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All Journal JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) JURNAL ILMIAH SIMANTEK Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ilmiah Metansi (Manajemen dan Akuntansi) Golden Ratio of Data in Summary Innovative: Journal Of Social Science Research Jurnal Ekonomi, Manajemen, Akuntansi
EMANUEL ZEBUA
UNIVERSITAS NIAS
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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ANALISIS KETERBUKAAN INFORMASI DALAM MENINGKATKAN PARTISIPASI MASYARAKAT DI DESA HAMBAWA KECAMATAN GUNUNGSITOLI UTARA KOTA GUNUNGSITOLI ROHMAT POLINUS ZILIWU; EMANUEL ZEBUA; NOVELINA ANDRIANI ZEGA
JURNAL ILMIAH SIMANTEK Vol 6 No 4 (2022): JURNAL ILMIAH SIMANTEK
Publisher : LP2MTBM MAKARIOZ

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Abstract

The purpose of this study is to examine the disclosure of information carried out by the Hambawa Village Government, North Gunungsitoli District, Gunungsitoli City in increasing community participation in Hambawa Village. The research method used in this research is descriptive qualitative. The object of this research was carried out at the Hambawa Village Government Office, North Gunungsitoli District, Gunungsitoli City, namely from October to November 2022. The informants who were the sources in this study were information disclosure in increasing community participation in Hambawa village including: Village Heads, Village Apparatus and community leaders. Sources of data in this study are primary data and secondary data. Information disclosure in increasing community participation in Hambawa Village, North Gunungsitoli District, Gunungsitoli City is considered good. This is evidenced by the increasing participation of the community in involving themselves in the implementation of Village Government activities. Information disclosure in Hambawa Village, North Gunungsitoli District, Gunungsitoli City is considered to have been carried out in accordance with applicable laws and regulations.
PENGARUH MOTIVASI TERHADAP PENINGKATAN KINERJA PEGAWAI DINAS PARIWISATA, PEMUDA DAN OLAHRAGA KABUPATEN NIAS SUDARMAN ZEBUA; EMANUEL ZEBUA; NOVELINA ANDRIANI ZEGA
JURNAL ILMIAH SIMANTEK Vol 6 No 4 (2022): JURNAL ILMIAH SIMANTEK
Publisher : LP2MTBM MAKARIOZ

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Abstract

This research was conducted to determine the effect of motivation on improving employee performance at the Department of Tourism, Youth and Sports in Nias Regency. The population and sample in this study were 26 employees within the scope of the Office of Tourism, Youth and Sports of Nias Regency. Data collection was carried out by distributing questionnaires. The type of research used is descriptive quantitative where the data analysis technique used is the classical assumption test with simple linear regression analysis. The research results after verification were used as a questionnaire and processed through IBM statistical for product and service solution (SPSS) version 20 for windows. Based on the results of the validity test where r count > r table with a significant level of 5% r table, namely 0.404, it was stated that all items were valid with the results of the Cronbach alpha reliability test variable X = 0.669 and variable Y = 0.686 where the standard error was 0.60 meaning that the test items repeatedly get a consistent value and declared reliable. To see the relationship, a correlation coefficient test was carried out and it was found that R = 0.687, meaning that motivation has a strong relationship with employee performance at the Tourism, Youth and Sports Office of Nias Regency. The results of simple linear regression analysis obtained Y = 8.266 + 0.714 X, meaning that every time there is an increase of one unit in the motivational variable (X) it will be followed by an increase in employee performance (Y) of 0.714. The determinant coefficient is r² = 0.471, which means that 47.1% of the Motivation Variable (X) affects the Employee Performance variable (Y) at the Office of Tourism, Youth and Sports of Nias Regency. Hypothesis testing was carried out by a t test of t count 4.627 > t table 1.710 with a significant level of 0.000 <0.05 (5%). This means that the hypothesis is proven where Ha is accepted and Hᴼ is rejected
PELATIHAN MEMASARKAN PRODUK MELALUI DIGITAL MARKETING DENGAN MEDIA INSTAGRAM PADA UMKM DESA SUKA MAKMUR KECAMATAN DELITUA KABUPATEN DELI SERDANG Syukron Arjuna; Nurul Wardani Lubis; Beby Karina F Sembiring; Emanuel Zebua; Yupiter Mendrofa
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2023): Volume 4 Nomor 2 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i2.16073

Abstract

Usaha Mikro Kecil dan Menengah (UMKM) dalam upaya meningkatkan nilai jual adalah dengan melakukan usaha pemasaran yang baik. Salah satu yang sedang marak adalah memanfaatkan teknologi internet yang kerap disebut Pemasaran Digital (Digital Marketing). Pemasaran dengan memanfaatkan teknologi informasi sudah merupakan keharusan mengingat pengguna internet Indonesia yang sudah mencapai 80%. Banyak pelaku UMKM yang masih belum mengetahui bagaimana memanfaatkan teknologi untuk masuk ke dalam sistem pemasaran digital. Salah satunya adalah bagaimana menampilkan produk yang mereka jual dalam bahasa gambar. Untuk membantu hal tersebut maka dilakukanlah pelatihan Digital Marketing agar pelaku UMKM dapat lebih optimal dalam mengenalkan produk dan meluaskan jangkauan pemasarannya. Hasil pelatihan menunjukkan bahwa para pelaku UMKM merasa terbantu dengan pelatihan dan optimis bisa menggunakan teknologi yangada untuk menyiapkan produknya lebih baik lagi dan menarik untuk dilihat sehingga menimbulkan minat membeli konsumen.
PENGARUH GREEN MARKETING, BRAND AWARENESS TERHADAP PURCHASE INTENTION AIR MINUM DALAM KEMASAN MEREK ADES MELALUI ENVIRONMENT ATTITUDE MAHASISWA PRODI MANAJEMEN UNIVERSITAS NIAS Yupiter Mendrofa; Emanuel Zebua; Nov Elhan Gea; Yuterlin Zalukhu
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 2 (2023): JMBI UNSRAT Volume 10 Nomor 2
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v10i2.50260

Abstract

The purpose of this study was to analyze the effect of Green Marketing and Brand Awareness on Purchase Intention through the Environment Attitude of students of Management Study Program-S1, University of Nias. The appropriate analysis technique used is a structural equation model (SEM) based on variance or partial least squares (PLS) with smartPLS 4.0 software. Respondents to this study were 99 students of the Management Study Program-S1 Nias University TA.2020/2021 who were determined using the simple random sampling method. The stages of data testing are validity test, reliability test, termination coefficient test and hypothesis test. Based on the results of data analysis and research discussion, it can be concluded that Green Marketing has a significant influence on Environment Attitude, Brand Awareness has a significant influence on Environment Attitude, Green Marketing has no significant influence on Purchase intention, Brand Awareness has a significant influence on Purchase intention, Environment Attitude does not have a significant effect on Purchase intention, Brand Awareness has a significant influence on Purchase intention through Environment Attitude and Green Marketing does not have a significant effect on Purchase intention through Environment Attitude.
Hubungan Komunikasi Internal Dan Kompetensi Terhadap Kinerja Pekerja Pada Kantor Dinas Sosial Kota Gunungsitoli Sri Asli Handayani Ndruru; Eliagus Telaumbanua; Emanuel Zebua; Kurniawan S. Zai
Innovative: Journal Of Social Science Research Vol. 3 No. 6 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i6.6533

Abstract

Untuk menciptakan kinerja pekerja yang berkompetensi baik, komunikasi internal dapat di wujudkan dengan melakukan komunikasi internal yang baik antara pekerja untuk membuat perubahan baik sikap maupun perilaku pekerja agar menjadi lebih baik dalam melaksanakan tugasnya. Penelitian ini bertujuan untuk menjelaskan adanya hubungan dari variabel komunikasi internal dan kompetensi terhadap kinerja pekerja secara parsial. Jenis penelitian yang digunakan adalah kuantitatif yaitu berbentu angka dan bilangan. Penelitian dilaksanakan oleh peneliti Pada Kantor Dinas Sosial Kota Gunungsitoli. Dapat disimpulkan bahwa “Komunikasi internal dan kompetensi memiliki hubungan terhadap kinerja pekerja. sesuai dengan hasil penelitian maka penulis telah megolah data yaitu (1) Pada hasil uji coba rangking spearman di peroleh nilai 0,701 yang berarti tingkat hubungan antar kedua variabel adalah sangat kuat. kemudian pada uji korelasi rangking tau kendali hubungan antara variabel sebesar 0,535 yang berarti tingkat hubungan kuat. kemudian pada uji koefisien korelasi phi hubungan antara variabel sebesar 0,533 yang berarti tingkat hubungan kuat. kemudian pada uji koefisien kontigensi hubungan antara variabel kinerja pekerja sebesar 0,920 yang berarti tingkat hubungan sangat kuat, artinya semakin baik komunikasi internal maka kinerja pekerja akan meningkat; (2) Pada hasil uji coba rangking spearman di peroleh nilai 0,741 yang berarti tingkat hubungan antar kedua variabel adalah sangat kuat. kemudian pada uji korelasi rangking tau kendali hubungan antara variabel sebesar 0,549 yang berarti tingkat hubungan kuat. kemudian pada uji koefisien korelasi phi hubungan antara variabel sebesar 0,606 yang berarti tingkat hubungan kuat. kemudian pada uji koefisien kontigensi hubungan antara variabel kinerja pekerja sebesar 0,934 yang berarti tingkat hubungan sangat kuat, artinya bahwa semakin ditingkatkan kualitas kompetensi maka kinerja pekerja akan meningkat.
Analisis Pemanfaatan Media Sosial Dalam Meningkatkan Penjualan Produk Di CV. Bintang Keramik Kota Gunungsitoli Ester Harefa; Yupiter Mendrofa; Idarni Harefa; Emanuel Zebua
Innovative: Journal Of Social Science Research Vol. 3 No. 6 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i6.6534

Abstract

Penelitian ini bertujuan untuk 1. Untuk mengetahui pemanfaatan media sosial dalam meningkatkan penjualan produk di CV. Bintang keramik Kota Gunungsitoli. 2. Untuk mengetahui kendala dalam pemanfaatan media sosial dalam meningkatkan penjualan produk di CV. Bintang Keramik Kota Gunungsitoli. Metode yang digunakan dalam penelitian adalah metode kualitatif, Teknik pengumpulan data yang digunakan adalah dengan melakukan observasi, wawancara dan dokumentasi. Dimana responden sebanyak tiga orang, satu informan kunci dan dua informan pendukung. Hasil analisis yang telah dilakukan menujukkan bahwa pemanfaatan media sisoal dalam meningkatkan penjualan di CV.Bintang keramik memiliki peran penting dalam meningkatkan penjualan karena dengan mengunakan media sosial, produk yang hendak yang diperkenalkan kepada masyarakat dapat dengan mudah menarik minat calon pembeli untuk memesan barang di CV. Bintang Keramik, selain itu jenis produk dapat dengan mudah dipublikasikan dimedia sosial seperti fecebook dan WhatsApp business. Kesimpulan penelitian ini, pelanggan menyatakan puas terhadap kemudahan dalam mendapatkan informasi tentang produk yang mereka cari di CV. Bintang keramik, sehingga mereka tidak perlu datang ke tempat usaha karena kesibukan di pekerjaan atau jarak tempuh yang jauh, cukup mencari barang di Facebook CV. Bintang keramik dan mengirim pesan kepada admin serta melakukan transaksi pembayaran baik tunai di lokasi saat pengantaran barang maupun transfer melalui mobile banking.
Analisis Keberhasilan Usaha Rumah Makan Salero Basamo Dalam Mempertahankan Keeksistensian Ditengah Persaingan Rumah Makan Yang Sejenis di Kota Gunungsitoli Mei Kristian Halawa; Emanuel Zebua; Yupiter Mendrofa; Otanius Laia
Jurnal Ilmiah METANSI ”Manajemen dan Akuntansi” Vol 7 No 1 (2024): Jurnal Ilmiah Metansi (Manajemen dan Akuntansi)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Lamappapoleonro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57093/metansi.v7i1.266

Abstract

This research was conducted at the Salero Basamo Restaurant, Gunungsitoli City. This research aims to successfully determine the Salero Basamo restaurant business in maintaining its existence amidst competition from similar food stall businesses. This research uses a qualitative descriptive method, using data sources, namely observation, interviews, documentation. In the research, determining informants used purposive sampling and snowball sampling techniques to obtain 3 key informants who could provide information related to problems at the research site. The results of this research show that the success of a business in maintaining its existence can be seen from the level of customer satisfaction and competitive advantage.
Analysis of the Use of the Dana Application as a Digital Payment Tool in Facilitating Consumer Purchasing Transactions Wasiat Elfan Daud Zebua; Yupiter Mendrofa; Emanuel Zebua; Jeliswan BIJ Gea
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.562

Abstract

This research aims to achieve the following objectives: (1) to explore how the implementation of the DANA e-wallet facilitates consumer transactions at the Ya'ahowu Market in Gunungsitoli City; (2) to examine the usage patterns of the DANA application within the Ya'ahowu Market; and (3) to identify the challenges and risks associated with using the DANA application in simplifying transactions for consumers at the market. The research methods employed include observation, interviews, and documentation collection, with five respondents participating in the study. Based on interviews with key informants, the study found that the increasing adoption of e-wallets, such as DANA, has significantly streamlined transaction processes at Ya'ahowu Market. Informants revealed that, prior to the introduction of the DANA application, transactions were conducted solely in cash. However, since the app’s integration, both buyers and sellers at Ya'ahowu Market have embraced e-wallets, recognizing their potential to simplify transactions and enhance overall market efficiency. This shift demonstrates the market's effort to keep up with technological advancements in digital payment systems.
The Influence of Consumer Behavior on Purchasing Decisions Enifarmawati Lase; Emanuel Zebua; Yupiter Mendrofa; Perlindungan F. Hulu
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.638

Abstract

Retail trade is a very strategic trade in Indonesia because it is able to absorb labor after the agricultural sector. There are two types of retail trade, namely traditional retail which is directly represented by small traders or grocery traders in traditional markets and in housing and modern retail which is represented by supermarkets and minimarkets such as Alfamart and Indomaret. This proves that there is quite high economic growth and creates investment, but on the other hand, this can cause lethargy for traditional kiosk traders, even killing their businesses. Yuki Mart is one of the modern shops (minimarkets) in Gunungsitoli City. This research aims to find out how much influence consumer behavior has on purchasing decisions at Yuki Mart, Gunungsitoli City. This research uses quantitative methods. Respondents were 57 consumers who shopped at Yuki Mart, Gunungsitoli City in July, where researchers collected data using a questionnaire, then carried out data validity tests, data reliability tests, classical assumption tests (normality tests), coefficient of determination, and hypothesis tests (t tests). The results of the research show that the influence of consumer behavior on purchasing decisions at Yuki Mart, Gunungsitoli City, is 16.3% and the other 83.7% is influenced by other variables not included in this research.
The Effect of Price on Consumer Purchase Decisions Kurniawan Gea; Maria Magdalena Bate’e; Emanuel Zebua; Aferiaman Telaumbanua
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.671

Abstract

This study aims to determine whether financial inclusion has a positive effect on the sustainability of the SME sector in Lotu District, North Nias Regency, and to determine how much influence financial inclusion has on the sustainability of the SME sector, and to determine whether financial inclusion can overcome the challenges experienced by SME actors. The study was conducted in Lotu District, North Nias Regency. The research method used is a quantitative method with data collection through the distribution of questionnaires, documentation, and interviews, observations. The respondents in this study were 63 SME respondents. The results of this study indicate that the influence of financial inclusion has an influence on the sustainability of the SME sector by 20.4%. With increasing financial inclusion, it will further encourage SME actors to develop their businesses in the future.
Co-Authors Aferiaman Telaumbanua Ayler Beniah Ndraha Beby Karina F Sembiring Elkristian Lahagu Enifarmawati Lase Ester Harefa Fatolosa Hulu Febertina Zebua Hulu, Fatolosa Idarni Harefa Jeliswan Berkat Iman Jaya Gea Jeliswan BIJ Gea Kurniawan Gea Kurniawan S. Zai MARIA MAGDALENA BATE’E Mei Kristian Halawa Nanny Artatina Buulolo Nota Roma Saro Harefa Nov Elhan Gea Novelina Andriani Zega Nurul Wardani Lubis Otanius Laia Palindungan Lahagu Perlindungan F. Hulu Rizal Ananda Alwi Zebua ROHMAT POLINUS ZILIWU Serniati Zebua Sri Asli Handayani Ndruru SUDARMAN ZEBUA Syukron Arjuna Wasiat Elfan Daud Zebua YUPITER MENDROFA Yuterlin Zalukhu