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All Journal Innovatio : Journal for Religious Innovations Studies NUR EL-ISLAM : Jurnal Pendidikan dan Sosial Keagamaan At-Tawassuth: Jurnal Ekonomi Islam ILTIZAM Journal of Sharia Economic Research Indonesian Journal of Islamic Economics and Business Jurnal Ekonomi, Bisnis dan Manajemen Jurnal Akuntansi Syariah (JAkSya) Jurnal Publikasi Manajemen Informatika (JUPUMI) Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Rofiqoh Ferawati
UIN Sulthan Thaha Saifuddin Jambi
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Label Halal Kualitas Produk dan Harga terhadap Keputusan Pembelian Produk Skincare pada Konsumen Muslim di Kota Jambi Suci Bunga Mentari.Z; Rofiqoh Ferawati
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 3 (2025): November : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i3.7561

Abstract

This study aims to examine the influence of halal labels, product quality, and price on purchasing decisions for skincare products among Muslim consumers in Jambi City. A quantitative method was employed using a questionnaire distributed to 100 respondents, and the data were analyzed with SPSS. The results indicate that halal labels have a significant effect on purchasing decisions, as evidenced by a significance value of 0.001 < 0.05. Similarly, product quality and price also show significant effects with a significance value of 0.001 < 0.05. Simultaneously, halal labels, product quality, and price significantly influence purchasing decisions, contributing 82% to the variation in consumer choices. These findings highlight that the three variables collectively serve as key determinants shaping Muslim consumers’ decisions when selecting skincare products.
Co-Authors Ade Kurnia Pasania Boby Indrawan Deliza Deliza G.W.I Awal Habibah Khairiyani Khusnul Istiqomah Mellya Embun Baining Mohammad Orinaldi Muhammad Fikri Muhammad Solihin Nova Erliyana Nurmala Nurmala Nurmita Nurmita Pugoh Santoso Resti Alia Desprisila Rita Syafitri Rohana Suci Bunga Mentari.Z Tanti Tanti Titin Agustin Nengsih Wiji Utami