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Journal : Open Access DRIVERset

Strategic Collaborations and Diversification: Pathways to Sustainable Growth in Bali’s Tourism Village and Business Ecosystems Ni Made Ary Widiastini; I Ketut Sida Arsa; Made Aristia Prayudi; Ni Luh Putu Agustini Karta
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 15 No. 1 (2025): New Dimensions of Bali Tourism
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2025.v15.i01.p06

Abstract

Tourism villages contribute significantly to Bali's economic development by promoting rural entrepreneurship. However, the sector faces challenges such as low product quality, ineffective marketing, and competition from low-cost imported products. This study explores collaboration and diversification strategies to ensure the economic sustainability of Bali’s village tourism and rural businesses. Data were collected through observations, questionnaires, and in-depth interviews, then analyzed using the SWOT method to assess strengths, weaknesses, opportunities, and threats. The results highlight the importance of community involvement, partnership networks, creative product development, effective marketing, and long-term business management. Findings from four villages indicate that collaboration with local industries and sustainable tourism initiatives enhances community income. To support sustainable tourism and improve community welfare, it is recommended that the government and stakeholders strengthen the promotion of local products and maximize the cultural and economic potential of villages.
Menjaga Keberlanjutan Produk Lokal dan Keuangan Keluarga: Peran Perempuan Sebagai Penganyam Bambu di Desa Sidetapa Buleleng Bali Utara Ni Made Ary Widiastini; Putu Indah Rahmawati; I Ketut Sida Arsa
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 13 No. 1 (2023): Volume 13 No 1 April 2023
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2023.v13.i01.p08

Abstract

This study aims to describe the role of women bamboo weavers in maintaining the sustainability of family finance and local products of Sidetapa, an old village of Buleleng District, North Bali. Data collected through observation and interviews and analyzed by employing a critical qualitative method using a cultural studies approach. The study revealed that the majority of bamboo craftsmen in Sidetapa Village were women who played their traditional and transitional roles well. Through their work as bamboo weavers, women have been enabling themselves to generate income to help the needs of their family. In maintaining the existence of bamboo-based local products of Sidetapa Village, the women weavers always try to be adaptive to market demand. They also actively engage in training programs provided by external parties with the aim of knowing market developments and improving product quality. The article contributes to our understanding of the double roles of women in handling domestic work and getting income to support domestic needs.