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All Journal Jurnal YIN YANG Jurnal KOMUNIKA el-Jizya: Jurnal Ekonomi Islam Indonesian Journal of Islamic Business and Economics (IJIBE) Mabsya : Jurnal Manajemen Bisnis Syariah Jurnal Ilmu Ekonomi dan Bisnis Islam Jurnal Pengabdian Masyarakat (ABDIRA) Ijtimā`iyya: Journal of Muslim Society Research Mabsya: Jurnal Manajemen Bisnis Syariah Jurnal Ekonomi, Bisnis dan Manajemen Populer: Jurnal Penelitian Mahasiswa Profit: Jurnal Manajemen, Bisnis dan Akuntansi Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Pengabdian Masyarakat Bangsa Miftah JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Wealth: Journal of Islamic Banking and Finance
Yoiz Shofwa Shafrani, Yoiz Shofwa
STAIN Purwokerto
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Penerapan Business Model Canvas dalam Meningkatkan Daya Saing Produk PT Jamkrindo Syariah Purwokerto Lili Erlina; Hasnita, Yuliana Nur; Cahyani, Agustin Tri; Shafrani, Yoiz Shofwa
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 4 No. 2 (2025): Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v4i2.3343

Abstract

This study aims to analyze the implementation of the Business Model Canvas (BMC) at the Purwokerto branch of PT Jamkrindo Syariah in addressing competitiveness within the Islamic finance sector. The BMC is a strategic framework consisting of nine building blocks: customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. This research employs a qualitative approach with descriptive analysis, utilizing observation and unstructured interviews with relevant stakeholders as data collection techniques. The findings reveal that the application of BMC at PT Jamkrindo Syariah has been optimal and has positively impacted the company’s operations, particularly in market penetration, customer relationship management, and cost efficiency. Furthermore, partnerships with both private and governmental institutions serve as critical elements for ensuring business sustainability. The study recommends that the company continuously pursue product innovation, strengthen digital channels, enhance human resources, and regularly evaluate its business model to remain responsive to market changes. Effective implementation of BMC can serve as a strategic tool to boost the company’s competitive advantage.
Analisis Portofolio Produk Harian KSP Gunung Slamet Cabang Ajibarang Menggunakan Matriks BCG Evridanisa, Nayla Cahya; Nurhaliza, Putri Amellia; Argianto, Rifqi Tegar; Shafrani, Yoiz Shofwa
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 4 No. 2 (2025): Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v4i2.3426

Abstract

To achieve optimal funding, an effective marketing strategy is needed for the success of the company. The Boston Consulting Group (BCG) Matrix functions as an analytical tool designed to improve performance through mapping between units based on growth rates and relative market share. This research is a field study with a qualitative descriptive approach. The focus of this study is the daily products of KSP Gunung Slamet Ajibarang Branch. The data collection methods applied by the researcher consist of observation, structured interviews, and documentation. The findings of this study describe the product position and strategies that can be implemented by considering market growth and existing market share. Daily products are in the cash cow category with market growth of 6.66% and a relative market share of around 1.10. Strategies that can be implemented include increasing productivity and quality to ensure competitiveness and provide value to consumers.
Analisis Penilaian Kinerja KSPPS BMT El-Mentari Menggunakan Kriteria Malcolm Baldrige (MBCfPE) di Purwokerto Galadea, Aflakha Filosofi; Zahrotunnida, Nabila; Husen, Saadilah Amril; Shafrani, Yoiz Shofwa
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 4 No. 1 (2025): Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v4i1.3433

Abstract

Riset ini dilakukan guna mengkaji secara komprehensif kinerja Koperasi Simpan Pinjam dan Pembiayaan Syariah (KSPPS) BMT El-Mentari yang beroperasi di Purwokerto, dengan menggunakan pendekatan Malcolm Baldrige Criteria for Performance Excellence (MBCFPE). Analisis dilakukan berdasarkan tujuh indikator inti, yaitu kepemimpinan, perencanaan strategis, orientasi pada pelanggan, sistem pengukuran dan manajemen pengetahuan, orientasi pada tenaga kerja, pengelolaan proses, serta capaian kinerja organisasi. Riset ini menerapkan pendekatan deskriptif kualitatif, dengan pendekatan observasional dalam mengumpulkan data, interview terstruktur, dan telaah dokumen. Hasil evaluasi menunjukkan bahwa KSPPS BMT El-Mentari meraih skor keseluruhan sebesar 627,84, yang dikategorikan dalam kelompok “Pemimpin Industri Berkembang”. Dimensi dengan pencapaian tertinggi terdapat pada aspek fokus tenaga kerja (74,2%), sedangkan dimensi hasil bisnis diidentifikasi sebagai aspek yang memerlukan penguatan lebih lanjut. Temuan ini mengindikasikan bahwa meskipun koperasi telah menunjukkan kemajuan signifikan dalam praktik manajerialnya, masih terdapat ruang perbaikan untuk mencapai standar kinerja bertaraf global. Penelitian ini menyumbangkan pemahaman yang mendalam terhadap perkembangan praktik manajemen strategis pada koperasi syariah dan dapat dijadikan acuan bagi proses evaluasi berkelanjutan oleh pengelola koperasi.
Pengembangan Layanan Inovatif Dengan Analisis Blue Ocean Strategy di KSPPS BMT NU Sejahtera Bumiayu Humeriatunnisa, Asky; Salsabila, Mischel; Putri, Nindita Septiana; Shafrani, Yoiz Shofwa
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 4 No. 2 (2025): Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v4i2.3444

Abstract

The rise of digital transformation and increasing competition in the Islamic financial sector require microfinance institutions such as KSPPS BMT NU Sejahtera Bumiayu to implement innovative strategies to build competitive advantage. This study aims to analyze the development of innovative services through the Blue Ocean Strategy (BOS) framework, which focuses on value creation and the discovery of untapped market space. A descriptive qualitative method was employed, with data collected through in-depth interviews involving management and active customers. The findings indicate that based on external analysis (PEST and Five Forces) and internal evaluation, the institution holds strong potential to develop service strategies driven by innovation. The application of the ERRC Grid led to several strategic actions, including eliminating administrative fees, simplifying procedures, enhancing service quality and technology, and developing the digital application BMT Mobile. The study concludes that BOS is an effective strategic framework for expanding inclusive, community-based Islamic finance. The results contribute both theoretically and practically to the development of adaptive and competitive Islamic microfinance service models.
Analisis Competitive Profile Matrix (CPM) Pada KSPPS BMT Dana Mentari: Strategi Peningkatan Daya Saing dalam Ekonomi Syariah Fariha, Zulfia Nur; Putri, Nadiya Berliana; Odilien, Rizka Ayu Okty; Shafrani, Yoiz Shofwa
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 4 No. 2 (2025): Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v4i2.3458

Abstract

KSPPS BMT Dana Mentari Purwokerto faces tight competition with other cooperatives such as PNM Mekar Sudagaran Sidareja in supporting MSMEs through sharia financing. This study analyzes the competitive position of BMT Dana Mentari using the Competitive Profile Matrix (CPM) and formulates a sharia-based business strategy. A descriptive qualitative approach is applied with data from interviews (May 2025), observations, and documents (OJK, 2025). The CPM results show that BMT Dana Mentari has a score of 3.25, superior to PNM Mekar (3.05), with strengths in sharia compliance and personal service. The main weakness is digital technology. The proposed strategies include digitalization of mobile applications (2026) and development of musyarakah products, in accordance with the itsar principle. This study provides guidance for sharia cooperatives to increase the competitiveness and empowerment of MSMEs.
Analisis Keunggulan Produk Pegadaian Dalam Persaingan UPC Dengan Menggunakan Teknik Competitive Profile Matrix (CPM) Di UPC Karang Lewas dan UPC Alun-Alun Purwokerto Saputri, Andina Velisha; Khasanah, Anisa Cahyawiru; Raihan, Ziddan Ni’am; Shafrani, Yoiz Shofwa
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 4 No. 1 (2025): Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v4i1.3459

Abstract

This study aims to analyze the superiority of Pegadaian products in competition between Branch Service Units (UPC) using the Competitive Profile Matrix (CPM) technique at UPC Karanglewas and UPC Alun-Alun Purwokerto. The approach used is descriptive qualitative through case studies, with data collection through in-depth interviews, observation, and documentation. CPM analysis is carried out by identifying key success factors such as service quality, product variety, price, promotion, ease of access, company reputation, and digital product innovation. The results of the study show that UPC Karanglewas has a stronger competitive position with a CPM score of 3.65 compared to UPC Alun-Alun Purwokerto which obtained a score of 3.25. The main advantages of UPC Karanglewas lie in a more complete product variety, ease of access, and digital innovation, while UPC Alun-Alun Purwokerto excels in promotion. This study recommends that each UPC strengthen product differentiation, increase digital service innovation, and optimize promotional strategies to strengthen competitiveness in the national pawn.
Analisis Strategi Diversifikasi Porduk di Pegadaian Purwokerto Mengunakan Metode General Electric Alfarisi, Akmal Aziz; Shafrani, Yoiz Shofwa; Putri, Dewi Ayu Maharani; Dewi, Nurul Fazriyanti Aulia
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 4 No. 1 (2025): Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v4i1.3472

Abstract

This study aims to analyze the product diversification strategy implemented by Pegadaian Purwokerto Branch and its impact on the company's financial stability. A qualitative descriptive approach was applied using a case study method through structured interviews, direct observations, and internal document analysis. The research also integrates the General Electric (GE) Matrix to map the business strength and market attractiveness of each diversified product. The findings reveal that Pegadaian’s diversified products—such as gold savings, vehicle financing, and Hajj/Umrah financing—have significantly contributed to expanding market reach and increasing revenue. This success is supported by comprehensive feasibility studies, structured risk management systems, and the operational role of branch-level human resources. Nevertheless, challenges remain, particularly in service digitalization and HR readiness. This research contributes both theoretically and practically to product development strategies in financial services, especially for state-owned enterprises seeking sustainable business growth through data-driven diversification.
Analisis Penerapan Space Matrix Pada Bank BRI Unit Sokaraja Tengah Dalam Menciptakan Inovasi Layanan Perbankan untuk Segmen Mikro dan UMKM Septianingsih, Leny; Ashfa, Muhammad Aqila; Aviana, Nagita Lyra; Shafrani, Yoiz Shofwa
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 4 No. 2 (2025): Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v4i2.3495

Abstract

The rapid advancement of digital transformation, coupled with the increasing intensity of competition in the financial industry, compels banking institutions to implement appropriate strategies to enhance their competitiveness—particularly in serving the micro and Small and Medium Enterprises (SMEs) segments. This study aims to analyze the application of the Strategic Position and Action Evaluation (SPACE) Matrix as a tool for formulating effective marketing strategies at Bank BRI Unit Sokaraja Tengah.By employing a qualitative approach through direct observation and interviews, this research evaluates four key dimensions within the SPACE Matrix framework: Financial Strength (FS), Competitive Advantage (CA), Environmental Stability (ES), and Industry Strength (IS). The analysis results indicate that FS scored 5, CA scored 4, ES scored 4, and IS scored 3. Collectively, these scores position Bank BRI Unit Sokaraja Tengah within the aggressive quadrant.These findings suggest that the bank unit possesses strong internal capabilities and significant external opportunities for continued growth and innovation. Based on this strategic positioning, the recommended strategies include: strengthening digital service innovation, enhancing customers' financial literacy, and fostering active collaboration with the SME community. The implementation of this aggressive strategy is expected to reinforce the bank's competitive position and sustainably support growth in the microeconomic sector.
Analisis Evaluasi Strategi Pegadaian UPC Pasar Bumiayu Dengan SERVO Analysis Seftiani, Afifah Tri; Isnaeni, Devit Ruman; Zuhwa, Unfah Ziyan; Shafrani, Yoiz Shofwa
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 4 No. 2 (2025): Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v4i2.3503

Abstract

The study analyzes the business strategy of UPC Pegadaian Pasar Bumiayu using the SERVO approach (Strategy, Environment, Resources, Values, Organization). The findings indicate that Pegadaian has developed adaptive and innovative strategies through service digitalization, sharia-based products, as well as public education and strategic partnerships. Both internal and external environments are managed responsively, utilizing human resources and technology effectively. Organizational values promote a collaborative work culture and inclusive leadership. The evaluation shows that the SERVO approach helps Pegadaian remain competitive and relevant in the modern financial industry.
Analisis Canvas Strategi Mengenai Produk dan Srategi Pemasaran Produk Pada BMT Dana Mentari Sari, Sinta Kartika; Putri, Dina Alliah Anggreani; Shafrani, Yoiz Shofwa
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 4 No. 2 (2025): Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v4i2.3569

Abstract

This study intends to investigate the business model and product marketing strategy of BMT Dana Mentari Muhammadiyah Purwokerto using the Business Model Canvas (BMC) approach. The background of this research is rooted in the need for Islamic microfinance institutions to adapt amidst increasing competition, particularly in product development and marketing. The research uses a descriptive qualitative approach, with data collected through in-depth interviews with BMT management. The findings suggest that BMT Dana Mentari has implemented the nine elements of the BMC comprehensively, including community-based customer segmentation, strong Sharia-compliant value propositions, and marketing strategies such as direct outreach and personal selling. However, challenges remain, particularly in service digitalization and promotional efforts. The implications of this study highlight the importance of continuous innovation in Sharia-based products and marketing strategies to enhance competitiveness and institutional sustainability.
Co-Authors Aflah, Nafilah Alfarisi, Akmal Aziz Ani Rohanah Argianto, Rifqi Tegar Ashfa, Muhammad Aqila Astuti, Sonia Salma Widi Aviana, Nagita Lyra Ayuni, Titi Salma Azahra, Dian Fatimah Baetisalamah, Nadiva Amelia Baihaqi, Muhammad Ramadhan Cahyani, Agustin Tri Cery, Cery Depisari, Unik Destiana, Diah Sari Dewi, Nurul Fazriyanti Aulia Evridanisa, Nayla Cahya Fariha, Zulfia Nur Fathonah, Aenia Latif Fauzi, Hafiz Zaki Fernansyah, Nio Kenshi Pratama Findianingsih, Arisa Fitriana, Novika Nur Fitriani, Ahwat Galadea, Aflakha Filosofi Hasna, Amelia Nilal Hasnita, Yuliana Nur Humeriatunnisa, Asky Husen, Saadilah Amril Husnia, Atika Ismaya, Nesha Ismiati Ismiati Isnaeni, Devit Ruman Istiqomah, Laela Nur Julianti, Taliyah Khasanah, Anisa Cahyawiru Kurniawan, Pandu Lestari, Azhlia Dyah Lili Erlina Maula, Muhammad Ihza Maulida, Indah Ilma Melani, Niken Mukarromah, Laili Munawaroh, Nur Ismawati Nafila, Isna Nandisa, Alfath Shofa Ningrum, Adelia Cahya Nisa, Sofaratun Nurazizah, Khofifah Nurhaliza, Putri Amellia Nurhayati, Laily Nuriyah, Armida Arka nurul khotimah Odilien, Rizka Ayu Okty Oktaviani, Widya Oktavianingsih, Wiji Parmono, Aldi Dwi Pransiska, Ega Pratami, Luthfi Ranawati Puspitaningrum, Devi Putri, Dewi Ayu Maharani Putri, Dina Alliah Anggreani Putri, Nadiya Berliana Putri, Nindita Septiana Qoyyafa, Falliza Mauliya Rahma, Raysha Aura Rahmadiani, Arzanti Rahmawati, Safira Aulia rahmini hadi Rahmini hadi Raihan, Ziddan Ni’am Ramadhanti, Salsabilla Ramanda, Nanang Aziz Sabana, Hesti Salsabila, Mischel Saputra, Aditya Gilang Saputri, Andina Velisha Saputri, Imel Nurul Sari, Sinta Kartika Seftiani, Afifah Tri Selitri Melina Sendy, Debby Laura Septianingsih, Leny Setyamien, Salsabila Khairunisa Sharunh, Mohammad Rizna Sholihah, Najwa Aulia Siwi, Sri Rahayu Sochimin Sochimin Sulasih Sulasih Ulfi, Lie Aulia Wahyuningtyas, Ida Puspitarini Weni Novandari Wulandari, Lutfiah Zahrotunnida, Nabila Zeliana, Aura Nadisha Zuhela, Salma Zuhwa, Unfah Ziyan