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All Journal Jurnal Riset Akuntansi dan Bisnis Jurnal Perspektif Ekonomi Darussalam SAP (Susunan Artikel Pendidikan) EKSISBANK (Ekonomi Syariah dan Bisnis Perbankan) Didaktika: Jurnal Kependidikan Maslahah: Jurnal Pengabdian Masyarakat Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Milkiyah: Jurnal Hukum Ekonomi Syariah Economic: Journal Economic and Business Journal of Sharia Business Management
Salman Munthe
Staff Ahli Rektor, Fakultas Ekonomi Universitas Tjut Nyak Dhien, Medan, Sumatera Utara, Indonesia
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Analysis of the Role of Content Review Through the TikTok Application in Increasing Brand Awareness Among Generation Alpha: A Case Study of SMP Hang Tuah 2 Damanik, Patricya; Munthe, Salman
Economic: Journal Economic and Business Vol. 4 No. 4 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i4.1330

Abstract

This study aims to analyze the role of content reviews through the TikTok application in increasing brand awareness among Generation Alpha with a case study of students of Hang Tuah 2 Middle School. Based on the author's findings, 100% of pre-survey respondents stated that TikTok is a very popular platform, and 86% of them often view skincare product review content. However, Generation Alpha has not been able to distinguish objective content from those that are merely marketing strategies. This study uses a quantitative method. This study aims to enable Generation Alpha to be wiser and more critical in assessing the authenticity and objectivity of review content on social media. The study population was 160 students of Hang Tuah 2 Middle School. The number of samples was determined as 115 respondents using a purposive sampling technique with the Slovin formula with a margin of error of 5%. Data were analyzed using simple linear regression using the SPSS 25 application. The results of the t-test showed that content reviews (X) had a positive and significant effect on brand awareness (Y). The coefficient of determination value of 0.612 indicates that 61.2% of the proportion of brand awareness is influenced by content reviews, while the remaining 38.8% is influenced by other variables. Thus, TikTok can be an effective and strategic medium for building brand awareness among young audiences.
User Experience-Based Website Development to Increase Customer Satisfaction and Sales of Maidanii Dimsum Business Lubis, Cinta Rizkia Zahra; Munthe, Salman
Economic: Journal Economic and Business Vol. 4 No. 4 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i4.1328

Abstract

This study aims to analyze and develop a User Experience (UX)-based website to increase customer satisfaction and sales at the Dimsum Maidanii MSME. The background of this study is based on the low level of customer satisfaction with the existing website, where 70% of respondents said they were dissatisfied and 96.7% suggested further development. The research method used is Research and Development (R&D) with a waterfall model, which includes the stages of needs analysis, design, implementation, testing, and maintenance. The research sample consisted of 30 customers, 1 business owner, and 2 media experts. Data collection was carried out through interviews, observations, questionnaires, and sales documentation. The evaluation instrument used the System Usability Scale (SUS) to measure user experience and customer satisfaction. The test results showed a SUS score of 95.7 which is included in the "Excellent" category, indicating the website is easy to use and effective in increasing customer interaction. In addition, a comparison of sales data from June (before development) and July 2025 (after development) showed an increase of 3.22%. These findings demonstrate that implementing UX principles on websites impacts customer satisfaction and increases sales. This research confirms that a UX-based digitalization strategy is a strategic step for MSMEs to compete in the digital economy.
Challenges and Strategies for Productive Waqf Management: An Analysis of Muhammadiyah’s MPW and its Role in Community Economic Development Mursal, Mursal; Salman Munthe; Rahmat Ilyas; Muhammad Farhan Abimayu
Milkiyah: Jurnal Hukum Ekonomi Syariah Vol. 4 No. 2 (2025): Milkiyah: Jurnal Hukum Ekonomi Syariah
Publisher : Sekolah Tinggi Agama islam Negeri Majene

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46870/milkiyah.v4i2.1684

Abstract

MPW is an institution established by Muhammadiyah to manage Waqf. Although its role in supporting the welfare of the community in Padang City, its actual economic impact requires further investigation, making it an interesting topic for research. This study aims to analyse the role of MPW in optimising productive Waqf to support the local economy. Using a qualitative case study approach, primary data was collected through in-depth interviews with regional executives and three Waqf beneficiaries. Secondary data was obtained from a review of relevant literature. The findings highlight several key points. With regard to the achievement of objectives, the economic impact on beneficiaries remains limited, and full economic independence has not yet been achieved. This requires a strategic shift from direct assistance towards empowerment through entrepreneurship training, small business mentoring, and results-based evaluation. In terms of integration, the low participation of beneficiaries in planning and evaluation, coupled with one-way communication, highlights the need for two-way communication forums, greater involvement of beneficiaries, and synergy with Islamic financial institutions to increase inclusiveness. Finally, in terms of adaptation, challenges in adjusting to local needs, ensuring transparency, and guaranteeing sustainability require solutions such as publishing open reports, developing programmes based on local needs, and involving relevant stakeholders.
AKSELERASI EKOSISTEM HALAL MELALUI TRANSFORMASI DIGITAL: EFEKTIVITAS SIHALAL DAN FINTECH SYARIAH Anggi Pratiwi Sitorus; Salman Munthe; Daffa Muhammad Safwan; Dimas Kristiano Hutapea
INTERNATIONAL, Journal of Sharia Business Management Vol 4 No 4 (2025)
Publisher : CV. Barokah Publsiher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengevaluasi efektivitas transformasi digital dalam mengakselerasi pertumbuhan ekosistem ekonomi syariah di Indonesia melalui implementasi Sistem Informasi Halal Terintegrasi (SIHALAL) dan pemanfaatan Financial Technology (Fintech) Peer-to-Peer Lending Syariah sebagai dua instrumen digital utama yang diamanatkan dalam Masterplan Ekonomi Syariah Indonesia (MEKSI) 2019–2024. Menggunakan pendekatan deskriptif kualitatif dengan menganalisis data sekunder dari laporan BPJPH, OJK, LEKSI, serta dokumen strategis KNEKS, penelitian ini mengidentifikasi dampak digitalisasi terhadap efisiensi birokrasi sertifikasi halal dan perluasan akses pembiayaan UMKM. Hasil penelitian menunjukkan bahwa SIHALAL secara signifikan menurunkan hambatan administratif melalui digitalisasi proses audit, integrasi data, dan mekanisme self-declare sehingga mempercepat masuknya UMKM ke dalam rantai nilai halal. Sementara itu, Fintech P2P Lending Syariah terbukti mampu mengurangi kesenjangan pembiayaan melalui model penilaian kelayakan berbasis digital yang lebih adaptif terhadap pelaku usaha feasible tetapi belum bankable. Sinergi kedua instrumen digital ini memperkuat konektivitas antara legalitas produk dan akses modal, sekaligus menciptakan ekosistem halal yang lebih inklusif, responsif, dan kompetitif. Temuan ini menegaskan bahwa transformasi digital bukan hanya mendukung efisiensi proses, tetapi menjadi katalis strategis dalam mempercepat integrasi sektor riil dan sektor keuangan syariah guna mendorong Indonesia menuju posisi sebagai pusat produsen halal global.
Dinamika Pasar Kosmetik Halal Di Sumatera Utara: Analisis Perspektif Konsumen Dan Strategi Produsen Nasution, Akmal Huda; Munthe, Salman; Adhitya, Wisnu Rayhan; Khaira, Imamul; Rahman, Haikal
EKSISBANK (Ekonomi Syariah dan Bisnis Perbankan) Vol 9 No 2 (2025): EKSISBANK (Ekonomi Syariah dan Bisnis Perbankan)
Publisher : STIES INDONESIA PURWAKARTA Dan MES PURWAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37726/xapnwq68

Abstract

The halal cosmetics industry is experiencing rapid growth, driven by increasing consumer awareness, particularly among Millennial and Gen Z consumers. This study aims to present a holistic analysis of the factors driving consumer purchase intention towards halal cosmetics in North Sumatra and to formulate the strategies implemented by producers in response to market dynamics. Employing an explanatory sequential mixed-methods design, the research combines a quantitative survey of 400 Millennial and Gen Z respondents with qualitative in-depth interviews with seven industry stakeholders. The quantitative analysis utilized Partial Least Squares-based Structural Equation Modeling (PLS-SEM), while the qualitative analysis employed thematic analysis. The results from the structural model analysis demonstrate that consumer purchase intention is strongly and directly influenced by two core psychological pillars: attitude toward halal products and consumer trust, with the model's predictive power reaching 72.4%. Positive attitude is significantly shaped by the individual's level of religiosity and adequate halal knowledge. Trust, conversely, is cultivated by consumer perception of product quality, positive brand image, and the formal assurance of halal certification. A crucial finding confirms that the influence of product quality and brand image on purchase intention is fully mediated by the trust variable. Halal cosmetic producers in North Sumatra acknowledge the dual market demands, where halal certification is a basic prerequisite, while superior product quality is a competitive necessity. Furthermore, digital marketing via influencers and electronic word-of-mouth (e-WOM) is highly effective in building brand image, yet it does not directly foster deep trust, indicating the fragility of digital reputation if not supported by strong product substance. The most significant operational challenge lies in maintaining the integrity and traceability of the halal supply chain from upstream to downstream. The main conclusion of this study is that success in the modern halal cosmetics market demands an integrated strategy that moves beyond regulatory compliance, focusing consistently on enhancing product quality and supply chain transparency to build authentic and sustainable consumer trust.
Co-Authors , Miftah El Fikri Adhitya, Wisnu Rayhan Akmal Huda Nasution, Akmal Huda Anggi Pratiwi Sitorus Aritonang, John Agus Winata Baehaqi Daffa Muhammad Safwan Damanik, Patricya Dimas Kristiano Hutapea Ginting, Oddy Alfonsius Hamdi * Hamdi *, Hamdi Haryadi - Hasibuan, Nazmi Atika Imamul Khaira Irma Safiah Lubis Lily Rohanita Hasibuan Lubis, Cinta Rizkia Zahra Muhammad Farhan Abimayu Mursal Mursal Nurlina Ariani Harahap Pakpahan, Rosinta Panjaitan, Bon Jovi Marselino Rahman, Haikal Rahmat Ilyas Reza Nurul Ichsan Sihombing, Dionisius Siregar, Sakinah Ubudiyah Syahputra, Yuda Triana Purba, Devi Tumangger, Emya Malum Karina