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All Journal KARMAPATI (Kumpulan Artikel Mahasiswa Pendidikan Teknik Informatika) ISSN: 2252-9063 JDM (Jurnal Dinamika Manajemen) Ekuitas: Jurnal Pendidikan Ekonomi Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal MIX : Jurnal Ilmiah Manajemen Management Analysis Journal Jurnal Nasional Pendidikan Teknik Informatika (JANAPATI) Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship JIA (Jurnal Ilmiah Akuntansi) Jurnal Manajemen Perhotelan dan Pariwisata
Gede Ariadi
Universitas Kristen Satya Wacana
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Social Sciences

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Can Instagram Attributes Affect Store Loyalty Mediated by Application Engagement and Interaction Intentions? Palenewen, Endaina Yuki Hoonekita; Ariadi, Gede
JDM (Jurnal Dinamika Manajemen) Vol 14, No 2 (2023): September 2023
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v14i2.45019

Abstract

The amplifying importance of Instagram and its flourishing embracing proposes a massive prospect for firms to promote their products that deliver an endeavor to identify customers’ behaviors well. The research aims to recognize application attributes of perceived ease of use (PEOU), information quality, perceived usefulness, and system quality toward store loyalty from the Technology Acceptance Model (TAM) lens. Moreover, it elaborates on the theory of Planned Behavior (TPB) to construct interaction intention and application engagement as mediator variables that apply the conceptual model among application attributes and store loyalty. This study uses a quantitative approach where questionnaires are distributed to 272 consumers who know or follow the Instagram of the Coffee Shop in Salatiga, Indonesia. The outcomes expose which interaction intention and application engagement are essential in the linkages among perceived usefulness, system quality, and information quality toward the store. Conversely, both mediator variables could not mediate the linkages between PEOU and store loyalty. Theoretically, there is a synergy amid theory TAM and TPB, revealing that perceived usefulness is most influential as antecedents affect store loyalty through interaction intention and application engagement.
Co-Authors Abdi , Antonius Surjo Abdi, Antonius Surjo Christina Ari Pramono Putri Dessy Seri Wahyuni Gabriella Jodie Patricia Wijanna Giltom Antonio Lenggu Linda Kusuma Made Hizkia Palenewen, Endaina Yuki Hoonekita Sitanggang, Karunia Angel Febiola Sumarno , Ari Pitoyo Wijaya, Bramadi Theodorus