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All Journal Jurnal Online Mahasiswa (JOM) Bidang Pertanian JAM : Jurnal Aplikasi Manajemen JURNAL PENDIDIKAN TAMBUSAI Indonesian Journal of Global Health research Journal of Environment and Management KESANS : International Journal of Health and Science Journal of Sustainable Construction Jurnal Pengabdian Masyarakat
Ferdinand Ferdinand, Ferdinand
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Agriculture, Biological Sciences & Forestry Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Other

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PERAN KEAHLIAN PELAKU USAHA DALAM MENINGKATKAN VALUE ADDED PADA PRODUK HASIL KERAJINAN TANGAN UKMDI KALIMANTAN TENGAH Ferdinand, Ferdinand; Tiawon, Harin
BESIRU : Jurnal Pengabdian Masyarakat Vol. 1 No. 7 (2024): BESIRU : Jurnal Pengabdian Masyarakat, Juli 2024
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/qhzeed87

Abstract

The purpose of community service activities is to increase the income of handicraft businesses made by adding products at Plangka Raya SMEs, by testing product quality in encouraging purchase decisions. The research applies the dynamic capability theory to synergize with the business environment which also strengthens the research structure in the relationship between product quality and purchase decisions. The research method is an associative-quantitative research approach. The population and sample in this study are the handicraft community in Dipalangka Raya. The number of respondents is 100 people who are regular customers of SME handicraft products in Central Kalimantan. The analysis tool used in this study is Partial Least Square (PLS) with the Structural Equation Modelling (SEM) approach. The results of this study show that product quality has a significant positive effect in increasing purchasing decisions. The implication of the results is that the importance of product quality drives purchasing decisions inseparable from the theory of dynamic capability, in an uncertain business environment so that business units (SMEs) are able to survive. In the next research, digital marketing variables can be added as a promotional tool that is relevant to the progress of the current business environment.
PELATIHAN DIGITAL DALAM MENINGKATKAN PROMOSI USAHA BATIK DI KALIMANTAN TENGAH Ferdinand, Ferdinand; Tiawon, Harin
BESIRU : Jurnal Pengabdian Masyarakat Vol. 1 No. 2 (2024): BESIRU : Jurnal Pengabdian Masyarakat, Februari 2024
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/84cqct34

Abstract

Pelatihan digital untuk meningkatkan promosi usaha batik di Kalimantan Tengah dirancang untuk membantu pelaku usaha batik dalam memanfaatkan teknologi dan media sosial guna memperluas jangkauan pasar dan meningkatkan daya tarik produk mereka. Kegiatan ini mencakup analisis kebutuhan, desain materi pelatihan, dan penggunaan metode pengajaran yang variatif seperti workshop, seminar, dan sesi praktik langsung. Pelatihan ini berfokus pada penggunaan media sosial, strategi pemasaran digital, dan pembuatan konten berkualitas tinggi. Selain itu, pelatihan menyediakan dukungan melalui sesi konsultasi individu, mentoring berkelanjutan, dan akses ke alat digital serta materi edukasi tambahan. Kendala yang dihadapi dalam pelatihan ini meliputi kurangnya pengetahuan digital, keterbatasan akses internet, dan modal terbatas. Solusi yang diterapkan termasuk pelatihan intensif, strategi promosi organik, dan optimasi konten. Dengan pendekatan ini, diharapkan pelaku usaha batik dapat mengatasi tantangan promosi yang ada, meningkatkan keterampilan mereka dalam pemasaran digital, dan memperkuat brand batik Kalimantan Tengah di pasar lokal dan internasional. Pelatihan ini bertujuan untuk meningkatkan visibilitas batik dan memperkuat posisinya sebagai produk budaya yang berharga di industri fashion.
OPTIMALISASI PELATIHAN DIGITAL MARKETING PADA USAHA KULINER DI KAWASAN BRAGA, KOTA BANDUNG Kristinae, Vivy; Ferdinand, Ferdinand
BESIRU : Jurnal Pengabdian Masyarakat Vol. 2 No. 12 (2025): BESIRU : Jurnal Pengabdian Masyarakat, Desember 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/besiru.v2i12.2026

Abstract

This community service activity aims to optimize the ability of culinary business actors in the Braga area, Bandung City, in utilizing digital marketing as a strategy to increase business competitiveness. The main problems faced by partners include low digital literacy, limited strategic use of social media, and not optimal use of marketplaces and digital promotional content. The implementation method uses a participatory approach through training, mentoring, direct practice, as well as monitoring and evaluation. Activity partners are micro and small-scale culinary business actors in the Braga area. The results of the activity show that there is an increase in business actors' understanding of the concept of digital marketing, an improvement in the quality of promotional content, the use of social media in a more structured manner, and an increase in the reach of online marketing. This activity proves that targeted and applicable digital marketing training is able to increase the marketing capacity of culinary businesses and support business sustainability in the digital economy era.
Co-Authors Afriwardi Afriwardi Agus Sugiyono Ang, Suryawan Arnis En Yulia Chandra, Lindawati Cynthia, Fransisca Edwin Adipratama FEB, Cristia Anggriani Fitria Husnatarina Hirowati Ali, Hirowati Kristinae, Vivy M. Yogi Riyantama Isjoni Meitiana Meitiana, Meitiana Perdanakusuma, David Sontani Peridawaty, Peridawaty Priskila, Onny Tiawon, Harin Vivy Kristinae Yohanes L. D. Adianto