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All Journal Jurnal Manajemen dan Bisnis (Performa) EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Briliant: Jurnal Riset dan Konseptual Journal of Economic, Bussines and Accounting (COSTING) Jurnal Organisasi Dan Manajemen SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan At-Tadbir : jurnal ilmiah manajemen EconBank : Journal Economics and Banking Management Studies and Entrepreneurship Journal (MSEJ) Jurnal AbdiMas Nusa Mandiri Finansha: Journal of Sharia Financial Management Journal of Social Research Jurnal Bisnis, Ekonomi, dan Sains SENTRI: Jurnal Riset Ilmiah Jurnal Pendidikan Indonesia (Japendi) Indonesian Journal of Strategic Management (IJSM) Jurnal manajemen dan bisnis (Performa)
Yenny Maya Dora
Universitas Widyatama
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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PELATIHAN PENGGUNAAN CHATBOT UNTUK PEMASARAN PRODUK  UMKM KADIN KOTA BANDUNG Yenny Maya Dora; Sunardi Sembiring Brahmana; Nugraha Saefudin; Uce Karna Suganda; Raden Mochamad Daud Rizky F
Jurnal AbdiMas Nusa Mandiri Vol. 8 No. 3 (2026): Periode Juli 2026
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/abdimas.v8i3.8274

Abstract

The rapid development of digital technology provides opportunities for Micro, Small, and Medium Enterprises (MSMEs) to expand their marketing reach and improve customer service quality. However, many MSMEs still face challenges in utilizing digital technology effectively for marketing and customer communication. According to the MSME Empowerment Report (2022), approximately 70.2% of MSMEs experience difficulties in marketing their products, particularly in developing effective digital marketing strategies and providing responsive customer service. Therefore, this community service program aimed to improve the knowledge, understanding, and skills of MSMEs assisted by the Bandung City Chamber of Commerce and Industry (KADIN) in utilizing chatbot applications for digital marketing and customer service. The program involved 20 MSME participants and was conducted through lectures, discussions, and hands-on practice using chatbot applications. Evaluation was carried out using questionnaires to measure participants' understanding and satisfaction with the training. The results showed that 100% of participants stated that the program was well organized, 95% agreed that the implementation followed the planned schedule, and 100% reported that the training materials were easy to understand and that the facilitators answered participants' questions clearly. In addition, participants were able to create chatbot accounts, utilize auto-reply features, and develop automated responses to customer inquiries. These findings indicate that chatbot training can improve MSMEs' knowledge, understanding, and skills in utilizing digital technology to support marketing activities and enhance customer service quality.
Efektivitas Pemanfaatan Tools Digital dalam Meningkatkan Efisiensi Manajemen Proyek pada Industri Farmasi Muhammad Kahfi Juliapto; Yenny Maya Dora
BRILIANT: Jurnal Riset dan Konseptual Vol 11 No 3 (2026): Volume 11 Nomor 3, Agustus 2026
Publisher : Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/briliant.v11i3.2445

Abstract

This study aims to examine the effectiveness of digital tools utilization in improving project management efficiency in the pharmaceutical industry. The study employed a mixed-methods research design by integrating qualitative and quantitative approaches to obtain a comprehensive understanding of digital technology utilization and its contribution to project management performance. Qualitative data were obtained through structured interviews, direct observation, documentation, and a review of relevant literature, while quantitative data were collected through questionnaires administered to 51 respondents. The interview stage involved 50 informants who were directly engaged in project-related functions and therefore had relevant experience regarding project management practices and the use of digital tools. The findings indicate that the mean score of digital tools utilization increased from 2.70 to 4.40, while project management efficiency increased from 2.62 to 4.35. Furthermore, the correlation analysis revealed a positive and strong relationship between digital tools utilization and project management efficiency (r = 0.765; p < 0.001). These findings indicate that the greater utilization of digital tools is associated with higher levels of project management efficiency. Digital tools facilitate communication, information sharing, task coordination, monitoring, documentation, and decision-making throughout project implementation. Therefore, the findings suggest that digital technology plays a significant role in supporting more efficient, integrated, and responsive project management practices in the pharmaceutical industry.
Co-Authors Abdul Ghofar Andy Ismail Asep Sudrajat Bella Gitarisa Candra Setiawan Cania - Sukma Cania Sukma Dewi Dany Ika Yunica Deden Sutisna Dwinto Martri Aji Buana Ifa Latifah Ifa Latifah Intan Widuri Sakti Irvan Setiawan Joko Rizkie Widokarti Lanny Oktaviany M. Mustaqim Ramdhany Darmaza Monica Fitriyana Djani Muhammad Arofiq Muhammad Kahfi Juliapto Muhammad Rizki Neni Kartikasari Nugraha Saefudin Nurul Hermina Oktora Yogi Sari Oktora Yogisari Raden Mochamad Daud Rizky F Suganda, Uce Karna Sunardi Sembiring Brahmana Winton Shaleh Yufiansya Fauza Mirad