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All Journal Jurnal Riset Akuntansi dan Bisnis IQTISHADIA Jurnal Perspektif Ekonomi Darussalam SAP (Susunan Artikel Pendidikan) Iqtishadia: Jurnal Kajian Ekonomi dan Bisnis Islam Didaktika: Jurnal Kependidikan Maslahah: Jurnal Pengabdian Masyarakat Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Milkiyah: Jurnal Hukum Ekonomi Syariah Economic: Journal Economic and Business Journal of Sharia Business Management
Salman Munthe
Staff Ahli Rektor, Fakultas Ekonomi Universitas Tjut Nyak Dhien, Medan, Sumatera Utara, Indonesia
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Peningkatan Pendapatan Masyarakat Melalui Perkawinan Silang Ayam Hutan di Desa Teluk Pulai Dalam Kabupaten Labuhanbatu Utara Munthe, Salman; Haryadi, Haryadi; Sihombing, Dionisius; Fikri, Miftah El
Maslahah: Jurnal Pengabdian Masyarakat Vol 6, No 2 (2025)
Publisher : Yayasan Rahmat Islamiyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56114/maslahah.v6i2.12492

Abstract

The objective of this community service is to improve community income through the application of crossbreeding technology between male wild chickens (Gallus gallus) and local female native chickens. The main problem faced by the partner community is the low productivity of native chickens and the lack of knowledge regarding poultry breeding techniques that can enhance genetic quality and market value. The implementation methods of this activity include counseling, technical training, hands-on assistance in crossbreeding practices, and monitoring of offspring results. The results of the activity showed that the partner community was able to understand and apply crossbreeding techniques effectively. The offspring resulting from the crossbreed displayed superior physical performance, faster growth, and a higher market value. However, not many people are able to breed wild chickens due to the difficulty in obtaining pure wild chicken stock. This activity has had a positive impact on improving the skills of local farmers and has opened up the potential for increasing household income through the diversification of wild chicken breeding businesses. It is hoped that this activity can be continued independently and sustainably by the local community.
The Influence of Social Media Marketing (Instagram) and Influencer Marketing on the Purchase Decision of Mie Gacoan Among Digital Business Study Program Students, State University of Medan Panjaitan, Bon Jovi Marselino; Munthe, Salman; Fikri, Miftah El
Economic: Journal Economic and Business Vol. 4 No. 3 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i3.1153

Abstract

This study aims to analyze the influence of Social Media Marketing through the Instagram platform and Influencer Marketing on the purchase decisions of Mie Gacoan culinary products among students of the Digital Business Study Program at Universitas Negeri Medan. The research employed a quantitative approach with a descriptive-associative method. Data were collected through questionnaires distributed to 130 respondents selected using purposive sampling. The data were analyzed using multiple linear regression with the assistance of SPSS version 21. The results show that both Social Media Marketing (Instagram) and Influencer Marketing have a positive and significant effect, both partially and simultaneously, on purchase decisions. These findings highlight the important role of digital marketing strategies through social media and influencers in shaping consumer purchasing decisions.
Pengelolaan Alat Peraga Tiga Dimensi Untuk Meningkatkan Hasil Belajar Matematika Salman Munthe; Lily Rohanita Hasibuan; Sakinah Ubudiyah Siregar; Nurlina Ariani Harahap
Didaktika: Jurnal Kependidikan Vol. 14 No. 3 (2025): Vol. 14 No. 3 Agustus 2025
Publisher : South Sulawesi Education Development (SSED)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58230/27454312.2900

Abstract

Proses pendidikan di kelas adalah bagaimana para siswa bisa bersemangat, antusias, dan berbahagia dalam mengikuti pelajaran di kelas, bukannya terbebani dan menjadikan pelajaran di kelas sebagai momok yang menakutkan. Jenis penelitian yang digunakan adalah penelitian tindakan kelas (PTK), yang bertujuan untuk meningkatkan mutu pembelajaran melalui tindakan bermakna yang dirancang dan diamati secara sistematis oleh guru untuk memecahkan masalah dalam proses belajar mengajar. Penggunaan Media Tiga Dimensi dalam pembelajaran matematika terbukti efektif meningkatkan prestasi belajar siswa, ditunjukkan dengan peningkatan nilai rata-rata dari 53 (ketuntasan 36%) pada pra siklus menjadi 56,25 (56,25%) pada siklus I, 58,25 (61,75%) pada siklus II, dan mencapai 67,5 (81,25%) pada siklus III. Penggunaan media tiga dimensi dapat dijadikan alternatif strategi pembelajaran Matematika untuk meningkatkan pemahaman konsep abstrak menjadi lebih konkret sehingga hasil belajar siswa meningkat. Selain itu, guru perlu lebih sering memanfaatkan media pembelajaran inovatif agar suasana belajar lebih interaktif, menarik, dan mampu menumbuhkan motivasi belajar siswa secara berkelanjutan.
Pemanfaatan Tanaman Obat Keluarga (TOGA) sebagai Upaya Peningkatan Kesehatan Mandiri Masyarakat Desa Purwodadi Munthe, Salman; Triana Purba, Devi; Hasibuan, Nazmi Atika; Aritonang, John Agus Winata; Ginting, Oddy Alfonsius
Maslahah: Jurnal Pengabdian Masyarakat Vol 6, No 3 (2025)
Publisher : Yayasan Rahmat Islamiyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56114/maslahah.v6i3.12634

Abstract

The purpose of this activity is to build a TOGA garden together with others, plant various medicinal plants that are easy to care for, and use the results for daily light treatment. The implementation method includes steps to prepare seeds and planting media, plant the plants simultaneously in the demonstration area and household yards, and monitor the care of the plants until they are ready for harvest. Ginger, turmeric, lemongrass, betel leaves, kencur, and ginger are some of the types of TOGA planted. The results of the activity showed the planting of TOGA in the yards of 25 participating families. For minor illnesses such as coughs, colds, and stomachaches, people can harvest the plants. In addition, this activity raised people's awareness of the importance of maintaining health naturally and independently. The result is that the TOGA garden will be a practical solution to support the self-reliant health of the people of Purwodadi Village and utilize the yard land productively.
The Influence of TikTok’s For You Page And Lifestyle on Impulsive Buying Decisions of Clothing Products Among Generation Z (Digital Business Students at Universitas Negeri Medan 2021–2022) Tumangger, Emya Malum Karina; Munthe, Salman
Economic: Journal Economic and Business Vol. 4 No. 4 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i4.1276

Abstract

This study aims to analyze the influence of TikTok's For You Page (FYP) and lifestyle on impulsive clothing purchase decisions among students of the Digital Business Study Program at Medan State University, class of 2021–2022. This research employs a quantitative approach with an associative descriptive method. Data were collected through questionnaires distributed to 110 respondents using purposive sampling. The data were analyzed using multiple linear regression with the assistance of SPSS. The findings reveal that both TikTok's For You Page and lifestyle have a positive and significant effect, either partially or simultaneously, on impulsive purchase decisions. These results highlight the important role of TikTok content displayed on the FYP and students' lifestyle patterns in encouraging spontaneous buying behavior of clothing products.
Analysis of the Role of Content Review Through the TikTok Application in Increasing Brand Awareness Among Generation Alpha: A Case Study of SMP Hang Tuah 2 Damanik, Patricya; Munthe, Salman
Economic: Journal Economic and Business Vol. 4 No. 4 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i4.1330

Abstract

This study aims to analyze the role of content reviews through the TikTok application in increasing brand awareness among Generation Alpha with a case study of students of Hang Tuah 2 Middle School. Based on the author's findings, 100% of pre-survey respondents stated that TikTok is a very popular platform, and 86% of them often view skincare product review content. However, Generation Alpha has not been able to distinguish objective content from those that are merely marketing strategies. This study uses a quantitative method. This study aims to enable Generation Alpha to be wiser and more critical in assessing the authenticity and objectivity of review content on social media. The study population was 160 students of Hang Tuah 2 Middle School. The number of samples was determined as 115 respondents using a purposive sampling technique with the Slovin formula with a margin of error of 5%. Data were analyzed using simple linear regression using the SPSS 25 application. The results of the t-test showed that content reviews (X) had a positive and significant effect on brand awareness (Y). The coefficient of determination value of 0.612 indicates that 61.2% of the proportion of brand awareness is influenced by content reviews, while the remaining 38.8% is influenced by other variables. Thus, TikTok can be an effective and strategic medium for building brand awareness among young audiences.
User Experience-Based Website Development to Increase Customer Satisfaction and Sales of Maidanii Dimsum Business Lubis, Cinta Rizkia Zahra; Munthe, Salman
Economic: Journal Economic and Business Vol. 4 No. 4 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i4.1328

Abstract

This study aims to analyze and develop a User Experience (UX)-based website to increase customer satisfaction and sales at the Dimsum Maidanii MSME. The background of this study is based on the low level of customer satisfaction with the existing website, where 70% of respondents said they were dissatisfied and 96.7% suggested further development. The research method used is Research and Development (R&D) with a waterfall model, which includes the stages of needs analysis, design, implementation, testing, and maintenance. The research sample consisted of 30 customers, 1 business owner, and 2 media experts. Data collection was carried out through interviews, observations, questionnaires, and sales documentation. The evaluation instrument used the System Usability Scale (SUS) to measure user experience and customer satisfaction. The test results showed a SUS score of 95.7 which is included in the "Excellent" category, indicating the website is easy to use and effective in increasing customer interaction. In addition, a comparison of sales data from June (before development) and July 2025 (after development) showed an increase of 3.22%. These findings demonstrate that implementing UX principles on websites impacts customer satisfaction and increases sales. This research confirms that a UX-based digitalization strategy is a strategic step for MSMEs to compete in the digital economy.
Challenges and Strategies for Productive Waqf Management: An Analysis of Muhammadiyah’s MPW and its Role in Community Economic Development Mursal, Mursal; Salman Munthe; Rahmat Ilyas; Muhammad Farhan Abimayu
Milkiyah: Jurnal Hukum Ekonomi Syariah Vol. 4 No. 2 (2025): Milkiyah: Jurnal Hukum Ekonomi Syariah
Publisher : Sekolah Tinggi Agama islam Negeri Majene

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46870/milkiyah.v4i2.1684

Abstract

MPW is an institution established by Muhammadiyah to manage Waqf. Although its role in supporting the welfare of the community in Padang City, its actual economic impact requires further investigation, making it an interesting topic for research. This study aims to analyse the role of MPW in optimising productive Waqf to support the local economy. Using a qualitative case study approach, primary data was collected through in-depth interviews with regional executives and three Waqf beneficiaries. Secondary data was obtained from a review of relevant literature. The findings highlight several key points. With regard to the achievement of objectives, the economic impact on beneficiaries remains limited, and full economic independence has not yet been achieved. This requires a strategic shift from direct assistance towards empowerment through entrepreneurship training, small business mentoring, and results-based evaluation. In terms of integration, the low participation of beneficiaries in planning and evaluation, coupled with one-way communication, highlights the need for two-way communication forums, greater involvement of beneficiaries, and synergy with Islamic financial institutions to increase inclusiveness. Finally, in terms of adaptation, challenges in adjusting to local needs, ensuring transparency, and guaranteeing sustainability require solutions such as publishing open reports, developing programmes based on local needs, and involving relevant stakeholders.
AKSELERASI EKOSISTEM HALAL MELALUI TRANSFORMASI DIGITAL: EFEKTIVITAS SIHALAL DAN FINTECH SYARIAH Anggi Pratiwi Sitorus; Salman Munthe; Daffa Muhammad Safwan; Dimas Kristiano Hutapea
INTERNATIONAL, Journal of Sharia Business Management Vol 4 No 4 (2025): Desember
Publisher : CV. Barokah Publsiher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengevaluasi efektivitas transformasi digital dalam mengakselerasi pertumbuhan ekosistem ekonomi syariah di Indonesia melalui implementasi Sistem Informasi Halal Terintegrasi (SIHALAL) dan pemanfaatan Financial Technology (Fintech) Peer-to-Peer Lending Syariah sebagai dua instrumen digital utama yang diamanatkan dalam Masterplan Ekonomi Syariah Indonesia (MEKSI) 2019–2024. Menggunakan pendekatan deskriptif kualitatif dengan menganalisis data sekunder dari laporan BPJPH, OJK, LEKSI, serta dokumen strategis KNEKS, penelitian ini mengidentifikasi dampak digitalisasi terhadap efisiensi birokrasi sertifikasi halal dan perluasan akses pembiayaan UMKM. Hasil penelitian menunjukkan bahwa SIHALAL secara signifikan menurunkan hambatan administratif melalui digitalisasi proses audit, integrasi data, dan mekanisme self-declare sehingga mempercepat masuknya UMKM ke dalam rantai nilai halal. Sementara itu, Fintech P2P Lending Syariah terbukti mampu mengurangi kesenjangan pembiayaan melalui model penilaian kelayakan berbasis digital yang lebih adaptif terhadap pelaku usaha feasible tetapi belum bankable. Sinergi kedua instrumen digital ini memperkuat konektivitas antara legalitas produk dan akses modal, sekaligus menciptakan ekosistem halal yang lebih inklusif, responsif, dan kompetitif. Temuan ini menegaskan bahwa transformasi digital bukan hanya mendukung efisiensi proses, tetapi menjadi katalis strategis dalam mempercepat integrasi sektor riil dan sektor keuangan syariah guna mendorong Indonesia menuju posisi sebagai pusat produsen halal global.
Co-Authors , Miftah El Fikri Anggi Pratiwi Sitorus Aritonang, John Agus Winata Daffa Muhammad Safwan Damanik, Patricya Dimas Kristiano Hutapea Ginting, Oddy Alfonsius Hamdi * Hamdi *, Hamdi Haryadi - Hasibuan, Nazmi Atika Irma Safiah Lubis Lily Rohanita Hasibuan Lubis, Cinta Rizkia Zahra Muhammad Farhan Abimayu Muhammad Iqbal Mursal Mursal Nurlina Ariani Harahap Pakpahan, Rosinta Panjaitan, Bon Jovi Marselino Rahmat Ilyas Reza Nurul Ichsan Sihombing, Dionisius Siregar, Sakinah Ubudiyah Syahputra, Yuda Triana Purba, Devi Tumangger, Emya Malum Karina