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THE MEANING ON MAIMUN PALACE ORNAMENTS: SEMIOTIC STUDY Maura Annisa; Zuindra Zuindra; M.Kiki Wardana
Jurnal Pendidikan dan Sastra Inggris Vol. 2 No. 1 (2022): April : Jurnal Pendidikan dan Sastra Inggris
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupensi.v2i1.587

Abstract

The purpose of this study is how the writer found shape and meaning in the ornament in Maimun palace. The writer applied the theory of Semiotics proposed by Peirce (1978). The method is a qualitative research method, which is directly analyzes the facts found in the field. The writer obtained the data by conducting observations and interviews directly to the field, as well as getting information from several books and websites. The result showed that it was found some types of ornaments at the Maimun Palace. Then the writer compiled and described them based on the shape, namely ornament in the form of plant motifs, ornaments in the form of animal motifs, ornaments in the form of natural motifs, and ornaments in the form of calligraphy motifs. Then the writer explained the ornament based on its meaning contained in the Maimun Palace based on semiotic approach. The average function of the ornaments in the Maimun Palace is as decoration on the walls and the Sultan’s Throne.
PERSUASIVE COMMUNICATION USED BY INSURANCE AGENTS OF SELLING PROSPECT IN PRESTASI AGENCY BINJAI Muhammad Iqbal Dary; Zuindra Zuindra; Hendra Mulia
Jurnal Pendidikan dan Sastra Inggris Vol. 2 No. 1 (2022): April : Jurnal Pendidikan dan Sastra Inggris
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupensi.v2i1.614

Abstract

The persuasive language used by agents is able to change the thoughts and feelings of the prospective customer until the opinion that conveyed by the agent is carried out reaches its main purpose, closing. The researcher sees a phenomenon among agents where they have offices in the same place, then have the same coach and training model, but in the end of the day the results seen from their sales figures vary from one another. This research aims to analyze what persuasive strategies are used in sales and the relationship between persuasive language and speech acts. The theories used in this research are pragmatics and communication. Speech acts in this research used as the support theory of the pragmatics. The researcher used qualitative research methods to analyze the data. The result, the researcher got 14 data in analysis of persuasive strategies and illocutionary act. There are, 6 data of enhancing credibility, 4 data of using logic and evidence to persuade and 4 data of using emotion to persuade. The researcher found the most frequently used strategy is Using logic and evidence and Enhancing credibility with competence. From the analysis the researcher also found there two sales methods, soft selling and hard selling.
IDIOMATIC EXPRESSIONS IN ENCANTO MOVIE SCRIPT Tasya Pyarina; Zuindra Zuindra; Emmy Erwina
Jurnal Pendidikan dan Sastra Inggris Vol. 2 No. 3 (2022): Desember: Jurnal Pendidikan dan Sastra Inggris
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupensi.v2i3.770

Abstract

This research aimed to investigate the meaning of idiomatic expression and to find out the types of Idiom in Encanto movie script. The researcher used McCharty and O'Dell's theory to analyze the implementation of idiomatic expression occurred in the object of this research. The qualitative research method was applied. The data were collected by watching the Encanto movie several times, determining the words, phrases, or sentences to be analyzed, and then categorizing the terms, phrases, and sentences into types of idioms based on the used theory. The result showed that there were 20 data found namely 7 Simile, 1 Binomial, 2 Proverbs, 1 Euphemism, 2 Clichés, and 6 Fixed Statement. Furthermore, this research can be a valuable information and knowledge for many people in understanding the idiomatic meaning in some media.
Sosialisasi Landskap Linguistik Dalam Meningkatkan Soft Skills Mahasiswa Nurmala, Dewi; Sopha, Diana; Zuindra, Zuindra; Al Qorni, Wais
Amaliah: Jurnal Pengabdian Kepada Masyarakat Vol 8 No 1 (2024): Amaliah: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPI UMN AL WASHLIYAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/ajpkm.v8i1.2689

Abstract

This article is the result of the hard work of a group of lecturers and students from the English literature study program at Al Washliyah Muslim Nusantara University and Harapan University in Medan. The goal of this community service is to find solutions to improve students' soft skills by introducing them to the linguistic landscape. The study of language use in public spaces is known as linguistic landscape. Signs on the road or notices about rules or prohibitions in specific places or areas become a linguistic landscape study. This service location was chosen based on the findings of an analysis of students at Harapan University, Medan's Faculty of Language and Communication via interview data with one of the lecturers. Based on the interview results, community service was performed at Harapan University in Medan. This activity improves students' soft skills by utilizing counseling and outreach methods regarding the linguistic landscape. The benefit of this counseling is that it helps students understand how the linguistic landscape can influence their attitudes and speech in social interactions, particularly on campus. Location surveys, obtaining permits, preparing materials, and community service training are all stages of activity. It is hoped that by participating in this activity, students at Harapan University's Faculty of Language and Communication in Medan will gain more knowledge and insight.