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All Journal YUME : Journal of Management Performance : Jurnal Bisnis dan Akuntansi FOKUS : Kajian Bimbingan dan Konseling dalam Pendidikan ATRABIS: Jurnal Administrasi Bisnis (e-Journal) JRAK (Jurnal Riset Akuntansi dan Bisnis) (e-Journal) Jurnal Pengabdian kepada Masyarakat Nusantara ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat Journal Of Human And Education (JAHE) Dinamika E-Amal: Jurnal Pengabdian Kepada Masyarakat EKOBIMA Ekonomi Bisnis dan Manajemen Brilliant International Journal of Management and Tourism
Annisa Desty Puspatriani
Politeknik LP3I Kampus Tasikmalaya
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Tinjauan Bauran Pemasaran Sandal Tarumpah pada Toko Iskandar Toha 1946 Tasikmalaya Kroma, Regina Putri Meisya; Ernawati; Puspatriani, Annisa Desty; Andi Tarlis
EKOBIMA Vol. 2 No. 1 (2024): EKOBIMA: Jurnal Ekonomi Bisnis dan Manajemen - Juni 2024
Publisher : POLITEKNIK LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/ekobima.v2i1.1966

Abstract

Marketing Mix is the core of a marketing system to influence demand for the products produced. The variables of the marketing mix are usually called the 4Ps, namely Product, Place, Promotion, and Place. By understanding and managing the marketing mix well, a company can increase its chances of achieving success in a competitive market. The aim of this final assignment is to determine the marketing mix used by Toko Iskandar Toha 1946 Tasikmalaya. The research method used is a qualitative method with a descriptive approach, describing the results of observations in the field with data collection methods using interviews, documentation, literature study and direct observation. The results of this research indicate that the marketing mix process for Tarumpah Sandals at the Iskandar Toha 1946 Tasikmalaya Store has been implementedquitewell.Keywords: Marketing, Marketing Mix
Model Pemasaran Produk CV. Rizma Untuk Meningkatkan Penjualan Annisa Desty Puspatriani
ATRABIS Jurnal Administrasi Bisnis (e-Journal) Vol. 9 No. 1 (2023): ATRABIS: Jurnal Administrasi Bisnis (e-Journal)-Juni 2023
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v9i1.1431

Abstract

Tujuan dari penelitian ini untuk mengetahui Model Pemasaran Produk dari CV. Rizma dalam meningkatkan penjualan. Strategi pemasaran sangat dibutuhkan oleh pelaku usaha atau perusahaan untuk dapat menentukan segmentasi pasar, minat konsumen, diferensiasi dan positioning serta menciptakan nilai untuk para konsumennya dengan benar dan tepat. Penelitian yang dilakukan menggunakan pendekatan kualitatif deskriptif analisis untuk mengetahui strategi pemasaran yang dilakukan oleh CV. Rizma. Jenis data dalam penelitian ini adalah data kualitatif, sedangkan untuk sumber data terdiri dari dara primer dan data sekunder. Pengumpulan data dilakukan dengan cara obeservasi, wawancara, dan dokumentasi. Hasil penelitian yang sudah dilakukan memperlihatkan bahwa penerapan strategi pemasaran dengan cukup baik dan terukur untuk meningkatkan penjualan produk. Hambatan yang di alami oleh CV. Rizma yaitu sumber daya manusia yang kurang kompeten dalam melakukan promosi atau pemasaran secara baik hingga pendistribusian dan penjualan produk kurang merata, selain karena masalah sumber daya manusia CV. Rizma mengalami masalah dalam lokasi yang mempengaruhi pendistribusian terhambat karena jarak yang jauh dari pusat Kota Bandung.
BERDIKARI (Berkembang dan Mandiri) untuk Meningkatkan Usaha Mikro, Kecil, dan Menengah Puspatriani, Annisa Desty; Milah, Asep Saepul; Zaqiah, Puji; Ridho, Muhammad Rasyid; Rhahmathun, Fazhari Rizky
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 4 (2025): Edisi Oktober - Desember
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v6i4.6999

Abstract

Program pengabdian kepada masyarakat BERDIKARI (Berkembang dan Mandiri untuk Meningkatkan Usaha Mikro, Kecil, dan Menengah) bertujuan untuk meningkatkan kapasitas pelaku UMKM dalam menghadapi tantangan persaingan bisnis di era digital. Kegiatan ini dilatarbelakangi oleh kondisi sebagian besar UMKM yang belum berkembang dan mandiri, ditandai dengan keterbatasan dalam manajemen keuangan, strategi pemasaran, serta pemanfaatan teknologi digital. Metode pelaksanaan pengabdian kepada masyarakat BERDIKARI (Berkembang dan Mandiri untuk Meningkatkan Usaha Mikro, Kecil, dan Menengah) dilakukan melalui kegiatan seminar dan workshop yang dirancang untuk memberikan pemahaman teoritis serta keterampilan praktis kepada pelaku UMKM. Kegiatan ini berfokus pada pelatihan dan pendampingan inovasi produk, manajemen keuangan, penguatan strategi pemasaran digital, serta pengemasan dan branding untuk pelaku UMKM yang ada di Desa Tanjungkarang, Kecamatan Cigalontang, Kabupaten Tasikmalaya. Metode yang digunakan meliputi seminar, workshop, dan konsultasi bisnis secara intensif sehingga peserta tidak hanya memperoleh pengetahuan teoritis, tetapi juga keterampilan praktis yang dapat langsung diterapkan. Hasil pelaksanaan menunjukkan adanya peningkatan pemahaman pelaku UMKM di Desa Tanjungkarang, Kecamatan Cigalontang, Kabupaten Tasikmalaya dalam pencatatan keuangan sederhana, pemanfaatan media sosial untuk promosi, serta perencanaan usaha yang lebih terstruktur. Program ini diharapkan mampu mendorong para pelaku UMKM Desa Tanjungkarang, Kecamatan Cigalontang, Kabupaten Tasikmalaya untuk berkembang secara mandiri, berdaya saing, serta berkontribusi lebih besar dalam pembangunan ekonomi lokal maupun nasional.
Sistem Pengarsipan Digital Di Poltekkes Kemenkes Tasikmalaya Supriati, Eti; Ernawati; Desty Puspatriani, Annisa; Eko Setyasari, Untung; Wirasujatma, Muis
Jurnal Ekonomi Bisnis dan Manajemen Vol. 3 No. 2 (2025): EKOBIMA: Jurnal Ekonomi Bisnis dan Manajemen - Desember 2025
Publisher : POLITEKNIK LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/ekobima.v3i2.2563

Abstract

Digital archiving has become an essential step in enhancing efficiency and effectiveness within educational institutions, including Poltekkes Kemenkes Tasikmalaya. This study aims to identify the digital archiving strategies implemented, the challenges encountered, and the solutions applied in managing institutional records. A qualitative descriptive method was used, with data collected through observation, documentation, and interviews with administrative staff. The results indicate that the institution has begun implementing a digital archiving system, yet still faces several challenges such as limited training for human resources, inadequate digital infrastructure, and the absence of standardized operating procedures for digital archiving. Strategies adopted include internal training, the use of local cloud storage, and improvements in digital document classification. With proper strategies, the digital archiving system can function more effectively and contribute to improved administrative services.
MEMBANGUN LINGKUNGAN SEKOLAH AMAN (EDUKASI ANTI BULLYING BERBASIS KOMUNIKASI ASERTIF DI SMKN 1 KOTA TASIKMALAYA) Ernawati; Hiaruman, Kayla Alliyah Diva; Wirasujatma, Muis; Fadila Wahab, Yanti; Rosyalia Widia Sofyan, Verra; Desty Puspatriani, Annisa
FOKUS : Kajian Bimbingan dan Konseling dalam Pendidikan Vol. 9 No. 1 (2026): Vol 9, No 1 Januari 2026
Publisher : IKIP Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22460/fokus.v9i1.29211

Abstract

Bullying in schools remains a troubling global issue. Data from various national and international institutions shows that many students experience or witness bullying. Given the high number of bullying cases in schools, how can implementing anti-bullying education based on assertive communication reduce bullying and increase a sense of security in the school environment? Bullying can be prosecuted under several existing laws, both criminal and civil, as well as more specific regulations in the educational environment. Bullying violates Articles 310 and 311 of the Criminal Code concerning defamation and slander, which are often relevant to cases of verbal bullying or the spreading of rumors. This research uses a qualitative approach with a case study method to gain an in-depth understanding of the effectiveness of the education program. Assertive communication is believed to be key to empowering students to defend themselves without violence, reject bullying behavior, and report incidents effectively.
TINJAUAN PELAKSANAAN PELAYANAN PRIMA PADA BANK BTN KCP CIAMIS Nurhayati, Nunung; Puspatriani, Annisa Desty
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 16 No 1 (2026): Performance: Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v16i1.5019

Abstract

This study is motivated by the importance of implementing excellent service in improving service quality in banking institutions. Good service is one of the important factors in creating a positive corporate image and providing convenience for customers in conducting various banking transactions. The purpose of this study is to determine the implementation of excellent service, the obstacles encountered in its implementation, and the efforts made to overcome these obstacles at Bank BTN KCP Ciamis. This study uses a descriptive qualitative approach with data collection techniques through observation, interviews, and documentation involving employees engaged in the customer service process. The research was conducted by directly observing service activities provided by employees to customers in the workplace. The results show that the implementation of excellent service at Bank BTN KCP Ciamis has been carried out fairly well, as indicated by the friendly, polite, and responsive attitudes of employees in providing services, as well as their ability to deliver clear information regarding banking products and services. However, in practice there are still several obstacles. Based on preliminary observations at Bank BTN KCP Ciamis, customer service has not yet been fully optimal. At certain times, customers or developers who arrive at the beginning of operational hours still have to wait because services at the Consumer Loan Sales (CLS) section cannot be provided immediately. In addition, services at the Teller Service and Customer Service sections often continue during employees’ break time, causing the break schedule not to always be followed. This condition indicates that the responsiveness aspect of service still needs to be improved so that services can run more effectively and efficiently.
TINJAUAN PROSEDUR PENYELESAIAN KREDIT BERMASALAH PADA KREDIT PEMILIKAN RUMAH (KPR) DI BANK BTN KC TASIKMALAYA Maharani Agustin; Annisa Desty Puspatriani
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 6 No. 1 (2026): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v6i1.1180

Abstract

Non-performing loans represent one of the risks faced by banks in their lending activities, particularly in housing loan (KPR) products. This study aims to analyze the procedures for resolving problematic housing loans and to identify the factors causing the decline in debtors’ repayment ability, as well as the obstacles encountered in the implementation of such procedures at PT Bank Tabungan Negara (Persero) Tbk, Tasikmalaya Branch Office. This research employs a qualitative method with a descriptive approach. Data were collected through direct observation and interviews with relevant parties within the bank. The results show that the procedures for resolving problematic loans are carried out through several stages, including submission of restructuring applications, document verification, analysis of the debtor’s repayment capacity, determination of restructuring schemes, approval, agreement signing, and post-restructuring monitoring. These procedures are supported by the application of the 3R concept, namely rescheduling, reconditioning, and restructuring, which are implemented flexibly according to the debtor’s condition. The findings also indicate that the decline in debtors’ repayment ability is mainly caused by decreased income, job loss, increased living expenses, and unstable economic conditions. In practice, several obstacles were identified, such as incomplete documentation, lack of debtor cooperation, and issues related to collateral ownership that has been transferred from the original debtor. Therefore, improved supervision, better communication, and stronger coordination between the bank and debtors are necessary to ensure the effectiveness of loan resolution procedures.
Tinjauan Strategi Content Marketing pada Akun Instagram PT. Meta Global Triasha Aulia Rahmi; Annisa Desty Puspatriani
YUME : Journal of Management Vol 9, No 2
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yume.v9i2.11580

Abstract

 Penelitian ini dilatarbelakangi oleh pentingnya penerapan strategi content marketing yang efektif di tengah tantangan perubahan algoritma dan dinamika tren media sosial Instagram. Tujuan penelitian ini adalah untuk meninjau pelaksanaan strategi content marketing pada akun Instagram PT. Meta Global Triasha, mengidentifikasi berbagai hambatan yang dihadapi dalam penerapannya, serta mengetahui upaya atau solusi yang dapat dilakukan untuk mengatasi permasalahan tersebut. Penelitian menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui observasi, dokumentasi, dan wawancara terhadap content creator sekaligus pengelola akun. Penelitian dilakukan selama tiga bulan, sementara konten yang dianalisis merupakan konten yang dipublikasikan pada bulan Februari 2026. Hasil penelitian menunjukkan bahwa strategi content marketing yang diterapkan telah memenuhi beberapa unsur dalam pemasaran konten, seperti relevansi konten dengan target audiens, penyampaian informasi yang cukup jelas, serta penyajian konten yang dikemas secara menarik. Dalam pelaksanaannya masih terdapat beberapa hambatan, diantaranya kesulitan dalam menemukan ide konten secara konsisten serta keterbatasan sumber daya manusia dalam proses pembuatan konten. Upaya untuk menanggulangi hambatan dalam pelaksanaan strategi content marketing yaitu mencari referensi dan memodifikasi konten sesuai dengan gaya konten perusahaan serta melibatkan bantuan dari karyawan lain maupun peserta magang atau Praktek Kerja Lapangan (PKL) di PT. Meta Global Triasha dalam proses pembuatan konten.Kata Kunci: pemasaran konten; pemasaran instagram; strategi konten; elemen pemasaran konten. AbstractThis research is motivated by the importance of implementing an effective content marketing strategy amidst the challenges of changing algorithms and the dynamics of Instagram social media trends. The purpose of this study is to review the implementation of this strategy.content marketingOn the Instagram account of PT. Meta Global Triasha, we identified various obstacles encountered in its implementation and identified possible efforts or solutions to overcome these problems. The study used a descriptive qualitative approach with data collection techniques through observation, documentation, and interviews. content creator at a time account manager. The research was conducted over three months, while the content analyzed was content published in February 2026. The results of the study show that the strategycontent marketingThe strategy implemented has fulfilled several elements of content marketing, such as content relevance to the target audience, clear information delivery, and attractive content presentation. However, several obstacles remain in its implementation, including difficulty finding consistent content ideas and limited human resources in the content creation process. Efforts to overcome these obstacles in implementing the strategycontent marketingThis involves seeking references and modifying content to suit the company's content style, as well as engaging with other employees and interns or Field Work Practice (PKL) participants at PT. Meta Global Triasha in the content creation process.Keywords: content marketing; instagram marketing; content strategy; content marketing elements. 
Co-Authors Abda Abda Anatia Agusti Andi Tarlis Andi Usmar Arip Budiman Arip Budiman, Arip Aulia Rahmi Eko Setyasari, Untung Erna Susanti Ernawati Ernawati Ernawati Ernawati Ernawati Fadila Wahab, Yanti Hiaruman, Kayla Alliyah Diva Komala, Siti Kroma, Regina Putri Meisya Kurniadi, Yudi Lastri, Ai Lutfi Kausar Rahman Maharani Agustin Milah, Asep Saepul Moh. Rasyid Ridho Nabila Iasha Nunung Nurhayati Nurul Wildani, Ismy Prayoga, Andreas Haga Rhahmathun, Fazhari Rizky Rosyalia Widia Sofyan, Verra Rudi Kurniawan Santoso, Pangestu Tirto Sofyan, Verra Rosyalia Widia Supriati, Eti Ujang Irman Wirasujatma, Muis Zaqiah, Puji