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All Journal YUME : Journal of Management FOKUS : Kajian Bimbingan dan Konseling dalam Pendidikan ATRABIS: Jurnal Administrasi Bisnis (e-Journal) JRAK (Jurnal Riset Akuntansi dan Bisnis) (e-Journal) Jurnal Pengabdian kepada Masyarakat Nusantara ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat Journal Of Human And Education (JAHE) Dinamika E-Amal: Jurnal Pengabdian Kepada Masyarakat EKOBIMA Ekonomi Bisnis dan Manajemen Brilliant International Journal of Management and Tourism ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat Productivity
Annisa Desty Puspatriani
Politeknik LP3I Kampus Tasikmalaya
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Model Pemasaran Produk CV. Rizma Untuk Meningkatkan Penjualan Annisa Desty Puspatriani
ATRABIS Jurnal Administrasi Bisnis (e-Journal) Vol. 9 No. 1 (2023): ATRABIS: Jurnal Administrasi Bisnis (e-Journal)-Juni 2023
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v9i1.1431

Abstract

Tujuan dari penelitian ini untuk mengetahui Model Pemasaran Produk dari CV. Rizma dalam meningkatkan penjualan. Strategi pemasaran sangat dibutuhkan oleh pelaku usaha atau perusahaan untuk dapat menentukan segmentasi pasar, minat konsumen, diferensiasi dan positioning serta menciptakan nilai untuk para konsumennya dengan benar dan tepat. Penelitian yang dilakukan menggunakan pendekatan kualitatif deskriptif analisis untuk mengetahui strategi pemasaran yang dilakukan oleh CV. Rizma. Jenis data dalam penelitian ini adalah data kualitatif, sedangkan untuk sumber data terdiri dari dara primer dan data sekunder. Pengumpulan data dilakukan dengan cara obeservasi, wawancara, dan dokumentasi. Hasil penelitian yang sudah dilakukan memperlihatkan bahwa penerapan strategi pemasaran dengan cukup baik dan terukur untuk meningkatkan penjualan produk. Hambatan yang di alami oleh CV. Rizma yaitu sumber daya manusia yang kurang kompeten dalam melakukan promosi atau pemasaran secara baik hingga pendistribusian dan penjualan produk kurang merata, selain karena masalah sumber daya manusia CV. Rizma mengalami masalah dalam lokasi yang mempengaruhi pendistribusian terhambat karena jarak yang jauh dari pusat Kota Bandung.
BERDIKARI (Berkembang dan Mandiri) untuk Meningkatkan Usaha Mikro, Kecil, dan Menengah Puspatriani, Annisa Desty; Milah, Asep Saepul; Zaqiah, Puji; Ridho, Muhammad Rasyid; Rhahmathun, Fazhari Rizky
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 4 (2025): Edisi Oktober - Desember
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v6i4.6999

Abstract

Program pengabdian kepada masyarakat BERDIKARI (Berkembang dan Mandiri untuk Meningkatkan Usaha Mikro, Kecil, dan Menengah) bertujuan untuk meningkatkan kapasitas pelaku UMKM dalam menghadapi tantangan persaingan bisnis di era digital. Kegiatan ini dilatarbelakangi oleh kondisi sebagian besar UMKM yang belum berkembang dan mandiri, ditandai dengan keterbatasan dalam manajemen keuangan, strategi pemasaran, serta pemanfaatan teknologi digital. Metode pelaksanaan pengabdian kepada masyarakat BERDIKARI (Berkembang dan Mandiri untuk Meningkatkan Usaha Mikro, Kecil, dan Menengah) dilakukan melalui kegiatan seminar dan workshop yang dirancang untuk memberikan pemahaman teoritis serta keterampilan praktis kepada pelaku UMKM. Kegiatan ini berfokus pada pelatihan dan pendampingan inovasi produk, manajemen keuangan, penguatan strategi pemasaran digital, serta pengemasan dan branding untuk pelaku UMKM yang ada di Desa Tanjungkarang, Kecamatan Cigalontang, Kabupaten Tasikmalaya. Metode yang digunakan meliputi seminar, workshop, dan konsultasi bisnis secara intensif sehingga peserta tidak hanya memperoleh pengetahuan teoritis, tetapi juga keterampilan praktis yang dapat langsung diterapkan. Hasil pelaksanaan menunjukkan adanya peningkatan pemahaman pelaku UMKM di Desa Tanjungkarang, Kecamatan Cigalontang, Kabupaten Tasikmalaya dalam pencatatan keuangan sederhana, pemanfaatan media sosial untuk promosi, serta perencanaan usaha yang lebih terstruktur. Program ini diharapkan mampu mendorong para pelaku UMKM Desa Tanjungkarang, Kecamatan Cigalontang, Kabupaten Tasikmalaya untuk berkembang secara mandiri, berdaya saing, serta berkontribusi lebih besar dalam pembangunan ekonomi lokal maupun nasional.
Sistem Pengarsipan Digital Di Poltekkes Kemenkes Tasikmalaya Supriati, Eti; Ernawati; Desty Puspatriani, Annisa; Eko Setyasari, Untung; Wirasujatma, Muis
Jurnal Ekonomi Bisnis dan Manajemen Vol. 3 No. 2 (2025): EKOBIMA: Jurnal Ekonomi Bisnis dan Manajemen - Desember 2025
Publisher : POLITEKNIK LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/ekobima.v3i2.2563

Abstract

Digital archiving has become an essential step in enhancing efficiency and effectiveness within educational institutions, including Poltekkes Kemenkes Tasikmalaya. This study aims to identify the digital archiving strategies implemented, the challenges encountered, and the solutions applied in managing institutional records. A qualitative descriptive method was used, with data collected through observation, documentation, and interviews with administrative staff. The results indicate that the institution has begun implementing a digital archiving system, yet still faces several challenges such as limited training for human resources, inadequate digital infrastructure, and the absence of standardized operating procedures for digital archiving. Strategies adopted include internal training, the use of local cloud storage, and improvements in digital document classification. With proper strategies, the digital archiving system can function more effectively and contribute to improved administrative services.
TINJAUAN PROSEDUR PENYELESAIAN KREDIT BERMASALAH PADA KREDIT PEMILIKAN RUMAH (KPR) DI BANK BTN KC TASIKMALAYA Maharani Agustin; Annisa Desty Puspatriani
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 6 No. 1 (2026): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v6i1.1180

Abstract

Non-performing loans represent one of the risks faced by banks in their lending activities, particularly in housing loan (KPR) products. This study aims to analyze the procedures for resolving problematic housing loans and to identify the factors causing the decline in debtors’ repayment ability, as well as the obstacles encountered in the implementation of such procedures at PT Bank Tabungan Negara (Persero) Tbk, Tasikmalaya Branch Office. This research employs a qualitative method with a descriptive approach. Data were collected through direct observation and interviews with relevant parties within the bank. The results show that the procedures for resolving problematic loans are carried out through several stages, including submission of restructuring applications, document verification, analysis of the debtor’s repayment capacity, determination of restructuring schemes, approval, agreement signing, and post-restructuring monitoring. These procedures are supported by the application of the 3R concept, namely rescheduling, reconditioning, and restructuring, which are implemented flexibly according to the debtor’s condition. The findings also indicate that the decline in debtors’ repayment ability is mainly caused by decreased income, job loss, increased living expenses, and unstable economic conditions. In practice, several obstacles were identified, such as incomplete documentation, lack of debtor cooperation, and issues related to collateral ownership that has been transferred from the original debtor. Therefore, improved supervision, better communication, and stronger coordination between the bank and debtors are necessary to ensure the effectiveness of loan resolution procedures.
Tinjauan Strategi Content Marketing pada Akun Instagram PT. Meta Global Triasha Aulia Rahmi; Annisa Desty Puspatriani
YUME : Journal of Management Vol 9, No 2 (2026)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yume.v9i2.11580

Abstract

 Penelitian ini dilatarbelakangi oleh pentingnya penerapan strategi content marketing yang efektif di tengah tantangan perubahan algoritma dan dinamika tren media sosial Instagram. Tujuan penelitian ini adalah untuk meninjau pelaksanaan strategi content marketing pada akun Instagram PT. Meta Global Triasha, mengidentifikasi berbagai hambatan yang dihadapi dalam penerapannya, serta mengetahui upaya atau solusi yang dapat dilakukan untuk mengatasi permasalahan tersebut. Penelitian menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui observasi, dokumentasi, dan wawancara terhadap content creator sekaligus pengelola akun. Penelitian dilakukan selama tiga bulan, sementara konten yang dianalisis merupakan konten yang dipublikasikan pada bulan Februari 2026. Hasil penelitian menunjukkan bahwa strategi content marketing yang diterapkan telah memenuhi beberapa unsur dalam pemasaran konten, seperti relevansi konten dengan target audiens, penyampaian informasi yang cukup jelas, serta penyajian konten yang dikemas secara menarik. Dalam pelaksanaannya masih terdapat beberapa hambatan, diantaranya kesulitan dalam menemukan ide konten secara konsisten serta keterbatasan sumber daya manusia dalam proses pembuatan konten. Upaya untuk menanggulangi hambatan dalam pelaksanaan strategi content marketing yaitu mencari referensi dan memodifikasi konten sesuai dengan gaya konten perusahaan serta melibatkan bantuan dari karyawan lain maupun peserta magang atau Praktek Kerja Lapangan (PKL) di PT. Meta Global Triasha dalam proses pembuatan konten.Kata Kunci: pemasaran konten; pemasaran instagram; strategi konten; elemen pemasaran konten. AbstractThis research is motivated by the importance of implementing an effective content marketing strategy amidst the challenges of changing algorithms and the dynamics of Instagram social media trends. The purpose of this study is to review the implementation of this strategy.content marketingOn the Instagram account of PT. Meta Global Triasha, we identified various obstacles encountered in its implementation and identified possible efforts or solutions to overcome these problems. The study used a descriptive qualitative approach with data collection techniques through observation, documentation, and interviews. content creator at a time account manager. The research was conducted over three months, while the content analyzed was content published in February 2026. The results of the study show that the strategycontent marketingThe strategy implemented has fulfilled several elements of content marketing, such as content relevance to the target audience, clear information delivery, and attractive content presentation. However, several obstacles remain in its implementation, including difficulty finding consistent content ideas and limited human resources in the content creation process. Efforts to overcome these obstacles in implementing the strategycontent marketingThis involves seeking references and modifying content to suit the company's content style, as well as engaging with other employees and interns or Field Work Practice (PKL) participants at PT. Meta Global Triasha in the content creation process.Keywords: content marketing; instagram marketing; content strategy; content marketing elements. 
Peran Fear of Missing Out (FOMO) dalam Hubungan antara Affiliate Marketing dan Impulse Buying pada Generasi Z Annisa Desty Puspatriani; Bella Pratiwi Rachman; Muis Wirasujatma
Jurnal Ekonomi Bisnis dan Manajemen Vol. 4 No. 1 (2026): EKOBIMA: Jurnal Ekonomi Bisnis dan Manajemen - Juni 2026
Publisher : POLITEKNIK LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/ekobima.v4i1.3072

Abstract

This study aims to examine the influence of fear of missing out (FoMO) and content marketing on impulse buying among Generation Z skincare consumers on TikTok Shop in Jakarta, while simultaneously comparing the relative strength of both factors within a single integrated empirical model. This research is particularly relevant given the limited number of studies that jointly examine internal psychological factors and external marketing stimuli within Indonesia's social commerce context. A quantitative approach with an online survey design was employed to collect data from 405 respondents aged 18 to 28, which were subsequently analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that both variables exert a positive and significant effect on impulse buying, with content marketing demonstrating a stronger contribution than FoMO. These results suggest that the quality of promotional content holds a more strategic role than psychological pressure alone in driving spontaneous purchasing decisions. This study offers theoretical contributions by integrating internal and external factors simultaneously to explain consumer behavior within Indonesia's rapidly growing social commerce platforms, and provides practical guidance for businesses designing more effective digital marketing strategies.
MEMBANGUN LINGKUNGAN SEKOLAH AMAN (EDUKASI ANTI BULLYING BERBASIS KOMUNIKASI ASERTIF DI SMKN 1 KOTA TASIKMALAYA) Ernawati; Kayla Alliyah Diva Hiaruman; Muis Wirasujatma; Yanti Fadila Wahab; Verra Rosyalia Widia Sofyan; Annisa Desty Puspatriani
FOKUS : Kajian Bimbingan dan Konseling dalam Pendidikan Vol. 9 No. 1 (2026): Vol 9, No 1 Januari 2026
Publisher : IKIP Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22460/fokus.v9i1.29211

Abstract

Bullying in schools remains a troubling global issue. Data from various national and international institutions shows that many students experience or witness bullying. Given the high number of bullying cases in schools, how can implementing anti-bullying education based on assertive communication reduce bullying and increase a sense of security in the school environment? Bullying can be prosecuted under several existing laws, both criminal and civil, as well as more specific regulations in the educational environment. Bullying violates Articles 310 and 311 of the Criminal Code concerning defamation and slander, which are often relevant to cases of verbal bullying or the spreading of rumors. This research uses a qualitative approach with a case study method to gain an in-depth understanding of the effectiveness of the education program. Assertive communication is believed to be key to empowering students to defend themselves without violence, reject bullying behavior, and report incidents effectively.
Strategi Pemasaran Konten TikTok di PT. Dthree Sukses Mulia Tasikmalaya Nadia Tazkiatul Huda Huda; Annisa Desty Puspatriani
Productivity Vol 6 No 2 (2025): Juni 2025
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v6i2.63651

Abstract

Penelitian ini bertujuan untuk menganalisis strategi pemasaran konten TikTok yang digunakan di PT. Dthree Sukses Mulia Tasikmalaya serta mengidentifikasi faktor-faktor yang menjadi hambatan efektivitasnya dan solusi dalam mengatasi hambatan yang dihadapi. Metode yang digunakan dalam penelitian ini adalah kualitatif deskriptif, dengan teknik pengumpulan data berupa observasi, dokumentasi, dan wawancara dengan pihak internal perusahaan. Hasil penelitian ini menunjukkan bahwa pemasaran konten TikTok yang diterapkan oleh perusahaan terlaksana dengan cukup baik, namun masih perlu perbaikan. Hal ini menunjukkan bahwa strategi pemasaran konten TikTok di PT. Dthree Sukses Mulia Tasikmalaya telah menerapkan beberapa aspek penting, seperti brand positioning, penentuan tujuan konten yang terukur, serta variasi format konten yang menarik dan kreatif. Perusahaan juga telah memiliki kalender editorial dan sistem kerja tim yang terstruktur. Selain itu aktivitas produksi dan distribusi konten telah dilakukan secara terstruktur, meskipun demikian evaluasi terhadap performa konten juga masih terbatas. Faktor-faktor tersebut menghambat tercapainya efektivitas pemasaran konten, yang tercermin dari rendahnya tayangan konten namun tidak sebanding dengan peningkatan konversi penjualan. Penelitian ini merekomendasikan perlunya penyusunan strategi konten yang lebih terstruktur, variatif, serta evaluatif, agar tujuan pemasaran digital perusahaan dapat tercapai secara berkelanjutan.
Analisis Optimalisasi Customer Relationship Management (CRM) di PT Dthree Sukses Mulia Tasikmalaya Indah Siti Fauziah Noor Awaliyah; Annisa Desty Puspatriani
Productivity Vol 6 No 3 (2025): September 2025
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v6i3.63788

Abstract

This research aims to understand the optimization of the CRM (Customer Relationship Management) system implementation by PT Dthree Sukses Mulia Tasikmalaya, the challenges faced during the CRM implementation process, and the efforts made to overcome these challenges. The method used is a descriptive qualitative approach, with data collected through both offline and online interviews and observations involving the Data Analyst and CRM Coordinator. As a result, the information obtained from the sources is highly concrete and specific to the company. The research findings indicate that the CRM optimization at PT Dthree Sukses Mulia Tasikmalaya is in line with the theoretical framework used as a reference. To address the challenges, PT Dthree Sukses Mulia enhances its customer relationship management system through process-oriented approaches, human resource development, and the use of technology. The strategies implemented include brand promotion through digital campaigns, collaborations with influencers, the use of digital CRM for personalized services, and special approaches to maintaining and increasing customer loyalty. The conclusion of this study shows that the CRM optimization conducted by PT Dthree Sukses Mulia Tasikmalaya has been successfully implemented, as it aligns with the referenced theoretical framework.
The Role of Consumer Trust in Sustainability in Increasing Interest in Purchasing Environmentally Friendly Products Ernawati Ernawati; Lutfi Kausar Rahman; Erna Susanti; Anatia Agusti; Annisa Desty Puspatriani
Brilliant International Journal Of Management And Tourism Vol. 5 No. 1 (2025): : Brilliant International Journal Of Management And Tourism
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v5i2.5194

Abstract

This study explores the role of consumer trust in sustainability as a key factor influencing interest in purchasing environmentally friendly products. Despite increasing environmental awareness, many consumers remain hesitant to take action due to skepticism, perceived risk, and uncertainty about product authenticity. A systematic review of international literature (2020–2025) identifies five core trust dimensions: integrity, transparency, credibility, behavioral consistency, and long-term commitment. These dimensions shape consumers’ evaluations of green product claims and influence their willingness to engage in sustainable consumption. To explain the psychological mechanisms at work, the study integrates multiple theoretical perspectives: the Theory of Planned Behavior (TPB) emphasizes attitudes, subjective norms, and perceived control; Trust Theory explains how reliability and honesty reduce perceived risks; Signaling Theory clarifies how credible environmental communication influences consumer belief; and the Value-Belief-Norm (VBN) Theory connects personal values to pro-environmental actions. By synthesizing these frameworks, the analysis positions trust not merely as a mediating factor but as a foundational driver that enables the translation of positive environmental attitudes into actual green purchasing behavior. The findings underscore that businesses must move beyond superficial eco-friendly messaging to implement verifiable and consistent sustainability practices. This includes transparent reporting, third-party certification, and active stakeholder engagement. Policymakers also have a critical role in regulating misleading environmental claims and enforcing penalties for greenwashing, thereby protecting consumers and ensuring fair competition. Strengthening trust through these measures can help close the persistent gap between pro-environmental intentions and real-world purchasing actions. Overall, this study provides actionable insights for marketers, sustainability strategists, and regulators, highlighting that consumer trust is the cornerstone of sustainable market transformation. By cultivating trust, stakeholders can encourage environmentally responsible behavior at scale and contribute to long-term ecological well-being.
Co-Authors Abda Abda Anatia Agusti Andi Tarlis Andi Usmar Arip Budiman Arip Budiman Arip Budiman, Arip Aulia Rahmi Bella Pratiwi Rachman Eko Setyasari, Untung Erna Susanti Ernawati Ernawati Ernawati Ernawati Ernawati Ernawati Harnavela Sofyan Indah Siti Fauziah Noor Awaliyah Kayla Alliyah Diva Hiaruman Komala, Siti Kroma, Regina Putri Meisya Kurniadi, Yudi Lastri, Ai Lutfi Kausar Rahman Maharani Agustin Milah, Asep Saepul Moh. Rasyid Ridho Muis Wirasujatma Muis Wirasujatma Nabila Iasha Nadia Tazkiatul Huda Huda Nurul Wildani, Ismy Prayoga, Andreas Haga Rhahmathun, Fazhari Rizky Rudi Kurniawan Santoso, Pangestu Tirto Sofyan, Verra Rosyalia Widia Supriati, Eti Ujang Irman Untung Eko Setyasari Verra Rosyalia Widia Sofyan Verra Rosyalia Widia Sofyan Wirasujatma, Muis Yanti Fadila Wahab Zaqiah, Puji