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All Journal Jurnal Ilmiah Ekonomi Islam Indonesian Journal of Islamic Business and Economics (IJIBE) Jurnal Ilmu Ekonomi dan Bisnis Islam Jurnal Pengabdian Masyarakat (ABDIRA) Ijtimā`iyya: Journal of Muslim Society Research Mabsya: Jurnal Manajemen Bisnis Syariah Jurnal Ekonomi, Bisnis dan Manajemen Populer: Jurnal Penelitian Mahasiswa Profit: Jurnal Manajemen, Bisnis dan Akuntansi Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Pengabdian Masyarakat Bangsa Miftah JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Wealth: Journal of Islamic Banking and Finance Adidaya : Jurnal Aplikasi Pendidikan dan Sosial Budaya
Yoiz Shofwa Shafrani, Yoiz Shofwa
STAIN Purwokerto
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Analisis SWOT Pada KSPPS BKK Bersama Kami Kasembadan Purwokerto Fauzi, Hafiz Zaki; Aflah, Nafilah; Setyamien, Salsabila Khairunisa; Shafrani, Yoiz Shofwa
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 4 No. 2 (2025): Profit : Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v4i2.3497

Abstract

This research was conducted with the aim of identifying the strengths, weaknesses, opportunities, and threats (SWOT) of KSPPS BKK Bersama Kami Kasembadan Purwokerto in the current era of digitalization. This research uses a qualitative method with a case study approach. Data collection was carried out directly to the Manager of KSPPS BKK Bersama Kami Kasembadan. The results of the study showed that the total score of the IFAS matrix (strengths and weaknesses) was 2.58, which means that KSPPS has quite strong internal potential, although there are still a number of weaknesses that need to be fixed to increase competitiveness. While the total score of the EFAS matrix (opportunities and threats) was 2.55, which means that KSPPS is quite capable of utilizing external opportunities and is quite effective in dealing with threats in the external environment, but there is still room for improvement. Therefore, the right SWOT strategy to apply is an aggressive or growth strategy with a Strengths and Opportunities (S-O) pattern, namely expanding the market, especially among Muslim communities who are increasingly aware of the importance of Islamic finance, establishing cooperation with Islamic schools and religious communities using a reputation for healthy and stable financial management as an attraction, as well as traditional trader markets with a personal approach based on practical and easy-to-understand product strengths.
Analisis Penggunaan Business Model Canvas Terhadap Persaingan Bisnis Pada BMT El-Mentari Purwokerto Sholihah, Najwa Aulia; Parmono, Aldi Dwi; Siwi, Sri Rahayu; Shafrani, Yoiz Shofwa
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 2 No. 2 (2025): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN  Juni
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v2i2.4758

Abstract

Penelitian ini bertujuan untuk menganalisis penerapan Business Model Canvas (BMC) dalam memahami dan meningkatkan daya saing bisnis di BMT El-Mentari Purwokerto. Menggunakan metode deskriptif kualitatif, data dikumpulkan melalui wawancara mendalam dengan manajer dan karyawan BMT, serta dokumentasi dan studi pustaka. Hasil penelitian menunjukkan bahwa kesembilan elemen BMC (Customer Segments, Value Propositions, Channels, Customer Relationship, Revenue Streams, Key Resources, Key Activities, Key Partnership, dan Cost Structure) telah diterapkan secara efektif untuk menjawab kebutuhan pasar, memperkuat hubungan dengan nasabah, serta menjaga keberlanjutan operasional koperasi syariah tersebut. Strategi seperi sistem jemput bola, promosi berbasis komunitas, dan penguatan kemitraan lokal menjadi kunci dalam menciptakan nilai tambah dan diferensiasi layanan. Kesimpulan dari studi ini menyatakan bahwa Business Model Canvas mampu manjadi alat strategis dalam meningkatkan efisiensi dan daya saing lembaga keuangan syariah di tengah dinamika pasar yang kompetitif.
Analisis KUD Cilongok Menggunakan Space Matrix Strategi Pengembangan Unit Simpan Pinjam dan UKM Mart Mukarromah, Laili; Ulfi, Lie Aulia; Melani, Niken; Shafrani, Yoiz Shofwa
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 4 No. 2 (2025): Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v4i2.3240

Abstract

This research aims to analyze the strategic position of the Village Unit Cooperative (KUD) Cilongok using the Strategic Position and Action Evaluation (SPACE) Matrix method and formulate development strategies for savings and loan units and supermarket businesses. The research method uses a quantitative-qualitative approach with data collection techniques through observation, interviews, and documentation. SPACE Matrix analysis is carried out by identifying factors of financial strength, competitive advantage, industry strength, and environmental stability. The results show that KUD Cilongok is in an aggressive quadrant position with relatively high values of financial strength and industry strength. The recommended strategies include market penetration, market development, product development, and business diversification. The implementation of these strategies is expected to improve the performance of KUD Cilongok's savings and loan units and supermarket businesses, as well as improve the welfare of members and the surrounding community.
Analisis Kondisi Bisnis BMT Bahtera Dalam Memasuki Pasar Industri Jasa Keuangan Syariah : Pendekatan General Electric Ani Rohanah; Azahra, Dian Fatimah; Sendy, Debby Laura; Shafrani, Yoiz Shofwa
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 4 No. 2 (2025): Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v4i2.3281

Abstract

This study aims to analyze the business condition of BMT Bahtera in entering the market of the syariah financial services industry using a General Electric Matrix approach. The method used in this study was in-depth interviews with the internal informant from BMT. The research result shows that BMT Bahtera’s strength is on the digitalization services, Human Resources competencies and saving and financing products innovation. Despite recently entering the Purwokerto territory, the business is growing with high potential market share using direct promotion strategy and effective institutional cooperation.
Penerapan Business Model Canvas dalam Meningkatkan Daya Saing Produk PT Jamkrindo Syariah Purwokerto Lili Erlina; Hasnita, Yuliana Nur; Cahyani, Agustin Tri; Shafrani, Yoiz Shofwa
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 4 No. 2 (2025): Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v4i2.3343

Abstract

This study aims to analyze the implementation of the Business Model Canvas (BMC) at the Purwokerto branch of PT Jamkrindo Syariah in addressing competitiveness within the Islamic finance sector. The BMC is a strategic framework consisting of nine building blocks: customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. This research employs a qualitative approach with descriptive analysis, utilizing observation and unstructured interviews with relevant stakeholders as data collection techniques. The findings reveal that the application of BMC at PT Jamkrindo Syariah has been optimal and has positively impacted the company’s operations, particularly in market penetration, customer relationship management, and cost efficiency. Furthermore, partnerships with both private and governmental institutions serve as critical elements for ensuring business sustainability. The study recommends that the company continuously pursue product innovation, strengthen digital channels, enhance human resources, and regularly evaluate its business model to remain responsive to market changes. Effective implementation of BMC can serve as a strategic tool to boost the company’s competitive advantage.
Analisis Portofolio Produk Harian KSP Gunung Slamet Cabang Ajibarang Menggunakan Matriks BCG Evridanisa, Nayla Cahya; Nurhaliza, Putri Amellia; Argianto, Rifqi Tegar; Shafrani, Yoiz Shofwa
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 4 No. 2 (2025): Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v4i2.3426

Abstract

To achieve optimal funding, an effective marketing strategy is needed for the success of the company. The Boston Consulting Group (BCG) Matrix functions as an analytical tool designed to improve performance through mapping between units based on growth rates and relative market share. This research is a field study with a qualitative descriptive approach. The focus of this study is the daily products of KSP Gunung Slamet Ajibarang Branch. The data collection methods applied by the researcher consist of observation, structured interviews, and documentation. The findings of this study describe the product position and strategies that can be implemented by considering market growth and existing market share. Daily products are in the cash cow category with market growth of 6.66% and a relative market share of around 1.10. Strategies that can be implemented include increasing productivity and quality to ensure competitiveness and provide value to consumers.
Analisis Penilaian Kinerja KSPPS BMT El-Mentari Menggunakan Kriteria Malcolm Baldrige (MBCfPE) di Purwokerto Galadea, Aflakha Filosofi; Zahrotunnida, Nabila; Husen, Saadilah Amril; Shafrani, Yoiz Shofwa
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 4 No. 1 (2025): Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v4i1.3433

Abstract

Riset ini dilakukan guna mengkaji secara komprehensif kinerja Koperasi Simpan Pinjam dan Pembiayaan Syariah (KSPPS) BMT El-Mentari yang beroperasi di Purwokerto, dengan menggunakan pendekatan Malcolm Baldrige Criteria for Performance Excellence (MBCFPE). Analisis dilakukan berdasarkan tujuh indikator inti, yaitu kepemimpinan, perencanaan strategis, orientasi pada pelanggan, sistem pengukuran dan manajemen pengetahuan, orientasi pada tenaga kerja, pengelolaan proses, serta capaian kinerja organisasi. Riset ini menerapkan pendekatan deskriptif kualitatif, dengan pendekatan observasional dalam mengumpulkan data, interview terstruktur, dan telaah dokumen. Hasil evaluasi menunjukkan bahwa KSPPS BMT El-Mentari meraih skor keseluruhan sebesar 627,84, yang dikategorikan dalam kelompok “Pemimpin Industri Berkembang”. Dimensi dengan pencapaian tertinggi terdapat pada aspek fokus tenaga kerja (74,2%), sedangkan dimensi hasil bisnis diidentifikasi sebagai aspek yang memerlukan penguatan lebih lanjut. Temuan ini mengindikasikan bahwa meskipun koperasi telah menunjukkan kemajuan signifikan dalam praktik manajerialnya, masih terdapat ruang perbaikan untuk mencapai standar kinerja bertaraf global. Penelitian ini menyumbangkan pemahaman yang mendalam terhadap perkembangan praktik manajemen strategis pada koperasi syariah dan dapat dijadikan acuan bagi proses evaluasi berkelanjutan oleh pengelola koperasi.
Pengembangan Layanan Inovatif Dengan Analisis Blue Ocean Strategy di KSPPS BMT NU Sejahtera Bumiayu Humeriatunnisa, Asky; Salsabila, Mischel; Putri, Nindita Septiana; Shafrani, Yoiz Shofwa
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 4 No. 2 (2025): Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v4i2.3444

Abstract

The rise of digital transformation and increasing competition in the Islamic financial sector require microfinance institutions such as KSPPS BMT NU Sejahtera Bumiayu to implement innovative strategies to build competitive advantage. This study aims to analyze the development of innovative services through the Blue Ocean Strategy (BOS) framework, which focuses on value creation and the discovery of untapped market space. A descriptive qualitative method was employed, with data collected through in-depth interviews involving management and active customers. The findings indicate that based on external analysis (PEST and Five Forces) and internal evaluation, the institution holds strong potential to develop service strategies driven by innovation. The application of the ERRC Grid led to several strategic actions, including eliminating administrative fees, simplifying procedures, enhancing service quality and technology, and developing the digital application BMT Mobile. The study concludes that BOS is an effective strategic framework for expanding inclusive, community-based Islamic finance. The results contribute both theoretically and practically to the development of adaptive and competitive Islamic microfinance service models.
Analisis Competitive Profile Matrix (CPM) Pada KSPPS BMT Dana Mentari: Strategi Peningkatan Daya Saing dalam Ekonomi Syariah Fariha, Zulfia Nur; Putri, Nadiya Berliana; Odilien, Rizka Ayu Okty; Shafrani, Yoiz Shofwa
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 4 No. 2 (2025): Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v4i2.3458

Abstract

KSPPS BMT Dana Mentari Purwokerto faces tight competition with other cooperatives such as PNM Mekar Sudagaran Sidareja in supporting MSMEs through sharia financing. This study analyzes the competitive position of BMT Dana Mentari using the Competitive Profile Matrix (CPM) and formulates a sharia-based business strategy. A descriptive qualitative approach is applied with data from interviews (May 2025), observations, and documents (OJK, 2025). The CPM results show that BMT Dana Mentari has a score of 3.25, superior to PNM Mekar (3.05), with strengths in sharia compliance and personal service. The main weakness is digital technology. The proposed strategies include digitalization of mobile applications (2026) and development of musyarakah products, in accordance with the itsar principle. This study provides guidance for sharia cooperatives to increase the competitiveness and empowerment of MSMEs.
Analisis Keunggulan Produk Pegadaian Dalam Persaingan UPC Dengan Menggunakan Teknik Competitive Profile Matrix (CPM) Di UPC Karang Lewas dan UPC Alun-Alun Purwokerto Saputri, Andina Velisha; Khasanah, Anisa Cahyawiru; Raihan, Ziddan Ni’am; Shafrani, Yoiz Shofwa
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 4 No. 1 (2025): Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v4i1.3459

Abstract

This study aims to analyze the superiority of Pegadaian products in competition between Branch Service Units (UPC) using the Competitive Profile Matrix (CPM) technique at UPC Karanglewas and UPC Alun-Alun Purwokerto. The approach used is descriptive qualitative through case studies, with data collection through in-depth interviews, observation, and documentation. CPM analysis is carried out by identifying key success factors such as service quality, product variety, price, promotion, ease of access, company reputation, and digital product innovation. The results of the study show that UPC Karanglewas has a stronger competitive position with a CPM score of 3.65 compared to UPC Alun-Alun Purwokerto which obtained a score of 3.25. The main advantages of UPC Karanglewas lie in a more complete product variety, ease of access, and digital innovation, while UPC Alun-Alun Purwokerto excels in promotion. This study recommends that each UPC strengthen product differentiation, increase digital service innovation, and optimize promotional strategies to strengthen competitiveness in the national pawn.
Co-Authors Aflah, Nafilah Alfarisi, Akmal Aziz Ana Rahmawati Ani Rohanah Argianto, Rifqi Tegar Ashfa, Muhammad Aqila Astuti, Sonia Salma Widi Aviana, Nagita Lyra Ayuni, Titi Salma Azahra, Dian Fatimah Azmi, Muhammad Ikhfal Baetisalamah, Nadiva Amelia Baihaqi, Muhammad Ramadhan Cahyani, Agustin Tri Cery, Cery Danu, Kukuh Prima Depisari, Unik Destiana, Diah Sari Dewi, Nurul Fazriyanti Aulia Evridanisa, Nayla Cahya Fariha, Zulfia Nur Fathonah, Aenia Latif Fauzi, Hafiz Zaki Fernansyah, Nio Kenshi Pratama Findianingsih, Arisa Fitriana, Novika Nur Fitriani, Ahwat Galadea, Aflakha Filosofi Hasna, Amelia Nilal Hasnita, Yuliana Nur Humeriatunnisa, Asky Husen, Saadilah Amril Husendar Husnia, Atika Ismaya, Nesha Ismiati Ismiati Isnaeni, Devit Ruman Istiqomah, Laela Nur Julianti, Taliyah Khasanah, Anisa Cahyawiru Kurniawan, Pandu Lestari, Azhlia Dyah Lili Erlina Maula, Muhammad Ihza Maulida, Indah Ilma Melani, Niken Mukarromah, Laili Munawaroh, Nur Ismawati Nafila, Isna Nandisa, Alfath Shofa Ningrum, Adelia Cahya Nisa, Sofaratun Nugroho, Nur Islami Dwi Nurazizah, Khofifah Nurhaliza, Putri Amellia Nurhayati, Laily Nuriyah, Armida Arka nurul khotimah Odilien, Rizka Ayu Okty Oktaviani, Widya Oktavianingsih, Wiji Parmono, Aldi Dwi Pransiska, Ega Pratami, Luthfi Ranawati Puspitaningrum, Devi Putri, Dewi Ayu Maharani Putri, Dina Alliah Anggreani Putri, Nadiya Berliana Putri, Nindita Septiana Qoyyafa, Falliza Mauliya Rahma, Raysha Aura Rahmadiani, Arzanti Rahmawati, Safira Aulia rahmini hadi Rahmini hadi Raihan, Ziddan Ni’am Ramadhanti, Salsabilla Ramanda, Nanang Aziz Sabana, Hesti Salsabila, Mischel Saputra, Aditya Gilang Saputri, Andina Velisha Saputri, Imel Nurul Sari, Sinta Kartika Seftiani, Afifah Tri Selitri Melina Sendy, Debby Laura Septianingsih, Leny Setyamien, Salsabila Khairunisa Sharunh, Mohammad Rizna Sholihah, Najwa Aulia Siwi, Sri Rahayu Sochimin Sochimin Sulasih Sulasih Ulfi, Lie Aulia Wahyuningtyas, Ida Puspitarini Weni Novandari Wulandari, Lutfiah Zahrotunnida, Nabila Zeliana, Aura Nadisha Zuhela, Salma Zuhwa, Unfah Ziyan