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All Journal Jurnal Online Mahasiswa (JOM) Bidang Pertanian JAM : Jurnal Aplikasi Manajemen JURNAL PENDIDIKAN TAMBUSAI Jurnal Pendidikan Ekonomi (JURKAMI) Indonesian Journal of Global Health research Journal of Environment and Management KESANS : International Journal of Health and Science Journal of Sustainable Construction Jurnal Pengabdian Masyarakat
Ferdinand Ferdinand, Ferdinand
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Agriculture, Biological Sciences & Forestry Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Other

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PERAN KEAHLIAN PELAKU USAHA DALAM MENINGKATKAN VALUE ADDED PADA PRODUK HASIL KERAJINAN TANGAN UKMDI KALIMANTAN TENGAH Ferdinand, Ferdinand; Tiawon, Harin
BESIRU : Jurnal Pengabdian Masyarakat Vol. 1 No. 7 (2024): BESIRU : Jurnal Pengabdian Masyarakat, Juli 2024
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/qhzeed87

Abstract

The purpose of community service activities is to increase the income of handicraft businesses made by adding products at Plangka Raya SMEs, by testing product quality in encouraging purchase decisions. The research applies the dynamic capability theory to synergize with the business environment which also strengthens the research structure in the relationship between product quality and purchase decisions. The research method is an associative-quantitative research approach. The population and sample in this study are the handicraft community in Dipalangka Raya. The number of respondents is 100 people who are regular customers of SME handicraft products in Central Kalimantan. The analysis tool used in this study is Partial Least Square (PLS) with the Structural Equation Modelling (SEM) approach. The results of this study show that product quality has a significant positive effect in increasing purchasing decisions. The implication of the results is that the importance of product quality drives purchasing decisions inseparable from the theory of dynamic capability, in an uncertain business environment so that business units (SMEs) are able to survive. In the next research, digital marketing variables can be added as a promotional tool that is relevant to the progress of the current business environment.
PELATIHAN DIGITAL DALAM MENINGKATKAN PROMOSI USAHA BATIK DI KALIMANTAN TENGAH Ferdinand, Ferdinand; Tiawon, Harin
BESIRU : Jurnal Pengabdian Masyarakat Vol. 1 No. 2 (2024): BESIRU : Jurnal Pengabdian Masyarakat, Februari 2024
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/84cqct34

Abstract

Pelatihan digital untuk meningkatkan promosi usaha batik di Kalimantan Tengah dirancang untuk membantu pelaku usaha batik dalam memanfaatkan teknologi dan media sosial guna memperluas jangkauan pasar dan meningkatkan daya tarik produk mereka. Kegiatan ini mencakup analisis kebutuhan, desain materi pelatihan, dan penggunaan metode pengajaran yang variatif seperti workshop, seminar, dan sesi praktik langsung. Pelatihan ini berfokus pada penggunaan media sosial, strategi pemasaran digital, dan pembuatan konten berkualitas tinggi. Selain itu, pelatihan menyediakan dukungan melalui sesi konsultasi individu, mentoring berkelanjutan, dan akses ke alat digital serta materi edukasi tambahan. Kendala yang dihadapi dalam pelatihan ini meliputi kurangnya pengetahuan digital, keterbatasan akses internet, dan modal terbatas. Solusi yang diterapkan termasuk pelatihan intensif, strategi promosi organik, dan optimasi konten. Dengan pendekatan ini, diharapkan pelaku usaha batik dapat mengatasi tantangan promosi yang ada, meningkatkan keterampilan mereka dalam pemasaran digital, dan memperkuat brand batik Kalimantan Tengah di pasar lokal dan internasional. Pelatihan ini bertujuan untuk meningkatkan visibilitas batik dan memperkuat posisinya sebagai produk budaya yang berharga di industri fashion.
OPTIMALISASI PELATIHAN DIGITAL MARKETING PADA USAHA KULINER DI KAWASAN BRAGA, KOTA BANDUNG Kristinae, Vivy; Ferdinand, Ferdinand
BESIRU : Jurnal Pengabdian Masyarakat Vol. 2 No. 12 (2025): BESIRU : Jurnal Pengabdian Masyarakat, Desember 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/besiru.v2i12.2026

Abstract

This community service activity aims to optimize the ability of culinary business actors in the Braga area, Bandung City, in utilizing digital marketing as a strategy to increase business competitiveness. The main problems faced by partners include low digital literacy, limited strategic use of social media, and not optimal use of marketplaces and digital promotional content. The implementation method uses a participatory approach through training, mentoring, direct practice, as well as monitoring and evaluation. Activity partners are micro and small-scale culinary business actors in the Braga area. The results of the activity show that there is an increase in business actors' understanding of the concept of digital marketing, an improvement in the quality of promotional content, the use of social media in a more structured manner, and an increase in the reach of online marketing. This activity proves that targeted and applicable digital marketing training is able to increase the marketing capacity of culinary businesses and support business sustainability in the digital economy era.
KINERJA PENGELOLAAN ASET DAERAH: ANALISIS KESIAPAN, KAPABILITAS, DAN TANTANGAN BERBASIS MODEL PUBLIC ASSET MANAGEMENT FRAMEWORK (PAMF) PADA PEMERINTAH PROVINSI KALIMANTAN TENGAH Sonder, Johni; Ferdinand, Ferdinand; Neneng, Sunaryo; Sintani, Lelo; Christa, Usup Riassy; Meitiana, Meitiana; Wibowo, Agus Satrya; Ompusunggu, Dicky Perwira
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 11, No 1 (2026): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v11i1.5647

Abstract

Penelitian ini bertujuan mengevaluasi kinerja pengelolaan aset Pemerintah Provinsi Kalimantan Tengah dengan menggunakan Public Asset Management Framework (PAMF) yang mencakup empat elemen utama: identifikasi aset, analisis kebutuhan, siklus hidup aset, dan pengukuran kinerja. Penelitian ini menggunakan data publik dari BPK, BPS, Kemendagri, dan PUPR yang dianalisis secara deskriptif-kualitatif melalui triangulasi dokumen, wawancara, dan instrumen penilaian. Hasil penelitian menunjukkan bahwa identifikasi aset telah dilakukan secara rutin, namun kualitas data masih rendah akibat ketidaktepatan informasi teknis, aset yang tidak ditemukan, serta ratusan bidang tanah yang belum bersertifikat. Analisis kebutuhan aset belum berbasis data utilisasi maupun kebutuhan layanan publik. Manajemen siklus hidup aset masih bersifat reaktif, ditandai dengan pemeliharaan yang tertunda dan menurunnya kondisi infrastruktur. Pengukuran kinerja merupakan aspek terlemah karena belum terdapat indikator aset yang terintegrasi dalam sistem akuntabilitas pemerintah. Secara keseluruhan, pengelolaan aset Provinsi Kalimantan Tengah masih berada pada tahap administratif dan belum berkembang menjadi manajemen aset strategis. Temuan penelitian ini memberikan dasar bagi perbaikan sistem, peningkatan kapabilitas kelembagaan, serta penguatan tata kelola aset daerah
PELATIHAN PEMASARAN PRODUK DAN LAPORAN KEUANGAN SEDERHANA BAGI PELAKU USAHA WISATA SUSUR SUNGAI DI PALANGKA RAYA Ferdinand, Ferdinand; Kristinae, Vivy
BESIRU : Jurnal Pengabdian Masyarakat Vol. 3 No. 4 (2026): BESIRU : Jurnal Pengabdian Masyarakat, April 2026
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/besiru.v3i4.2523

Abstract

This community service activity aims to improve the knowledge and skills of tourism business actors in Palangka Raya, especially in the Kahayan River Tourism area, in the field of product marketing and the preparation of simple financial reports. Kahayan River Trail Tourism is one of the leading tourism potentials in Palangka Raya City that offers the experience of enjoying the beauty of the Kahayan River through boats or klotok, with natural attractions, culture, and life of the riverside community. The Palangka Raya City Tourism, Culture, Youth and Sports Office describes the Kahayan River as a path that has strong historical, cultural, and natural charm values for the city of Palangka Raya. The problems faced by tourism business actors include limited ability to market tourism products, lack of optimal use of digital media, orderly financial records, and the lack of simple financial reports that can be used to evaluate businesses. The activity method uses a qualitative descriptive approach through observation, interviews, socialization, training, discussions, practices, and evaluation of activities. The results of the activity showed that the training was able to increase participants' understanding of tourism product marketing strategies, preparation of promotional content, consumer services, recording income and expenses, and the preparation of simple profit and loss reports. This activity is expected to strengthen the capacity of tourism business actors in developing businesses in a more planned, professional, and sustainable manner.
Co-Authors Afriwardi Afriwardi Agus Sugiyono Ang, Suryawan Arnis En Yulia Chandra, Lindawati Christa, Usup Riassy Cynthia, Fransisca Dicky Perwira Ompusunggu Edwin Adipratama Fitria Husnatarina Hirowati Ali, Hirowati Kristinae, Vivy Lelo Sintani M. Yogi Riyantama Isjoni Meitiana Meitiana, Meitiana Neneng, Sunaryo Perdanakusuma, David Sontani Priskila, Onny Sonder, Johni Tiawon, Harin Vivy Kristinae Wibowo, Agus Satrya Yohanes L. D. Adianto