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EFEKTIVITAS MEDIA SOSIAL INSTAGRAM SEBAGAI SARANA INFORMASI ONLINE (STUDI KASUS PADA AKUN @VISIT.GUNUNGTUA) Harahap, Marosa; Primadesi, Yona
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 3 (2024): Vol. 7 No. 3 (2024): Volume 7 No 3 Tahun 2024 (Special Issue)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i3.32800

Abstract

Penelitian ini dilakukan karena melihat banyaknya daerah di Indonesia yang menggunakan Instagram sebagai sarana atau media penyampai informasi kepada masyarakatnya, tidak jarang juga digunakan untuk mempromosikan daerahnya kepada dunia luar. Penelitian ini bertujuan untuk mengevaluasi efektivitas penggunaan media sosial sebagai sarana informasi online dengan studi kasus pada akun @visit.gunungtua. Metode yang digunakan ialah deskriptif dengan mengumpulkan, menyederhanakan, mengolah hingga menyajikan data. Pengukuran efektivitas media sosial yang digunakan ialah indikator teori 4C Chris Heuer (Context, Communication, Collaboration, dan Connection) dan satu tambahan indikator Consistency. Hasil analisis menunjukkan bahwa akun @visit.gununtua sangat efektif sebagai sarana informasi online. Indikator Context mencapai 81,75%, menunjukkan bahwa konten yang disajikan relevan dan sesuai dengan kebutuhan pengikutnya. Indikator Communication 80,25%, menandakan adanya interaksi yang baik antara akun dengan pengikutnya. Indikator Collaboration 82,25%, yang merupakan indikator tertinggi, menunjukkan bahwa adanya kerja sama yang baik dengan pihak lain dalam menyajikan informasi. Indikator Connection 78,5%, artinya akun @visit.gunungtua berhasil menjalin hubungan yang kuat dengan pengikutnya. Terakhir indikator Consistency 80%, menunjukkan bahwa akun @visit.gunungtua secara konsisten menyajikan informasi yang relevan dan bermanfaat. Secara keseluruhan, akun Instagram @visit.gunungtua dinilai sangat efektif dalam menyampaikan informasi kepada followersnya, dengan indikator Collaboration sebagai faktor dominan yang berkontribusi pada efektivitasnya. Sehingga Ha diterima dan H0 ditolak.
Pengalaman Informasi Followers Akun Instagram @Viviatal dalam Memenuhi Kebutuhan Informasi Mengenai Self Development Ilham, Muhammad; Primadesi, Yona
YASIN Vol 4 No 3 (2024): JUNI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/yasin.v4i3.2933

Abstract

The phenomenon of needing information regarding self-development is considered important. To meet these needs, the Instagram account @viviatal is an alternative. After the information needs are met, of course followers of the @viviatal account will get an information experience. This research aims to determine the information experience felt by followers of the Instagram account @viviatal. This research uses a qualitative method with a phenomenological approach. The information in this research was determined using a purposive sampling technique. Collection techniques were carried out by means of observation, interviews and documentation. The analysis technique used is thematic analysis technique, namely identifying patterns and forming new themes based on the data collected. The results of this research show that the Instagram account @viviatal (1) is the result of identifying sources of information, (2) becomes a media that plays a role, and (3) has an impact in increasing insight, consideration in decision making, and has a positive impact on followers of the Instagram account @viviatal.
Kompetensi Literasi Informasi Topik Kesehatan Mental Generasi Z di Era Digital (Studi Kasus Mahasiswa FBS Universitas Negeri Padang) Afriliana, Elsya; Primadesi, Yona
ALSYS Vol 4 No 4 (2024): JULI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/alsys.v4i4.3478

Abstract

This research aims to determine the information literacy competency of generation Z mental health topics in the Digital Era (Case Study of Padang State University FBS Students). Information literacy competency is measured using the seven pillars SCONUL information literacy model with indicators: identify, scope, plan, gather, eval_uate, manage, and present. This research method is quantitative descriptive. The population of this research is FBS students class of 2020 totaling 1,080 population. The sample in this study amounted to 91 samples using the Slovin formula and the technique used was proportional random sampling. Data collection in this study used multiple choice test questions. Based on the research results, it is known that: (1) ability regarding identify is in the medium category with an average of 57.6; (2) ability regarding scope is in the medium category with an average of 56.7; (3) ability regarding plans is in the good category with an average of 61.9; (4) the ability to gather is in the medium category with an average of 58; (5) the ability to eval_uate is in the good category with an average of 67.7; (6) the ability to manage is in the good category with an average of 63; (7) ability regarding the present is in the good category with an average of 62.8. Overall the indicator obtained an average of 61.1 in the good category, this shows that students have information literacy skills on mental health topics.