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All Journal Linguistika BAHAS Language Literacy: Journal of Linguistics, Literature, and Language Teaching JURNAL EDUCATION AND DEVELOPMENT Gema Wiralodra Jurnal Tunas Jurnal Pendidikan dan Sastra Inggris (JUPENSI) Kajian Linguistik dan Sastra Vernacular Argopuro: Jurnal Multidisiplin Ilmu Bahasa Sintaksis: Publikasi Para Ahli Bahasa dan Sastra Inggris Argopuro : Jurnal Multidisiplin Ilmu Bahasa Jurnal Pendidikan dan Sastra Inggris
Zuindra, Zuindra
Universitas Harapan Medan, Sumatra Utara, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media Social Sciences Other

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PERSUASIVE COMMUNICATION USED BY INSURANCE AGENTS OF SELLING PROSPECT IN PRESTASI AGENCY BINJAI Muhammad Iqbal Dary; Zuindra Zuindra; Hendra Mulia
Jurnal Pendidikan dan Sastra Inggris Vol. 2 No. 1 (2022): April : Jurnal Pendidikan dan Sastra Inggris
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupensi.v2i1.614

Abstract

The persuasive language used by agents is able to change the thoughts and feelings of the prospective customer until the opinion that conveyed by the agent is carried out reaches its main purpose, closing. The researcher sees a phenomenon among agents where they have offices in the same place, then have the same coach and training model, but in the end of the day the results seen from their sales figures vary from one another. This research aims to analyze what persuasive strategies are used in sales and the relationship between persuasive language and speech acts. The theories used in this research are pragmatics and communication. Speech acts in this research used as the support theory of the pragmatics. The researcher used qualitative research methods to analyze the data. The result, the researcher got 14 data in analysis of persuasive strategies and illocutionary act. There are, 6 data of enhancing credibility, 4 data of using logic and evidence to persuade and 4 data of using emotion to persuade. The researcher found the most frequently used strategy is Using logic and evidence and Enhancing credibility with competence. From the analysis the researcher also found there two sales methods, soft selling and hard selling.
IDIOMATIC EXPRESSIONS IN ENCANTO MOVIE SCRIPT Tasya Pyarina; Zuindra Zuindra; Emmy Erwina
Jurnal Pendidikan dan Sastra Inggris Vol. 2 No. 3 (2022): Desember: Jurnal Pendidikan dan Sastra Inggris
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupensi.v2i3.770

Abstract

This research aimed to investigate the meaning of idiomatic expression and to find out the types of Idiom in Encanto movie script. The researcher used McCharty and O'Dell's theory to analyze the implementation of idiomatic expression occurred in the object of this research. The qualitative research method was applied. The data were collected by watching the Encanto movie several times, determining the words, phrases, or sentences to be analyzed, and then categorizing the terms, phrases, and sentences into types of idioms based on the used theory. The result showed that there were 20 data found namely 7 Simile, 1 Binomial, 2 Proverbs, 1 Euphemism, 2 Clichés, and 6 Fixed Statement. Furthermore, this research can be a valuable information and knowledge for many people in understanding the idiomatic meaning in some media.
Co-Authors Adena, Tiara Ammar Rasyid Anastasya, Elma Anayati, Wan Arifuddin Arifuddin Arifuddin Arifuddin Arifuddin Arifuddin Bima Prana Chitra Ema Yanda Sari Emmy Erwina Erwina, Emmy Fadhilah Ramadhanty Febrian, Rizki Geubrina, Misla Hendra Mulia Hendra Mulia Hendra Mulia Hia, Yuniarti Hidayati Hidayati Hidayati Hidayati M.Kiki Wardana M.Kiki Wardana Maura Annisa Maura Annisa Mayasari Mayasari Mayasari Mayasari, Mayasari Mhd. Pujiono Misla Geubrina Misla Geubrina Misla Geubrina Muhammad Ibnu Bayhaqi Muhammad Iqbal Dary Muhammad Iqbal Dary Muhammad Kiki Wardana Muhammad Kiki Wardhana Mulia, Hendra Siregar, S.S. Pertiwi K.A.W. Tasya Pyarina Tasya Pyarina