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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI FINANCIAL : JURNAL AKUNTANSI Majalah Ilmiah Warta Dharmawangsa JURNAL ILMIAH MAKSITEK JURNAL ILMIAH SIMANTEK Golden Ratio of Data in Summary Jurnal Ekonomi, Manajemen, Akuntansi KREATIF: Jurnal Pengabdian Masyarakat Nusantara
MARIA MAGDALENA BATE’E
UNIVERSITAS NIAS
Religion Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences

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Analysis of Human Resource Development Training in Improving Employee Performance Heribertus Gulo; Maria Magdalena Bate'e; Eliagus Telaumbanua; Heseziduhu Lase
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.565

Abstract

In the contemporary period marked by globalization and modernization, Indonesian society has made significant strides, particularly in the fields of information and technology. Despite these advancements, there remain challenges that necessitate the development of individuals into exceptional human beings equipped with comprehensive skills. This study focuses on evaluating the effectiveness of human resource development training at the National Narcotics Agency office in Gunungsitoli City. The objective is to ascertain the implementation and impact of such training programs on employee performance. Employing a qualitative field research approach, the study was conducted at the aforementioned office, with agency employees serving as key informants. Data were primarily gathered through interviews, and the analysis utilized descriptive methods to articulate the current conditions observed in the field. Findings from the research indicate that training and development are crucial for enhancing employee competencies and aligning them with the organization’s vision and mission, thereby fostering an adept workforce at BNNK Gunungsitoli.
The Effect of Financial Literacy on the Financial Management of Students Ester Halawa; Maria Magdalena Bate’e; Nanny A. Bu’ulolo; Aferiaman Telaumbanua
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.569

Abstract

This study aims to determine the effect of financial literacy on financial management of SMA Negeri 1 Ulunoyo students and the magnitude of the effect of financial literacy on financial management of SMA Negeri 1 Ulunoyo students. The method used in this research is quantitative method. The data collection technique used a questionnaire (Likert Scale). Data analysis techniques used to strengthen questionnaire data are validity test, reliability test, correlation coefficient, linear regression, determinant coefficient, hypothesis testing, normality test, multicollinearity test and heteroscedasticity test. This study used 58 respondents with Simple Random Sampling data collection technique. The results of this study indicate that Financial Literacy affects the Financial Management of SMA Negeri 1 Ulunoyo, South Nias Regency by 54.8%, while 45.2% is influenced by factors not in this study. With increased financial literacy, students will increasingly manage their finances wisely, carefully and regularly by applying indicators of each financial literacy variable and financial management variable, so that students can prepare for future needs and finances.
The Influence of Financial Knowledge and Financial Attitudes on Financial Management Behavior on UMKM Actors in Lahomi Sub-District Dimensi Daeli; Perlindungan F. Hulu; Nanny A. Bu’ulolo; Maria Magdalena Bate’e
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.575

Abstract

This research aims to determine the influence of financial knowledge and financial attitudes towards financial management behavior among MSMEs in Lahomi sub-district. This research is included in associative research. This result of the research shows that (1) there is a positive and significant influence of financial knowledge on financial management behavior among MSMEs in Lahomi District (2) there is a positive and significant influence of financial attitudes on financial management behavior among MSMs in Lahomi District (3) there is a positive and not significant influence on the financial management behavior of MSMEs in Lahomi District.
The Effect of Financial Inclusion on the Sustainability of the SME Sector Feberia Zebua; Maria Magdalena Bate’e; Perlindungan F. Hulu
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.576

Abstract

This study aims to determine whether financial inclusion has a positive effect on the sustainability of the SME sector in Lotu District, North Nias Regency, and to determine how much influence financial inclusion has on the sustainability of the SME sector, and to find out whether financial inclusion can overcome the challenges experienced by SME actors. The research was conducted in Lotu District, North Nias Regency. The research method used is quantitative method with data collection through distributing questionnaires, documentation, and interviews, observation. Respondents in this study amounted to 63 respondents of SME actors. The results of this study indicate that the influence of financial inclusion has an influence on the sustainability of the SME sector by 20.4%. With the increasing financial inclusion, it will further encourage SME actors to develop their businesses in the future.
Analysis of the Influence of Financial Literacy on Saving Interest of Civil Servants of The One-Stop Integrated Capital Investment and Licensing Service of The Northern Nias Regency Risma Nelly Zalukhu; Maria Magdalena Bate'e; Idarni Harefa; Yupiter Mendrofa
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.578

Abstract

Employees at the One Stop Integrated Investment and Licensing Services Service in North Nias Regency have a different understanding of Financial Literacy. So some employees do not understand basic financial concepts, such as budget planning, investment, risk, and how to manage debt. Some employees are trapped in fraudulent investments and there are still many employees who have consumerist habits, namely buying things based on desire rather than need. This research aims to determine the influence of financial literacy on the interest in saving of Civil Servants at the One Stop Integrated Licensing and Investment Service of North Nias Regency. The variables in this research are financial literacy (X) and interest in saving (Y). The method in this research uses quantitative research methods. The data collection method in this research uses primary data obtained from filling out questionnaires with 31 employee respondents at the One Stop Integrated Licensing and Investment Service Office of North Nias Regency. as well as secondary data obtained from journals related to this research. The data analysis methods used are validity test, reliability test, correlation coefficient test, determinant coefficient test, normality test, heteroscedasticity test, linearity regression test, simple linear regression test and T test. The results of this research show that financial literacy has a positive and significant effect on the interest in saving of Civil Servants at the One Stop Integrated Licensing and Investment Service of North Nias Regency. Simultaneously, the magnitude of the influence of financial literacy on the interest in saving of employees of the One Stop Integrated Investment and Licensing Services Service of North Nias Regency is 43.8%, while the other 56.2% is influenced by other variables not included in the research.
SWOT Analysis in Determining Consumer Preferences For Designing Traditional Nias Clothing Lisan Cermin Hati Zebua; Martha Surya Dinata Mendrofa; Maria Magdalena Bate’e; Jeliswan Berkat Iman Jaya Gea
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.636

Abstract

The purpose of this research is to find out consumer preferences in designing traditional Nias clothing, find out the design after conducting a SWOT analysis, and find out the obstacles that exist in the process of making traditional Nias clothes. This research uses a qualitative research approach. The sample in this study were 6 people consisting of business owners, traditional leaders, employees, and consumers. Data collection techniques, namely interviews and observations. The results of this study are steps in determining consumer preferences in designing traditional Nias clothing at UD. Vivi is the determination of the size motif and type of material, color selection based on market demand, the design produced by UD. Vivi in designing Nias traditional clothing is seen in terms of shape, size, quality, and product durability, the findings of threats to UD. Vivi is that it can come from various factors, namely competition, changes in market trends, changes in consumer preferences, especially among the younger generation who may prefer clothes with modern styles rather than traditional ones, which can reduce demand for traditional Nias clothing, the influence of foreign cultures: Influence from outside culture, and the tools used are still traditional.
The Effect of Consumer Trust and Service Quality on Shopee Users Online Purchase Decisions Kelly Harefa; Elhan Gea; Yupiter Mendrofa; Maria Magdalena Bate’e
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.637

Abstract

This research is motivated by the development of the use of digital marketing in Indonesia, especially in the Nias Islands, which is currently running quite rapidly, which has directly given rise to new competition, this requires business actors to be more creative and innovative regarding the marketing changes that are currently occurring. This research aims to determine the influence of consumer trust and service quality on online purchasing decisions of Shopee users among students at the Faculty of Economics, Unversitas Nias, North Sumatera, Indonesia. This research is quantitative research with the research object at the Faculty of Economics, Unversitas Nias, North Sumatera, Indonesia. Data sources are taken from documentation, questionnaire results and observation results. Based on the results of the written analysis and discussion regarding the influence of Consumer Trust and Service Quality on Purchasing Decisions on the Shopee application, it can be concluded that Consumer Trust has a significant influence on Purchasing Decisions on the Shopee application which can be seen from the results of the t-test where Consumer Trust is 4,731 which is greater than t-estimated 2,645 and Service Quality with a t-value of 3,578 which is greater than t-estimated 2,645 and so H2 is accepted. Consumer Trust and Service Quality on Shopee Application Purchase Decisions. This can be proven by the statistical results of F-calculated of 19.008 which is greater than F-estimated of 3.12.
The Impact of Online Promotion on Increasing Product Sales of SME Komiteriang Daeli; Maria Magdalena Bate’e; Yuterli Zalukhu; Yupiter Mendrofa
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.670

Abstract

This thesis discusses the influence of online promotion on increasing sales of SME products in Lahomi District, West Nias Regency. This study aims to determine the influence of online promotion on increasing sales of SME products in Lahomi District, West Nias Regency. This study uses a quantitative research method with a data collection technique using a questionnaire. Based on the results of the T-Test where the sign value of the X variable is known 001> 0.05 and the t-value is 6.841 <2.054 so it can be concluded that Ha is accepted and has an effect on the Sales Increase variable (Y). Based on the determination coefficienT-Test, the results obtained are that the Adjuster R-Square value is 0.589, this means that the Promotion Variable (X) is able to explain the increase in sales (Y) of 0.589 with a percentage of 58.9% after being adjusted for the sample and independent variables while the remaining 41.1% is explained by other variables outside this study.
The Effect of Price on Consumer Purchase Decisions Kurniawan Gea; Maria Magdalena Bate’e; Emanuel Zebua; Aferiaman Telaumbanua
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.671

Abstract

This study aims to determine whether financial inclusion has a positive effect on the sustainability of the SME sector in Lotu District, North Nias Regency, and to determine how much influence financial inclusion has on the sustainability of the SME sector, and to determine whether financial inclusion can overcome the challenges experienced by SME actors. The study was conducted in Lotu District, North Nias Regency. The research method used is a quantitative method with data collection through the distribution of questionnaires, documentation, and interviews, observations. The respondents in this study were 63 SME respondents. The results of this study indicate that the influence of financial inclusion has an influence on the sustainability of the SME sector by 20.4%. With increasing financial inclusion, it will further encourage SME actors to develop their businesses in the future.
Analysis of Promotion Strategies Through Advertising Media in Increasing Consumer Loyalty Rahmaida Sophia Veronika Mendrofa; Maria Magdalena Bate’e; Eduar Baene; Yuterlin Zalukhu
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.674

Abstract

UD. Talenta faces several weaknesses in marketing catering services, such as a lack of diversification in promotional methods which still rely on traditional methods and word of mouth, which limits market reach. In addition, limited access to technology and the internet hinders the use of digital platforms for promotions, while increasingly tight competition with similar competitors causes difficulties in distinguishing ourselves, so that sales levels experience fluctuations, especially in the midst of unstable economic conditions. This research uses a qualitative approach with methods. field study. Data collection techniques were carried out by means of interviews, observation and documentation using the Milles and Huberman data analysis approach. The research results showed that UD. Talenta relies on marketing strategies that include promotion through social media, print, word of mouth recommendations, and local event participation to expand the reach of its services. Despite facing resource constraints and intense competition, advertising strategies, especially on social media, are considered quite effective in expanding the market and increasing consumer loyalty. Promotional effectiveness is influenced by message clarity, visual appeal, and brand image consistency, although challenges remain in maintaining customer loyalty and overcoming budget constraints. UD. Talenta continues to innovate and evaluate strategies to improve its advertising campaigns. To strengthen consumer loyalty, UD. Talenta need to focus on clarity of information in advertisements, as well as improving the consistency and quality of advertisements with content innovation that is creative and relevant to consumer needs.
Co-Authors Aferiaman Telaumbanua Anggie Sundari Asilika Waruwu Azeti Harefa Calvin Andika Telaumbanua Dian Nikita Zebua Dimensi Daeli Elhan Gea Eliagus Telaumbanua Ellen Carolina Putri Daeli EMANUEL ZEBUA Ester Halawa Feberia Zebua Franky Kristian Mendrofa Heribertus Gulo Heseziduhu Lase I Gusti Ayu Ratih Namasswar Idarni Harefa Insaf Rizalt Putra Gulo Irene Zega Jeliswan Berkat Iman Jaya Gea Kelly Harefa Komiteriang Daeli Kristiani Zendrato Kurniawan Gea Kurniawan Sarototonafo Zai Lefi Yartini Mendrofa Lisan Cermin Hati Zebua M. Fais Luthfi Nuryadin Mart Peterson Daeli Martha Surya Dinata Mendrofa Nanny A. Bu’ulolo Noriwati Lase Odaligoziduhu Halawa Perlindungan F. Hulu Putri Amirah Hafidz Harefa Rahmaida Sophia Veronika Mendrofa RAHMIAH MENDROFA RINCE ASTUTI ZEGA Risma Nelly Zalukhu Robert Onahia Waruwu Sambuani Zai Serniati Zebua SYARIFA AINI Telaumbanua, Yakin Niat Yakin. N. Telaumbanua YUPITER MENDROFA Yuterli Zalukhu Yuterlin Zalukhu