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All Journal Jurnal Pengabdian Literasi Digital Indonesia JAKBS JEBD TGO Journal of Community Development Journal of Business Economics and Management Bata Ilyas Educational Management Review ABM: International Journal of Administration, Business and Management
Yuniorita Indah Handayani
Institut Teknologi dan Sains Mandala
Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Harga, Loyalitas Merek, Citra Merek, Kualitas Produk, dan Viral Marketing Terhadap Keputusan Pembelian Skincare Skintific di Kalangan Kampus Putri Anggraini; Yuniorita Indah Handayani; Haifa
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

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Abstract

This study focuses on the campus community, specifically students of the Mandala Institute of Technology and Science in Jember, as the object of research. The study examines variables such as price, brand loyalty, brand image, product quality, and viral marketing, which are believed to influence Skintific skincare purchasing decisions. Using a quantitative method, the research employed data analysis techniques including Instrument Testing, Classical Assumption Testing, Multiple Regression Analysis, Coefficient of Determination (R²), and Hypothesis Testing (t-test and F-test). A non-probability sampling method was applied by combining purposive and accidental sampling, resulting in 60 respondents. Data analysis was conducted using SPSS version 20. The results show that price, brand loyalty, product quality, and viral marketing partially influence purchasing decisions, while brand image does not. Simultaneously, all five variables significantly influence purchasing decisions for Skintific skincare among students.
Analisis Pengendalian Manajemen dalam Prosedur Penggajian pada UD. Surabaya Rambigundam Kabupaten Jember Hindun Diah Safitri; Yuniorita Indah Handayani; Ihrom Caesar Ananta Putra
Jurnal Akuntansi Keuangan dan Bisnis Vol. 3 No. 1 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jakbs.v3i1.2586

Abstract

This study aims to evaluate the management control system in the payroll process at UD. Surabaya Rambigundam, a garment manufacturing company located in Rambipuji District, Jember Regency. The background of this research stems from the complexity of the company's payroll system, which involves two types of employees (permanent and contract-based) and two payment methods (cash and bank transfer), including a wage advance policy that lacks formal documentation. This research employs a qualitative descriptive approach using a case study method. Data were collected through direct observation, in-depth interviews with management and employees, and analysis of company documentation. The results indicate that out of 16 control indicators examined, only five are properly implemented in practice. The main weaknesses identified include lack of task segregation, absence of formal authorization, poor documentation of policies, inadequate attendance tracking, and the absence of technology-based payroll systems. However, several strengths were noted, such as the availability of salary slips, dual-format payroll records (hard and digital), and an open communication culture between management and employees. The conclusion of this study emphasizes that the management control system at UD. Surabaya remains weak and requires comprehensive improvement, both structurally and technologically, to establish an efficient, accountable, and sustainable payroll system.
Faktor-Faktor yang Mempengaruhi Keputusan Pembelian Kostum Jersey Noto pada Siswa Sma Negeri 1 Jember Meita Rully Mutia Sari; Yuniorita Indah Handayani; Ahmad Sauqi
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 3 No. 1 (2026): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This study examines the influence of social media, product quality, brand image, customer service, and product innovation on the purchase decisions of Noto Sportswear jerseys among students of SMA Negeri 1 Jember. The objective was to analyze the partial and simultaneous effects of these variables on purchase decisions. This research employed a quantitative approach using a survey method. Data were collected through questionnaires distributed to 72 respondents selected using purposive sampling. The data were analyzed using multiple linear regression, validity and reliability tests, classical assumption tests, coefficient of determination, t-test, and F-test with SPSS software. The results indicate that product quality, brand image, and product innovation have a positive and significant effect on purchase decisions, while social media and customer service do not have a significant partial effect. Simultaneously, all independent variables significantly influence purchase decisions. The coefficient of determination (Adjusted R² = 0.752) indicates that 75.2% of the variation in purchase decisions can be explained by the five independent variables, while the remaining 24.8% is influenced by other factors outside the scope of this study.
Pengaruh Citra Merek, Harga, Promosi, Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Myrepublic Di Kabupaten Jember Imel Triana Ghausillah; Yuniorita Indah Handayani; Haifa Haifa
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 3 No. 1 (2026): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This study aims to analyze the effect of brand image, price, promotion, product quality, and service quality on MyRepublic customer satisfaction in Jember Regency. A quantitative approach was employed using purposive sampling, involving 100 active MyRepublic customers as respondents. Data were collected through questionnaires and analyzed using validity and reliability tests, classical assumption tests, multiple linear regression analysis, the coefficient of determination (R²), t-test, and F-test with the assistance of SPSS version 20. The findings indicate that brand image, product quality, and service quality have a positive and significant partial effect on customer satisfaction, whereas price and promotion do not have a significant effect. Simultaneously, all independent variables significantly influence customer satisfaction. These findings suggest that MyRepublic customers place greater emphasis on product quality, service quality, and brand image than on price and promotional factors when evaluating their satisfaction. The results are expected to provide useful insights for the company in developing marketing strategies focused on improving service quality and strengthening brand image.
Co-Authors Agustin H P Agustin HP, Agustin Ahmad Sauqi Dedy Wijaya Kusuma Dian Sari Anggraini Dita Rahayu Artaningtias Emy Kholifah Feby Astiwi Putri Haifa Haifa Haifa Hayatul Maspufah Helmi Agus Salim Hindun Diah Safitri Imel Triana Ghausillah Mareta Susana Meita Rully Mutia Sari Muhaimin Dimyati Muhammad Abdul Wafi Muhammad Firdaus Muhammad Nur Aji Aji Musaiyadi Musaiyadi Novem Bagus Pramesta Nurshadrina Kartika Sari Purnama Miftahul Rizqi Putra, Ihrom Caesar Ananta Putri Anggraini Qin Jing Jun Qudsyi Qudsyi Riza Bahtiar Sulistyan Suwignyo Widagdo Yani Dahliani