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Celuk jewelry festivals as a catalyst for tourism-based creative economy: Managing cultural and economic capital in Bali I Ketut Sida Arsa; I Made Mertanadi; Ni Made Ary Widiastini
International Journal of Applied Sciences in Tourism and Events Vol. 9 No. 2 (2025): December 2025
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v9i2.109-122

Abstract

The jewelry craft industry in Celuk Village, Bali, has long been recognized as a center of silver and gold craftsmanship that contributes significantly to the region’s tourism economy. This study analyzes the Celuk Jewelry Festival (CJF) as an event-based tourism initiative that not only promotes local products but also functions as a strategic platform for managing the interplay between cultural capital and economic capital. Using a qualitative approach with cultural studies and Bourdieu’s framework of habitus, field, and capital, the research explores how craftsmen, entrepreneurs, and local government negotiate their roles within the dynamics of production, distribution, and consumption. Findings indicate that the CJF strengthens Celuk’s brand image as a jewelry hub, enhances market access for local craftsmen, and creates opportunities for innovation while facing challenges of technology-driven reproduction and global competition. The study concludes that events such as the CJF act as catalysts for sustaining the creative economy in tourism villages, balancing tradition and innovation, and positioning cultural heritage as a competitive advantage in the global market.
Strategic Collaborations and Diversification: Pathways to Sustainable Growth in Bali’s Tourism Village and Business Ecosystems Ni Made Ary Widiastini; I Ketut Sida Arsa; Made Aristia Prayudi; Ni Luh Putu Agustini Karta
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 15 No. 1 (2025): New Dimensions of Bali Tourism
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2025.v15.i01.p06

Abstract

Tourism villages contribute significantly to Bali's economic development by promoting rural entrepreneurship. However, the sector faces challenges such as low product quality, ineffective marketing, and competition from low-cost imported products. This study explores collaboration and diversification strategies to ensure the economic sustainability of Bali’s village tourism and rural businesses. Data were collected through observations, questionnaires, and in-depth interviews, then analyzed using the SWOT method to assess strengths, weaknesses, opportunities, and threats. The results highlight the importance of community involvement, partnership networks, creative product development, effective marketing, and long-term business management. Findings from four villages indicate that collaboration with local industries and sustainable tourism initiatives enhances community income. To support sustainable tourism and improve community welfare, it is recommended that the government and stakeholders strengthen the promotion of local products and maximize the cultural and economic potential of villages.
Menjaga Keberlanjutan Produk Lokal dan Keuangan Keluarga: Peran Perempuan Sebagai Penganyam Bambu di Desa Sidetapa Buleleng Bali Utara Ni Made Ary Widiastini; Putu Indah Rahmawati; I Ketut Sida Arsa
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 13 No. 1 (2023): Volume 13 No 1 April 2023
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2023.v13.i01.p08

Abstract

This study aims to describe the role of women bamboo weavers in maintaining the sustainability of family finance and local products of Sidetapa, an old village of Buleleng District, North Bali. Data collected through observation and interviews and analyzed by employing a critical qualitative method using a cultural studies approach. The study revealed that the majority of bamboo craftsmen in Sidetapa Village were women who played their traditional and transitional roles well. Through their work as bamboo weavers, women have been enabling themselves to generate income to help the needs of their family. In maintaining the existence of bamboo-based local products of Sidetapa Village, the women weavers always try to be adaptive to market demand. They also actively engage in training programs provided by external parties with the aim of knowing market developments and improving product quality. The article contributes to our understanding of the double roles of women in handling domestic work and getting income to support domestic needs.
Menghadapi Persaingan Pasar dan Teknologi Produksi: Pergulatan Perajin Perhiasan Tradisional di Desa Celuk, Bali I Ketut Sida Arsa; Ni Made Ary Widiastini; Putu Indah Rahmawati
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 10 No. 1 (2020): BALI DIASPORA
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2020.v10.i01.p14

Abstract

The presence of jewelry casting machines in Celuk Village, Gianyar, Bali has caused a struggle among craftsmen in fighting for their business and production interests. This study aims to uncover and analyze the struggle practices. Data collection is done through interviews, observations and document studies. Data were analyzed with practical theory, deconstruction, mechanical reproduction and other supporting theories used eclectically. The results showed that the struggle was carried out in various ways depend on the capital they owned. All parties build images as an effort to maintain their existence. Various kinds of displays, product certificates, and discourse are played as media in struggling for their respective interests to win the market competitions. The struggle of jewelers craftsmen in Celuk gives birth to various forms of power relations, there are those who rule and are controlled. Power in jewelry is largely determined by space, time, and the amount of capital ownership.