customer satisfaction, price on customer loyalty, or the mediating effect of customer satisfaction in the relationship between service quality and price on customer loyalty. These findings provide valuable insights for the company in formulating more effective marketing strategies to enhance customer loyalty, focusing on elements that have a significant impact.
The Effect of Competence and Job Placement on Employee Performance with Job Satisfaction as a Mediation Variable in the State Civil Apparatus (ASN) at the Regional Civil Service Agency of West Java Province Dany Ika Yunica; Yenny Maya Dora
Journal of Social Research Vol. 4 No. 12 (2025): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v4i11.2862

Abstract

Employee performance is not only seen at the top manager level, but must also be seen at the middle manager and subordinates or staff. If only top managers have high performance, then the quality of service perceived by the public will remain low. This is because the implementers in the field are actually staff. This research is quantitative verification research using the causality method with a survey approach. Researchers use all members of the population as research objects. The total population in the study was 131 employees of the Regional Civil Service Agency for the West Java Provincial Government. The analytical tools used in this research are SEM (Partial Least Square). The results of the research state that 1) Competency, Job Placement, Job Satisfaction and Employee Performance have good criteria at the Regional Civil Service Agency of West Java Province, 2) Competency has a positive influence on the performance of employees at the Regional Civil Service Agency of West Java Province, 3) Job Placement has a positive influence on the performance of employees at the Regional Civil Service Agency of West Java Province, 4) Job Satisfaction has a positive influence on employee performance at the Regional Civil Service Agency of West Java Province, 5) There is Competence on Employee Performance with job satisfaction as a mediating variable, 6) There is Job Placement on Employee Performance with job satisfaction as a mediating variable.
STRATEGI MENINGKATKAN KUALITAS LULUSAN UNIVERSITAS SWASTA (STRATEGIES TO IMPROVE THE QUALITY OF GRADUATES OF PRIVATE UNIVERSITIES) Yenny Maya Dora; Nugraha Saefudin; Ifa Latifah
Jurnal Manajemen dan Bisnis Performa Vol. 20 No. 2 (2023)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v20i2.3098

Abstract

Kualitas kelulusan pendidikan tinggi yang masih belum memenuhi harapan dan standar kompetensi kerja, dampak globalisasi yang akan menciptakan persaingan ketat perlu disikapi dengan mempersiapkan kualitas kelulusan pendidikan tinggi yang mampu bersaing. Tujuan penelitian ini untuk menyusun strategi meningkatkan kualitas lulusan Universitas Swasta. Penelitian ini adalah penelitian kualitatif. Penelitian dilakukan di Fakultas Ekonomi dan Bisnis Universitas Widyatama Bandung. Dengan sampel penelitian sebanyak 100 alumni yang telah bekerja. Pengumpulan data dilakukan dengan menyebarkan kuesioner kepada para alumni. Hasil penelitian yang dilakukan menunjukkan bahwa terdapat gap yang paling besar pada kompetensi kemampuan penguasaan komputerisasi dan Bahasa Asing. Diikuti kompetensi kemampuan Kepemimpinan, Kerjasama Tim dan berkomunikasi baik lisan dan tulisan dengan baik , Negosiasi, penguasaan IT dan Integrasi. Sehingga bagian ini perlu dilakukan upaya untuk memperkecil gap bahkan menghilangkannya. Strategi yang dapat dilakukan oleh pihak Universitas Swasta adalah perbaikan terhadap pelaksanaan universitas, menerapkan Merdeka belajar dan kampus merdeka, menjalin kerjasama dengan pihak Industri, universitas lain baik Negeri/Swasta yang ada di Dalam Negeri maupun di Luar Negeri.
Pengembangan Usaha Daur Ulang Plastik PP Berbasis Design Thinking untuk Mewujudkan Green Circular Economy Neni Kartikasari; Yenny Maya Dora
BRILIANT: Jurnal Riset dan Konseptual Vol 11 No 2 (2026): Volume 11 Nomor 2, Mei 2026
Publisher : Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/briliant.v11i2.2398

Abstract

The increasing volume of plastic waste, particularly Polypropylene (PP), has become a significant environmental challenge in Indonesia while simultaneously creating economic opportunities through the development of plastic recycling businesses. Along with growing industrial awareness of environmentally friendly raw materials and sustainable waste management policies, demand for recycled plastic materials continues to increase. This study aims to formulate and analyze the feasibility of a business development plan for a Polypropylene (PP) plastic grinding enterprise operated by CV Yuki Marshall as a supplier of recycled plastic raw materials for manufacturing industries and downstream recycling companies. The research method employs a business feasibility study using a descriptive-analytical approach, covering market, operational, and financial aspects. Financial analysis is conducted through three-year cash flow projections under pessimistic, moderate, and optimistic scenarios, and investment feasibility is evaluated using Net Present Value (NPV), Internal Rate of Return (IRR), and Payback Period indicators. The results indicate that the Polypropylene plastic grinding business of CV Yuki Marshall has strong prospects and is feasible for further development. The feasibility is supported by stable market potential, efficient operational processes, and positive financial performance. In addition to generating economic benefits, this business also contributes to plastic waste reduction and supports sustainable environmental management.
Pengaruh Kualitas Sistem, Kualitas Informasi, Dan Kualitas Layanan Elektronik Terhadap Kepuasan Pengguna Pada Karyawan PT. Jasaraharja Putera Yang Menggunakan Care System Winton Shaleh; Yenny Maya Dora
Jurnal Pendidikan Indonesia Vol. 6 No. 10 (2025): Jurnal Pendidikan Indonesia (Japendi)
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/japendi.v6i10.8646

Abstract

Penelitian ini bertujuan untuk mengkaji sejauh mana kualitas sistem, kualitas informasi, dan kualitas layanan elektronik memengaruhi tingkat kepuasan pengguna sistem informasi CARE pada karyawan PT Jasaraharja Putera. CARE System merupakan platform digital internal yang berfungsi mendukung aktivitas operasional asuransi, sehingga keberhasilan implementasinya sangat ditentukan oleh persepsi pengguna terhadap aspek teknis, informatif, serta pelayanan. Metode penelitian yang digunakan adalah deskriptif verifikatif dengan pendekatan kuantitatif. Instrumen penelitian berupa kuesioner disebarkan kepada 240 karyawan PT Jasaraharja Putera, kemudian data dianalisis menggunakan PLS-SEM untuk menguji pengaruh antara kualitas system, kualitas informasi dan kualitas layanan elektronik terhadap kepuasan pengguna. Hasil analisis menunjukkan bahwa ketiga variabel tersebut memiliki pengaruh positif terhadap kepuasan pengguna. Secara lebih rinci, kualitas informasi memberikan kontribusi paling dominan, diikuti oleh kualitas sistem dan kualitas layanan. Oleh karena itu, penelitian ini merekomendasikan penerapan pendekatan integratif dalam pengembangan sistem, dengan menekankan keseimbangan pada aspek teknis, informatif, dan pelayanan untuk meningkatkan kepuasan serta efektivitas penggunaan sistem.
GREENSPOT: INOVASI ONE-STOP SERVICE DI SEKTOR FNB DAN AUTO CARE DENGAN KONSEP RAMAH LINGKUNGAN DAN KEBERLANJUTAN Abdul Ghofar; Yenny Maya Dora
Journal of Economic, Bussines and Accounting (COSTING) Vol. 9 No. 4 (2026): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/ca4cet41

Abstract

Perkembangan industri auto care dan kafe di Kota Depok yang tumbuh pesat di tengah isu krisis ekologi menuntut adanya inovasi model bisnis yang tidak hanya mengejar profitabilitas, tetapi juga berkomitmen terhadap kelestarian alam. Penelitian ini bertujuan untuk menganalisis strategi formulasi pemasaran dan segmentasi pasar, dan membedah manajemen operasional serta implementasi prinsip Environmental Sustainability berbasis Green Entrepreneurship pada rencana bisnis Greenspot Depok. Metode yang diterapkan dalam penelitian ini adalah deskriptif kualitatif dengan pendekatan studi kasus deskriptif (descriptive case study). Mengingat objek penelitian ini masih berada dalam fase perencanaan bisnis (business plan), pengumpulan data tidak dilakukan melalui intervensi lapangan secara langsung, melainkan melalui metode studi dokumentasi (document study) terhadap cetak biru perencanaan pemasaran dan perencanaan operasi Greenspot, serta pemanfaatan data sekunder pendukung dari Badan Pusat Statistik (BPS) dan literatur teoretis terkait. Hasil penelitian ini adalah pertama, Rencana Strategi Formulasi Pemasaran dan Segmentasi Pasar, Greenspot berhasil merumuskan strategi pemasaran berbasis Green Entrepreneurship dengan menyelaraskan analisis lingkungan eksternal (PESTEL) dan evaluasi kapasitas internal (SWOT) perusahaan. Perusahaan berhasil memetakan segmentasi pasar yang sangat spesifik dan responsif terhadap tren gaya hidup urban di Kota Depok. Kedua bahwa Manajemen Perencanaan Operasi dan Implementasi Keberlanjutan Lingkungan, Greenspot berhasil mengimplementasikan rencana operasional terintegrasi (One-Stop Service) yang secara konsisten menerjemahkan janji pemasarannya ke dalam tindakan ekologis yang nyata di lapangan.
Analisis Strategi Implementasi Co-Firing Biomassa Pada Pembangkit Listrik Tenaga Uap Dalam Mendukung Net Zero Emission Menggunakan Soft System Methodology Muhammad Rizki; Yenny Maya Dora
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 6 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/88cd9k48

Abstract

This study aims to analyze the existing conditions of the operational, logistical, and environmental systems at PT XYZ, identify the key success factors, and formulate a conceptual model for a biomass co-firing implementation strategy. The research employs a qualitative method with a Soft System Methodology (SSM) approach to untangle the complex and unstructured problem situation (messy problem). Data collection was conducted through field observations and in-depth interviews with key informants from power plant management, logistics, and environmental teams. The systemic analysis progressed through the stages of Rich Picture, CATWOE analysis, Root Definition, and Conceptual Model development. The results indicate that PT XYZ is not yet fully prepared to implement biomass co-firing directly due to technical boiler assessment requirements, the absence of a structured biomass supply chain, and regulatory uncertainties. Through the SSM approach, a conceptual model was successfully designed as a strategic recommendation to enhance supply chain governance, modify operational infrastructure, and ensure regulatory compliance.
Responding to The Digitalization Challenges of PT. Pos Indonesia By Increasing The Role of Compensation and Motivation in Driving Employee Performance Candra Setiawan; Yenny Maya Dora
IJSM Vol 9 No 1 (2026): Indonesia Journal of Strategic Management
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/fyr05464

Abstract

This study aims to analyze the effect of compensation on employee performance with work motivation as a mediating variable at the Head Office of PT. Pos Indonesia (Persero) in facing the challenges of the industry 4.0 era. The research approach used is quantitative with the path analysis method, supported by data processing using SPSS. The research sample consisted of 186 respondents selected using the Slovin formula from a population of 345 employees. The research instrument was a closed questionnaire using a 5-point Likert scale, and its validity and reliability were tested. The results showed that compensation significantly influenced employee motivation and performance, both directly and indirectly. Compensation had a direct effect on motivation with a coefficient of 0.857, and on performance by 0.669. Meanwhile, the indirect effect of compensation on performance through motivation was 0.342. The results of the Sobel test support that motivation is a significant mediating variable. These findings reinforce the importance of strategic and fair compensation design as a tool to encourage organizational productivity and adaptation in digital transformation. This study also reveals the need to strengthen non-financial compensation aspects and develop a work environment that supports intrinsic motivation for the sustainability of organizational performance.
Building Sustainable Performance at PT PLN in Synergy With A Conducive Work Environment and Employee Motivation Muhammad Arofiq; Yenny Maya Dora
IJSM Vol 9 No 1 (2026): Indonesia Journal of Strategic Management
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/8w40jf25

Abstract

This study aims to analyze the influence of the work environment on employee performance with motivation as a mediating variable at PT PLN (Persero) Disjabar, particularly under the auspices of UP3 Bandung, which is facing increasing customer complaints. The background of the study is based on the gap between PLN's positive macro performance achievements and the operational reality in the customer service unit. The research method uses a quantitative approach with a survey of 95 respondents selected proportionally from three ULPs, namely Cijawura, Kopo, and Ujung Berung. Data were collected through a Likert scale questionnaire and analyzed using path analysis assisted by SPSS, including partial tests, simultaneous tests, and Sobel tests to examine the role of mediation. The results show that the work environment has a significant effect on employee motivation and performance. In addition, motivation is also proven to have a positive effect on performance and acts as a significant mediator in the relationship between the work environment and performance, although the direct influence of the work environment is more dominant. The novelty of this study lies in the finding that improvements in the physical, social, and psychological work environment are the main factors in improving performance, while motivation serves to strengthen and maintain the continuity of its impact. These findings provide practical implications that PLN needs to integrate strategies to improve the work environment with strengthening employee motivation to reduce customer complaints and improve service quality sustainably.
Kesejahteraan Mental Sebagai Investasi Strategis dalam Manajemen Sumber Daya Manusia Irvan Setiawan; Deden Sutisna; Yenny Maya Dora; Nurul Hermina
SENTRI: Jurnal Riset Ilmiah Vol. 5 No. 2 (2026): SENTRI : Jurnal Riset Ilmiah, Februari 2026
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v5i2.5636

Abstract

The issue of employee well-being is increasingly becoming a major concern in human resource management as work demands and modern organizational dynamics increase. High work pressure, changes in work systems, and post-pandemic uncertainty have the potential to worsen the psychological condition of employees if not balanced with adequate work resources. This study aims to analyze the role of supervisor support, work-life balance, and meaningful work on employee well-being as a strategic investment in human resource management. This study uses a descriptive-exploratory qualitative approach with purposive sampling techniques. Data were collected through in-depth interviews and non-participant observation of employees and line managers, supported by secondary data in the form of relevant scientific literature and institutional publications. The results show that supervisor support plays an important role in creating psychological safety, work-life balance contributes to emotional stability, and meaningful work strengthens employee engagement and mental resilience. Simultaneously, these three variables function as complementary job resources in improving employee well-being, as explained in the Job Demands–Resources (JD-R) Theory framework. Meaningful Work acts as a “psychological anchor.” When organizational dynamics create uncertainty (such as changes in work systems), meaningful work ensures that employees remain connected to their professional identity, thereby preventing mental disorientation. This study concludes that strengthening psychosocial resources in the workplace is an effective strategy for improving employee well-being and supporting the sustainability of organizational performance and productivity.
Co-Authors Abdul Ghofar Andy Ismail Asep Sudrajat Bella Gitarisa Candra Setiawan Cania - Sukma Cania Sukma Dewi Dany Ika Yunica Deden Sutisna Dwinto Martri Aji Buana Ifa Latifah Ifa Latifah Intan Widuri Sakti Irvan Setiawan Joko Rizkie Widokarti Lanny Oktaviany M. Mustaqim Ramdhany Darmaza Monica Fitriyana Djani Muhammad Arofiq Muhammad Kahfi Juliapto Muhammad Rizki Neni Kartikasari Nugraha Saefudin Nurul Hermina Oktora Yogi Sari Oktora Yogisari Raden Mochamad Daud Rizky F Suganda, Uce Karna Sunardi Sembiring Brahmana Winton Shaleh Yufiansya Fauza Mirad