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All Journal Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Journal Science Innovation and Technology (SINTECH) Proceeding of International Conference Health, Science And Technology (ICOHETECH) Jurnal Nusantara Mengabdi Jurnal Agronomika Kreativasi: Journal of Community Empowerment
Bimoseno Sepfrian
Universitas Duta Bangsa Surakarta, Jawa Tengah
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Medicine & Pharmacology Public Health Social Sciences Other

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Analysis Of Lempuyang Commodity Marketing Channels In Sukoharjo Regency Risma Gayatri, Rahajeng; Setiyani, Rahmawati; Sepfrian, Bimoseno
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2024: Proceeding of the 5th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/icohetech.v5i1.4220

Abstract

The agricultural sector in Indonesia includes various subsectors, one of which is medicinal plants. Sukoharjo Regency is one of the areas in Central Java Province that has high potential for cultivating medicinal plants, one of which is lempuyang. Lempuyang is used by some farmers and the community by selling it directly to consumers or processing it into processed products. Lempuyang cultivation has quite promising value, however obstacles in farming are also experienced by lempuyang farmers in Sukoharjo Regency, namely the relatively low income of farmers. This research aims to determine the marketing channels for lempuyang commodities in Sukoharjo Regency. This research uses descriptive analysis methods. Sampling of farmers used a probability sampling system and sample determination was carried out using the proportional sampling method using Lemeshow calculations with the results of 96 respondents. Sampling of producers, traders and consumers uses a purposive method with certain criteria. Based on research that has been carried out, it can be seen that there are four marketing channels for lempuyang in Sukoharjo Regency, namely channels I: Farmers-Traders-Consumers, channels II: Farmers-Collectors¬-Traders-Consumers, channels III: Farmers-Collectors¬-Semi-finished materials industry- Traders-Consumers, and channels IV: Farmers-Collectors¬-Fixed materials industry-Traders-Consumers. It is hoped that this research will enable farmers to achieve marketing efficiency and find out which channels provide the highest profits.
Analisis Tipe Perilaku Konsumen dalam Pembelian Salad Buah: Analisis Tipe Perilaku Konsumen dalam Pembelian Salad Buah Setiyani, Rahmawati; Sepfrian, Bimoseno
Journal Science Innovation and Technology (SINTECH) Vol. 5 No. 2 (2025): SINTECH JURNAL BULAN MEI 2025
Publisher : Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/sintech.v5i2.5010

Abstract

Indonesia is known as an agrarian country rich in biological resources, particularly in agriculture. One of Indonesia's natural riches is its wide variety of fruits. Fruits can be consumed directly or processed into various products. Currently, there has been a shift in consumer preferences toward imported fruits. In today’s digital era, consumer behavior has become increasingly dynamic due to the ease of access to vast and rapid information, making consumers more critical in comparing and considering products before making a purchase. Fruit salad has become one alternative to increase the consumption of local fruits in a more appealing way. The diversity of the population influences consumer behavior in purchasing fruit salad. The purpose of this study is to analyze the types of consumer behavior in purchasing fruit salad. The research used a descriptive-analytical method. A structured questionnaire was designed to identify consumer behavior types in buying fruit salad. The study was conducted in the city of Surakarta with a sample of 30 respondents. The results showed that the characteristics of fruit salad consumers are predominantly female, aged between 20 and 39 years, with a university-level education, working as private employees, and earning a monthly income of over IDR 3,000,000. The frequency of fruit salad consumption is mostly once a month, with consumption sizes ranging from 200 ml to 500 ml. Consumers enjoy the taste of fruit salad, thus the taste dimension is considered very pleasant. Consumers also pay attention to the packaging, which is seen as very attractive, and they prefer fruit salads with a variety of fruit fillings
EVALUATION OF AGRIBUSINESS MANAGEMENT IN RED TILAPIA FISH CULTIVATION (CASE STUDY IN THE NGUDI MAKMUR NGARGOREJO ASSOCIATION) Purwani, Dian Septi; Setiyani, Rahmawati; Sepfrian, Bimoseno
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2025: Proceeding of the 6th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/agarx431

Abstract

Evaluation of Agribusiness Management in Red Tilapia fish Cultivation (Case Study in the Ngudi Makmur Ngargorejo Association) aims to increase production yields and increase income in red tilapia cultivation. This association has only been running for approximately 2 years since mid-2023. The current obstacle experienced by the Ngudi Makmur Ngargorejo Association is that the marketing process is carried out individually and almost all of them do not use standard bookkeeping records. This study aims to determine the marketing efficiency carried out in red tilapia cultivation in the Ngudi Makmur Ngargorejo Association. The analysis method study is marketing method margin analysis with several calculations. There is two channels in marketing: marketing channel level zero besides that the first-level marketing channel. Conclusion results marketing margin the analysis can be shown from the two marketing channels carried out by red tilapia cultivators in the Ngudi Makmur Ngargorejo Association, the zero-level channel is more efficient, namely direct farmer sales to consumers. Therefore, red tilapia production using KJA can be continued and its marketing channels can be developed
Feasibility of Catfish Chips Business in Kampung Lele Boyolali Rahmadhani, Octaria Nur; Lestari, Retna Dewi; Sepfrian, Bimoseno
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2025: Proceeding of the 6th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/c385b234

Abstract

The diversification of the Kampung Lele business through catfish chips products aims to increase the income of farmers and absorb the relatively large fresh catfish sizes, namely 1 kg containing 3, 4, 5 that are not sold. In reality, catfish chips products face obstacles in marketing because there is no team that connects the sale of catfish chips products outside Java and people do not buy catfish chips every day, so it has not been able to increase the income of catfish farmers in Kampung Lele Boyolali. The purpose of this study is to determine the market potential of catfish chips in Kampung Lele Boyolali. The analytical methods used were Return on Investment (ROI) and marketing margin analysis. The ROI analysis showed an efficiency of 79%, and a marketing margin of Rp 12,000 per three catfish chip variants. Therefore, catfish chip production in Kampung Lele Boyolali has the potential to be further developed with a market development strategy that accommodates and is appropriate for the future.
THEMATIC FIELD SCHOOL OF SHALLOT COMMODITY AS AN AGRICULTUREAL EXTENSION METHODE TO IMPROVE FARMERS, KNOWLEDGE, ATTITUDES, SKILLS AND PRODUCTIVITY Rahyunanto, Setyo; Sepfrian, Bimoseno
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2025: Proceeding of the 6th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/qfy6vs81

Abstract

Extension agriculture have important role? for development source Power man agriculture in development agriculture that aims For increase knowledge , attitude , skills And product activity results . Various method extension Already implemented in activity the including school roomy thematic based? approach participatory . Study This aim For know school roomy thematic commodities shallot as method counseling agriculture For increase knowledge , attitude , skills And productivity result . Method study is qualitative descriptive . Informant on study This a total of 30 farmers participant school field . Results study show that school roomy thematic commodities shallot cause a number of matter namely , farmers shallot show category very agree that school roomy increase knowledge And previous skills? they Not yet understand or know . In improvement attitude And productivity results , showing category agree . Recommendation results study is implementation extension agriculture based on participatory with method school roomy thematic more developed again with adapt need farmer .
ANALYSIS OF KEBON SIMBAH HYDROPONIC POSITIONING IN SURAKARTA CITY Saputra , Raka Eka; Setiyani , Rahmawati; Sepfrian , Bimoseno
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2023: Proceeding of the 4th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/icohetech.v4i1.3384

Abstract

This study aims to determine the positioning of Kebon Simbah Hydroponics in Surakarta City. This study used 36 respondents who prescribed purposive sampling. The research data were analyzed using multidimensional scaling (MDS) analysis. The results showed that the direct competitors of Kebon Simbah Hydroponics were Valefarm Hydroponics and Vegetable Hydroponics 04. Kebon Simbah Hydroponics based on positioning is in second place because Kebon Simbah Hydroponics has two advantages, namely price and service to consumers. The first place is occupied by Valefarm hydroponics because there are three advantages, namely taste, product quality and product availability, the third or last position is occupied by Vegetable Hydroponics 04 because Vegetable 04 hydroponics only has one advantage, namely in product packaging.
ANALYSIS EFFICIENCY OF IRRIGATED RICE FARMING IN WONOSARI DISTRICT Sepfrian, Bimoseno; Wahyu Utami, Indah; Filemon Waluyono, Garnet; Arsa Nugralistyo, Nafisan
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2023: Proceeding of the 4th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/icohetech.v4i1.3398

Abstract

Farmers, as parties who have an important role in meeting people's food needs in agriculture, should have high selling prices and their welfare should be taken into account by the government. Agricultural development is a means of effort to improve the standard of living of farmers, increase income, expand employment and business opportunities, and expand markets both domestically and abroad. This can be achieved through advanced, efficient and resilient agriculture so that it can increase yields, improve quality and support regional development. This study aims to analyze income, efficiency and costs of irrigated lowland rice farming in Wonosari district, Klaten. The method used in this research is to determine the sample by means of purposive sampling. Data analysis uses farming analysis such as analysis of income, efficiency and costs. The results of this research are the average income earned on irrigated rice fields in Wonosari District Rp. 10,542,703.72/Ha. Farming costs obtained by irrigation rice farmers amounted to IDR 11,009,059.63/Ha. Revenue for irrigated lowland rice farming is IDR 21,551,763.35/Ha and the efficiency of irrigated lowland rice farming in Wonosari District is IDR 2.0.
CONSUMER BEHAVIOR AND DEMAND FOR HYDROPONIC VEGETABLES AT VALE FARM HYDROPONIC Kurniawan , Shidiq; Setiyani , Rahmawati; Sepfrian , Bimoseno
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2023: Proceeding of the 4th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/icohetech.v4i1.3415

Abstract

A healthy vegetable cultivation system using hydroponic techniques is a solution to the challenges of urban farmers, as an innovation and increase in the efficiency of the agricultural industry to meet global challenges. Vale Farm Hydroponics is an agricultural business on urban land or urban farming through a hydroponic farming system that carries the farm to table business concept, where it is possible for consumers to get a variety of good quality hydroponic vegetables directly from farmers and producers. This study uses a qualitative analysis method. Research data was obtained through interviews with 30 ValeFarm Hydroponic consumers. The survey was conducted using a questionnaire containing questions about consumer behavior and demand for hydroponic vegetables. The results of the research show that consumer behavior is divided into four stages, namely the introduction stage, the evaluation stage is influenced by various factors, such as emotional factors, rational factors, and environmental factors and the post-purchase stage. The factors that affect demand are prices of other goods, consumer income and consumer predictions about the future. The research results showed that the demand for hydroponic vegetables at Vale Farm Hydroponics was 381 kg/month.
Analysis Of Factors Affecting Milk Productivity Of Dairy Cows In Boyolali District Nur Khayati, Nur Khayati; Dewi Lestari, Retna; Sepfrian, Bimoseno
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2024: Proceeding of the 5th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/icohetech.v5i1.4186

Abstract

This study aims to analyze the factors affecting cow's milk productivity in Boyolali District, which is known as the largest milk producer in Central Java. Despite high production levels, milk productivity per cow in this area is still low, reaching an average of 6 liters per day. Factors analyzed include cow breed, forage feed cost, concentrate feed cost, and frequency of vitamin administration. The analytical method used was multiple linear regression. The results showed that forage feed cost and concentrate feed cost had a significant influence on milk productivity with a significance value, namely the cost of forage feed is 0.003 smaller than 0.005 and the cost of concentrate feed has a significance value of 0.007 smaller than 0.05and milk productivity was influenced by 21% by the variables studied, while 79% was influenced by other factors not explained in this study. This study is expected to provide insight for farmers and other stakeholders to improve milk productivity through better feed management and utilization of more economical feed alternatives.
Technical Efficiency Of Ginger Commodity Farms In Wonogiri District Azziz Rohadi, Alif; Dewi Lestari, Retna; Sepfrian, Bimoseno
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2024: Proceeding of the 5th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/icohetech.v5i1.4187

Abstract

Wonogiri Regency, located in Central Java Province, is the main center of ginger production in Indonesia with total production reaching 6,851,216 kg in 2019. Ginger, which consists of three main types: elephant ginger, emprit ginger, and red ginger, has high economic value as food ingredients, beverages, spices, and herbal medicines. This study aims to analyze the technical efficiency of ginger farming in Wonogiri Regency. The method used is technical efficiency analysis with the Technical Efficiency Level (TER) indicator, which shows that ginger farming in this area is not yet technically efficient. Factors affecting efficiency include seed quality, rhizome health, and farm environmental conditions. The results indicate the need for improvements in the use of production inputs to increase the efficiency and productivity of ginger farming, which in turn can increase farmers' income and support the sustainability of the ginger industry in Wonogiri Regency.
Co-Authors Andriyono Kilat Adhi Ani Septia Sari Arsa Nugralistyo, Nafisan Asfarida, Tiara Azziz Rohadi, Alif Dian Septi Purwani Dian Septi Purwani Diana Novira Febrian Rahmanda Saputra Filemon Waluyono, Garnet Fita Milasari, Ela Garnet Filemon Waluyono Kurniawan , Shidiq Lestari, Retna Dewi Muhammad Firdaus Nur Khayati, Nur Khayati Purwani, Dian Septi Qurotu A'yun Rahmadhani, Octaria Nur Rahmawati Setiyani Rahyunanto, Setyo Risma Gayatri, Rahajeng Saputra , Raka Eka Sari, Vinanda Puspita Setiyani , Rahmawati Setiyani, Rahmawati Sulistyo Dewi, Alya Syaroni, Muhammad WAHYU UTAMI, INDAH