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All Journal E-Journal Cano Ekonomos Media Wisata Equilibrium Jurnal Biologi Tropis JEM17: Jurnal Ekonomi Manajemen J-MAS (Jurnal Manajemen dan Sains) JURNAL ILMIAH MAHASISWA AGROINFO GALUH SEIKO : Journal of Management & Business Stability: Journal of Management and Business Jurnal Basicedu JESI (Jurnal Ekonomi Syariah Indonesia) JE (Journal of Empowerment) PREPOTIF : Jurnal Kesehatan Masyarakat Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Pengabdian Masyarakat Asia Jurnal Ilmiah Wahana Pendidikan Jurnal Manajemen DIVERSIFIKASI JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Jurnal Sosial dan Abdimas Service Management Triangle : Jurnal Manajemen Jasa Jurnal Basicedu West Science Business and Management Jurnal Bisnis dan Manajemen West Science Journal of Education Counseling
NENI SUMARNI, NENI
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Transportation Other

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Journal : Stability: Journal of Management and Business

 1 
THE INFLUENCE OF BRAND IMAGE AND BRAND TRUST ON UNIQLO BRAND LOYALTY IN THE 2019 BATCH OF MANAGEMENT STUDENTS OF BUANA PERJUANGAN KARAWANG UNIVERSITY Sobari, Obay; Isyanto, Puji; Sumarni, Neni
Stability: Journal of Management and Business Vol 7, No 1 (2024)
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/sta.v7i1.19239

Abstract

This research aims to investigate the impact of brand image and brand trust on brand loyalty. The approach used in this research is quantitative. The population of this research is Management students Class of 2019 who have purchased Uniqlo products, with a sample size of 92 respondents using a saturated sample. Primary data was obtained through distributing questionnaires to respondents. Data analysis was carried out using multiple linear regression analysis using SPSS version 25 software. The research results showed that brand image and brand trust both had a partially positive and significant influence on brand loyalty. And brand image and brand trust have a positive and significant influence simultaneously on brand loyalty. It is hoped that future researchers can add additional variables which theoretically also influence brand loyalty. It is recommended for companies to be able to maintain product quality, raw material quality, level of honesty in resolving consumer problems so that consumer satisfaction can be created. The ultimate goal is to increase loyalty from Uniqlo customers
Co-Authors Abdilah, Surya Rahmat Ade Mubarok Agesti, Nicky Dwi Aji Tuhagana Ali, Iqlimah Amrullah, Devaldo Yazid Aripin, Moh Zaenal Aripin, Moh Zainal Arisandi, Vidya Azizah, Aulia Nur Enjang Suherman Fajrin, Yeni Haryani, Delimawar Hiariej, Ilona Ibrahim, Feri Ikhsani, Alyza Syafrita Isyanti, Puji Isyanto, H. Puji Isyanto, Puji. Iwan Setiawan Januarsisti, Tiara Julliyanti, Wulan Kartika, Erawati Lindasari, Rianita Nurani Lubis, Haya Maharani Makmur, Ayang Maubi Yuliani Martien, Nita Muharam, Said Mulyaningsih, Erika Nandini, Imelda Nova Nasihin, Ihsan Netti Nurlenawati Noerbani, Cindy Nurlenawati , Netti Panggabean, Lilika Saputri Pitrianingsih, Devi Prawatiningsih, Desty Purwandari, Dian Ramadhan, Salsa Regita Rismayadi, Budi Sayid Nurahman, Ivan Sesandi, Derby Khoirulloh Sobari, Obay Suroso Suroso Suroso Syifa Pramudita Faddila Wahid, Cecep Abdul Yohanida, Yohanida Yudhatama, Ricky Yusroni, Yusroni Zaeni, Putri Anastasya Herdianti