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All Journal Jurnal Art Nouveau ANDHARUPA KACANEGARA Jurnal Pengabdian pada Masyarakat Majalah Ekonomi Jurnal Sosial Humaniora International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Layanan Masyarakat (Journal of Public Service) Journal of Applied Management and Business (JAMB) Jurnal Masyarakat Indonesia Jurnal Pengabdian Masyarakat Nian Tana CandraRupa: Journal of Art, Design, and Media SWARNA: Jurnal Pengabdian Kepada Masyarakat Karya Nyata: Jurnal Pengabdian Kepada Masyarakat
Darwin Yuwono Riyanto, Darwin Yuwono
Universitas Dinamika Surabaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGEMBANGAN MEDIA PROMOSI RUMAH MAKAN RA.MEN SEBAGAI UPAYA MENINGKATKAN BRAND LOYALTY Putra, Rio Andika; Riyanto, Darwin Yuwono; Cinantya, Ixsora Gupita
Jurnal Art Nouveau Vol 7, No 2 (2018)
Publisher : Jurnal Art Nouveau

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Abstract

Abstract:  Ra.Men restaurant is a growing business in the field of culinary and has stood in the area of Gayungsari Barat, Surabaya since 2014. Restaurants have added value because the products are sold is a tyspical food prouk originating from the country of Japan. For example Ramen and Sushi. For Surabaya environment. Especially the area Gayungsari, Ra.men Restaurant is quite well known by the community and has had a number of customers. But along with the development of time, began many other typical Japanese restaurant that stands in the area Gayungsari, for example Chirashi Sushi and Wasabi Yatai. This is considered to threaten the existence of Restaurant Ra.men long standing. To prevent that it is necessary to make the development of media promotion Ra.Men Restaurant as an effort to increase Brand Loyalty. Qualitative research is conducted by interview, observation, documentation, and study of literature to get the data used as a basis in developing the design concept. The concept of design in the development of media promotion Ra.Men restaurant as an effort to increase brand loyalty is "Unique". In this case "Unique" means Rumah Makan makan Ra.Men has its own uniqueness that is in terms of taste and place of business The concept is implemented in creative and media strategies. The end result of this development is expected to increase consumer loyalty and form a perception of a product increasingly known to the public. Keywords: Development, Brand Loyalty,Restaurant Ra.men
perancangan desain kemasan premium village leather berbasis kayu dan resin sebagai upaya menungkatkan brand awareness Saputro, Dwi Cahyo Ponco; Riyanto, Darwin Yuwono; Yurisma, Dhika Yuan
Jurnal Art Nouveau Vol 6, No 1 (2017)
Publisher : Jurnal Art Nouveau

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The purpose of designing the packaging premium Village Leather based on the wood and resin is to increase brand awareness. The research done by using qualitative research methods by doing interviews, observation and documentation, and study of the library to get data that is used as a supporter of the making of the concept of design promotion media. The data has been analyzed using several stages, i.e. data reduction, presentation of data and the conclusions. From the analysis of the data found some key words that refers to the communication strategy promotional media that will be used to reach the target audiance intended. After the analysis of the data, clean the concept of keyword or design premium packaging design that is "precious". Description of the concept of precious is something valuable, glorious, and have aesthetic value more. The concept of "precious" aims to show that the design of the packaging premium Village Leather is seuah packaging design that has a different appeal to the other. The concept of precious aims to convey the identity of Village Leather through the design of the premium packaging design with the achieved brand awareness.Keywords: the design of the Packaging, premium packaging, wood, resin, Brand Awarness.
PERANCANGAN BUKU ILUSTRASI PENGENALAN NAMA BUAH-BUAHAN DENGAN SISTEM ISYARAT BAHASA INDONESIA (SIBI) BERBASIS KARAKTER UNTUK ANAK-ANAK TKLB-B KARYA MULIA SURABAYA Setiawan, Leonard; Riyanto, Darwin Yuwono; Yosep, Sigit Prayitno
Jurnal Art Nouveau Vol 5, No 2 (2016): Membuka Kesadaran Visual untuk Memecahkan Masalah Lingkungan, Budaya, dan Sosia
Publisher : Jurnal Art Nouveau

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Interest illustrated book about the introduction of  fruits name with a character-based system SIBI for children TKLB-B Karya Mulia Surabaya is as a learning medium that contains the values of science. The study was conducted with qualitative methods based on interviews, observation, documentation, and literature to support the design of a book about the house's name recognition fruits. Data can be analyzed at several stages of data reduction, data presentation, and conclusion. After analyzing the data found informative design concept, the average informative Indonesian big dictionary into said. This concept aims to be informative book designed to provide insight to the public about the introduction of fruits name. Mechanical reality promoted expected to help draft informative because it is interactive, so people can find out the name of the fruit in the dictionary SIBI. Results of design book is expected that children know more about the fruit in the form of illustrated book based character Keywords: Book, Illustration, Introduction Name Fruits, Innovative, Character-Based, SIBI System.
PERANCANGAN IDENTITAS VISUAL DALAM DESTINATION BRANDING PASAR BUNGA BRATANG SURABAYA Ardiansyah, Lucky; Riyanto, Darwin Yuwono; Yuan, Dhika
Jurnal Art Nouveau Vol 6, No 1 (2017)
Publisher : Jurnal Art Nouveau

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Writer have done direct observation in place and found that flower markets bratang surabaya not had a logo that is the key important in introduce this place to public .This tourism interested in  market because there is superior products offered .In this research , writer will focus on the process design logo new has become a key factor in the next process .The concept of logo who has been designed namely bloom or from analysis training and keywords .The concept of bloom which means bloom .The philosophy of the logo is a plant starting from seed to flowers that bloom .Said bloom also chosen  because to reflect hope the traders flower markets bratang surabaya in order of place is a choice tourist destinations flower markets superior and was different to kompetitornya .In process of making logo done stage go brainstorm , making alternative visual , sketch logo alternative , logotype election. In addition to the manufacture of the logo , has been designed gsm ( graphic manual standart ) which aims to give an explanation and help users in menggunaan and apply brand identity flower markets bratang .As a broad outline , gsm also took the company profile , brand identity and promotional items .Media promotion made namely in the form of a leaflet , flyer , plastic bag , signage and billboards.Keywords: Identitas Visual, Logo, GSM (Graphic Standart Manual). 
A CONCEPTUAL FRAMEWORK FOR DESTINATION BRANDING IN JAWA TIMUR, INDONESIA Andrianto, Novan; Riyanto, Darwin Yuwono; Riqqoh, Abdullah Khoir; Fianto, Achmad Yanu Alif
Majalah Ekonomi Vol 24 No 2 (2019): Desember
Publisher : Fakultas Ekonomi Universitas PGRI Adi Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/majeko.vol24.no2.a2061

Abstract

This article receives a sociological point of view to inspect the wonder of destination branding. Summoning the social trade hypothesis as the establishment and its mind boggling trade framework as its system, the part expounds the uniqueness of provincial destination as a social structure as opposed to a market or authoritative element. A branding model for provincial destinations is proposed and showed through a contextual investigation. The model promoters a network based way to deal with image examine as a stage on which the branding procedure happens. The part reports the near findings on the image as anticipated by a destination promoting association, seen by present and potential visitors, and wanted by neighborhood occupants. By featuring the job of host network's cooperation in the travel industry branding, the investigation advises its definition as a proceeding with procedure to make full of feeling encounters through structure an exceptional personality and supporting a predictable image that sincerely bond with inhabitants and reverberate with visitors.
A CONCEPTUAL FRAMEWORK FOR DESTINATION BRANDING IN JAWA TIMUR, INDONESIA Novan Andrianto; Darwin Yuwono Riyanto; Abdullah Khoir Riqqoh; Achmad Yanu Alif Fianto
Majalah Ekonomi Vol 24 No 2 (2019): Desember
Publisher : Fakultas Ekonomi Universitas PGRI Adi Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (370.832 KB) | DOI: 10.36456/majeko.vol24.no2.a2061

Abstract

This article receives a sociological point of view to inspect the wonder of destination branding. Summoning the social trade hypothesis as the establishment and its mind boggling trade framework as its system, the part expounds the uniqueness of provincial destination as a social structure as opposed to a market or authoritative element. A branding model for provincial destinations is proposed and showed through a contextual investigation. The model promoters a network based way to deal with image examine as a stage on which the branding procedure happens. The part reports the near findings on the image as anticipated by a destination promoting association, seen by present and potential visitors, and wanted by neighborhood occupants. By featuring the job of host network's cooperation in the travel industry branding, the investigation advises its definition as a proceeding with procedure to make full of feeling encounters through structure an exceptional personality and supporting a predictable image that sincerely bond with inhabitants and reverberate with visitors.
PENGARUH CITY IMAGE DAN CITY BRANDING TERHADAP VISIT INTENTIOM DI WISATA BAHARI PROVINSI JAWA TIMUR Darwin Yuwono Riyanto; Novan Andrianto; Abdullah Khoir Riqqoh
Jurnal Sosial Humaniora Vol. 11 No. 2 (2020): OKTOBER
Publisher : Universitas Djuanda Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jsh.v11i2.2130

Abstract

Penelitian ini dilakukan dengan tujuan untuk mengkaji pengaruh city image dan city branding terhadap visit intention di wisata bahari Provinsi Jawa Timur. Populasi yang ditentukan dalam penelitian ini yaitu seluruh wisatawan baik yang belum maupun sudah pernah berkunjung di wisata bahari Provinsi Jawa Timur, sehingga diperoleh sampel yakni sebagian wisatawan baik yang belum maupun sudah pernah berkunjung di wisata bahari Provinsi Jawa Timur. Jumlah sampel dalam penelitian ini sebanyak 210 responden. Teknik pengambilan sampel yang digunakan adalah purposive sampling melalui penyebaran angket kepada responden. Teknik analisis data yang digunakan adalah analisis regresi bergandam. Hasil penelitian memberikan temuan bahwa city image dan city branding baik secara parsial maupun simultan memiliki pengaruh signifikan dan positif terhadap visit intention.
DEEPER UNDERSTANDING OF CUSTOMER NEEDS UTILIZING CUSTOMER RELATIONSHIP MANAGEMENT Darwin Yuwono Riyanto
Journal of Applied Management and Business Vol. 3 No. 1 (2022): Vol.3 No.1, July 2022
Publisher : Universitas Dinamika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37802/jamb.v3i1.241

Abstract

Customer relationship management (CRM) helps firms adjust goods and services to customer needs. This article attempts to analyze narratively how a company's ability to maintain customer loyalty affects its financial health. Businesses must cultivate client loyalty and retention. Customer service may distinguish a company's offerings, keep consumers delighted, and improve sales and profits. Companies with loyal, satisfied customers do well. Loyal clients are inclined to speak positively about the firm and may try to recruit new customers. Customer satisfaction helps both the organization and the consumers. Businesses provide additional incentives and prizes for recurrent purchases to maintain consumer loyalty and reliability. This article finds that CRM is one of the most significant business tools since it helps companies better understand their customers and establish effective CRM systems. A customer-driven company strategy may be a response to mass advertising. Businesses respond to each customer's needs and preferences. CRM is the practice of a company actively pursuing customer relationships. Existing customers must be kept. CRM aims to enhance profitability and sales while also increasing a company's reputation with customers. Customer and corporate advantages will be explored. Repeat consumers are more likely to get long-term relationship advantages. Customers who like an organization's goods and services spend a lot of money on them.
Pengembangan Desain Produk Tas Kuliah Yang Efisien Bagi Mahasiswa Desain Di Stikom Surabaya Darwin Yuwono Riyanto; Hardman Budiarjo; Faisal Fuadi Mahmud
CandraRupa : Journal of Art, Design, and Media Vol. 1 No. 1 (2019): Vol.1 No.1 (2019)
Publisher : Universitas Dinamika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37802/candrarupa.v1i1.37

Abstract

One of the facilities that are needed in the world of lectures is a bag, because the bag is used by students to store goods or to carry equipment and student needs. various types and models of bags on the market that can be an option for students. But the bag model that is most popular with students is the backpack model. Because the backpack model college backpack can store all the needs and equipment for college. For college study program design students who have to be brought in very many and varied, including drawing books, drawing paper (A3) drawing tools, stationery, laptops, lecture books. So it is not uncommon for students to carry 2 bags namely college bags and picture pipe bags. This causes inefficiency for students in carrying bags. Therefore arises the idea of the writer to design an efficient college bag design for design students at Stikom Surabaya. So the concept of this design is to streamline the college bag that can carry all the equipment and lecture needs for design study students.
Pengaruh Fungsi, Ukuran, dan Bentuk Jendela Kemasan serta Model Lipatan Kemasan terhadap Perilaku Pembelian Budiarjo, Hardman; Riyanto, Darwin Yuwono; Cinantya, Ixsora Gupita
ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia Vol. 3 No. 01 (2017): February 2017
Publisher : Dian Nuswantoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/andharupa.v3i01.1314

Abstract

AbstrakPenelitian ini dilakukan untuk memperoleh temuan tentang pentingnya fungsi, ukuran, dan bentuk  jendela kemasan, serta model lipatan kemasan dalam mempengaruhi perilaku pembelian. Obyek penelitian yang digunakan adalah kemasan J.Pops baby dan kemasan Holland Bakery. Pemilihan obyek penelitian ini karena representatif terhadap desain kemasan yang merupakan inti dalam keilmuan desain produk kemasan. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik pengumpulan data melalui survey. Sedangkan teknik analisisnya menggunakan teknik analisis data Regresi Linear. Responden yang menjadi rujukan, berdomisili di Sidoarjo dan Surabaya dengan jumlah 106 konsumen. Hasil penelitian ini membuktikan bahwa fungsi jendela kemasan memiliki pengaruh secara positif dan signifikan terhadap perilaku pembelian. Sedangkan ukuran jendela kemasan, bentuk jendela kemasan, dan model lipatan kemasan tidak memiliki pengaruh terhadap perilaku pembelian. Temuan ini memberikan masukan kepada desainer yang bergerak di bidang kreatif kemasan untuk lebih memfokuskan pada fungsi jendela kemasan dari pada bentuk dan ukuran jendela kemasan, serta bentuk lipatan kemasan.  Kata Kunci: Jendela kemasan, Model lipatan, Perilaku pembelian AbstractThis research was conducted to identify the importance of the function, size, and shape of the picture window and Packaging Folding Model that influencing buying behavior. Object of this research are J.Pops packaging and baby Holland Bakery packaging. This research uses a quantitative approach to data collection through surveys and data analysis using linear regression techniques. This research was conducted by 106 consumers domiciled in Sidoarjo and Surabaya. This research proves that only the window function packaging that has a positive and significant influence to the buying behavior. While the size of the packaging window, window shapes packaging and packaging folds models do not have an influence to the purchasing behavior. It advise designer who engaged in the field of creative packaging to focus more on function rather than shape and size of the windows packaging packaging folded models.  Keywords: Window Packaging, Folding Model, Buying behavior
Co-Authors A. B. Tjandrarini A.A. Ketut Agung Cahyawan W Abdullah Khoir Riqqoh Achmad Yanu Aliffianto Aditya Arif Perdana, Aditya Arif Alfarizhi, Mochammad Azam Amelia, Safa Anggara, Fredian Dwi Ardiansyah, Lucky Baptista, Jose Lobo Bella Arifanda Putri, Bella Arifanda Birama, Nanda Caesario, Disna Wahyu cinantya, ixsora gempita Darussalam Darussalam, Darussalam Dhika Yuan Yurisma Faisal Fuadi Mahmud Fenty Fahminnansih, Fenty Fianto, Achamad Yanu Alif Fidiyanti, Juke Andiya Fithriyadi, Muhammad Nur Hafizhuddin, Oni Nur Hardman Budiardjo, Hardman Hardman Budiarjo Hendrawan, Denny Henry Bambang Setyawan Hernandi Sukmana Putra, Hernandi Sukmana Hidayah, Maula I Gede Yudha Pratama Ixsora Gupita Cinantya, Ixsora Gupita Jauhari, Arief Al Karsam Karsam Kresnanda, Gede Bintang Martinus Sony Erstiawan Mochammad Arifin Moh Afrizal Ghozali, Moh Afrizal Muh Bahruddin Muharram, Farid Novan Andrianto Patricia, Florens Debora Pradita Maulidya Effendi Priyogatama, Debby Damar Putra, Rio Andika Ramadhan, Naufal Zaim RENDI ARISANDI, RENDI Rivan, Didit Rizki Ardiyanti Putri, Rizki Ardiyanti Roostamaji, Amirul Rudi Santoso Rudi Santoso, Rudi Sadewo, Herlin Roesmarlina Saputro, Dwi Cahyo Ponco Setiawan, Leonard Sigit Prayitno Yosep Siswo Martono, Siswo Suwandi, Fikri Syifana, Alieta Trisha Tri Sagirani Uzda Nabilah Shabiriani, Uzda Nabilah Wahyu Hidayat Yosef Richo Adrianto Yosef Richo Adrianto, Yosef Richo Yuan, Dhika