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Journal : Jurnal Ilmiah Multidisiplin Amsir

Influence of Product Quality, Price and Digital Marketing Against Decision Purchase Motorcycle Yamaha in Mayaraya Motor Makassar alfianto , Andi Alfianto; Sofian, Muhammad Fahimi Bin; Hasan, Hamida; Alimuddin, Firman
Jurnal Ilmiah Multidisiplin Amsir Vol 1 No 2 (2023): Juni
Publisher : AhInstitute of Research and Community Service (LP2M) Institute of Social Sciences and Business Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (529.892 KB) | DOI: 10.62861/jimat amsir.v1i2.211

Abstract

The purpose of this study was to determine the effect of product quality, price and digital marketing on purchasing decisions for Yamaha motorbikes at Maharaya Motor Makassar City The data analysis method used is validity test, reliability test, multiple linear regression, partial tests, simultaneous test and coefficient of determination to find out the hypothesis in this study. The results of the analysis of the data obtained by the researchers indicates that Product Quality (Xı) does not partially influence the Purchase Decision of yamaha Maharaya Motor Makassar City (1.572 <2.003) and a significant level (0.122 > 0.05). Price (X2) has a partial effect on purchasing decisions for Yamaha motorbikes at Maharaya Motor Makassar City (2.581 > 2.003) and significant (0.012 <0.05). Digital Marketing (X3) has no significant effect partially on the purchasing decision of yamaha Maharaya Motor Makassar City (-0.154 <2.003) and significant (0.878 > 0.05). Product quality, price and digital marketing have a significant simultaneous effect on purchasing decisions for Yamaha motorbikes at Maharaya Motor Makassar City (2.892 > 2.77). The R Square or R Square value obtained is 0.134, meaning 13.4% influence product quality, price and digital marketing on purchasing decisions for Yamaha motorbikes at Maharaya Motor Makassar City, while the remaining 86.6% is influenced by other variables not examined, such as promotion, location, purchase satisfaction and so on.
Parking Fee Disputes: Analysis of Civil Liability of Local Governments and Taxpayers Syahril, Muh. Akbar Fhad; Hasan, Hamida
Jurnal Ilmiah Multidisiplin Amsir Vol 2 No 2 (2024): Juni
Publisher : AhInstitute of Research and Community Service (LP2M) Institute of Social Sciences and Business Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62861/jimat amsir.v2i2.467

Abstract

This research aims to examine the responsibility of parking managers in collecting parking fees in Indonesia from legal and accounting perspectives. The research method used is normative legal research with a statutory approach and a conceptual approach. The results showed that the responsibility of parking managers in collecting parking fees in Indonesia is still not optimal. There are still many problems related to negligence of parking managers, extortion practices, lack of supervision, potential for civil lawsuits, and discrepancies between regional tax regulations and applicable accounting standards. To overcome these problems, a comprehensive effort is needed from various stakeholders, including local governments, law enforcement officials, tax accountants, and parking managers themselves. Strict law enforcement, regulatory harmonization, increased supervision, as well as increased awareness and legal compliance of parking managers are key to realizing the effectiveness of parking fee management in accordance with applicable legal and accounting principles to optimize parking fee revenue as one of the sources of local revenue, as well as to achieve social justice for the community.