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All Journal Jurnal Art Nouveau ANDHARUPA KACANEGARA Jurnal Pengabdian pada Masyarakat Majalah Ekonomi Jurnal Sosial Humaniora International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Layanan Masyarakat (Journal of Public Service) Journal of Applied Management and Business (JAMB) Jurnal Masyarakat Indonesia Jurnal Pengabdian Masyarakat Nian Tana CandraRupa: Journal of Art, Design, and Media SWARNA: Jurnal Pengabdian Kepada Masyarakat Karya Nyata: Jurnal Pengabdian Kepada Masyarakat
Darwin Yuwono Riyanto, Darwin Yuwono
Universitas Dinamika Surabaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Workshop Strategi Komunikasi Bisnis (Kombis) Produk UMKM Melalui Pemasaran Online pada Dinas Koperasi dan Usaha Mikro Sidoarjo Budiardjo, Hardman; Riyanto, Darwin Yuwono; Setyawan, Henry Bambang; Erstiawan, Martinus Sony; Tjandrarini, A. B.
SWARNA: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 7 (2024): SWARNA: Jurnal Pengabdian Kepada Masyarakat, Juli 2024
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/swarna.v3i7.1430

Abstract

Perekonomian Indonesia dihadapkan dengan berbagai perubahan yang cepat dan fundamental, sehingga memaksa kondisi perekonomian yang lebih stabil di tengah isu resesi global saat ini. Kestabilan perekonomian dapat terwujud melalui perekonomian rakyat. Data pertumbuhan ekonomi di provinsi Jawa Timur pada akhir tahun 2022 sebesar 1,35% dari 92.366 pelaku usaha (UMKM) dengan pertumbuhan ekonomi sebesar 210,64 triliun. Kesadaran pentingnya pertumbuhan perekonomian yang dikelola rakyat sebagai basis perekonomian negara yang berkontribusi pada PDB, perlu dikelola dan selalu ditingkatkan. Untuk itu perlunya menstabilkan perekonomian rakyat melalui berbagai program kegiatan. Salah satunya kegiatan Workshop “Strategi Komunikasi Bisnis”. Metode untuk mencapai program kegiatan workshop tersebut, yaitu paparan materi, diskusi, dan tanya jawab. Hasil Pengabdian kepada Masyarakat telah berjalan dengan baik, sesuai rencana, dan berdampak positif yang ditunjukkan antusiasme para pelaku usaha mikro
STRATEGY FOR IMPROVING ECOTOURISM BRANDING THROUGH MANGROVE BATIK IN BLIMBING MALANG Santoso, Rudi; Riyanto, Darwin Yuwono; Fianto, Achamad Yanu Alif
Jurnal Layanan Masyarakat (Journal of Public Services) Vol. 8 No. 3 (2024): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jlm.v8i3.2024.388-401

Abstract

This community service activity aims to help ecotourism business actors to increase visits through destination branding strategies. The problem faced by ecotourism business players is that business income has barely developed, especially after the pandemic. One of the Micro, Small and Medium Enterprise sectors affected is hand-written batik. This assistance and training was provided to the Malang Mangrove Batik MSME Group, which consists of 40 members of Batik entrepreneurs throughout Malang City Regency. The lack of visitors and purchasing power which is still only starting to increase after the pandemic also has an impact on the income of MSMEs. Apart from that, several problems with mangrove tourism are caused by not optimal social media branding, lack of cooperation from local communities for branding, lack of information on tourist destinations in mass media, lack of massive campaigns on social media, lack of understanding of the potential and uniqueness of mangrove tourism, etc. have a mangrove tourism promotion strategy plan. This activity seeks to restore income for MSMEs through a destination branding strategy for mangrove batik ecotourism. One of the efforts made is branding mangrove batik. This activity includes 5 stages starting from market analysis, brand identity, brand launch and introduction, brand implementation, and monitoring/evaluation. The results of branding activities show a significant increase in awareness of mangrove batik both in terms of brand, engagement and market segmentation.
PKM Pelatihan Desain Kemasan kepada Karang Taruna Desa Buncitan Sedati Sidoarjo Riyanto, Darwin Yuwono; Erstiawan, Martinus Sony; Martono, Siswo
Jurnal Masyarakat Indonesia (Jumas) Vol. 4 No. 01 (2025): Jurnal Masyarakat Indonesia (Jumas)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jumas.v4i01.172

Abstract

The increase in selling value and profit for business actors starts with the attractiveness of packaging, logos, and labels. Many MSMEs do not prioritize packaging, labels, and logos on their products, which can influence the appeal to potential customers and loyal consumers. MSMEs often use third-party services for designing packaging, logos, and labels due to limited skills, time, and self-managed operations. The local youth organizations are involved in designing packaging, logos, and labels because they understand local needs, possess creative and innovative ideas, and incorporate these ideas into packaging designs. Their strong sense of ownership toward the product helps drive promotion efforts. The purpose of this activity is to train the youth organizations to create packaging, logos, and labels using digital technology. The method used involves training and mentoring the youth organizations to create packaging, logos, and labels using the Canva application. The results of this training encourage the youth organizations to develop skills in packaging, logo, and label design and to produce competitive local packaging designs.
E-COMMERCE; THE NEW PHENOMENON AND HOW TO BE SUCCED IN MARKETPLACE Santoso, Rudi; Riyanto, Darwin Yuwono
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 4 (2024): IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i4.15112

Abstract

This study aims to measure the factors that influence the satisfaction of Brodo e-commerce web users. The growth of e-commerce is also in line with the rapid use of the internet over the last 10 years. Brodo is one of the local businesses that was founded in 2010 and started to use the website address Bro.do as a means for consumers to choose their products easily. This research is descriptive research with a survey method. The independent variables of this study are usability (X1), information quality (X2), service interaction quality (X3), and the dependent variable is User Satisfaction (Y). The research object is Brodo e-commerce web users as many as 100 respondents. The results of the study show that the usability or usability value of e-commerce web applications has an influence on User Satisfaction. The R2 value of this study was 0.463. Meanwhile the results of the partial t test show that only variable X1 (Usability) influences User Satisfaction with a significance value of 0.000 <  (0.05). While the other variables X2 and X3 have no effect on user satisfaction with a significance value of 0.314 and 0.953 respectively >  (0.05)
E-COMMERCE; THE NEW PHENOMENON AND HOW TO BE SUCCED IN MARKETPLACE Santoso, Rudi; Riyanto, Darwin Yuwono
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 4 (2024): IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i4.15112

Abstract

This study aims to measure the factors that influence the satisfaction of Brodo e-commerce web users. The growth of e-commerce is also in line with the rapid use of the internet over the last 10 years. Brodo is one of the local businesses that was founded in 2010 and started to use the website address Bro.do as a means for consumers to choose their products easily. This research is descriptive research with a survey method. The independent variables of this study are usability (X1), information quality (X2), service interaction quality (X3), and the dependent variable is User Satisfaction (Y). The research object is Brodo e-commerce web users as many as 100 respondents. The results of the study show that the usability or usability value of e-commerce web applications has an influence on User Satisfaction. The R2 value of this study was 0.463. Meanwhile the results of the partial t test show that only variable X1 (Usability) influences User Satisfaction with a significance value of 0.000 <  (0.05). While the other variables X2 and X3 have no effect on user satisfaction with a significance value of 0.314 and 0.953 respectively >  (0.05)
Pelatihan Desain Kemasan, Branding dan Literasi Keuangan Kelompok Tani Elok Mekar Sari Yosef Richo Adrianto; Martinus Sony Erstiawan; Darwin Yuwono Riyanto
Jurnal Pengabdian Masyarakat Nian Tana Vol. 3 No. 2 (2025): April: JPMNT : JURNAL PENGABDIAN MASYARAKAT NIAN TANA
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/jpmnt.v3i2.793

Abstract

The main objective of this service activity is to overcome the fundamental problems faced by the Elok Mekar Sari Farmer Group, namely unattractive product packaging design, weak brand identity (branding), and suboptimal financial literacy of members. The urgency of this activity is based on the urgent need to improve the competitiveness of their products in a competitive market, build a strong brand image to attract and maintain customer loyalty, and improve the efficiency of business management to ensure the economic sustainability of the farmer group in the long term. The method applied was interactive training and workshops with a participatory approach, actively involving members, with quantitative impact evaluation using Likert-scale pre-test and post-test questionnaires (N=15) on three focus areas (design, branding, finance). Evaluation results consistently concluded highly statistically significant and practical improvements in understanding, awareness, and perceived capabilities in all areas following the training. The most transformative and striking change was observed in the financial literacy aspect, which had previously been the group's weakest point. Overall, the training proved highly effective in equipping participants with essential practical knowledge and skills, providing a strong foundation for farmer groups to overcome business challenges and increase their sustainability potential going forward
Pelatihan Tools AI bagi Siswa SMK sebagai Upaya Peningkatan Kompetensi Digital dan Kesiapan Kerja Tri Sagirani; Darwin Yuwono Riyanto; Mochammad Arifin; Yosef Richo Adrianto; Pradita Maulidya Effendi; Martinus Sony Erstiawan
Karya Nyata : Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 3 (2025): September : Karya Nyata : Jurnal Pengabdian kepada Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/karyanyata.v2i3.2069

Abstract

The digital competency gap between vocational school graduates and the rapidly evolving demands of modern industry has become a pressing issue in today’s workforce. One of the main challenges lies in the limited digital literacy and insufficient practical skills of students, particularly in applying Artificial Intelligence (AI) tools to support productivity and creativity. This situation hinders the readiness of graduates to compete in an AI-driven labor market, where innovation and technological adaptability are essential. To address this challenge, a training program was designed for vocational high school students at Darma Siswa Sidoarjo with the primary objective of enhancing both their conceptual understanding and practical competencies in the utilization of AI technologies. The program adopted the Participatory Action Research (PAR) method, emphasizing collaboration and active engagement between trainers and students. It was conducted through a series of interactive workshops that combined theoretical introductions with hands-on practice. Students were guided to explore AI-based platforms such as Ideogram for visual creativity, PixVerse for multimedia production, and Suno for AI-generated music. To evaluate the effectiveness of the program, pre-test and post-test instruments were used, focusing on the dimensions of knowledge, technical skills, and student confidence in using AI tools. The findings revealed that students initially demonstrated minimal awareness and limited practical ability in AI applications, as reflected in the pre-test results. However, post-test data showed a significant improvement not only in their technical proficiency but also in their enthusiasm to further explore AI technologies. Moreover, students gained increased confidence in producing creative outputs, transforming their role from passive consumers of digital tools into active and competent content creators. In conclusion, this participatory and practice-oriented training model effectively bridges the digital competency gap, enhances students’ job readiness, and fosters an innovative mindset.
Aplikasi pengemasan bakso A3 menggunakan vacuum sealer untuk meningkatkan kualitas produk Santoso, Rudi; Riyanto, Darwin Yuwono
KACANEGARA Jurnal Pengabdian pada Masyarakat Vol 8, No 4 (2025): November
Publisher : Institut Teknologi Dirgantara Adisutjipto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28989/kacanegara.v8i4.2864

Abstract

Kemasan produk makanan dan minuman menjadi hal penting dalam menjaga kualitas dan keawetan produk mamin. Namun tidak semua pelaku usaha makanan dan minuman paham dengan kemasan produk. Dampak yang ditimbulkan, selain produk menjadi tidak/kurang awet, dapat menimbulkan bakteri pembusuk yang terjebak dalam pembungkus makanan dan minuman. Masalah yang dihadapi oleh pengusaha bakso olahan dari daing sapi merek A3 adalah kemasan produk yang kurang menjual dan tidak awet. Pelatihan dan pendampingan aplikasi kemasan produk ini selain memberikan bantuan alat berupa vacuum sealer juga memberikan pemahaman pentingnya kemasan produk yang memenuhi standar food grade. Hasil pelatihan dan ini selain pelaku usaha memahami food grade kemasan, juga mempunyai desain kemasan yang lebih proper untuk menyimpang produk makanan dan minuman. Pelatihan dan pendampingan ini juga memberikan bantuan alat berupa vacuum sealer sebagai salah satu alat produksi untuk meningkatkan mutu produk bakso A3. Hasilnya, selain produk lebih awet juga memenuhi standar food grade
Co-Authors A. B. Tjandrarini A.A. Ketut Agung Cahyawan W Abdullah Khoir Riqqoh Achmad Yanu Aliffianto Aditya Arif Perdana, Aditya Arif Alfarizhi, Mochammad Azam Amelia, Safa Anggara, Fredian Dwi Ardiansyah, Lucky Baptista, Jose Lobo Bella Arifanda Putri, Bella Arifanda Birama, Nanda Caesario, Disna Wahyu cinantya, ixsora gempita Darussalam Darussalam, Darussalam Dhika Yuan Yurisma Faisal Fuadi Mahmud Fenty Fahminnansih, Fenty Fianto, Achamad Yanu Alif Fidiyanti, Juke Andiya Fithriyadi, Muhammad Nur Hafizhuddin, Oni Nur Hardman Budiardjo, Hardman Hardman Budiarjo Hendrawan, Denny Henry Bambang Setyawan Hernandi Sukmana Putra, Hernandi Sukmana Hidayah, Maula I Gede Yudha Pratama Ixsora Gupita Cinantya, Ixsora Gupita Jauhari, Arief Al Karsam Karsam Kresnanda, Gede Bintang Martinus Sony Erstiawan Mochammad Arifin Moh Afrizal Ghozali, Moh Afrizal Muh Bahruddin Muharram, Farid Novan Andrianto Patricia, Florens Debora Pradita Maulidya Effendi Priyogatama, Debby Damar Putra, Rio Andika Ramadhan, Naufal Zaim RENDI ARISANDI, RENDI Rivan, Didit Rizki Ardiyanti Putri, Rizki Ardiyanti Roostamaji, Amirul Rudi Santoso Rudi Santoso, Rudi Sadewo, Herlin Roesmarlina Saputro, Dwi Cahyo Ponco Setiawan, Leonard Sigit Prayitno Yosep Siswo Martono, Siswo Suwandi, Fikri Syifana, Alieta Trisha Tri Sagirani Uzda Nabilah Shabiriani, Uzda Nabilah Wahyu Hidayat Yosef Richo Adrianto Yosef Richo Adrianto, Yosef Richo Yuan, Dhika