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All Journal Jurnal Riset Akuntansi dan Bisnis IQTISHADIA Jurnal Perspektif Ekonomi Darussalam SAP (Susunan Artikel Pendidikan) Iqtishadia: Jurnal Kajian Ekonomi dan Bisnis Islam Didaktika: Jurnal Kependidikan Maslahah: Jurnal Pengabdian Masyarakat Jurnal Nasional Holistic Science Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Economic: Journal Economic and Business
Salman Munthe
Staff Ahli Rektor, Fakultas Ekonomi Universitas Tjut Nyak Dhien, Medan, Sumatera Utara, Indonesia
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Peningkatan Pendapatan Masyarakat Melalui Perkawinan Silang Ayam Hutan di Desa Teluk Pulai Dalam Kabupaten Labuhanbatu Utara Munthe, Salman; Haryadi, Haryadi; Sihombing, Dionisius; Fikri, Miftah El
Maslahah: Jurnal Pengabdian Masyarakat Vol 6, No 2 (2025)
Publisher : Yayasan Rahmat Islamiyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56114/maslahah.v6i2.12492

Abstract

The objective of this community service is to improve community income through the application of crossbreeding technology between male wild chickens (Gallus gallus) and local female native chickens. The main problem faced by the partner community is the low productivity of native chickens and the lack of knowledge regarding poultry breeding techniques that can enhance genetic quality and market value. The implementation methods of this activity include counseling, technical training, hands-on assistance in crossbreeding practices, and monitoring of offspring results. The results of the activity showed that the partner community was able to understand and apply crossbreeding techniques effectively. The offspring resulting from the crossbreed displayed superior physical performance, faster growth, and a higher market value. However, not many people are able to breed wild chickens due to the difficulty in obtaining pure wild chicken stock. This activity has had a positive impact on improving the skills of local farmers and has opened up the potential for increasing household income through the diversification of wild chicken breeding businesses. It is hoped that this activity can be continued independently and sustainably by the local community.
The Influence of Fast-Food Review Content on TikTok on Brand Image and Consumer Trust in Digital Business Study Program Students, Medan State University Pakpahan, Rosinta; Munthe, Salman; Haryadi, Haryadi; Fikri, Miftah El
Holistic Science Vol. 5 No. 2 (2025): Jurnal Nasional Holistic Sciences
Publisher : Lembaga Riset Mutiara Akbar NOMOR AHU-0003295.AH.01.07 TAHUN 2021

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/hs.v5i2.1103

Abstract

This study aims to examine the effect of fast-food review content on TikTok on brand image and consumer trust among students of the Digital Business Study Program, State University of Medan. A descriptive quantitative approach was applied through an online survey; 78 respondents were selected purposively. Data were collected using a five-point Likert questionnaire and analyzed using simple linear regression in SPSS 21. All instrument items were proven valid (r more than 0.1876) and reliable (? more than 0.70), while normality and heteroscedasticity tests showed that the model met the classical assumptions. The regression results revealed that review content had a positive and significant effect on brand image (? = 0.853; t = 11.906; p less than 0.001) and consumer trust (? = 0.938; t = 11.833; p less than 0.001). These findings confirm that students' perceptions and beliefs about fast food brands are more shaped by digital representations than direct experiences. The implication is that industry players need to utilize authentic and informative content on TikTok to strengthen brand image and build trust in the target market.
The Influence of Social Media Marketing (Instagram) and Influencer Marketing on the Purchase Decision of Mie Gacoan Among Digital Business Study Program Students, State University of Medan Panjaitan, Bon Jovi Marselino; Munthe, Salman; Fikri, Miftah El
Economic: Journal Economic and Business Vol. 4 No. 3 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i3.1153

Abstract

This study aims to analyze the influence of Social Media Marketing through the Instagram platform and Influencer Marketing on the purchase decisions of Mie Gacoan culinary products among students of the Digital Business Study Program at Universitas Negeri Medan. The research employed a quantitative approach with a descriptive-associative method. Data were collected through questionnaires distributed to 130 respondents selected using purposive sampling. The data were analyzed using multiple linear regression with the assistance of SPSS version 21. The results show that both Social Media Marketing (Instagram) and Influencer Marketing have a positive and significant effect, both partially and simultaneously, on purchase decisions. These findings highlight the important role of digital marketing strategies through social media and influencers in shaping consumer purchasing decisions.
Pengelolaan Alat Peraga Tiga Dimensi Untuk Meningkatkan Hasil Belajar Matematika Salman Munthe; Lily Rohanita Hasibuan; Sakinah Ubudiyah Siregar; Nurlina Ariani Harahap
Didaktika: Jurnal Kependidikan Vol. 14 No. 3 (2025): Vol. 14 No. 3 Agustus 2025
Publisher : South Sulawesi Education Development (SSED)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58230/27454312.2900

Abstract

Proses pendidikan di kelas adalah bagaimana para siswa bisa bersemangat, antusias, dan berbahagia dalam mengikuti pelajaran di kelas, bukannya terbebani dan menjadikan pelajaran di kelas sebagai momok yang menakutkan. Jenis penelitian yang digunakan adalah penelitian tindakan kelas (PTK), yang bertujuan untuk meningkatkan mutu pembelajaran melalui tindakan bermakna yang dirancang dan diamati secara sistematis oleh guru untuk memecahkan masalah dalam proses belajar mengajar. Penggunaan Media Tiga Dimensi dalam pembelajaran matematika terbukti efektif meningkatkan prestasi belajar siswa, ditunjukkan dengan peningkatan nilai rata-rata dari 53 (ketuntasan 36%) pada pra siklus menjadi 56,25 (56,25%) pada siklus I, 58,25 (61,75%) pada siklus II, dan mencapai 67,5 (81,25%) pada siklus III. Penggunaan media tiga dimensi dapat dijadikan alternatif strategi pembelajaran Matematika untuk meningkatkan pemahaman konsep abstrak menjadi lebih konkret sehingga hasil belajar siswa meningkat. Selain itu, guru perlu lebih sering memanfaatkan media pembelajaran inovatif agar suasana belajar lebih interaktif, menarik, dan mampu menumbuhkan motivasi belajar siswa secara berkelanjutan.
Pemanfaatan Tanaman Obat Keluarga (TOGA) sebagai Upaya Peningkatan Kesehatan Mandiri Masyarakat Desa Purwodadi Munthe, Salman; Triana Purba, Devi; Hasibuan, Nazmi Atika; Aritonang, John Agus Winata; Ginting, Oddy Alfonsius
Maslahah: Jurnal Pengabdian Masyarakat Vol 6, No 3 (2025)
Publisher : Yayasan Rahmat Islamiyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56114/maslahah.v6i3.12634

Abstract

The purpose of this activity is to build a TOGA garden together with others, plant various medicinal plants that are easy to care for, and use the results for daily light treatment. The implementation method includes steps to prepare seeds and planting media, plant the plants simultaneously in the demonstration area and household yards, and monitor the care of the plants until they are ready for harvest. Ginger, turmeric, lemongrass, betel leaves, kencur, and ginger are some of the types of TOGA planted. The results of the activity showed the planting of TOGA in the yards of 25 participating families. For minor illnesses such as coughs, colds, and stomachaches, people can harvest the plants. In addition, this activity raised people's awareness of the importance of maintaining health naturally and independently. The result is that the TOGA garden will be a practical solution to support the self-reliant health of the people of Purwodadi Village and utilize the yard land productively.
The Influence of TikTok’s For You Page And Lifestyle on Impulsive Buying Decisions of Clothing Products Among Generation Z (Digital Business Students at Universitas Negeri Medan 2021–2022) Tumangger, Emya Malum Karina; Munthe, Salman
Economic: Journal Economic and Business Vol. 4 No. 4 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i4.1276

Abstract

This study aims to analyze the influence of TikTok's For You Page (FYP) and lifestyle on impulsive clothing purchase decisions among students of the Digital Business Study Program at Medan State University, class of 2021–2022. This research employs a quantitative approach with an associative descriptive method. Data were collected through questionnaires distributed to 110 respondents using purposive sampling. The data were analyzed using multiple linear regression with the assistance of SPSS. The findings reveal that both TikTok's For You Page and lifestyle have a positive and significant effect, either partially or simultaneously, on impulsive purchase decisions. These results highlight the important role of TikTok content displayed on the FYP and students' lifestyle patterns in encouraging spontaneous buying behavior of clothing products.
Co-Authors , Miftah El Fikri Aritonang, John Agus Winata Ginting, Oddy Alfonsius Hamdi * Hamdi *, Hamdi Haryadi - Hasibuan, Nazmi Atika Irma Safiah Lubis Lily Rohanita Hasibuan Muhammad Iqbal Nurlina Ariani Harahap Pakpahan, Rosinta Panjaitan, Bon Jovi Marselino Reza Nurul Ichsan Sihombing, Dionisius Siregar, Sakinah Ubudiyah Syahputra, Yuda Triana Purba, Devi Tumangger, Emya Malum Karina